Chapter 3: Using Databases
|
|
- Elizabeth Russell
- 8 years ago
- Views:
Transcription
1 Chapter 3: Using Databases
2 Overview Topics discussed: Types of databases Categorization based on information in the databases Categorization based on the nature of the underlying marketing activities Categorization based on the database technology The benefits of marketing databases The uses of marketing databases 2
3 Overview Categorization Based on their main business functions Databases managing business operations Databases supporting decision-making activities Alternate categorization: Information included in the databases Nature of the underlying marketing activities Database technology used 3
4 Categorization Based on Information in the Databases Customer Database Prospect Database Cluster Database Enhancement Database 4
5 Customer Database Data from active and inactive customers Information included in customer databases: Basic information: name, address, zip code, and telephone number Demographic information: age, gender, marital status, education, number of people in household, income Psychographic information: values, activities, interests, preference Transaction history: frequency of purchase, amount of spending Other relevant information: inquiries and referrals, satisfaction, loyalty 5
6 Customer Database (2) Data from Inactive Customers: How long have the customers been inactive? How long have they been active? What was their purchasing pattern when they were active? How much did they spend? How were they initially acquired? Why are they inactive? 6
7 Examples for Customer Database D&B s U.S Marketing File: Customer database comprising of telemarketing, direct mail, competitor analysis and other types of data pertaining to 130 million companies in more than 190 countries InfoBase eproducts from Acxiom provides the user companies with the addresses of their customers Marketing: most inexpensive profit-generating marketing tool to augment companies direct mail or other channels of communication with customers 7
8 Prospect Database Non-customers that have profiles that are similar to the profiles of existing customers Segments prospects and positions the company s differentiated products to the prospects specific needs Examples of some Prospect databases used in the industry: InfoBase List: Offers a collection of US consumer data available in one source for list rentals covering 120 million households and 190 million individuals Harris Selectory Online: A prospect database from D&B which helps companies find new customers allowing companies to: Qualify leads that they are developing Contact the decision-maker best suited to hear their sales pitch Research potential opportunities 8
9 Cluster Database Clusters defined based on geographic reference groups, affinity groups, and lifestyle reference groups Depending on the membership of prospective customers to specific clusters, firms can customize their marketing communications Example: The Prizm database Segments S1 every U.S neighborhood into 62 distinct areas 5 clusters with the nation s most affluent social people Every (Elite Prizm Suburbs) database is categorized into groups with every group having clusters U1 (Urban Uptown) Executives and professionals C1 (City Society) T1 (Landed Gentry) 3 clusters making the upper crust of America s second and satellite cities Clusters comprise of multi-income families with school age kids and are headed by well-educated executives and professionals 9
10 Enhancement Database Used to transfer additional information on customers and prospects An overlaying process is used that eliminates duplications Enhancements may include: demographic and psychographic data, transaction history, changes in address, changes in income levels, privacy status, new product categories bought recently Example: InfoBase Enhanced InfoBase provides a large collection of U.S customer information like telephone & address data, mailing lists including hotline files, data InfoBase Enhanced provides the ability to append the latest demographics, socioeconomic and lifestyle data to your existing in-house customer database 10
11 Categorization Based on The Nature of Underlying Marketing Activities Passive marketing database A mailing list that passively stores information about acquired customers Future marketing efforts target the same customers in the list Campaign 1 Database Campaign 2 Customer List Customer List 11
12 Categorization Based on The Nature of Underlying Marketing Activities (2) Active Marketing Database Strategic Marketing Plan Database Marketing Program Data Updates Execution Results 12
13 Categorization Based on Database Technology Hierarchical database Inverted database Relational database 13
14 Hierarchical Database All information pertaining to a customer will be in a master record Useful when the queries are standard and routine but high speed processing is required Preferred in the banking, airline, and hotel industries Organized in a tree-like structure Example of a custom mill business database: 14
