file:///h /...ase%20studies/blue%20shield%20and%20fresno%20materials/blue%20shield%20samples/calpers-hbo-explanatory- .html[10/26/2010 3:52:20 PM]

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1 Blue Shield of California - CalPERS - Cracking the Health Care Code The following is an advertisement for Blue Shield of California Dear [name of HBO], When your average employee thinks about health care, what comes to mind? Complexity? Wasted money? Wasted time? Fear? What if, in just 60 minutes, they could have the mysteries of getting quality health care unraveled and simplified for them? Cracking the Health Care Code seminar is a great opportunity to help you quickly inform your employees about evidence-based health care, a key indicator for getting quality care. Cracking the Health Care Code will: Help employees clearly understand what quality care is and how to get it Give employees step-by-step direction on how to become better informed by finding and using information that is based on evidence from medical research Encourage employees to make wise use of the money they spend on health care Explain how evidence from research helps determine which types of care work best Provide employees with actionable recommendations they could use that day By attending the seminar, your employees will be able to start making a positive impact on their health care right away. Follow these three easy steps to start cracking the code for your employees this month: 1. Call me to schedule a convenient date and time for your seminar 2. Invite your employees to the seminar using the below 3. Promote the seminar with the flyer/poster below Employee [link to html template] Open the employee html or text and easily insert the date, time and location of the seminar into the body of the where directed. Feel free to include your agency logo as well if you use the html version. Insert your list of employee addresses and send. If you need any help, just give me a call. Customizable poster/flyer This poster is a convenient way to get your employees excited about Cracking the Health Care Code. Easily insert the date, time and location of your seminar where directed. Then simply print out, and hang in highly visible locations throughout the office. I look forward to helping your employees crack the code. And remember, this seminar is available to all of your employees not just Blue Shield members. [signature line of account manager including phone number and address] * Please note that all of the information in Cracking the Health Care Code is provided by The American Institutes for file:///h /...ase%20studies/blue%20shield%20and%20fresno%20materials/blue%20shield%20samples/calpers-hbo-explanatory- .html[10/26/2010 3:52:20 PM]

2 Blue Shield of California - CalPERS - Cracking the Health Care Code The following is an advertisement for Blue Shield of California if you or a family member got sick or were to find out you had a chronic condition? Are you sure you have the tools and knowledge to get the right care for you or your family, whether it's a common virus or a rare disease? in just 60 minutes, you could have the mysteries of getting quality health care answered? What if you could walk away with a newfound confidence, no longer intimidated by what is one of your most important employee benefits? Cracking the Health Care Code a special seminar hosted by Blue Shield of California* will give you the information and tools you need to know what you should do in any health situation. You'll come away with specific questions to ask your doctor, plus important information about how to get quality care for you and your family. As your health benefits officer, I think you will find this information invaluable as you use the benefits in whichever health plan you may have. Walk away with: The first three things to do when you or your family gets sick Understanding what quality care is, why you want it and how you can get it How to make empowered decisions about the right health care for you and your family Where to find the tools to help you every step of the way Steps you can start taking right away without feeing intimidated Join me, and mark you calendars so you don't miss this special seminar. Date: [date information] Time: [time information] Location: [location information] Getting involved in your health care is probably one of the best strategies you can take to save time, save money and frankly make the right health care choices. Don't be intimidated by the complexity of the system. Start cracking the code today! RSVP today so you can take home tools to tell you where to begin with your very next health care issue or question. * Please note that all of the information in Cracking the Health Care Code is provided by The American Institutes for Research who developed the supporting materials with funding from the California HealthCare Foundation. If you no longer wish to receive s from Blue Shield of California, you can unsubscribe by sending a blank - no need to fill in the subject line. file:///h /...ces/05-case%20studies/blue%20shield%20and%20fresno%20materials/blue%20shield%20samples/calpers-invite-hbo_v5.html[10/26/2010 3:52:23 PM]

3 Cracking the Health Care Code Join your fellow employees to unravel the mysteries of the health care system. Walk away from Cracking the Health Care Code with a sense of empowerment to know how to: Make informed health care decisions for your family's health care issue Get the right care for your condition without spending time or money needlessly Find the tools you'll need to feel confident about your choices and stop the intimation Start cracking the code today Date: [insert date] Time: [insert time] Location: [insert location] For questions or to RSVP, contact [HBO's name] We look forward to seeing the empowered you! Don t be intimidated by the complexity of the system. Mark your calendar and don t miss this special seminar.

