CIS 241 INTRODUCTION TO E-COMMERCE

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1 CIS 241 INTRODUCTION TO E-COMMERCE APPROVED 11/09/2011 EFFECTIVE FALL

2 Prefix & Number CIS 241 Course Title: E-Commerce Technology Purpose of this submission: New Change/Updated Retire If this is a change, what is being changed? Update Prefix Course Description (Check all that apply) Title Course Number Format Change Credits Prerequisite Competencies Textbook/Reviewed Competencies-no changes needed Does this course require additional fees? No Yes If so, please explain. Is there a similar course in the course bank? No Yes (Please identify) Articulation: Is this course or an equivalent offered at other two and four-year universities in Arizona? No Yes (Identify the college, subject, prefix, number and title: Please send forward for possible articulation course is not listed in the CEG. Is this course identified as a Writing Across the Curriculum course? No Yes Course Textbook, Materials and Equipment Textbook(s) Current edition Title Author(s) Publisher Electronic Commerce, 9 th ed. Schneider Thomson Learning Software/ Equipment Adobe Dreamweaver Course Assessments Description of Possible Course Assessments (Essays, multiple choice, etc.) Exams standardized for this course? No Midterm Final Other (Please specify): Where can faculty members locate or access the required standardized exams for this course? (Contact Person and Location) Example: NCK Academic Chair Office Final Project is developing a commercial website and/or Final Exam Are exams required by the department? No Yes If Yes, please specify:

3 Student Outcomes: Identify the general education goals for student learning that is a component of this course. Check all that apply: 1. Communicate effectively. a. Read and comprehend at a college level. b. Write effectively in a college setting. Method of Assessment 2. Demonstrate effective quantitative reasoning and problem solving skills. 3. Demonstrate effective qualitative reasoning skills. Create a website that includes a catalog display and shopping cart with a standard security policy 4. Apply effective methods of inquiry. a. Generate research paper by gathering information from varied sources, analyzing data and organizing information into a coherent structure. b. Employ the scientific method. 5. Demonstrate sensitivity to diversity a. Experience the creative products of humanity. b. Describe alternate historical, cultural, global perspectives. Office of Instruction Use only: CIP Code: ONET Code: Minimum Qualifications:

4 COURSE INFORMATION Initiator: Andra Goldberg and Matt Butcher Date of proposal to Curriculum Sub-Committee: 10/27/11 Effective Semester/Year Fall 2012 Spring Summer Prefix & Number: CIS 241 Full Title: (100 character limit) E-Commerce Technology Short Title: (30 character limit) E-Commerce Technology Catalog Course Description: This course addresses the key elements involved in Web-based transactions including designing and securing your online site through Web technology concepts. SUN Course Number: Credit Hours: 3 Lecture Hours: 3 Lab Hours: Prerequisite(s) CIS 143 Web Design I Co-requisite(s) Intended Course Goals By the end of the semester, students will be able to: 1. Identify e-business models and their application to Website development. 2. Describe the Web site planning process to develop useful and attractive Web pages. 3. Design a Website that markets, sells, and collects buyer information into a digital database. 4. Use encryption to secure electronic payment submissions. 5. List advantages and disadvantages of outsourcing Web design.

5 Course Competencies and Objectives By the end of the semester, students will be able to: Competency 1 Define basic terminology and concepts involved in e-business development Objective 1.1 Define the Internet and the World Wide Web and these terms relate to e-business Objective 1.2 List e-business advantages and disadvantages Objective 1.3 Identify e-business models Competency 2 Create an e-business and Web site development plan Objective 2.1 Research the legal forms of businesses and list the advantages and disadvantages of each type of business: sole proprietorship, partnerships, and corporations. Objective 2.2 Prepare a marketplace analysis, operational, financial, and management plans and Website development plan using spreadsheet or project development software. Objective 2.3 Write a mission statement and save in a PDF, text, and document format. Competency 3 Identify electronic payment methods and list implementation strategies Objective 3.1 List the advantages and disadvantages of various electronic payment methods, i.e. credit card transfers, PayPal, direct transfers from checking deposits, etc. Objective 3.2 Describe the technology involved in front-end and back-end e-business systems Objective 3.3 Describe e-business technologies and technology providers and their applications within a e-business Web site Competency 4 Compare and Contrast Web Hosting or outsourcing to an ISP Objective 4.1 Illustrate the necessary steps to host a Web site on a local server Objective 4.2 Compare the costs and benefits of outsourcing this Web site to an ISP or Web hosting company Outsourcing Objective 4.3 Compare and contrast outsourcing of other e-business components such as order fulfillment management Competency 5 Use Search engine optimization for marketing an e-business Objective 5.1 Define search engine optimization and branding of products Objective 5.2 List search tools and describe how each of them search for information on the Web, i.e. search engines, directories, and meta-search engines Objective 5.3 Build a Web page that incorporates search engine optimization techniques including the use of descriptive Web page titles, meta tags, and text navigation links Competency 6 Compare marketing plans for e-businesses Objective 6.1 Define Pay-per-click (cost-per-click), Pay-per-lead (cost-per-lead), and

6 Pay-per-sale (cost-per-sale) affiliations with other web sites Objective 6.2 List the advantages and disadvantages of each affiliation Objective 6.3 Assess affiliate tracking systems and their potential for productivity Competency 7 Design a Web site for an e-business Objective 7.1 Plan a website s navigation, attraction, and usability for optimum marketing objectives Objective 7.2 Use target audience information to design a website using multimedia components Competency 8 Create a Web site using Web site and page development tools Objective 8.1 Define markup languages including Standard Generalized Markup Language (SGML), Extensible Markup Language (XML), Hypertext Markup Language (HTML), Extensible Hypertext Markup Language (XHTML), and Synchronized Multimedia Integration Language (SMIL) Objective 8.2 Use these languages and basic editor tools to develop a e-business web site Objective 8.3 Compare and contrast the following editor tools such as: Notepad and Macromedia Dreamweaver Competency 9 List the security risks and remedies associated with networks and Web sites Objective 9.1 Define risk management procedures in an e-business Objective 9.2 Create a disaster recovery plan for an e-business Objective 9.3 List the prevention steps for each of the following security breaches to a business Web site: Viruses, Hacking, Web site defacement, and denial of service attacks Competency 10 Evaluate the e-business Web site for effectiveness and security Objective 10.1 Create a market analysis survey of existing customers Objective 10.2 Develop a security test or use a security testing firm to determine areas in the Web site for potential breaches