Internet Service Providers: Bright Future or Dumb Pipes. William J. Raduchel Telesoft 2008 VC Ecosystem San Francisco, California 7 October 2008

Size: px
Start display at page:

Download "Internet Service Providers: Bright Future or Dumb Pipes. William J. Raduchel Telesoft 2008 VC Ecosystem San Francisco, California 7 October 2008"

Transcription

1 Internet Service Providers: Bright Future or Dumb Pipes William J. Raduchel Telesoft 2008 VC Ecosystem San Francisco, California 7 October 2008

2 Comcast Interactive Media Fancast entertainment and information Comcast.net for broadband customers ThePlatform video management services DailyCandy fashion- and lifestyle e-newsletters Fandango movie ticketing Plaxo social networking

3 TV 2.0 Accessible from your TV (multiple ways to do this) Start Page: entertainment pointers, social networking, friends recommendations---requires Internet YouTube : long-tail Internet entertainment content: short clips Broadcast high-value content: sports, contests and live events (could be DVB-H as well as broadcast TV) Early-tail content: replay of recent high-value content: Hulu, network PVR, PVR, on-demand Mid-tail content: on-demand access to older content: Comcast commitment to more than 10,000 titles (also AppleTV, PS3, NetFlix/Xbox, DirecTV Internet, ) Major challenge: existing conditional access incumbents

4 What s missing but possible? Messaging especially realtime though CBS is testing Activity sharing ala Virgin America Red: let your friends know what you are doing Clip sharing with friends Friend-driven program selection Integrated access to rankings and reviews Tagging

5 DirecTV HD DVR: Same Model Subscription and PPV >100 HD channels >100 hours DVR Speculative downloads Remote scheduling OnDemand pay and free Walled-garden Internet access New Tivo deal

6 TV 2.0 Business Model Bundle TV and Internet access into one monthly fee Subscription content bundled with on-demand access Pay per view Heavy contribution from adult content Expect theatrical day-and-date rights Advertising linked across all viewing (but deep-packet analysis may be blocked) Google attack on net-neutrality is an economic battle not just principle

7 Many Cost Curves Ever cheaper LCD displays will spur demand for HD Bandwidth is getting cheaper but is not free, and HD requirements are large. IP not privileged at all at left side of the tail Cheaper processors allow more compression, higher quality and more tuners Cheaper storage allows more DVR hours and more speculative downloads (cache start for Internet downloads) Any business model can be implemented

8 Surprisingly Successful

9 AppleTV Syncs with itunes for music, pictures and video (TVconnected ipod ) YouTube Buy or rent movies Lose money on day and date releases Full HD support Internet connected Brilliant integration

10 Surprising Competitor Sells 40% of all DVDs Mainly at a loss Investing to have a huge library of on-demand DVDs Kiosk market Simplicity No need for broadband

11 CE Challenges Falling prices mean falling margins TV manufacturers trying to take back position as sound source and as switch Rushing to add Internet access to TV (bad idea probably) Blu-Ray players are Linux-boxes that become network connected Network operators and Google want dumb devices that they program User interface challenges lessening but still hard

12 Now, exactly what problem was I trying to solve with the Internet? I need interactivity and connectivity. I do not need the Internet per se. Internet will become a part of everything but in that process disappear as a distinct offering.

13 Supply Outstripping Demand Technology is dramatically lowering the cost of creating content Technology enables content creation where none was possible before (mobile video) Free Internet sites provide mass distribution DVRs are growing rapidly in size: thousands of hours is reasonable in a few years Much---maybe most demand---is nonspecific: bad news for advertising Proximity concerns further limit ad potential Lack of trusted metadata

14 Digital Content Ephemeral Except for optical media no physical instance : Getting it often now little more than a few clicks Sharing a copy means you still have it and culture condones it so piracy is rampant and very hard to stop Psychological impact may be most important: content just seems less valuable Similar impact in music with loss of virgin play Blu-ray sales disappointing: is VuDu HDX the future?

15 Seemed so obvious Just become ad-supported But getting even $1/month/unique is hard and that is just not enough for many sites---especially newspapers Advertisers not finding value Biggest U.S. advertisers were subprime and proprietary student loans---they are gone. Almost no web site sells more than half its inventory CPMs range from $0.25 to $300 3 in 1,000 banner ads generate a click-thru

16 Target the ads Just get $300 instead of $0.25 Need right audience Placement rules increasingly sophisticated and proximity a major concern Sites with great demographics lack impressions and sites with impressions lack demographics Not that many ads available at $300 Local ads on Mobile keyed to current location may get $100+ CPMs but how many such ads are there?

17 Complex Tradeoffs Complexity: It may take a decade more to make TV 2.0 bulletproof enough for mass adoption. Rights: Consumers will want their content available anywhere on any device on any network but business models need you to pay more than once for that. Distribution: Need some means of cost-effective multicasting (e.g., broadcasting) for live, high-value events. DVB-H with MHL may work. In U.S., off-air may be enough. Derivatives: Clips and mashups. Privacy: Who owns what you do: Google Chrome.