15 Inverted Database & Relational Database Inverted Database Suited for direct marketing application Has speed and flexibility to respond to unanticipated questions Easy to add new elements, when updated information is acquired Relational Database Has the greatest flexibility Users can create queries to extract and combine information Examples of Relational Database: Oracle, SQL Server, and Microsoft Access 15
16 Benefits of Marketing Databases Ability to carry out profitable segmentation Ability to retain customers and repeat business Ability to spot potential profitable customers 16
17 Uses of Marketing Databases Uses of Marketing Database Uses that directly influence Customer Relationship Uses that directly influence other Business Operations 17
18 Uses of Marketing Databases (2) Uses that directly influence Customer Relationship: Identify and profile the best customers Develop new customers Deliver customized messages consistent with product/service usage Send follow-up messages to customers for post-purchase reinforcement Cross-sell products/services Ensure cost-effective communication with customers Improve promotion result by efficient targeting Personalize customer service Stealth communication with customers 18
19 Uses of Marketing Databases (3) Uses that directly influence other business operations: Evaluate and refine existing marketing practice Maintain brand equity Increase effectiveness of distribution channels Conduct product and market research Integrate the marketing program Create a new valuable management resource 19
20 CRM at Work Effective use of marketing s are the most financially efficient form of direct communication between firms and customers Most effective day of the week to communicate with potential customer: B2C firms: Wednesday and Friday B2B firms: Monday or Tuesday American Express and Database Clustering American Express clusters customers purchasing behavior data and provide upgrades or cross-selling offers based on the customer s change in cluster group Accurate database clustering is important for marketers, as customer databases evolve over time Evolving and moving clustering system allows customers to move freely in and out of clusters as is warranted by their purchase behavior 20
21 CRM at Work (2) Enhancement Database County drains, a drainage service company, has built its business around superior customer service Challenged to provide premium customer service, as its customer base was expanding rapidly Chose an adaptive database, GoldMine Premium Edition, which allowed County Drains to : a) continue with it premium customer service and (b) proactively engage with customer to provide more relevant services Active Marketing Database Harrah s Casino constantly update its customer data through the customers use of its loyalty card The updated customer data allows Harrah s to create a customized rewards system Success of this program can be seen in Harrah s expansion and profitability In 2003, opened 26 new casinos and earned $4 million more than the prior year 21
22 Summary Effective Database analysis is important for successful CRM Data from active and inactive customers are important to ensure efficient marketing function Marketing databases allow marketers to analyze customers and classify them into different groups to implement different marketing programs effectively Databases also enable marketers to determine critical factors influencing customer satisfaction and take measures to retain existing customers at lowest cost 22
Chapter Seven Customer-Driven Marketing Strategy: Creating Value for Target Customers
Chapter Seven Customer-Driven Marketing Strategy: Creating Value for Target Customers Customer-Driven Marketing Strategy: Creating Value for Target Customers Market Segmentation Market Targeting Topic
More informationthe combination of varying methods and strategies to get your into the minds and hands of prospective buyers. Marketing is
Marketing for Growth Wayne Brass Art Mahoney Bill McKown Heather Bender the combination of varying methods and strategies to get your product or service into the minds and hands of prospective buyers.
More informationDatabase Direct Response Marketing Personal Selling
11 Chapter Eleven Database Direct Response Marketing Personal Selling 11-1 11 Selling Words 1400 Words - Copywriting service Business development specialist Generate prospects Collect information Qualify
More informationMARKET SEGMENTATION: A CONCEPTUAL FRAMEWORK
Jasmer Singh International Journal of Advanced Research in MARKET SEGMENTATION: A CONCEPTUAL FRAMEWORK Abstract: The more a marketing paradigm evolves, the more long-term relationship with customers gains
More informationBoost Profits with Better Marketing Analytics
Boost Profits with Better Marketing Analytics Marketing Solutions for the Utilities Industry Publication Date: July, 2014 www.datamentors.com info@datamentors.com 01. Boost Profits with Better Marketing
More informationData Functionality in Marketing
Data Functionality in Marketing By German Sacristan, X1 Head of Marketing and Customer Experience, UK and author of The Digital & Direct Marketing Goose Data is not a new thing. Successful businesses have
More informationTELEMARKETING Don t miss a Golden Egg opportunity to turn your telemarketing campaigns into profit centers.
