Mi8 MARKETING INTELLIGENCE

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1 Mi8 MARKETING INTELLIGENCE Clever companies invest in the Mi8 Marketing Intelligence Suite by zmerce. They are todays, and tomorrows winners

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3 Mi8 Marketing Intelligence Suite by zmerce. Increase sales with hypermodern marketing-technology WHAT Mi8 Marketing Intelligence is a universal marketing platform that through the use of automated customer profile-enrichment and pattern-detection increases sales and profit. Thanks to Mi8 the marketeer can focus on creativity, strategy and adjustments. Only a website and an adress file is needed to use the Mi8. HOW Licenses directly via z Merce. Mi8 is operational within 2-6 weeks. The following Mi8 licenses are available: Mi8 Full Enterprise > customer profiles Mi8 Enterprise medium < customer profiles Mi8 Small Business Medium < customer profiles Mi8 Small Business Lite < customer profiles PARTNERS Daily support for a license always includes a certified Mi8 partner, who will always be connected to the customer in consultation with zmerce. zmerce partners are professional marketing communication agencies. PRICE One-off deployment costs (depending on the CRM packet) and a monthly license-payment. Annual based discount when paying in advance WHO Mi8 has been developed by zmerce, a modern marketing intelligence and marketing automation technology startup: REQUEST FOR QUOTATION, PRESENTATION AND CONTACT Please contact Cees Franke - CEO via the website zmerce.com or via cees.franke@zmerce.com for a presentation.

4 Marketers improve results when using the Mi8 by zmerce The Mi8 Marketing Intelligence by zmerce not only offers online marketers quick success, it also helps the marketer to cut back on the costs of conducting campaign and act out the campaign more efficiently and targeted on the customer. The Mi8 helps de marketer to maximize the returns of a budget and customer satisfaction and increase profit. Thanks to Mi8 by zmerce a number of actions are completely automated and the marketer can more than ever lay focus on the strategic side of his actions and plans. Because of Mi8 the marketers customer profiles are greater than ever, almost entirely automated. That is proper Marketing Intelligence. [case] Ivo orders a book every first Friday of the month at Amazon. Mi8 recognizes this pattern, the category and the price range. The clever marketer has instructed the Mi8 earlier, and Ivo receives an automated offer every first Wednesday of the month in his inbox, fitting the pattern that he as a customer of Amazon has built. The winning companies of the future will be data-driven and customer focused.

5 Ease of use and automation save time and offer the chance to be creative and strategic, and therefore more successful. Mi8: Ease of use: simplicity empowers; automating data retrieval and translation of data to client level information; automating profile enrichment processes; automating value assignment to the enriched customer profile; behavioral pattern recognition at the individual level to anticipate client behavior; website personalization; automating one-on-one marketing communication actions; sustainable data maintenance; return on investment. [CASE] Via social media and other sources Ivo provides valuable information about his interests and purchasing habits. Mi8 automates that data retrieval, translates it to the level of the indipeople with exactly what they Marketing can supply salesvidual and so continually enriches Ivo s customer profile in the need: the qualified leads that Mi8 database. When Ivo decides to turn a vegetarian, Mi8 reads are their lifeblood. 24/7. this and makes sure he doesn t get any meat-related offers. Quotes by Russell Glass - Head of B2B Product, LinkedIn

6 Mi8: Automated profile enrichment on personal level. With Mi8 Marketing Intelligence by zmerce you save time and money because of the customer profile-enrichment on a personal level. Information gathered from all types of different sources and channels i.e. loyalty card, web-shop, newsletters, social media is easily added and/or combined, and this optimally enriches the customer profiles. This cost saving factor also reinforces the quality of the gathered data and the efficiency of your targeted marketing actions. [CASE] Not only is Ivo an avid reader and has recently chanced his lifestyle, he also enjoys adventurous traveling. For this he searches through the Internet looking for new challenges. Mi8 monitors his online behavior and through Ivo s enriched customer profile offers exactly the right information at the right time to the marketer so that Ivo can be offered a once in a lifetime chance: Paragliding from the Mont Blanc! Marketing has a clear window on the behavior of the prospect during 90 percent of the buyer s decision making the time spent doing research via visits to websites, reading online reviews, connecting with peers on social media and conducting online searches.

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8 Mi8: Making rich selections on customer profiles, quick and easy Because the Mi8 retrieves data from a variety of sources and enriches the profiles automatically, the marketer is able to make rich selections on extremely current customer profiles. This allows the marketeer to focus on the core business: developing appealing and customer-friendly one-on-one marketing actions. With those strategic and creative choices, the marketeer instructs the Mi8 to take action when needed. This is sales- and profit-increasing Marketing Intelligence. [CASE] As a customer Ivo is happy with the offers the marketeer makes him, since he exclusively gets offers that are relevant to him and customized for him. Appealing actions that fit his taste and lifestyle. He is significantly less annoyed by -campaigns and reads a lot more of them. Leading organizations are changing how they measure their operations, interactions with customers, and resource allocations Dan Vesset IDC Program Vice President for Business Analytics and Big Data research

9 Mi8: Automated 24/7 reports from your dashboard Mi8 functions 24/7 and reports back to you and your colleges through the Dashboard Rapporting-tool*. You decide the time and frequency, without any hassle. You see what your actions mean in relation to traffic and conversion on your web-site(s) or those of your customers. The simple and straightforward menu s let you analyze traffic data from your web-sites in no time. Using your computer, tablet or smartphone. zmerce s Dashboard is always at your fingertips, easily accessible and works like a charm. (*Also available apart from Mi8) [MARKETEER] Finally, easily accessible and fast analytics on my smartphone. I can see right away whether my ideas are working out. The rapports are clear and I let Mi8 send them to my CEO before the weekly marketing-meeting. I receive daily rapports to make sure I m alert 24/7 so that when it s needed I can make quick adjustments. I finally have the space to focus on strategies and creative processes :-) Marketing automation is rapidly growing, with more than 60%, yet only 5% of the non-tech enterprises are applying the tool...

10 Thanks to the Mi8 Marketing Intelligence Platform you are active 24/7, save money and increase profit and customer satisfaction. Mi8 provides your customer profiles with a value (score). That score is build-up from automatically gathered (big) data. When a customer is interested in a certain category, the marketer instructs the Mi8 so that the customer will receive offers within his range of interest. This is a simple way of increasing profit, without annoying the customer with irrelevant offers. SUSTAINABLE DATA GATHERING Gathering only data that is relevant within the customer profile, that s what we at zmerce call Sustainable Data Gathering. [APPLICATION] [LICENCES] Mi8 suits companies met with large numbers of customer profiles, with the Enterprise License. But we ve also developed two types for the SME s: the Small Business Lite and the Small Business Medium. Directly with zmerce. We then find you a fitting partner for your branch, to provide 24/7 support. Mi8 provides you with a multi-channel approach (e-commerce, multi-media, social networks, mobile business) and operates a real time, one-onone marketing-communication.

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12 Mi8 MARKETING INTELLIGENCE Stupid companies don t invest in the Mi8 Marketing Intelligence platform by zmerce... Those companies are deemed to lose, both now and in the future. More information: zmerce, The Netherlands