18 Mobile Wild Card MHL turns mobile devices into content distributors Internet usage is structured more than browsing (see but is probably the same as TV usage DVB-H and multicasting make them better than broadband Bandwidth will be there (Xohm at 40 Mbps per cell)

19 Observations Walled Gardens may do much better than anyone thought a year ago Advertising is probably inadequate alone as a business model for most sites Look for networks to beginning paying for premium access for their subscribers Content rights remain critical---clip rights will be invaluable

20 Thank You!

Cable TV Quick Start Guide. Enjoy your Midco cable TV experience to the fullest with these helpful tips.

Cable TV Quick Start Guide. Enjoy your Midco cable TV experience to the fullest with these helpful tips. Cable TV Quick Start Guide Enjoy your Midco cable TV experience to the fullest with these helpful tips. 1 Contents Equipment & Features.......................................................... 4 New Equipment

More information

Cut The TV Cable. Paul Glattstein

Cut The TV Cable. Paul Glattstein Cut The TV Cable by Paul Glattstein Cut The TV Cable by Paul Glattstein Television is a medium because it is neither rare nor well done. Ernie Kovacs Overview Disconnect from Cable or Satellite TV What's

More information

Consumer Cloud Demand

Consumer Cloud Demand Consumer Cloud Demand A Connected Life Market Watch Perspective Cisco Internet Business Solutions Group March 2012 Internet Business Solutions Group 1 Connected Life Market Watch Program Service Delivery

More information

In praise of television: Worksheet

In praise of television: Worksheet In praise of television: Worksheet A Before reading the text A1 Questionnaire: How do you watch television? 1) How do you receive television programmes? (Choose as many as relevant) a) Directly, through

More information

Multi-Screen Video: A Requirement in Today s Digital World

Multi-Screen Video: A Requirement in Today s Digital World WhitePaper Multi-Screen Video: A Requirement in Today s Digital World Part 1: Today s Digital Content Value Chain and Its Opportunities video. personal. everywhere. White Paper In today s continually evolving

More information

Connected Life Market Watch

Connected Life Market Watch Connected Life Market Watch Implications of Online Video on Pay-TV Services Cisco Internet Business Solutions Group September 2010 Internet Business Solutions Group 1 Executive Summary Online video: supplemental

More information

2011 Digital Entertainment Content Ecosystem (DECE) LLC 2 Disrupt - to tear apart, shatter, to interrupt or cause to cease entirely. Clayton Christensen, The Innovator s Dilemma. Disruption must be viewed

More information

WELCOME TO XFINITY MO_USER_SIK_0414.indd 1 2/28/14 10:37 AM

WELCOME TO XFINITY MO_USER_SIK_0414.indd 1 2/28/14 10:37 AM WELCOME TO XFINITY MO_USER_SIK_0414.indd 1 2 Thank you for Choosing XFINITY TV. XFINITY TV gives you more ways to get more entertainment. With XFINITY On Demand, enjoy the best selection of current TV

More information

BABA Project Roma 27 11-2006

BABA Project Roma 27 11-2006 BABA Project Roma 27 11-2006 Aeon Digital BABA Program - Meeting Presentation November 27, 2006 Aeon Digital is a leading IPTV company Aeon is successful in acquiring top content Aeon created an end-to-end

More information

THE SMARTEST ANIMAL IN THE ENTERTAINMENT KINGDOM.

THE SMARTEST ANIMAL IN THE ENTERTAINMENT KINGDOM. LET S JUMP RIGHT IN THE SMARTEST ANIMAL IN THE ENTERTAINMENT KINGDOM. TRAINED TO GIVE YOU THE BEST IN WHOLE-HOME ENTERTAINMENT. Welcome to the Hopper, a Whole-Home HD DVR from DISH that brings full DVR

More information

Table of Contents. Table of Contents

Table of Contents. Table of Contents Table of Contents COPYRIGHT 2011 Entone, Inc. All rights reserved. This document contains proprietary information protected by copyright. No part of this publication may be reproduced, stored in a retrieval

More information

Courtesy of: VREB Virtual Real Estate Brokerage

Courtesy of: VREB Virtual Real Estate Brokerage Courtesy of: VREB Virtual Real Estate Brokerage Why Go Mobile? In today s world almost every industry is becoming more mobile friendly because of the huge increase in tablet and smart phone usage. The

More information

VAST TV. Enjoy watching the channels you love.

VAST TV. Enjoy watching the channels you love. VAST TV Vast is committed to providing you with quality advanced broadband services at a great value. Choose from a variety of TV packages and enjoy more entertainment with Vast OnDemand, digital music

More information

IPTV: Change is coming to your television sets.

