BigData 4 Action. explore your data... only for actions!

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1 explore your data... only for actions! BigData 4 Action Francis DESTIN September, 2014 A big data strategy could help you to boost your activity, improve your sales and re-think your organization But how to? Where to start?...

2 Why Big Data is So Important? About Business Intelligence Business Intelligence About Big Data What do my dashboards and reports tell me today? Most of BI application answer questions that people ask for BI need specific and prechewed data Good to push the right data to the right people at the right time Easy to use and scalable Key metrics help to take decisions Data can be manage better A torrent of data flooding Reconcile your CRM information with web data Find more easily new business opportunity to support strategies Analytics as self-services Data visualization for everyone No pre-defined questions on non qualified topics What kind of questions am I going to ask today? Big Data The Greatest Value Of A Picture Is When It Forces Us To Notice What We Never Expected To See John W. Tukey, Exploratory Data Analysis 1977

3 Why Big Data is So Important? Topics I know BI I want to achieve my corporate goals. Question I am asking Question I am not asking Big Data Topics I don t know Are you now able to create a greater understanding of your world?... Not so sure How to and where to start?

4 How to and Where to Start? Some try to Topics I know BI I want to achieve my corporate goals. Question I am asking Big Data Question I am not asking Topics I don t know move their reports and charts to a brand new environment with new data I m still thinking as usual I m not sure to fit and achieve my strategic objectives I m still dealing with my data manager for new KPIs Torrent of new data can overtake my ability to take the right decision A BI Big Data?... Well

5 How to and Where to Start? think differently Topics I Know Question I am asking Big Data Question I am not asking Topics I dont know Which approach is helpful to achieve your corporate goals?

6 Big Dat a How to and Where to Start? From your strategy. Restore competitiveness Win back customers Simplify organization Redress and reposition longhaul operations Restructure short and mediumhaul operations Airline Company Get closer to our customers Improving territorial mesh Prioritize public works Balance internal and external growth Commitment to customers on products stocks Material Distributor Entertain more players Get a more responsible and recreational play Participate to community life Ensure players security Innovation, transformation engine European lottery And if you have questions What new product would better work with clients of all stores of my brand? What do my customers think of our products? and those of the competitor? Where to push my product catalog? Who should I prioritize?

7 Big Dat a How to and Where to Start? your strategy Our business expertise, Knowledge, and tools, Our technological platform Recommendation Engine Your business knowledge, rules, industry regulations, standards, your organization New business models Weak signals analysis New way to follow trends Watch and drive your e-reputation New web analytics, My customer journey and network The voice of my customer Marketing Benefits Anticipate expectations and uses Product innovation Recognition and personalization Marketing Optimization Suitable pressure management Prevention Found the new right canal Customer Benefits Anticipation and optimization of organization and resources New business opportunities Act quickly with concrete action plans Optimize your ROI New partners for new sales Value for the Company

8 Big Dat a How to and Where to Start? New business models Weak signals analysis New way to follow trends Watch and drive your e-reputation New web analytics, My customer journey and network The voice of my customer Marketing Benefits Anticipate expectations and uses Product innovation Recognition and personalization Marketing Optimization Suitable pressure management Prevention Found the new right canal Customer Benefits Anticipation and optimization of organization and resources New business opportunities Act quickly with concrete action plans Optimize your ROI New partners for new sales Value for the Company Knowledge Base Data Warehouse CRM Application ERP Survey Data Call Center

9 BigData4Action Solutions The next decade of competitive advantage and productivity improvements will increasingly involve highly intelligent technologies and processes that digitize, analyze, and assimilate the ever-growing realm of data at speeds never seen before. Enterprises that embrace this fact early on will have a head start over their rivals to drive newer growth opportunities PWC, Getting Results From Big data BigData 4 Action MANAGING DATA Do not forget data quality Select and Clean your data and sources Knowledge base should be a knowledge base MONETIZED YOUR ENVIRONMENT Sell your data and your knowledge! Share your experience ANALYSING BIG DATA Ask for help A new consultant: A data scientist Select where to process: in-database? CUSTOMER RELATIONSHIP What is the best next offer for your customer? What is the next need of my customer? And what about my competitors? Online and Real-time REPORT EVERYWHERE Inside your company To your customer With your partner STRATEGY IS THE MAIN ENGINE Never forget it!

10 BigData4Action Solutions We offer a full range of services for BigData Marketing Analytics, by putting BigData to serve the statistical analysis for marketing action, with c ustomer management and market analysis. ESSENTIAL Synthesize, Evaluate and Report PREMIUM GOLD Model your Performance Act, One-to-one marketing AUDIT Select and collect efficient data Data visualization, web reporting Understand and anticipate Action plan by POS, business unit Hightly available, standardize, adjustable Set goals One-to-one marketing Sentiment analyzis Monitor and control processes Customer management Build a model to explain Access and share knowledge Enable automatic triggering Observed and predictive performance of individual action operationally of desired performance

11 BigData4Action Solutions Socio-demographic Who is it? Potential Analytics Which sales? Value Beahviours Which usage? BD4A Solutions Loyalty Who say what? Who know who? Which Experience? Online & social Measure customer value Forecasting Performance & effectiveness reporting

12 My final thoughts: Impact spans the entire organization BigData4Action Solutions Trusted, analytical-based decisions are needed across the organization BigData 4 Action deliver to you: A flexible enterprise architecture that supports many data types and usage patterns Real-time visualization and advanced analytics to accelerate understanding and action Common analytical framework across the enterprise and the use of analytics to optimize data relevance

13 Time to clos Good or bad surprise. Fears Concerns. Happiness!

14 Are you now ready to explore your data for actions with us? BigData 4 Action Francis Destin BD4A