Curriculum Vitae Habilitation, Conceptional and Methodological Contributions to Relationship Marketing, Humboldt University, Berlin

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1 Prof. Dr. Marcel Paulssen Professor of Marketing Université de Genève Section des Hautes Études Commerciales (HEC) 40 bd du Pont-d Arve CH-1211 Geneva 4 Tel: marcel.paulssen@unige.ch Curriculum Vitae PERSONAL DATA Date of Birth April 14 th, 1966 Citizenship German Family Status Married, 3 children Languages German, Englisch, French Interests Movies, Architecture, Basketball, Running EDUCATION 2010 Habilitation, Conceptional and Methodological Contributions to Relationship Marketing, Humboldt University, Berlin Doctoral degree (summa cum laude), Technische Universität Berlin, Dissertation: Individual Goal Hierarchies as Antecedents of Market Structure, Advisor: Professor Dr. Bagozzi, Professor Dr. Trommsdorff Research Fellow with Professor Dr. Bagozzi, University of Michigan, Ross School of Business, Ann Arbor Studies in Business Administration, Technische Universität Berlin, Graduation: Diploma, Grade: Excellent Studies in Management Science, Fordham University, Stevens Institute of Technology, New York, as Visiting Scholar of the German Academic Exchange Service (DAAD), Degree: Master of Science in Management, GPA: 3,8 (4,0 = MAX) 1986 High School Diploma (Abitur), Grade:

2 PROFESSIONAL EXPERIENCE 2014 present Vice Dean of Studies, Geneva School of Economics and Management 2012 present Founding Director, Diploma of Advanced Studies in Strategic Marketing, HEC-Executive, University of Geneva Director of Graduate Studies, HEC Hautes Études Commerciales, University of Geneva 2008 present Professor of Marketing, HEC Hautes Études Commerciales, University of Geneva 2008 Call for the Swarovski Chair of Brand Management (Full Professor), University of Innsbruck, Not Accepted present Co-Founder and Scientific Advisor of FactWorks GmbH Assistant Professor for Industrial Marketing Management, Humboldt- Universität zu Berlin Visiting Fulbright Professor, Ross School of Business, University of Michigan Manager in the Strategic Marketing Division, Society and Technology Research Group, Professor Dr. Minx, DaimlerChrysler AG Lecturer for Market-oriented Management, Project: Innovation through Quality Management, Technische Universität Berlin Research Assistant (PhD-Student), Institute for Marketing, Prof. Trommsdorff, Technische Universität Berlin Several Internships and Marketing Projects, for Courtaulds, Procter & Gamble, Mercedes-Benz AG etc Research Assistant, Project: Productivity and International Competitiveness, Prof. Soskice, Science Center Berlin (WZB) SCHOLARSHIPS & AWARDS 2008 Best Teaching Award for the academic year 2007 for the lecture Advanced Market Research, Humboldt University Berlin Fulbright Scholarship, Visiting Professor at the Ross School of Business, University of Michigan Scholarship of the German-Japanese Center: Research Stay at Matsushita in Tokyo 2000 German Science Foundation (DFG): Grant for the Publication of the Dissertation - 2 -

3 Referee: Advisory Committee for Postgraduate Scholarships, German Academic Exchange Service (DAAD) 1999 Science Price of the German Marketing Association: Runner-Up, (for best dissertation in marketing in German speaking countries) Fellowship of the German Academic Exchange Service (DAAD) 1997 Postgraduate Scholarship for North-America, Technische Universität Berlin Scholarship of the German Academic Exchange Service (DAAD) 1986 National Mathematics Competition (Bundeswettbewerb Mathematik), several prices - 3 -