of the BROADER ROLE TELEMARKETING Don t miss a Golden Egg opportunity to turn your telemarketing campaigns into profit centers. NEW 1555 Pony Express Hwy Home, KS 66438 (800) 882-0803 ronen@bluevalley.net
More informationA M e l i s s a D a t a W h i t e P a p e r. Lead Verification: 3 Ways to Optimize Lead Quality
A M e l i s s a D a t a W h i t e P a p e r Lead Verification: 3 Ways to Optimize Lead Quality 2 Lead Verification: 3 Ways to Optimize Lead Quality Introduction Lead capture pages are a critical component
More informationAdobe Analytics Premium Customer 360
Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your
More informationCUSTOMER RELATIONSHIP MANAGEMENT (CRM) CII Institute of Logistics
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) CII Institute of Logistics Session map Session1 Session 2 Introduction The new focus on customer loyalty CRM and Business Intelligence CRM Marketing initiatives Session
More informationBeyond listening Driving better decisions with business intelligence from social sources
Beyond listening Driving better decisions with business intelligence from social sources From insight to action with IBM Social Media Analytics State of the Union Opinions prevail on the Internet Social
More informationMarket Segmentation, Targeting, and Positioning. Leonard Walletzký
Market Segmentation, Targeting, and Positioning Leonard Walletzký 5C STP Marketing Mix Marketing framework Customer Company Context Collaborators Competitors Segmentation Targeting Positioning 4P 7P 4C
More informationAnalytical CRM solution for Banking industry
Analytical CRM solution for Banking industry Harbinger TechAxes PVT. LTD. 2005 Insights about What are the reasons and freq. for a customer contact? What are my product holding patterns? Which of my are
More informationCustomer Database. A strong foundation to build a successful organization. www.spanglobalservices.com
Customer Database A strong foundation to build a successful organization Index: Introduction How to Build a Customer Database Accumulate Data In-house Deploy External Suppliers How to Manage Customer Databases
More informationInfoGlobalData specialise in B2B Email Lists and Email Appending Services.
InfoGlobalData specialise in B2B Email Lists and Email Appending Services. We provide high quality mailing lists for your email marketing needs. Our data intelligence service can provide valuable insight
More informationPAST PRESENT FUTURE YoU can T TEll where ThEY RE going if YoU don T know where ThEY ve been.
PAST PRESENT FUTURE You can t tell where they re going if you don t know where they ve been. L everage the power of millions of customer transactions to maximize your share of customer travel spend. Vistrio
More informationContents. Part- I: Introduction to Services Marketing. Chapter 1 Understanding Services 3-22. Chapter 2 The Nature of Services Marketing 23-38
Contents Part- I: Introduction to Services Marketing Chapter 1 Understanding Services 3-22 Chapter 2 The Nature of Services Marketing 23-38 Part- II: The Customer Experience Chapter 3 Consumer Behavior
More information6/10/2015. Chapter Nine Overview. Learning Outcomes. Opening Case: Twitter: A Social CRM Tool
Opening Case: Twitter: A Social CRM Tool McGraw-Hill-Ryerson 2015 The McGraw-Hill Companies, All Rights Reserved Chapter Nine Overview SECTION 9.1 CRM FUNDAMENTALS Introduction Using Information to Drive
More informationSATURATION LISTS. Reach all households in a geographic area at lowest postage rates
DIRECT MAIL DELIVERS Businesses who send direct mail communications to their customers find this to be a highly effective marketing strategy. Where emails can be deleted immediately or never even looked
More informationANALYTICS. Acxiom Marketing Maturity Model CheckPoint. Are you where you want to be? Or do you need to advance your analytics capabilities?
ANALYTICS Analytics defined Analytics is the process of studying data to identify potential trends, evaluate decisions, or assess the performance of a tool, event, or scenario. The process should include
More informationDEVELOPING LISTS AND DISCOVERING MARKETS
CHAPTER 3-2/E DEVELOPING LISTS AND DISCOVERING MARKETS Summary Most direct marketers conduct market segmentation to better serve consumer needs and wants. Lists are important market segmentation tools.