IPTV: Change is coming to your television sets. Digital Video IPTV: Change is coming to your television sets. By Amy Webb Executive Summary: Youʼve been hearing about it for the past five years: ubiquitous connectivity, and especially to television

More information

TV and Online Advertising Geo-Targeting Capabilities

TV and Online Advertising Geo-Targeting Capabilities TV and Online Advertising Geo-Targeting Capabilities Zone Geo-Targeting focuses in on groups of zip codes (zones) to target advertising more effectively. Comcast Spotlight San Francisco Offers 22 Cable

More information

City of Seattle Residential Internet, Cable TV, and Telephone Services Survey

City of Seattle Residential Internet, Cable TV, and Telephone Services Survey Appendix B - Residential Survey Instrument - June 0 City of Seattle Residential Internet, Cable TV, and Telephone Services Survey January 0 Even if you do not have home Internet access, please complete

More information

Effective Monetization of Music on Mobile

Effective Monetization of Music on Mobile Effective Monetization of Music on Mobile Every year, the music industry suffers huge losses from piracy and illegal downloads. To minimize these losses and achieve strong growth, the industry needs to

More information

Google TV - Searching for Success. a Parks Associates white paper June 2010

Google TV - Searching for Success. a Parks Associates white paper June 2010 Google TV - Searching for Success a Parks Associates white paper June 2010 Authored by Kurt Scherf Published by Parks Associates June 2010 Parks Associates Dallas, Texas 75230 Attribution All rights reserved.

More information

e-marketing E-MARKETING IN TANZANIA Specific Benefits The Benefits of e-marketing Lower Cost Global Reach

e-marketing E-MARKETING IN TANZANIA Specific Benefits The Benefits of e-marketing Lower Cost Global Reach E-MARKETING IN TANZANIA A PAPER PRESENTED AT THE E-STRATEGY WORKSHOP AT CIBDS Presented by: Mfaume M. Juma Senior Trade Information Analyst Board of External Trade e-marketing E-marketing means using digital

More information

10 Advantages of College Newspaper Advertising

10 Advantages of College Newspaper Advertising 10 Advantages of College Newspaper Advertising By MediaMate College newspapers offer a unique advertising opportunity from television, internet, or even regular newspapers. College newspapers reach a specific

More information

TiVo Incorporated (tivo) Memo

TiVo Incorporated (tivo) Memo Name: Vivek Vakil College/School: Commerce Year: 3rd Important Company Financial Data Current Stock Price $10.02 10-Day AVG. Volume 10.7 Million Market Cap $1.2 Billion 52 Week High $18.93 P/E N/A 52 Week

More information

VAST TV. Enjoy watching the channels you love.

VAST TV. Enjoy watching the channels you love. VAST TV Vast is committed to providing you with quality advanced broadband services at a great value. Choose from a variety of TV packages and enjoy more entertainment with Vast OnDemand, digital music

More information

Welcome to the Most. Personalized TV Experience

Welcome to the Most. Personalized TV Experience Welcome to the Most Personalized TV Experience Meet TiVo Service from Cogeco 2 Get ready to live the TiVo experience. Welcome to TV like you ve never seen it. With TiVo Service from Cogeco, 1 you get incredible

More information

Intelligent Content Delivery Network (CDN) The New Generation of High-Quality Network

Intelligent Content Delivery Network (CDN) The New Generation of High-Quality Network White paper Intelligent Content Delivery Network (CDN) The New Generation of High-Quality Network July 2001 Executive Summary Rich media content like audio and video streaming over the Internet is becoming

More information

- CABLEVISION SURVEY QUESTIONS - 1 Do you make the decisions or share in making the decisions in your household for cable TV service?

- CABLEVISION SURVEY QUESTIONS - 1 Do you make the decisions or share in making the decisions in your household for cable TV service? - CABLEVISION SURVEY QUESTIONS - 1 Do you make the decisions or share in making the decisions in your household for cable TV service? 2 Do you or does any member of your household work for any of the following

More information

Index. Telenor R&I. Mobile Media. 250 researchers, various background. 5 research groups

Index. Telenor R&I. Mobile Media. 250 researchers, various background. 5 research groups Mobile Media Media Economics lecture 31.03.2009 Telecom and traditional media business Telenor R&I 250 researchers, various background Economy Technical engineering Programming Sociology, anthropology,

More information

CABLE BOX MOVIE BOX WEB BOX MUSIC BOX ONE BOX

CABLE BOX MOVIE BOX WEB BOX MUSIC BOX ONE BOX CABLE BOX MOVIE BOX WEB BOX MUSIC BOX ONE BOX Behold the TiVo Premiere All your entertainment brought together on one stunning new HD interface. From the only people who could actually pull it off. New

More information

Introduction to Monetizing Online Videos

Introduction to Monetizing Online Videos Table of Contents Pay-per-View Pay-per-Download Pay-per-Stream Subscriptions Advertising In-Stream Ads Overlay Ads Tips for Ad Supported Content Conclusion As more websites adopt video as a medium to interact