4 RESEARCH SCHOLARSHIPS, GRANTS Overall the sum of my research grants at the Humboldt University in Berlin and the University of Geneva sum up to around CHF Credit Suisse - Research Grant Project: Trust and Risk-Perceptions of HNWI and UHNWI and their Impact on Financial Decision Making following the Financial Crisis CHF 2008 Grant (Exist-Gründerstipendium) of the federal ministry of economics and technology (Bundeministeriums für Wirtschaft und Technologie) for a project to develop an online learning portal that I supervise DAAD Study Visit Programm Grant for the Research Stay of Professor Richard P. Bagozzi, Ph.D. at the Humboldt-University Berlin FactWorks - Research Grant - Case Project: "Modeling Determinants of Customer Loyalty for Fast Moving Consumer Goods" Research Scholarship Humboldt University for Angela Sommerfeld sponsored through EADS EADS, Project: Measuring and Modeling Cabincomfort 2005 EADS, Project: Determinants of Cabincomfort 2005 Mercedes-Benz Dealerships Berlin, Project: Customer Satisfaction Index Evaluation DaimlerChrysler Society and Technology Research Group Project: Trends in Relationship Marketing NaFöG-Scholarship of the Federal State of Berlin for Mathias Birk DAAD - Grant for joint Research with Professor Susan Fournier, Boston University, Project: "Measuring Brand Attachment" Columbus, Belgium, Project: "Antecedents of Employees' Workload Satisfaction: A MIMIC-Model Approach" Columbus, Belgien, Project: "Modeling the Non-linear Relationship between Satisfaction and Loyalty with SEMs" DaimlerChrysler, Project: "Modeling Customer Loyalty to Different Relationship Partners (brand, dealer, contact person)" plus funding for two customer surveys DaimlerChrysler, Project: "Loyalty driver based customer segmentation"

5 TEACHING University of Geneva Advanced Market Research, Master Applied Multivariate Analysis, Master Branding, Master Customer Relationship Marketing, Master Recherche Marketing, Bachelor Outils de Marketin, Bachelor Marketing, Executive-MBA first year Managing Consumer Insights, Executive-MBA second year Humboldt-Universität zu Berlin Doctoral Program Paris Vienna, Berlin: Seminar on Structural Equation Modelling (with Professor Dr. Hildebrandt and Dr. Temme) in English Market Research - Lecture in English Market Research Case Studies in English Advanced Market Research Lecture in English Advanced Market Research Case Studies in English Selected Topics in Advanced Statistics Lecture in English jointly with Professor Härdle, Humboldt-Universität zu Berlin Topics in Industrial Marketing Lecture in English Several Seminars on Topics in Market Research and Business-to- Business Marketing Seminars in English Absatztheorie Lecture in German Technische Universität Berlin Innovation Management Lecture in German Consumer Behavior Lecture in German Introduction to Data Analysis with SPSS Case Studies in German Universität Potsdam Service Marketing (Vorlesungsvertretung Professor Dr. Balderjahn) Lecture in German Braintool Workshop for Entrepreneurs (Hasso-Plattner-Institut, University of Potsdam) joint with Professor Balderjahn, University of Potsdam Lecture in German - 5 -

6 Doctoral Committees Dipl. Psych. Angela Sommerfeld, Antecedents and Consequences of Customer-Company Identification, Co-Chair: Professor Dr. Richard P. Bagozzi, Ross School of Business, University of Michigan. Dipl. Psych. Mathias Birk, On the role of Norms in Business-to-Consumer Relationships, Co-Chair: Gita Johar, Columbia Business School, Columbia University, New York. Dipl. Kfm. Christiane Falkenreck, Antecedents of Company Reputation Transfer in B2B Markets, as Co-Chair, Chair: Professor Dr. Ralf Wagner, University of Kassel. Dipl. Ing Daniel Kirschmann, Ermittlung erweiterter Zuverlässigkeitsziele in der Produktentwicklung as Co-Chair, Chair: Professor Dr. Prof. Dr. Ing. B. Bertsche, University of Stuttgart