More informationBenefits to you. Account & Contact Management. Sales & Quotations Marketing & Campaigns Customer Service & Support Project & Event Management
Account & Contact Management Sales & Quotations Marketing & Campaigns Customer Service & Support Project & Event Management Benefits to you Work as a team see a unified view of each customer accessible
More informationIBM Social Media Analytics
IBM Analyze social media data to improve business outcomes Highlights Grow your business by understanding consumer sentiment and optimizing marketing campaigns. Make better decisions and strategies across
More informationKnow your market. How understanding local demographics can help you increase sales CHDC June 2013
Know your market How understanding local demographics can help you increase sales CHDC June 2013 demographers.id informed decisions informed decisions.id is a company of demographers, housing analysts,
More informationWhat this topic is about. The purpose of marketing Different approaches to marketing Segmentation Niche &mass markets B2C & B2B marketing
Effective Marketing What this topic is about The purpose of marketing Different approaches to marketing Segmentation Niche &mass markets B2C & B2B marketing What is Marketing? The process of identifying,
More informationLEAD NURTURING STRATEGY WHITE PAPER. November 2013
LEAD NURTURING STRATEGY WHITE PAPER November 2013 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. INTRODUCTION 3. WHAT IS LEAD NURTURING? 4. OUTLINING AN EFFICIENT LEAD NURTURING STRATEGY 4.1. BUYER PERSONA
More informationSegmentation, Targeting, and Positioning
Segmentation, Targeting, and Positioning What We Learn? Learn the three steps of target marketing, market segmentation, target marketing, and market positioning Understand the major bases for segmenting
More informationMarketing Plan Checklist
Marketing Plan Checklist Water Street Design, LLC 205 North Cameron Street Winchester, VA 22601 540-667-6646 waterstdesign.com Creating a Marketing Plan You d be surprised how many large brands rely on
More informationCUSTOMER RELATIONSHIP MANAGEMENT AND DATA WAREHOUSING
03-03-10 INFORMATION MANAGEMENT: STRATEGY, SYSTEMS, AND TECHNOLOGIES CUSTOMER RELATIONSHIP MANAGEMENT AND DATA WAREHOUSING Duane E. Sharp INSIDE The CRM Solution; Customer Feedback; Defining the Customer;
More informationTOUCHPOINT STRATEGIES
TOUCHPOINT STRATEGIES MAXIMIZING THE POTENTIAL OF EVERY CONSUMER INTERACTION Executive Summary Those of us in the healthcare industry know the environment is constantly changing. One of the more recent
More informationChapter 11: Campaign Management
Chapter 11: Campaign Management Overview Topics discussed: Campaign Management Process Campaign Planning and Development Campaign Execution Analysis & Control Campaign Feedback 2 Campaign A series of interconnected
More informationFutureFlowMedia. A New Weapon to Help Your Clients Reach Precisely-Target Audiences Hyper-Targeted Email Advertising
FutureFlowMedia A New Weapon to Help Your Clients Reach Precisely-Target Audiences Hyper-Targeted Email Advertising Under Pressure to Get Your Client s Message In Front of More of the Right People? As
More informationBY 35% DATA APPENDING SERVICES HELPED INCREASE SALES OPPORTUNITIES HOW OUR. Here s how our comprehensive data appending process led to:
HOW OUR DATA APPENDING SERVICES HELPED INCREASE SALES OPPORTUNITIES BY 35% Here s how our comprehensive data appending process led to: Increase in quality of the client database of 79,000 records in 7
More informationDigital Marketing Strategy
Reaching the Next Level of Marketing Performance Digital Marketing Strategy Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Digital Marketing
More informationPatient Relationship Management
Solution in Detail Healthcare Executive Summary Contact Us Patient Relationship Management 2013 2014 SAP AG or an SAP affiliate company. Attract and Delight the Empowered Patient Engaged Consumers Information
More informationCustomer Analytics. Segmentation Beyond Demographics. August 2008 Ian Michiels
Customer Analytics Segmentation Beyond Demographics August 2008 Ian Michiels Page 2 Executive Summary This report isolates best practices in customer analytics and customer segmentation. The report articulates
More informationAutomated Marketing Practical Scenarios to Get You Started
Automated Marketing Practical Scenarios to Get You Started 1 Table of Contents Executive Summary 3 Part One: Lead Management Lead Gathering 4 Lead Nurturing before you have Permission to Email 6 Lead Nurturing
More informationMining Airline Data for CRM Strategies
Proceedings of the 7th WSEAS International Conference on Simulation, Modelling and Optimization, Beijing, China, September 15-17, 2007 345 Mining Airline Data for CRM Strategies LENA MAALOUF, NASHAT MANSOUR
More informationSuccessful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment
Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment By German Sacristan, X1 Head of Marketing and Customer Experience, UK and author of The Digital & Direct Marketing
More information6 Steps to Creating a Successful Marketing Database
6 Steps to Creating a Successful Marketing Database Why Invest in a Marketing Database? An organisation that has an ineffective marketing database, multiple databases that cannot communicate with one another,
More informationDeliver enhanced sales and service opportunities by providing a foundation of unified customer data to all channels.
