Liberating the mobile internet!

Transcription

1 Liberating the mobile internet! Presentation at EUC October 21st,, Synapse Mobile Networks S.A. All rights reserved

2 Mobile Internet Promised for years Now targeting non technical consumers Handset features increasing rapidly Strong end user interest Still very low usage!!! Synapse Mobile Networks S.A. All rights reserved 2

3 Why? Technical barriers Terminal service configuration data not in control of operator! May require subscriber to request provisioning of services not being understood Synapse Mobile Networks S.A. All rights reserved 3

4 Research on user behaviour shows: Typically, when a user has failed (twice) to manually configure their mobile device, he or she gives up and never tries again! Demand for data services is instant. If they cannot have the service now, they will not try again later! The user expects network configurations to be solved from their mobile device! Source: Northstream Synapse Mobile Networks S.A. All rights reserved 4

5 MMS forecast for Western Europe Yearly sales of MMS phones. Total no. of MMS phones. Source: Analysis Research Ltd Synapse Mobile Networks S.A. All rights reserved 5

6 Gap of un configured devices Synapse Mobile Networks S.A. All rights reserved 6

7 Solution: Synapse DMC! Patented solution featuring: Automatic service provisioning Automatic Over The Air configuration Enhanced customer care interface Business Intelligence To deliver: Increased traffic End user satisfaction Reduced operational costs for customer care Synapse Mobile Networks S.A. All rights reserved 7

8 Automatic process includes: Detection Provisioning Configuration Customer Care Automatic detection of new subscriber/terminal combinations. Automatic provisioning of subscribers in MMS-C and other nodes. Automatic configuration of network access settings for all capable phones. Real-time provisioning and Device db queries via web GUI Synapse Mobile Networks S.A. All rights reserved 8

9 Device Detection Detect new combinations of subscriber devices Identify device capabilities Device database with > > 6000 device models > > 1300 MMS capable device models Device alias management Synapse Mobile Networks S.A. All rights reserved 9

10 Automatic detection options Vendor independent monitoring of network traffic Intelligent monitoring probes (A & D interfaces) Concentrated methods Monitoring of extended MSC EIR (F interface) Integrated extended EIR (active) Vendor specific MSC/HLR triggers (when available) Ericsson Nokia Via CDR file processing Synapse Mobile Networks S.A. All rights reserved 10

11 Provisioning framework Via Customer Administration System (CAS) interface Provision subscriber GPRS in HLR Provision subscriber in MMS C Synapse Mobile Networks S.A. All rights reserved 11

12 Supported OTA protocols Ericsson/Nokia OTA settings OMA Client Provisioning Spec. WAP Client Provisioning 1.0 OpenWave Primary Provisioning OMA DM (SyncML DM) in roadmap Virtually all OTA and GPRS capable phones are supported! MMS capable phones are currently supported Synapse Mobile Networks S.A. All rights reserved 12

13 Automatic MMS provisioning example: Detect MMS capable terminal devices Check HLR subscriber status (Operator barring and MSISDN, GPRS status) Check for pre paid subscribers Check MMS user status Provision subscriber in MMS C and HLR Send out notification (if requested) Send out device settings Send out Welcome MMS message Synapse Mobile Networks S.A. All rights reserved 13

14 System overview CYTA project MAP_CHECK_IMEI_WITH_IMSI EIR MSC HLR MMS-C Monitoring probe SS7 stack Device database CAS Application servers DMC SNMP (alarms) NMC HTTP MMS on/off Web GUI Web GUI, CLI SMS req SMS-C Customer Care System Manager Web Portal Synapse Mobile Networks S.A. All rights reserved 14

15 DMC 2.0 installation example Firewall Ethernet switch SS7 stack Corelatus GTH probe 2 x Sun Fire V Synapse Mobile Networks S.A. All rights reserved 15

16 System environment OTP R9C 0 design base Unimind cluster Solaris 8 (and Linux) TietoEnator Portable SS7 Synapse 3GPP/GSM MAP Rapid Installer Synapse Mobile Networks S.A. All rights reserved 16

17 MAP Full support for MAP v1 v8 Automatic stub generation Source in CVS is ETSI.pdf files Synapse Mobile Networks S.A. All rights reserved 17

18 Event Queues Multiple producer/consumer queues Backed by persistent storage Transaction protected Used for all IPC Synapse Mobile Networks S.A. All rights reserved 18

19 BETS Berkeley DB Erlang Term Store Mnesia binding > > records per table ~ ~ random lookups/sec ~ ~ 1500 inserts/sec Approximate lookup support Synapse Mobile Networks S.A. All rights reserved 19

20 Subscriber database Record update time stamps Local content tables Explicit synchronization Synapse Mobile Networks S.A. All rights reserved 20

21 WebGUI Yaws Form management library Dynamic.gif Dynamic CSS Dynamic JS Yaws embedded applications Synapse Mobile Networks S.A. All rights reserved 21

22 Rapid installer Bootable Solaris CD Preconfigured stage dumps Installs a system in < 20 minutes from power on Synapse Mobile Networks S.A. All rights reserved 22

23 System characteristics Cluster service fail over time ~1 sec Support up to subs on entry level config ~450 end to end TPS on entry level config (requirement 150) Synapse Mobile Networks S.A. All rights reserved 23

24 System metrics 180k lines of Erlang code 22k lines of C code (linked in drivers) Synapse Mobile Networks S.A. All rights reserved 24

25 Does the system deliver? Real life example: 1200% increase in MMS handset sales over 9 months 84% of new MMS terminals become active users Only 12% of MMS subscribers call customer care Non OTA terminals loose market share Synapse Mobile Networks S.A. All rights reserved 25

26 Thank You for Your attention! See you at ErLounge tonight! Synapse Mobile Networks S.A. All rights reserved 26