7 PROFESSIONAL ACTIVITIES Society Memberships: European Marketing Association Verband der deutschen Hochschullehrer Association for Consumer Research Wirtschaftswissenschaftliche Gesellschaft der Humboldt-Universität Fulbright Alumni Association Freundeskreis des DAAD (German Academic Exchange Service) North America Alumni Club (NAAC) Editorial Board: Journal of Business Market Management, Journal of Business Research, Industrial Marketing Management Reviewer for: Marketing Journal of Research and Management, Industrial Marketing Management, Journal of Business Market Management, Journal of Business Research, Journal of Consumer Psychology, Journal of Service Research, Zeitschrift für Betriebswirtschaftslehre, Marketing Zeitschrift für Forschung und Praxis, European Marketing Association, American Marketing Association

8 PUBLICATIONS Paulssen, M., Roulet R., Wilke, S. (2014), Risk as Moderator of the Trust-Loyalty-Relationship, European Journal of Marketing, forthcoming Paulssen, M., Temme, D., Akshay V., Walker, J. L. (2014), Values, Attitudes and Travel Behavior: A Hierarchical Latent Variable Mixed Logit Model of Travel Mode Choice, Transportation, forthcoming Balderjahn, I, Peyer, M., Paulssen, M. (2013), Consciousness for fair consumption: conceptualization, scale development and empirical validation, International Journal of Consumer Studies, 37 (5), p Temme, D, Paulssen, M., Hildebrandt, L. (2009), Common Method Bias- Arten, Ursachen Kontrollmöglichkeiten, Die Betriebswirtschaft, 69(2), p Paulssen, M., (2009), Attachment Styles in Business-to-Business Relationships, Psychology & Marketing, 26(6), p Temme, D., Paulssen, M., Dannewald, T. (2008), Latent variables in discrete choice models A hierarchical model of travel mode choice, BuR Business Research, 1(2), p Paulssen, M., Birk, M., Bagozzi, R. P. (2007), When customers think differently: A Customerside Categorization Approach to Strategic Groups, Marketing Journal of Research and Management, 1(2), p Paulssen, M., Birk, M. (2007), Satisfaction and Repurchase Behavior in a Business-to-Business Setting: Investigating the Moderating Effect of Manufacturer, Company and Demographic Characteristics, Industrial Marketing Management, 36(7), p Selected as one of the best papers at the 22nd Industrial Marketing and Purchasing Group Conference Scholderer, J., Balderjan, I., Paulssen, M. (2006), Kausalität, Linearität, Reliabilität: Drei Dinge, die Sie nie über Strukturgleichungsmodelle wissen wollten, Die Betriebswirtschaftslehre, p Paulssen, M., Bagozzi, R. P. (2006), Goal Hierarchies as Antecedents of Market Structure, Psychology & Marketing, 23(8), p Paulssen, M., Bagozzi, R. P. (2005), A Self-Regulatory Model of Consideration Set Formation, Psychology & Marketing, 22(10), p Wagner, K., O Mahoney, M., Paulssen, M. (1997), Standortfaktor: Humankapital in Deutschland und die Aufholjagd der britischen Industrie, Zeitschrift für Betriebswirtschaftslehre, S Double-blind refereed Conference Proceedings Brunneder J., Paulssen M. (2014), Building an Innovation Community: An Empirical Analysis of How to Encourage External Stakeholders to Participate in the Firm s NPD Process, Proceedings of the 43th EMAC Conference Valencia