data integration solutions To support your business objectives Deliver enhanced sales and service opportunities by providing a foundation of unified customer data to all channels. IBM WebSphere Center
More informationExecutive Summary 3. Lead Gathering 4. Lead Nurturing before you have Permission to Email 6. Lead Nurturing using Email 7
1 Table of Contents Executive Summary 3 Part One: Lead Management Lead Gathering 4 Lead Nurturing before you have Permission to Email 6 Lead Nurturing using Email 7 Delivering qualified leads to sales
More informationSmall-business partnership overview and onboarding kit
Small-business partnership overview and onboarding kit Partner with Experian to enhance your revenue by helping your small-business clients find and acquire more customers By partnering with Experian,
More informationCHECKLIST FOR YOUR INTERNATIONAL DIRECT MARKETING.
2. Execution CHECKLIST FOR YOUR INTERNATIONAL DIRECT MARKETING. Keeping international requirements in mind Foreign requirements for advertising materials CD guidelines followed? Attention-grabbing? Target
More informationEasily Identify the Right Customers
PASW Direct Marketing 18 Specifications Easily Identify the Right Customers You want your marketing programs to be as profitable as possible, and gaining insight into the information contained in your
More informationThe First 90 Days: Differentiated Experiences That Combat Churn and Reduce Care Costs
The First 90 Days: Differentiated Experiences That Combat Churn and Reduce Care Costs An Executive Brief for Telecommunications Leaders December 2012 Introduction The telecommunications industry is characterized
More informationMarket Research CUSTOMER SEGMENTATION
Market Research CUSTOMER SEGMENTATION Over the last thirty years, many firms have recognized the significance of focusing on customers as a key strategy in product development. Mobile financial services
More informationGreat evolution: from CRM to CCRM. Borut Vovk Head of Omnichannel Studio Moderna
Great evolution: from CRM to CCRM Borut Vovk Head of Omnichannel Studio Moderna Introduction About Studio Moderna The leading direct marketing and multi-channel retailer in CEE region Introduction Philosophy
More informationLIST OF TABLES. Table No. Table Name Page No. 4.2.5 Frequency tables on customization of services 56
LIST OF TABLES Table No. Table Name Page No. 4.2.1 Respondent s age 48 4.2.2 Cross-tabulation between the ease of opening a bank account and age 4.2.3 Cross tabulation between the ease in opening a bank
More informationFive predictive imperatives for maximizing customer value
Five predictive imperatives for maximizing customer value Applying predictive analytics to enhance customer relationship management Contents: 1 Introduction 4 The five predictive imperatives 13 Products
More informationThe CRM that Defines Innovation. Bill Armistead, Product Sales Specialist CONNECTIONS
The CRM that Defines Innovation Bill Armistead, Product Sales Specialist CONNECTIONS The CRM that Defines Innovation What is CONNECTIONS? CRM (Customer Relationship Management) Enterprise-wide, web-based,
More informationMarketing: Helping Buyers Buy
Chapter Thirteen Marketing: Helping Buyers Buy McGraw-Hill/Irwin Copyright 2010 by the McGraw-Hill Companies, Inc. All rights reserved. CRICKET LEE Fitlogic Developed a system of clothes sizing called
More informationCHAPTER THREE Market Segmentation and Strategic Targeting
CHAPTER THREE Market Segmentation and Strategic Targeting Copyright 2010 Pearson Education, Inc. Learning Objectives 1. To Understand Why Market Segmentation Is Essential. 2. To Understand the Criteria
More informationMoving Beyond Social CRM with the Customer Brand Score
Cognizant 20-20 Insights Moving Beyond Social CRM with the Customer Brand Score Travel and hospitality organizations can boost customer loyalty by better understanding customer behaviors and attitudes,
More informationMicromarketing to Microbusiness Owners Experian hits the target
Micromarketing to Microbusiness Owners Experian hits the target Bring your customers into sharper focus An Experian white paper Small businesses represent more than 50 percent of the nation s gross domestic
More informationIBM SPSS Direct Marketing