More information

Pace plc Technology Briefing. OTT : Over-the-top. Dr. Paul Entwistle Head of Investor Relations & Chief Technologist Wednesday, 9 th June 2010

Pace plc Technology Briefing. OTT : Over-the-top. Dr. Paul Entwistle Head of Investor Relations & Chief Technologist Wednesday, 9 th June 2010 Pace plc Technology Briefing OTT : Over-the-top Dr. Paul Entwistle Head of Investor Relations & Chief Technologist Wednesday, 9 th June 2010 Over-the-Top Agenda I will explain : What OTT is That TV is

More information

HOW TO GET A GREAT TV DEAL 6 WAYS TO EXTEND YOUR WIFI

HOW TO GET A GREAT TV DEAL 6 WAYS TO EXTEND YOUR WIFI PackagesCompared www.packagescompared.net FREE INDEPENDENT ADVICE SPRING EDITION PackagesCompared HOW TO GET A GREAT TV DEAL 6 WAYS TO EXTEND YOUR WIFI WHERE WOULD WE BE WITHOUT TELEVISION? WHERE WOULD

More information

THE EVOLUTION OF TV. Reaching Audiences Across Screens

THE EVOLUTION OF TV. Reaching Audiences Across Screens 2 THE EVOLUTION OF TV Reaching Audiences Across Screens Part one of our Evolution of TV series, 7 Dynamics Transforming TV, introduced the increasing shift of TV to delivery over the internet. Here we

More information

Agencies, Advertisers and Consumers: The Digital Challenge

Agencies, Advertisers and Consumers: The Digital Challenge Agencies, Advertisers and Consumers: The Digital Challenge Presented By: Adolfo Ramirez Media Practice Lead, AKA Enterprise Solutions (212) 502 3910 Aramirez@akaes.com www.adsalessolutions.com Agencies

More information

RCN2GO FAQS. On Your ios/apple or Android Device Tablet or Phone:

RCN2GO FAQS. On Your ios/apple or Android Device Tablet or Phone: RCN2GO FAQS 1. What is RCN2GO? RCN2Go presents a unique opportunity to watch hundreds of shows anywhere you have internet access on your laptop/pc, ios/apple and Android devices. Some of these programs

More information

Monetizing Digital Content

Monetizing Digital Content Monetizing Digital Content If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to

More information

! Giving the subscribers a choice of watching streaming content or receiving quickly delivered DVDs by mail.

! Giving the subscribers a choice of watching streaming content or receiving quickly delivered DVDs by mail. Netflix s Business Model and Strategy in renting Movies and TV Episodes Reed Hastings, founder and CEO, launched Netflix as an online rental movie service in 1999. Netflix is a company that distributes

More information

WELCOME TO XFINITY TV

WELCOME TO XFINITY TV WELCOME TO XFINITY TV MORE WAYS TO GET MORE ENTERTAINMENT XFINITY TV offers more ways to get more entertainment so you can enjoy shows and movies instantly on any screen. Catch up on the latest episodes

More information

The 7 Key Search Engine Optimization Tasks You Must Do

The 7 Key Search Engine Optimization Tasks You Must Do The 7 Key Search Engine Optimization Tasks You Must Do In Order To Increase Website Traffic www.profitworks.ca Table Of Contents 1. A Case For Search Engine Optimization 2. The 7 Key Search Engine Optimization

More information

presents The Essential Guide to Internet Entertainment on Your TV

presents The Essential Guide to Internet Entertainment on Your TV presents The Essential Guide to Internet Entertainment on Your TV A DECADE AGO, TELEVISION ENTERTAINMENT LOOKED LIKE THIS: You tuned in at certain times every week for your favorite shows and news programs.

More information

Why TV? Internet Most Internet users now have access to broadband connection that allows for richer content and a more enjoyable experience

Why TV? Internet Most Internet users now have access to broadband connection that allows for richer content and a more enjoyable experience w w w. m e dia centero nlin e.co m Why TV Television Tops Three Screens Americans tuned into their televisions for recordsetting hours during the second quarter of 2009 when average in-home consumption

More information

A Near-Comprehensive Guide to Every Video Streaming App

A Near-Comprehensive Guide to Every Video Streaming App A Near-Comprehensive Guide to Every Video Streaming App Back in the dark ages of the Internet, if you wanted streaming video you had to deal with too few options and too many janky browser interfaces.