9 Paulssen M., Brunneder J., Sommerfeld A. (2014), Customer Extra-Role Behaviors: The Role of Customer Identification and Satisfaction in a Retail Setting, Proceedings of the 2014 Summer Marketing Educators Conference San Francisco. Paulssen, M., Ivens, B., Birk, M. (2013), When implicit Promises are Broken: The Role of Relational Norms in Consumers Reactions to Brand Transgressions, Proceedings of the 42th EMAC-Conference Istanbul Paulssen, M. Catenazzo, G. (2013), Product Defects are not Created Equal: Prioritizing Process Improvements, Proceedings of the 20th European Operartions Management Association Conference Dublin Paulssen, M., Catenazzo, G. (2012), Product defects, complaining behaviour and their impact on quality perceptions and loyalty, Proceedings of the 41th EMAC-Conference Lisbon Paulssen, M., Sommerfeld, A. (2012), Customer-Company Identification and its Impact on Customer In- and Extra-Role Behaviours, Proceedings of the 41th EMAC-Conference Lisbon Sommerfeld, A., Paulssen, M. (2008), Antecedents and Consequences of Customer-Company Identification, Proceedings of the 37th EMAC-Conference Brighton Falkenreck, C., Wagner, R., Paulssen, M. (2008), Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures, Proceedings of the 37th EMAC-Conference Brighton. Paulssen, M., Wilke, S. (2008), Social bonding in consumer relationships under different levels of perceived risk, Proceedings of the 37th EMAC-Conference Brighton Quint, D., Paulssen, M. (2008), Heterogeneity in the Satisfaction-Retention Relationship A Finite Mixture Approach, In Preisach, C., Burkhardt, H., Schmidt-Thieme, L., & Decker, R. (Eds.), Data Analysis, Machine Learning and Applications Studies in Classification, Data Analysis, and Knowledge Organization (pp ). Heidelberg: Springer. Paulssen, M., Sommerfeld, A. (2008), Are Critical Incidents Really Critical for a Consumer Relationship? A MIMIC-Approach, In Preisach, C., Burkhardt, H., Schmidt-Thieme, L., & Decker, R. (Eds.), Data Analysis, Machine Learning and Applications Studies in Classification, Data Analysis, and Knowledge Organization (pp ). Heidelberg: Springer. Paulssen, M., Bagozzi, Richard P. (2007), Customer Coping to Relationship Transgressions: An Attachment Theoretic Approach, Proceedings of the Advertising and Consumer Psychology Conference, Santa Monica, USA, New Frontiers in Branding: Attitudes, Attachment, and Relationships Birk, M., Ivens, B., Paulssen M. (2007), Examining the Role of Norms in Consumer-Brand Relationships: The Applicability of Macneil's Relational Exchange Theory, Proceedings of the 36th EMAC-Conference Reykjavik Island, Flexible Marketing in an Unpredictable World Paulssen, M., Birk M. (2007), Moderators of the Satisfaction Retention Link in a B-to-B Setting, Proceedings of the 36th EMAC-Conference Reykjavik Island, Flexible Marketing in an Unpredictable World Temme, D., Dannewald, T., Paulssen, M. (2007), Hybrid Choice Models Estimation Using Canned SEM Software, Proceedings of the 36th EMAC-Conference Reykjavik Island, Flexible Marketing in an Unpredictable World Paulssen, M., Sommerfeld, A. (2007), Which critical incidents are really critical for consumer relationships?, Proceedings of the 36th EMAC-Conference Reykjavik Island, Flexible Marketing in an Unpredictable World - 9 -

