1 WIN EURASIA Automation Post Show Report Industrial Trade Fair for Automation, Electrotech, Materials Handling, Hydraulic & Pneumatic March 2015 Tüyap Fair Convention and Congress Center İstanbul TURKEY
2 1 Content 02 WIN EURASIA Automation 03 Exhibitor Overview 04 Trade Fairs and Special Display Areas 05 Highlights 07 Voices of the Exhibitors 24 Visitor Overview 25 International Visitor Overview 26 Voices of the Multipliers 29 Marketing Activities 34 Supporters 36 Gallery
3 WIN EURASIA Automation Continue to take the pulse of the industry! 2 WIN Eurasia Automation 2015, which ran March at the Tüyap Fair Convention and Congress Center in Istanbul, has consolidated its position as Eurasia s most important industrial trade fair. Connecting Otomasyon Eurasia, Electrotech Eurasia, Materials Handling Eurasia and Hydraulic&Pneumatic Eurasia, the event introduced all solutions required in a factory from simple cables to fluid power systems, drive technology to software, robotic arms to unmanned forklifts. WIN Eurasia Automation 2015 hosted 77,244 visitors during four days. 88% of these visitors were decision makers and came especially from the electric/electronic, automotive machinery and automation sectors. Nearly 90% of visitors expressed their satisfaction with the fairs. The next WIN Eurasia Automation will take place from 17 to 20 March ,581 Exhibitors 29,051 sqm Show Scale 77,244 Professional Visitors
4 3 Exhibitor Overview 1,581 companies from 41 different countries like Germany, Italy, USA, China, UK, Taiwan, Korea, Japan, Swed en, Netherlands,Turkey and more exhibited their products at WIN EURASIA Automation China, Germany, Italy, Japan and Korea were presented as country pavilion. International Exhibitor Countries USA; 11% Italy; 15% China; 11% UK; 9% Taiwan; 6% Korea; 4% Japan; 4% Sweden; 2% Netherlands; 2% Switzerland; 2% France; 2% Spain; 2% Austria; 1% India; 1% Germany; 22% Other; 7%
5 4 Trade Fairs and Special Display Areas 788 exhibitors 241 exhibitors 396 exhibitors 156 exhibitors Besides displayed main categories, this year WIN EURASIA Automation came to the forefront with Pump Plaza. Pump Plaza is a concept pavillion for presenting components like motors that demonstrate systems and solutions for pump applications. As an emerging market Turkey, is choosen second country for this special display area after Hannover Messe.
6 5 Highlights In Otomasyon Eurasia fair, visitors had the opportunity to see especially the robotics and robotic arms developed by imitating animal and human movements and equipped with the more compact components. Manufacturing and packaging more products in less time and accomplishing the goal of not damaging the product in the process, as needed in the food industry in particular, is now easier with more flexible and ergonomic robotic arms. The world's fastest packaging robotic arm was displayed in Otomasyon Eurasia. Another major development was introduced to visitors in Materials Handling Eurasia. Unmanned movement and storage solutions that have high motion flexibility and provide decent performance even in narrow corridors were exhibited in the trade fair. These products can easily find their route with the smart navigation and sensor units in their composition, and can autonomously control their movements to avoid any collision.
7 6 Highlights The influence of Industry 4.0 was observed in Electrotech Eurasia as well. Various products such as smart and refined safety relays and electronic components that have IP numbers and can communicate with each other, as displayed throughout the trade fair, were observed to be enabling more effective control of manufacturing processes. In the meanwhile, Hydraulic & Pneumatic Eurasia introduced the innovations in fluid power systems such as the products with sealing formula which support the developing automation technologies.
8 7 Voices of the Exhibitors GÖKHAN YÜCEL, PHOENIX CONTACT, GENERAL MANAGER We have been attending the WIN EURASIA AUTOMATION fair for years and it is a fair that we want to attend for it being one of the biggest fair of the sector. In here, more than 70,000 exhibitors from 90 different countries benefit from the opportunity of recognizing our products and latest technologies. We present our latest technologies in industrial connection technologies, industrial electronic, device connection technologies and automation. Especially safety relay that is the thinnest relay of the world and overvoltage protection systems which allow uninterrupted energy transmission attract attention of customers in the fair. We certainly plan to attend WIN EURASIA AUTOMATION fairs again in the forthcoming years. We had the opportunity to meet our customers this year with a larger stand and wider product range and feedbacks are pretty favorable.
9 8 Voices of the Exhibitors OSMAN TÜRÜDÜ, FESTO, GENERAL MANAGER We have been attending WIN EURASIA AUTOMATION fairs in the last 15 years. These fairs are giving us the big opportunity of reaching our targeted customer segments. We thank Hannover Messe and Tüyap for their contributions to development of general industrial fairs in Turkey. Especially products that we exhibited this year in the fair include our Bl12 products. We have an exhibition about how to use these products which are produced with both R&D activities and industrial field by being inspired from the nature and living creatures. In addition to this we exhibit our basic pneumatic products, process industry products and electric drive systems on which our company carries on business. At the same time our training and didactic departments are also located in the 2nd section of the fair. Generally we are very pleased with the fair. Exhibitor level is pretty high this year. We are having a quite busy fair season in this respect. We especially thank Hannover Messe.