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 2014

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 2014 AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 TV AND OTHER VIDEO CONTENT ACROSS MULTIPLE SCREENS The edition of The Australian Multi-Screen Report provides the latest estimates of screen technology penetration

More information

Cable Prices Keep Rising, and Customers Keep Paying

Cable Prices Keep Rising, and Customers Keep Paying Cable Prices Keep Rising, and Customers Keep Paying By MATT RICHTEL, May 24, 2008 Americans discouraged by higher gas prices and airline fares may decide to spend more vacation time at home, perhaps watching

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Reality. Myth. OTT is highly cannibalistic of traditional TV. Only somewhat. OTT TV Myth #3: OTT Is Highly Cannibalistic of Traditional TV

Reality. Myth. OTT is highly cannibalistic of traditional TV. Only somewhat. OTT TV Myth #3: OTT Is Highly Cannibalistic of Traditional TV OTT TV Myth #3: OTT Is Highly Cannibalistic of Traditional TV Alarmist statements abound regarding the predatory nature of over-the-top (OTT) and how it is poaching traditional TV viewers. Myth Reality

More information

Consumer Electronics: Innovation for Cloud Computing

Consumer Electronics: Innovation for Cloud Computing Consumer Electronics: Innovation for Cloud Computing Art Swift Vice President of Marketing, MIPS Technologies COMPUTEX TAIPEI, June 2010 Topics Cloud computing for the consumer experience Smart digital

More information

Chromecast $30.00. Where do I buy it? Online at Amazon.com or in stores like Best Buy, Target or Walmart.

Chromecast $30.00. Where do I buy it? Online at Amazon.com or in stores like Best Buy, Target or Walmart. Chromecast $30.00 Online at Amazon.com or in stores like Best Buy, Target or Walmart. Simply plug in the Chromecast to an HDMI port on your TV (usually on the side or at the back). Next, attach the included

More information

CABLE NATION: The Value of Niche Cable Networks

CABLE NATION: The Value of Niche Cable Networks CABLE NATION: The Value of Niche Cable Networks NICHE What Is A Niche Cable Network? Networks targeted to a captivated audience of passionate, engaged enthusiasts delivering content that quenches their

More information

MOBILE ADVERTISING. Mobile Advertising Opportunities. www.adsmobi.com. We deliver predicted results for a fixed budget.

MOBILE ADVERTISING. Mobile Advertising Opportunities. www.adsmobi.com. We deliver predicted results for a fixed budget. www.adsmobi.com MOBILE ADVERTISING We deliver predicted results for a fixed budget. Mobile Advertising Opportunities contact@adsmobi.com Mobile Advertising Facts & Figures Mobile Advertisement is getting

More information

Hard Questions About Hardware

Hard Questions About Hardware Enterprise Middleware Solutions Hard Questions About Hardware Whitepaper Pay TV companies and Telcos are trying to tackle three big questions (1) How to stay relevant (2) How to respond to OTT Services

More information

ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016

ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 Published by Richard K. Miller & Associates December 2014; 355 pages; ISBN # 9781577832010 PART I: MARKET SUMMARY 1 MARKET ASSESSMENT:

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Netflix Strategic Analysis

Netflix Strategic Analysis XMBA 2013 Netflix Strategic Analysis Global Strategic Thinking Joey M. Reed, XMBA 2013 4/17/2013 EXECUTIVE SUMMARY In 1999, Reed Hastings launched an online movie rental service called, Netflix. The company

More information

The State Of Mobile Apps

The State Of Mobile Apps The State Of Mobile Apps Created for the AppNation Conference with Insights from The Nielsen Company s Mobile Apps Playbook by The Nielsen Company Introduction Most Americans can t imagine leaving home

More information

The New Frontier: DRM, Consumer Choice and New Business Models. Dean Marks

The New Frontier: DRM, Consumer Choice and New Business Models. Dean Marks The New Frontier: DRM, Consumer Choice and New Business Models x Dean Marks Select one: Why DRM? Digital rights management allows for secure differentiation between offerings that consumers might choose

More information

The multimedia challenge for communications operators Keys for an IPTV strategy

The multimedia challenge for communications operators Keys for an IPTV strategy The multimedia challenge for communications operators Keys for an IPTV strategy 2009 everis No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form, or by

More information

ICT Practice. IDA Lighthouse Series : Frost and Sullivan APAC Telecom Research Team

ICT Practice. IDA Lighthouse Series : Frost and Sullivan APAC Telecom Research Team ICT Practice IDA Lighthouse Series : Frost and Sullivan APAC Telecom Research Team 1 Evolution of networks Networks will continue to evolve rapidly to spawn new apps and consumer behaviour Speeds FTTH

More information

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756 agency capabilities Digital Media Services Digital Media Services Strategy Budget Recommendations Research Planning Buying Campaign Management AD Serving Creative Social Media Search Marketing U.S. Media

More information

How Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community

How Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types

More information

EIS Mini Project: Google TV

EIS Mini Project: Google TV EIS Mini Project: Google TV Jordi Benito Aguilar Diego Granell Nebot Telma Tanaka de Moraes 11/October/2010 EIS Mini project: Google TV 2 Introduction Television is one of the major mass media of the United

More information

Insights from McKinsey s Global iconsumer Research. The Young and the Digital: A Glimpse into Future Market Evolution

Insights from McKinsey s Global iconsumer Research. The Young and the Digital: A Glimpse into Future Market Evolution Insights from McKinsey s Global iconsumer Research The Young and the Digital: A Glimpse into Future Market Evolution iconsumer Maps Shifts in Digital Behavior Around the Globe This article is one of a