10 Paulssen, M., Birk, M. (2006), Satisfaction and Repurchase Behavior in a Business to Busines Setting: Investigating the Moderating Effect of Manufacturer, Company and Demographic Characteristics, Proceedings of the 22 nd Industrial Marketing and Purchasing Group Conference Paulssen, M., Sommerfeld, A. (2006), Multiple Moderators of the Trust Loyalty Relationship in Business-to-Business Relationships, Proceedings of the 22 nd Industrial Marketing and Purchasing Group Conference Paulssen, M. (2006), Attachment Styles in Business-to-Business Relationships, Proceedings of the 22 nd Industrial Marketing and Purchasing Group Conference Sommerfeld, A., Paulssen, M., Birk, M. (2006), Embedded Business-to-Business Relationships Proceedings of the 35th EMAC, Sustainable Marketing Leadership Paulssen, M. (2006), Embedded Business-to-Business Relationships: A Longitudinal Study, Proceedings of the 1 st International Conference on Business Market Management Paulssen, M. (2006), Attachment Styles in Business-to-Business Relationships, Proceedings of the 1 st International Conference on Business Market Management Paulssen, M., Birk, M. (2006), Moderators of the Satisfaction Retention Link in a B-to-B Setting, Proceedings of the 1 st International Conference on Business Market Management Paulssen, M., Sommerfeld, A. (2006). Modeling the Nonlinear Relationship between Satisfaction and Loyalty with Structural Equation Models. In Spiliopoulou, M., Kruse, R., Borgelt, C., Nürnberger, A. & Gaul, W. (Eds.), From Data and Information Analysis to Knowledge Engineering Studies in Classification, Data Analysis, and Knowledge Organization (pp ). Heidelberg: Springer. Paulssen, M., Fournier, S., (2005), Individual Differences in Consumer Relationships - an Attachment Perspective, Proceedings of the 34 th EMAC, Rejuvenating Marketing: Contamination, Innovation, Integration Paulssen, M. (2004), Applying Attachment Theory to Business-to-Business Relationships, Proceedings of the 33 th EMAC, Worldwide Marketing Monographs Paulssen, M., (1999), Individual Goal Hierarchies as Antecedents of Market Structure, Wiesbaden: Gabler Edition Wissenschaft Book Chapters, Working Papers, Non-Refereed Journals Hildebrandt, L., Temme, D. Paulssen, M. (2012), "Choice Modeling and SEM - Integrating Two Popular Modeling Approaches in Empirical Marketing Research", in: Diamantopoulos, A., Fritz, W., Hildebrandt, L. (Eds.), Quantitative Marketing and Marketing Management, Berlin, Springer, Balderjahn, I, Peyer, M., Paulssen, M. (2011), Consciousness for fair consumption: conceptualization, scale development and empirical validation, Cahiers de Recherche, HEC Genève. Paulssen, M., Bagozzi, R. P. (2008), Customer Coping in Response to Relationship Transgressions:An Attachment Theoretic Approach, In: MacInnis, D. J., Park, C. W., Priester, J. W. (eds.), Handbook of Brand Relationships, forthcoming

11 Paulssen, M., Fournier, S. (2007), Attachment Security and the Strength of Commercial Relationships: A Longitudinal Study, Discussion Paper No. 50, Department of Business and Economics, Humboldt University Berlin Paulssen, M., Bagozzi, R. P. (2007), Customer Coping in Response to Relationship Transgressions: An Attachment Theoretic Approach, Discussion Paper No. 49, Department of Business and Economics, Humboldt University Berlin Paulssen, M., Birk, M. (2007), Satisfaction and Repurchase Behavior in a Business-to-Business Setting: Investigating the Moderating Effect of Manufacturer, Company and Demographic Characteristics, Discussion Paper No. 48, Department of Business and Economics, Humboldt University Berlin Paulssen, M. (2006), Antezendenzen und Konsequenzen ökonomischer Zufriedenheit und emotionaler Nähe in Geschäftsbeziehungen, in: Bauer/Neumann/Schüle (Hrsg.), Konsumentenvertrauen: Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement, München: Verlag Vahlen, in Druck Paulssen, M., Fournier, S. (2005), Konsumentenheterogenität im Beziehungsmarketing - Ein Bindungstheoretischer Ansatz, in: SCHADE, C., POSSELT, T. (Hrsg.), Quantitative Marketingforschung in Deutschland Festschrift für Klaus Peter Kaas zum 65. Geburtstag, S Paulssen, M., Fournier, S. (2005), Understanding Consumer Heterogeneity in Relationship Marketing Response: An Attachment Theoretic Perspective, Discussion Paper No. 44, Department of Business and Economics, Humboldt University Berlin Paulssen, M., Bagozzi, R. P., Birk, M. (2005), Consideration Sets as Goal-Derived Categories: An Application to Market Structuring, Discussion Paper No. 44, Department of Business and Economics, Humboldt University Berlin Paulssen, M. (2004), Attachment Styles in Business-to-Business Relationships, Discussion Paper No. 39, Department of Business and Economics, Humboldt University Berlin Paulssen, M. (2004), Embedded Business-to-Business Relationships, Discussion Paper No. 38, Department of Business and Eonomics, Humboldt University Berlin Paulssen, M., Trommsdorff, V. (1999), Messung und Gestaltung der Markenpositionierung, In: ESCH, F. R. (Hrsg.), Moderne Markenführung, Wiesbaden: Gabler, S Christians, U., Paulssen, M., Trommsdorff, V. (1998), Die Methodik der Wettbewerbs-Image- Struktur-Analyse (WISA), Die Bank Zeitschrift für Bankpolitik und Bankpraxis, S O Mahoney, M., Wagner, K., Paulssen, M. (1994), Changing fortunes: An industry study of British and German productivity growth over three decades, National Institute of Economic and Social Research, Report No. 7, London O Mahoney, M., Wagner, K., Paulssen, M. (1994), Changing Fortunes: An Industry Study of British and German Productivity Growth over three Decades, WZB Social Science Research Center, Discussion Paper FSI Invited Presentations and Conference Presentations 10/2013 Structural Equation Modeling in Research and Practice, Invited Presentation, University of Potsdam