IBM Software IBM SPSS Statistics 19 IBM SPSS Direct Marketing Understand your customers and improve marketing campaigns Highlights With IBM SPSS Direct Marketing, you can: Understand your customers in
More informationA Current Look At Direct Mail and Advertising To Generate Local LTCi Leads. Defining Directions: The 7th Annual Intercompany LTCi Conference
A Current Look At Direct Mail and Advertising To Generate Local LTCi Leads Defining Directions: The 7th Annual Intercompany LTCi Conference Direct Mail and Advertising To Generate Local LTCi Leads Presenters
More informationNurture Registrants with Triggered Email Follow-up
Nurture Registrants with Triggered Email Follow-up Will Schnabel VP Business Development, Silverpop wschnabel@silverpop.com Twitter: @wschnabel Silverpop 1400+ customers, 2000+ brands Email Marketing and
More informationThe Anatomy of Lead Management
Chris Nelson Managing Director Advanced Marketing Solutions The Anatomy of Lead Management What Role does Lead Management Play in the Corporation? The Role of Lead Management is to: 1. Maximize the profit
More informationThe Fundamentals of B2C Marketing Automation for Effective Marketing Communications
The Fundamentals of B2C Marketing Automation for Effective Marketing Communications Mark Patron February 2013 Email and Website Optimisation Introduction Marketing automation is a process that uses insight
More informationSAP Thought Leadership SAP Customer Relationship Management. Strengthen the Brand and Improve
SAP Thought Leadership SAP Customer Relationship Management Enhancing the Customer Experience with Loyalty Management Strengthen the Brand and Improve Customer Retention Executive Summary Satisfying Customers,
More informationModern Marketing = STP Marketing
Market Segmentation and Targeting Target Marketing Segmentation is about identifying Targeting is about selecting Market Segmentation Positioning is about differentiating and communicating Modern Marketing
More informationGenerating Customer Insight with the Multi-Partner Program HappyDigits. Athens, 24th September 2008 Thorsten Franz
Generating Insight with the Multi-Partner Program HappyDigits Athens, 24th September 2008 Thorsten Franz Generating Insight with the Multi-Partner Program HappyDigits A brief introduction: Who is CAP,
More informationAlexander Nikov. 7. ecommerce Marketing Concepts. Consumers Online: The Internet Audience and Consumer Behavior. Outline
INFO 3435 E-Commerce Teaching Objectives 7. ecommerce Marketing Concepts Alexander Nikov Identify the key features of the Internet audience. Discuss the basic concepts of consumer behavior and purchasing
More informationVermont Department of Tourism and Marketing A Geo-Demographic Analysis of the Vermont Visitor Project Report
Vermont Department of Tourism and Marketing A Geo-Demographic Analysis of the Vermont Visitor Project Report Prepared by William E. Baker Data Compilation by William Valliere July 1998 2 Executive Summary
More informationBest Practices for Relationship Marketing
WebTrends 851 SW 6th Ave., Suite 600 Portland, OR 97204 1.503.294.7025 1.503.294.7130 fax US Toll Free 1-877-WebTrends (1-877-932-8736) WebTrends Sales 1.888.932.8736 sales@webtrends.com Europe, Middle
More informationNO LUCK NEEDED. How the Right Data Can Improve Casino Marketing Campaigns
GAMING/CASINO DATA MARKETING WHITE PAPER NO LUCK NEEDED. How the Right Data Can Improve Casino Marketing Campaigns V12 Group 141 West Front Street Suite 410 Red Bank, NJ 07701 1-866-842-1001 www.v12groupinc.com
More informationBizzmaxx Intelligent Sales & Marketing Errol van Engelen Managing Director Errol.vanengelen@bizzmaxx.nl
Bizzmaxx Intelligent Sales & Marketing Errol van Engelen Managing Director Errol.vanengelen@bizzmaxx.nl Bizzmaxx 2012 - Internal use only Agenda About Bizzmaxx Intelligent Sales & Marketing Expertise,
More informationUsing Choice-Based Market Segmentation to Improve Your Marketing Strategy
Using Choice-Based Market Segmentation to Improve Your Marketing Strategy Dr. Bruce Isaacson, President of MMR Strategy Group Dominique Romanowski, Vice President of MMR Strategy Group 16501 Ventura Boulevard,
More informationSix Steps for Successful Surveys
Six Steps for Successful Surveys Overview Since the first Web-based survey was conducted in 1994, the use of online surveys has steadily increased as a means of collecting valuable information from important