More information

Multicultural Traditional Media Usage (TV, Print, Radio) Sample Entry

Multicultural Traditional Media Usage (TV, Print, Radio) Sample Entry Multicultural Traditional Media Usage (TV, Print, Radio) Sample Entry Campaign Name State Farm I m Connected Campaign Client Name State Farm Agency Name intertrend Communications Campaign Partners N/A

More information

Bonita Beach Club. Frequently Asked Questions. *** When contacting CenturyLink, always identify yourself as a Bonita Beach Club owner or renter***

Bonita Beach Club. Frequently Asked Questions. *** When contacting CenturyLink, always identify yourself as a Bonita Beach Club owner or renter*** Bonita Beach Club Frequently Asked Questions *** When contacting CenturyLink, always identify yourself as a Bonita Beach Club owner or renter*** 1) What services will CenturyLink provide through my HOA

More information

THREATS. Deeper consumer connections:

THREATS. Deeper consumer connections: Media Comparisons Ad- Supported Wired Cable Cable Television Television Deeper consumer connections: Geographic, Demographic, Psychographic, etc. Viewer migration from Broadcast to Cable High social buzz

More information

Q4 2014 VIDEO TRENDS REPORT Consumer Behavior Across Pay-TV, VOD, OTT, Connected Devices, and Content Discovery

Q4 2014 VIDEO TRENDS REPORT Consumer Behavior Across Pay-TV, VOD, OTT, Connected Devices, and Content Discovery Q4 2014 VIDEO TRENDS REPORT Consumer Behavior Across Pay-TV, VOD, OTT, Connected Devices, and Content Discovery VIDEO TRENDS REPORT Introduction Each quarter, Digitalsmiths seeks real consumer opinions

More information

Advanced Compression Decoder Technology Enables On-Demand Video Services Over DSL

Advanced Compression Decoder Technology Enables On-Demand Video Services Over DSL Advanced Compression Decoder Technology Enables On-Demand Video Services Over DSL Technology sponsored by: Triple-Play for Telcos As the popularity of the Internet and the proliferation of wireless technology

More information

CONSUMERLAB. TV AND MEDIA 2014 Changing consumer needs are creating a new media landscape

CONSUMERLAB. TV AND MEDIA 2014 Changing consumer needs are creating a new media landscape CONSUMERLAB TV AND MEDIA 2014 Changing consumer needs are creating a new media landscape An Ericsson Consumer Insight Summary Report September 2014 Contents EVOLUTION OF TV 3 CONTENT IS KING 4 THE SERVICE

More information

WOLFE S PRESENCE IN THE LESBIAN AND GAY MARKET

WOLFE S PRESENCE IN THE LESBIAN AND GAY MARKET GATEWAY PAGE 2 WOLFE S PRESENCE IN THE LESBIAN AND GAY MARKET Wolfe Video is the leading distributor of gay and lesbian feature films in the United States. Over its twenty-two year history, the company

More information

The Race to be the Triple Play Provider. Chuck Ellis CMO

The Race to be the Triple Play Provider. Chuck Ellis CMO The Race to be the Triple Play Provider Chuck Ellis CMO Time Warner Cable Today 2 nd largest cable operator in U.S. 19 million homes passed 11 million basic video customers Time Warner Cable Today $7.7

More information

OTT LIVE TV EST VOD. AVOD SVOD ivod. Defining Over-The-Top (OTT) Digital Distribution. Authored by Chris Roberts & Vince Muscarella (Rentrak)

OTT LIVE TV EST VOD. AVOD SVOD ivod. Defining Over-The-Top (OTT) Digital Distribution. Authored by Chris Roberts & Vince Muscarella (Rentrak) Authored by Chris Roberts & Vince Muscarella (Rentrak) Defining Over-The-Top (OTT) Digital Distribution This document presents an overview of over-the-top (OTT) distribution and how it fits into the Internet

More information

BEST PRACTICES FOR MOBILE AND APP BUSINESS. Acquire app s users and monetize mobile traffic

BEST PRACTICES FOR MOBILE AND APP BUSINESS. Acquire app s users and monetize mobile traffic BEST PRACTICES FOR MOBILE AND APP BUSINESS Acquire app s users and monetize mobile traffic INDEX SUMMARY 1. MOBILE PERFORMANCE MARKETING 1.1. An overview on mobile marketing 1.2. The mobile advertising

More information

Lab 7: Sharing and Syncing Digital Media, Using Windows Media Center,Researching an Error Event

Lab 7: Sharing and Syncing Digital Media, Using Windows Media Center,Researching an Error Event Lab 7: Sharing and Syncing Digital Media, Using Windows Media Center,Researching an Error Event With Permission an d Copyrights The tasks adopted from CNIT 345: Windows 7 Tech Support, Course by Prof.