12 06/2012 Antecedents and Consequences of Customer-Company Identification, Invited Presentation, University of Potsdam 12/2010 Antecedents and Consequences of Customer-Company Identification, Invited Presentation, Faculty Seminar in Economics and Management, Université de Fribourg / Universität Freiburg 10/2010 Relating Sensory Profiles to Consumer Liking with Structural Equation Modelling and PLS an Application in the Pet Food Market, 10 th Sensometrics Conference, Rotterdam /2010 The Impact of Critical Incidents on Customer Relationships,Habilitation Presentation, Humboldt University Berlin 01/2008 Transgressions in Marketing Relationships, Invited Lecture, Christian Albrechts Universität Kiel 07/2007 Causal Modelling in Marketing Guest Lecture, Technical University of Berlin 06/2007 Customer Coping to Relationship Transgressions: An Attachment Theoretic Approach, Advertising and Consumer Psychology Conference, Santa Monica, USA 05/2007 Moderators of the Satisfaction Retention Link in a B-to-B Setting, 35th EMAC- Conference, Reykjavik, Island 04/2007 Transgressions in Marketing Relationships", interdisziplinäres Forschungsseminar Marketing und Innovationsmanagement, Humboldt-Universität zu Berlin 03/2007 Are Critical Incidents Really Critical for a Consumer Relationship? A MIMIC- Approach, Annual Conference of the German Classification Society GfKl, Freiburg, Germany 03/2007 The Impact of Attachment Orientations on Commercial Relationships the Mediating Role of Boundary Spanners, 1st International Workshop on Attachment Research in Marketing, University of Innsbruck, Austria 01/2007 Reaktionen auf Beziehungsverstöße im Marketing ein bindungstheoretischer Erklärungsansatz Reaction to Critical Incidents in Marketing an attachmenttheoretic approach, 37. Jahrestagung der Wissenschaftlichen Kommission Marketing Annual Meeting of German-speaking University Professors in Marketing, Free University, Berlin. 09/2006 Satisfaction and Repurchase Behavior in a Business to Business Setting: Investigating the Moderating Effect of Manufacturer, Company and Demographic Characteristics, 22 nd Industrial Marketing and Purchasing Group Conference, Milan, with Matthias Birk 09/2006 Multiple Moderators of the Trust Loyalty Relationship in Business-to-Business Relationships, 22 nd Industrial Marketing and Purchasing Group Conference, Milan, with Angela Sommerfeld 09/2006 Attachment Styles in Business-to-Business Relationships, 22 nd Industrial Marketing and Purchasing Group Conference, Mailand 07/2006 "Individual Differences in Cognitive and Behavioral Response to Critical Incidents in Consumer Relationships", Universität Mannheim