4 Blue Shield of California - CalPERS - Cracking the Health Care Code The following is an advertisement for Blue Shield of California Dear [attendee name], Thank you for attending Cracking the Health Care Code seminar. We enjoyed talking with you and listening to your thoughts and fears about getting quality care. We especially hope you walked away empowered with the tools and knowledge for how to get quality health care for you and your family. And that you now have a good understanding of why you should take an active role in getting the right care. It's one of the most important steps you can take. Tell us what you thought Hearing from participants like you helps us deliver the kinds of information you'll find useful. Please take a few moments to complete a brief survey. Continue to crack the code Cracking the Health Care Code will: Learning doesn't have to end with one seminar. You can find additional tips online on: How to get involved and informed in your health care decisions Questions you can ask your doctor at your next visit Which websites you can trust to research health issues How not to take quality for granted Share the key to the code with others Do you have family and friends who panic at the thought of having to visit a health care provider because they have no idea what is in store for them? They just might be interested in what you learned. Feel free to download Tip flyers and share with them they'll appreciate your thinking of them. Thanks again for taking time to get empowered and making the decision to take control of the health care you receive for you and your family. As a health plan provider for CalPERS agencies, we're committed to showing you and other agency employees how to get the most out of your health plan. Here's wishing you the best of health. [account mgr signature line] blueshieldca.com/calpers If you no longer wish to receive s from Blue Shield of California, you can unsubscribe by sending a blank - no need to fill in the subject line. Blue Shield of California, 50 Beale St., San Francisco, CA Blue Shield of California is an independent member of the Blue Shield Association. Blue Shield and the Shield Symbol file:///h /...se%20studies/blue%20shield%20and%20fresno%20materials/blue%20shield%20samples/calpers-employee-thanks- .html[10/26/2010 3:52:25 PM]

5 Blue Shield of California - CalPERS - Cracking the Health Care Code The following is an advertisement for Blue Shield of California Dear [name of HBO], Thank you for hosting Cracking the Health Care Code. We hope you and the employees who attended found it worthwhile. We are dedicated to providing your employees with useful information that helps them get the most out of their health plan, and we especially appreciate your efforts on our behalf. Take a short survey Tell us how we did We value your input. Let us know what you thought [link to survey] of the seminar by taking a short survey. The survey is brief, but your responses will help us create meaningful information that you and your employees will use. Your honest feedback is most welcome. More on cracking the code for your employees Cracking the Health Care Code will: To further help your employees crack the code about accessing quality care we've provided additional tip flyers on topics like: Defining quality care and why you want it Getting involved and informed Questions employees can ask their doctor at their next visit Where to get more information about a health care issue or question Feel free to send the link above or any of the specific tip flyers to employees who weren't able to attend. And look for information on our next employee seminar all about wellness. Until then, be well. [account mgr signature line] blueshieldca.com/calpershbo If you no longer wish to receive s from Blue Shield of California, you can unsubscribe by sending a blank - no need to fill in the subject line. Blue Shield of California, 50 Beale St., San Francisco, CA Blue Shield of California is an independent member of the Blue Shield Association. Blue Shield and the Shield Symbol are registered marks of the Blue Cross Blue Shield Association, an Association of Independent Blue Cross and Blue Shield Plans. file:///h /...05-Case%20Studies/Blue%20Shield%20and%20Fresno%20materials/Blue%20Shield%20samples/calpers-hbo-thanks- .html[10/26/2010 3:52:26 PM]

6 getting quality care For [Agency Name inserted here] By [AM Name Inserted here], [AM title inserted here], Blue Shield of California October 26, 2010 blueshieldca.com

7 prepare I m (my family is) sick; now what? pre-pare /prī-pâr / v. pre-pared, pre-par-ing, pre-pares v. tr. To make ready beforehand for a specific purpose, as for an event or occasion: The teacher prepared the students for the exams. To put together or make by combining various elements or ingredients; manufacture or compound: prepared a meal; prepared the lecture. To fit out; equip: prepared the ship for an arctic expedition. Music To lead up to and soften (a dissonance or its impact) by means of preparation. v. intr. To make things or oneself ready. 2 blueshieldca.com

8 prepare talk to your doctor and others Talk to your doctor or their nurse Use your social network, including family, and friends, and neighbors Talk with professionals available through your health plan 3 blueshieldca.com

9 prepare lots of tools available to help What s online, where do you find it, how to know what websites to trust? Understanding what types of health care works and works for your need Tips for before, during, and after your appointment 4 blueshieldca.com

10 diagnosis the diagnosis is not the end Get a 2nd opinion; see a specialist (or your doctor again) Do more research Get educated about your medications Do your homework (most folks don t)! 5 blueshieldca.com

11 follow-up treatment is the road to recovery Or maintenance What are the options? What are the standards of care? 6 blueshieldca.com

12 follow-up it doesn t have to be an unknown Or scary You have the tools You know how to be prepared You will know what to expect You have the power! 7 blueshieldca.com

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