More information

Quick Start Guide. Network Your DIRECTV Plus HD DVR

Quick Start Guide. Network Your DIRECTV Plus HD DVR Quick Start Guide Network Your DIRECTV Plus HD DVR Network Your DIRECTV Plus HD DVR QUICK-START GUIDE Your DIRECTV Plus HD DVR is network-capable, meaning it can connect to your home network and the internet.

More information

Tv & media 2014 italy. Aurelio Severino, Direttore Tv e Media Giovanni Zappelli, Responsabile ConsumerLab

Tv & media 2014 italy. Aurelio Severino, Direttore Tv e Media Giovanni Zappelli, Responsabile ConsumerLab Tv & media 2014 italy Aurelio Severino, Direttore Tv e Media Giovanni Zappelli, Responsabile ConsumerLab Leadership di mercato INFRASTRUTTURE MOBILI OSS&BSS SERVIZI TV AND MEDIA DELIVERY Patents 35,000

More information

New Media in Marketing

New Media in Marketing Preliminary DRAFT New Media in Marketing Course #: B70.2173. 1.5 credits Instructor: Jamyn Edis Spring 10 Overall course description Technology has always provided the engine for change and growth in the

More information

Media Exchange. Enterprise-class Software Lets Users Anywhere Move Large Media Files Fast and Securely. Powerfully Simple File Movement

Media Exchange. Enterprise-class Software Lets Users Anywhere Move Large Media Files Fast and Securely. Powerfully Simple File Movement Media Exchange TM Media Exchange TM Enterprise-class Software Lets Users Anywhere Move Large Media Files Fast and Securely. Powerfully Simple File Movement File Movement the Way You Want: Fast, Simple,

More information

CONVERGING TV VOD DELIVERY AND DISTRIBUTED CDNs KEEPING MSOs A STEP AHEAD IN EUROPE

CONVERGING TV VOD DELIVERY AND DISTRIBUTED CDNs KEEPING MSOs A STEP AHEAD IN EUROPE CONVERGING TV VOD DELIVERY AND DISTRIBUTED CDNs KEEPING MSOs A STEP AHEAD IN EUROPE STRATEGIC WHITE PAPER Interest in multiscreen strategies including next-generation TV offerings, such as TV Everywhere

More information

Rogers Cable. Highly clustered & upgraded cable systems

Rogers Cable. Highly clustered & upgraded cable systems Rogers Cable Rogers Cable A leading Canadian cable provider: ~30% national share, 58% basic TV penetration & 5.2M cable service units ~91% of subscribers in 3 fibre-linked Ontario clusters (~66% in Toronto)

More information

Everyone has a goal. Ours is to help you reach yours.

Everyone has a goal. Ours is to help you reach yours. Everyone has a goal. Ours is to help you reach yours. As your business partner, we deliver the expertise and know-how that drives growth and fills vacancies. Dave Schwehm Vice President of Community Solutions

More information

TV and Online Advertising Geo-Targeting Capabilities

TV and Online Advertising Geo-Targeting Capabilities TV and Online Advertising Geo-Targeting Capabilities Zone Geo-Targeting focuses in on groups of zip codes (zones) to target advertising more effectively. Metro & Ft. Collins/Greeley Markets Resort Markets

More information

Reaching the Unreachable Consumer: Advertising in the Digital Age

Reaching the Unreachable Consumer: Advertising in the Digital Age Reaching the Unreachable Consumer: Advertising in the Digital Age A Parks Associates White Paper Authors: Kurt Scherf, Vice President and Principal Analyst Harry Wang, Research Analyst Authored by: Kurt

More information

Your Message, Anywhere, Anytime. When you need digital signage that works better for business and brand it s time to choose PageMan.

Your Message, Anywhere, Anytime. When you need digital signage that works better for business and brand it s time to choose PageMan. pageman Your Message, Anywhere, Anytime When you need digital signage that works better for business and brand it s time to choose PageMan. Powerful And Scalable Reliably operate from one to thousands

More information

Video, Social Media and Mobile

Video, Social Media and Mobile WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types

More information

MEDIA KIT 2011 CONNECTING HEALTHCARE TO TECHNOLOGY CONNECTING HEALTHCARE TO TECHNOLOGY

MEDIA KIT 2011 CONNECTING HEALTHCARE TO TECHNOLOGY CONNECTING HEALTHCARE TO TECHNOLOGY MEDIA KIT 2011 EHR SCOPE, LLC MEDIA MARKETING KIT AND GUIDELINES EHR Scope offers a full range of services to medical practices, clinics and consultants. We can position your products to be in the right

More information

6 HUGE Website Mistakes that could Cost You Thousands

6 HUGE Website Mistakes that could Cost You Thousands Websites with Purpose 6 HUGE Website Mistakes that could Cost You Thousands Table of Contents Buying a Website...2 HUGE MISTAKE NUMBER 1...3 Buying on Price Alone...3 Spending Too Much...3 The Real Cost

More information

Telecommunications Digest

Telecommunications Digest Telecommunications Digest About NAD: The National Advertising Division is an investigative arm of the U.S. advertising industry s self-regulatory process and is administered by the Council of Better Business

More information

Netflix. Daniel Watrous. Marketing. Northwest Nazarene University

Netflix. Daniel Watrous. Marketing. Northwest Nazarene University Running head: NETFLIX 1 Netflix Daniel Watrous Marketing Northwest Nazarene University NETFLIX 2 Netflix Entertainment content, and the ways in which consumers engage with that content, have evolved rapidly

More information

Why Cable and Satellite TV?