13 06/2006 "Individual Differences in Cognitive and Behavioral Response to Critical Incidents in Consumer Relationships", ETH Zürich 05/2006 "Embedded Business-to-Business Relationships, 1 st International Conference on Business Market Management, 35 th EMAC-Conference, Athens, Greece with Angela Sommerfeld and Matthias Birk 03/2006 "Moderators of the Satisfaction Retention Link in a Business-to-Business Setting, 1st International Conference on Business Market Management, with Matthias Birk 03/2006 "Attachment Styles in Business-to-Business Relationships, 1 st International Conference on Business Market Management 03/2006 "Embedded B-to-B Relationships: A Longitudinal Study, 1 st International Conference on Business Market Management 03/2006 "Multiple Moderators of the Trust-Loyalty Relationship, GfKL Konferenz 12/2005 "Individual Differences in Cognitive and Behavioral Response to Critical Incidents in Consumer Relationships", Europa-Universität Viadrina, Frankfurt/Oder 11/2005 "Heterogenität in Kundenbeziehungen ein bindungstheoretischer Erklärungsansatz, Leopold Franzens Universität, Innsbruck 11/2005 "Heterogeneity in Marketing Relationships An Attachment Theoretic Perspective", Habilitanden-Treffen der Kommission Marketing, Freie Universität Berlin 10/2005 "Heterogeneity in Marketing Relationships An Attachment Theoretic Perspective", Haute Etudes Commerciales (HEC) School of Management, Paris 09/2005 Individual Differences in Consumer Relationships - an Attachment Perspective, Advances of Consumer Research Conference, San Antonio, USA with Susan Fournier 06/2005 "Individual differences in cognitive and behavioral responses to critical incidents in consumer relationships", Universität Potsdam 05/2005 Individual Differences in Consumer Relationships - an Attachment Perspective, 34 th EMAC-Conference, Milano, Italy 04/2005 "Consumer Heterogeneity in Relationship Marketing", Boston University 03/2005 Modelling the Non-linear Relationship Between Satisfaction and Loyalty with Structural Equation Models, 29 th Annual Conference of the German Classification Society 12/2004 "Bindungsstile im Relationship-Marketing", Europa-Universität Viadrina, Frankfurt/Oder 10/2004 "Attachment Styles in Marketing Relationships", interdisziplinäres Forschungsseminar Marketing und Innovationsmanagement, Humboldt-Universität zu Berlin 09/2004 "Bindungsstile in Geschäftsbeziehungen", International Summer School, Humboldt- Universität zu Berlin 09/2004 "Attachment Styles in Marketing Relationships", Jahrestagung der Forschungsgruppe Konsum und Verhalten

14 06/2004 "Causal Modelling in Marketing Research", Global Market Researcher Meeting, Interbrew, Berlin 05/2004 "Applying Attachment Theory to Business-to-Business Relationships", 33 th EMACconference, Murcia, Spain 04/2004 "Attachment-Styles in Business-to-Business Relationships", interdisziplinäres Forschungsseminar Marketing und Innovationsmanagement, Humboldt-Universität zu Berlin 03/2003 "A Behavioral Model for Customer Retention in Business-to-Business Relationships, paper presented at the 27 th GfKL-conference, Cottbus 03/2003 "Moderator effects of socio-demographic and firm specific variables on the satisfaction-retention link, paper presented at the 27 th GfKL-conference, Cottbus 02/2003 "The Why of Consumption", Jahrestagung der deutschen werbewissenschaftlichen Gesellschaft 11/2001 "Ein verhaltenswissenschaftliches Modell zur Kundenbindung, Forschungsseminar, Institut für Marketing, Humboldt-Universität zu Berlin 06/2001 "Determinanten der Kundenbindung, Institut für Marketing, Universität Potsdam 04/2001 "Determinanten der Kundenbindung, Lehrstuhl Marketing I, Technische Universität Berlin

15 REFERENCES Richard P. Bagozzi, Professor of Marketing, Ross School of Business, and Professor of Social and Administrative Sciences, College of Pharmacy, The University of Michigan (office) (secretary) Berlin, 14 th of June 2014 Prof. Dr. Marcel Paulssen