More informationYour Bank + Elan Financial Services =
Your Bank + Elan Financial Services = Credit Card Issuing Alliance Leveraging the power of your brand. Strengthening your suite of credit card products. Partnership for your success. Collaborative Partnership
More informationCalder LaTour Inc. Marketing Research Services
Calder LaTour Inc. Marketing Research Services 2525 GROSS POINT ROAD EVANSTON, ILLINOIS 60201-4928 USA PHONE: 847.864.3400 TOLL FREE: 800.475.1155 FAX: 847.864.9512 email: info@calderlatour.com An Introduction
More informationNICE MULTI-CHANNEL INTERACTION ANALYTICS
NICE MULTI-CHANNEL INTERACTION ANALYTICS Revealing Customer Intent in Contact Center Communications CUSTOMER INTERACTIONS: The LIVE Voice of the Customer Every day, customer service departments handle
More informationData Products and Services. The one-stop-shop for all your business-to-consumer data requirements
Data Products and Services The one-stop-shop for all your business-to-consumer data requirements Put data and insight back at the heart of your marketing Knowing who to target, when, via what channel and
More informationCustomer Care for High Value Customers:
Customer Care for High Value Customers: Key Strategies Srinivasan S.T. and Krishnan K.C. Abstract Communication Service Providers (CSPs) have started investing in emerging technologies as a result of commoditization
More informationACCELERATE AND MODERNIZE YOUR BUSINESS KNOWLEDGE WITH DATA MANAGEMENT
ACCELERATE AND MODERNIZE YOUR BUSINESS KNOWLEDGE WITH DATA MANAGEMENT 1 TABLE OF CONTENTS 1. Abstract... 3 2. Purpose... 4 3. Data Management in business and its significance... 5 4. Role of Data Management
More informationKey Terms. DECA Ryerson 2015-16 Case Guides Business to Business Marketing
Key Terms Acquisition Costs: The incremental costs involved in obtaining a new customer. Agent: A business entity that negotiates, purchases, and/or sells, but does not take title to the goods. Benchmark:
More informationSuccessful marketing in today s challenging insurance environment. Acquire new customers. Postal databases
CONSUMER INFORMATION SOLUTIONS Insurance Successful marketing in today s challenging insurance environment With more options available to your customers and more businesses competing for those customers,
More informationMarket Segmentation. Chapter 8 Segmenting and Targeting Markets. Learning Outcomes. Learning Outcomes. Market Segmentation. A Market Is...
Learning Outcomes Segmenting and Targeting Markets CHAPTER 8 Designed by Eric Brengle B-books, Ltd. Marketing 10 Lamb, Hair, McDaniel Prepared by Amit Shah Frostburg State University LO I LO 2 LO 3 Describe
More informationDeploying Insights from Online Banking Analytics in Incremental Innovation
Universal Banking Solution System Integration Consulting Business Process Outsourcing The relevance of online analytics to banking In its 2010 report on the state of online banking in the United States,
More informationGlobal Headquarters: 5 Speen Street Framingham, MA 01701 USA P.508.872.8200 F.508.935.4015 www.idc.com
Global Headquarters: 5 Speen Street Framingham, MA 01701 USA P.508.872.8200 F.508.935.4015 www.idc.com W H I T E P A P E R D a t a A u g m e n t e d w i t h C o n t e x t P r o v i d e s R i c h e r C
More informationConsumerViewSM. Insight on more than 235 million consumers and 113 million households to improve your marketing campaigns
ConsumerViewSM Insight on more than 235 million consumers and 113 million households to improve your marketing campaigns Learn how Experian s ConsumerView SM database enables better segmentation for brands
More information1 Compiled by: Deep Banerjee, Marketingpundit.com (Market Segmentation)
MARKET SEGMENTATION (Compiled by Deep Banerjee, Marketingpundit.com) Definition : The division of a market into different homogenous groups of consumers is known as Market Segmentation. Market segmentation
More informationProducts CRM and Business Intelligence for DNA
Products CRM and Business Intelligence for DNA Leverage Your Financial Institution s Rich, Robust Data to Analyze Performance and Build Stronger Accountholder Relationships Products Knowledge is power.