Why Cable and Satellite TV? Why Cable and Satellite TV? Information good Industry operates almost exclusively on a domestic basis Highly concentrated Myriad of pricing strategies Why Cable and Satellite TV? 2011 industry revenue

More information

Level 3 Communications

Level 3 Communications Level 3 Communications Don Gips GVP, Corporate Development and Strategy TeleSoft's 10th Anniversary 2006 Annual Venture Capital EcoSystem Meeting October 19, 2006 1 Agenda Level 3: Built to meet the needs

More information

Key Words: Internet marketing, social media marketing, mobile advertising

Key Words: Internet marketing, social media marketing, mobile advertising Internet Marketing Professor, College of Business, San Francisco State University (William Perttula interviewed by Theodor Valentin Purc rea) The trend toward internet marketing has been going on since

More information

Tulix. Sponsored Content

Tulix. Sponsored Content Tulix Sponsored Content The market for over-the-top set-top boxes has grown considerably in recent years as many consumers have looked towards devices like Roku, Google TV, and Apple TV to either replace

More information

ZA Smart TV Series QUICK START GUIDE

ZA Smart TV Series QUICK START GUIDE ZA Smart TV Series QUICK START GUIDE GETTING STARTED Unpacking your Television Ensure the following accessories are included in the box with your TV. Remote control and batteries (2 x AAA) Quick Start

More information

Enterprise Software Lets Users Move Large Media Files Fast and Securely.

Enterprise Software Lets Users Move Large Media Files Fast and Securely. Enterprise Software Lets Users Move Large Media Files Fast and Securely. File Movement the Way You Want: Fast, Simple, Reliable and Secure As file sizes grow and distribution timeframes shrink, media professionals

More information

Q1 2014 VIDEO TRENDS REPORT Consumer Behavior Across Pay-TV, VOD, OTT, Connected Devices and Next-Gen Features

Q1 2014 VIDEO TRENDS REPORT Consumer Behavior Across Pay-TV, VOD, OTT, Connected Devices and Next-Gen Features Q1 2014 VIDEO TRENDS REPORT Consumer Behavior Across Pay-TV, VOD, OTT, Connected Devices and Next-Gen Features Introduction Over the past year, Digitalsmiths has built its expertise in gathering viewing

More information

Streaming Explained. Streaming services are usually broken down into the following categories:

Streaming Explained. Streaming services are usually broken down into the following categories: Streaming Explained Streaming is the term used when audio or video data is fed in a continuous stream to a PC via the internet rather than being downloaded to the PC's hard drive. This means that the viewer

More information

PQoS Parameterized Quality of Service. White Paper

PQoS Parameterized Quality of Service. White Paper P Parameterized Quality of Service White Paper Abstract The essential promise of MoCA no new wires, no service calls and no interference with other networks or consumer electronic devices remains intact

More information

Honolulu, Hawaii January 17, 2012

Honolulu, Hawaii January 17, 2012 The Opportunities and Threats From Next Generation Television A Presentation at the 34 th Annual Pacific Telecommunications Council Conference Honolulu, Hawaii January 17, 2012 Rob Frieden, Pioneers Chair

More information

Where We re At: A Snap Shot of Distribution & Revenue Models for Cross-Platform Production

Where We re At: A Snap Shot of Distribution & Revenue Models for Cross-Platform Production HIGHLIGHTS FROM A RESEARCH REPORT OF THE BELL BROADCAST AND NEW MEDIA FUND Fall, 2007 Objective of Research: To provide a summary of the current challenges and opportunities in today s cross-platform sales

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

Mobile Marketing & Advertising: The New Eldorado?

Mobile Marketing & Advertising: The New Eldorado? Mobile Marketing & Advertising: The New Eldorado? Marketing Event, Vienna, November 9th 2007 Thomas Husson, Senior Analyst, European Mobile Jupiter Research: An International Research And Advisory Company

More information

Hybrid TV. Taking Advantage of the Best of IPTV and SatTV August 08 TIME INSIGHT. 2. DTH as a first step. 1. How it all began

Hybrid TV. Taking Advantage of the Best of IPTV and SatTV August 08 TIME INSIGHT. 2. DTH as a first step. 1. How it all began Hybrid TV Taking Advantage of the Best of IPTV and SatTV August 08 Until recently, telecom operators have put their faith in IPTV to protect margins and to allow them to occupy all channels to the customer

More information