More informationBig Data and the Future of Marketing
Big Data and the Future of Marketing Florian Zettelmeyer Nancy L. Ertle Professor of Marketing Kellogg School of Management, Northwestern University First Data Leadership Summit 2013 Marketing using Big
More informationA Guide to Business Intelligence For Sales and Marketing Decision Makers
A Guide to Business Intelligence For Sales and Marketing Decision Makers Business Intelligence for Sales and Marketing The more relevant, useful intelligence you have at your fingertips about your business,
More informationSpan Global Services Marketing and Data Management Solutions
Span Global Services and Data Management Solutions Customer Acquisition Customer Retention Customer Loyalty A Compete Package of Data Management products from Span Global Services Call Us: 877-837-4884
More informationDirect Marketing Audit
Return to Home Page Direct Marketing Audit The following questions deal with elements that impact the successful development, execution and performance of a direct marketing plan, program, or project.
More informationTrends & ideas for success CRM & Email marketing
Trends & ideas for success CRM & Email marketing Michael Leander michael@michaelleander.me @michaelleander < Twitter Facebook/Linkedin Michael Leander 1 Email not so dead after all... (tell your friends
More informationPredictive Analytics for Donor Management
IBM Software Business Analytics IBM SPSS Predictive Analytics Predictive Analytics for Donor Management Predictive Analytics for Donor Management Contents 2 Overview 3 The challenges of donor management
More informationLocation Analytics for. Retail A Knowledge Brief
Location Analytics for Retail A Knowledge Brief Growing Retail Sales with Location Analytics Most retailers closely guard how they develop their growth strategies. Accordingly, this use case is representative
More informationAssessment Vocabulary Strategies. Advertiser. Describe three types of positions typically found in an advertising agency.
What is Advertising (1-2 days) (1) The student knows business concepts and explains how business satisfies economic needs. The student is expected to: (A) Categorize business activities as production,
More informationMarketing Automation with Microsoft Dynamics
Marketing Automation with Microsoft Dynamics Deliver impactful marketing campaigns and consistent communications with Microsoft Dynamics CRM for Marketing Provide marketing professionals with robust data
More informationInsurance customer retention and growth
IBM Software Group White Paper Insurance Insurance customer retention and growth Leveraging business analytics to retain existing customers and cross-sell and up-sell insurance policies 2 Insurance customer
More informationMODULE TITLE: Foundations of Marketing
SCHOOL OF ARTS, SOCIAL SCIENCES AND MANAGEMENT DIVISION OF BUSINESS, ENTERPRISE AND MANAGEMENT LEVEL 1 DIET 1 MODULE CODE: B1072 MODULE TITLE: Foundations of Marketing DATE: 16/12/2014 WRITING TIME: 2
More informationNew Ways to Reach New Audiences
New Ways to Reach New Audiences How to Create an Effective Multichannel Program Catherine Carroll, Art Institute of Chicago Tiffany Tessada, Seattle Art Museum Alexis Forman, The Lukens Company Walter
More informationIn their hands. In their home. On their time. Acquiring new customers with mail.
Inserts: Case Studies on Customer Acquisition Tips for creating an effective acquisition program. Types of customers to target: Those not aware of your product. Target prospects based on data, such as
More informationGetting Behind The Customer Experience Wheel
Getting Behind The Customer Experience Wheel Create a Voice of the Customer Program for your Organization In any business, serving your customers well is critical to success, loyalty and growth. But do
More informationSmall-to medium-business partnership overview. Partner with Experian to enhance your revenue by helping your clients find and acquire more customers
Small-to medium-business partnership overview Partner with Experian to enhance your revenue by helping your clients find and acquire more customers By partnering with Experian, you can help your small-to
More informationCreating a Comprehensive Email Scientists Automotive Database
A Are You Using Email Marketing To Reach Your Automotive Customers and Prospects? 2012 Email Scientists. All rights reserved. www.emailscientists.com ARE YOU USING EMAIL MARKETING TO REACH YOUR AUTOMOTIVE
More information