10 9 Voices of the Exhibitors PEPPERL-FUCHS, TOLGA KUTLU, SALES MANAGER We are operational in Turkey about 10 years. Also we have been attending WIN EURASIA AUTOMATION fairs about 9 years. This year especially products for logistic sector come to the forefront. These are forklifts and products used for the navigation of unmanned aerial vehicles called agv. Products such as 360-degree field scanner, laser sensors stand out in the fair. We are being visited mainly by domestic visitors but we also have foreign visitors. Our expectations are high. We are highly pleased with the fair. CUBERA, ÇİLER ORTAÇ, SALES & MARKETING DIRECTOR As Cubera, we, produce low voltage board. With our 17 years of experience we have learnt that we actually could make this much faster and simpler. We have come to the fair with this large board. It is actually completely a show intended board with its 6 meters of height. Its installation took 2 days. With regards to number of exhibitors, it is a fair which have been visited by many people both from Turkey and the world. So feedbacks are unbelievable. That is why we always participate WIN EURASIA AUTOMATION fairs every year.
11 10 Voices of the Exhibitors YASKAWA TURKEY, TURGAY HALİMLER, MANAGING DIRECTOR We are in Turkey for 3 years and we attended WIN EURASIA AUTOMATION fair in last 3 years. WIN EURASIA AUTOMATION fair is very important for us. Yaskawa Turkey is one of the companies that are able to offer all 3 product ranges robot, d.motion and vipa- as a complete solution pack. For that reason we present it as solution oriented in Turkey. We are in Turkey for 3 years and we attended WIN EURASIA AUTOMATION fair and we plan to attend again. We have a 2 times larger stand this year and I hope we can double this again next year.
12 11 Voices of the Exhibitors SCHUNK, EMRE SÖNMEZ, GENERAL MANAGER We started our business in Turkey in We have been attending WIN EURASIA AUTOMATION fair together with Hannover Messe since We offer solutions to our customers especially on robotic applications in Turkey. We are a world leader German company on automation and robotics. This is a very successful fair for us. Each year customer visits increase. We also boost our contribution to the fair with large fair attendance and also we keep working on providing added value to Turkey economy. WIN EURASIA AUTOMATION fairs are very important fairs for us which are visited by our customers and to which we invited many customers in automation sector from both Turkey and foreign countries. We are going to keep attending these fairs in the forthcoming years.
13 12 Voices of the Exhibitors GÜRALP VİNÇ VE MAKİNA, MEHMET YIKILMAZ, MARKETING MANAGER We have been exhibiting our double-entry overhead travelling cranes and chained hoisting machinery in the WIN EURASIA AUTOMATION fairs that we participated for approximately 10 years. At the moment we welcomed many different visitors from all sectors that are the subject of the fair. We are having a pretty efficient fair. For the upcoming process we envision to continue our attendance to the fair in both phases. We hope that we experience even more fairs together to which especially foreign visitors would attend.
14 13 Voices of the Exhibitors WITTENSTEIN ALPHA, İSRAFİL BİLGİN, SALES ENGINEER We are celebrating our 30th year this year as WITTENSTEIN ALPHA. We produce low clearance sensitive planetary reductor and also toothed rack and pinion. In the Middle East market Turkey takes an important place for us. That is why we are in Turkey now, closer to our customers. Our 6th attendance to WIN EURASIA AUTOMATION fair this year. This is an important fair for us, we had some significant connections. We want to increase our attendance and our location in the forthcoming years and we hope to be successful in our works continuously. NEUGART, GÖKSEL TETİK, GENERAL MANAGER That is our 5th year in the fair and our location is the same again. Fair is quite colorful and active. We have satisfactory visitor and exhibitor numbers this year as always. We, as Neugart, have been established in We are a company older than 90 years and we celebrate 40th year in our largest activity this year. Let us put the word as 40 years of sensitive planetary reductor. That is our 5th year in Turkey and also we welcome our visitors actively in fairs.
15 14 Voices of the Exhibitors STILL ARSER, MURAT DİLLİCE, COMPANY MANAGER It is 3rd day now. Still Arser is a German partnered company. We conduct business in Turkey with German partnership. It is one of the leading companies, brands in forklift and storage equipment, intrologistics sector. We continuously participate in WIN EURASIA AUTOMATION fairs. We are having the opportunity to meet all our competitors and companies with supplier customer profile related to the sector. We are very pleasant with that. It is very efficient with regards to all sectors being together and being up to date about new developments. I regard as an advantage that various phases such as automation, metal co-exist in WIN EURASIA AUTOMATION fairs. We also get the chance to interview with the visitors who come for automation. That creates another field for us. I envision that again we will attend WIN EURASIA AUTOMATION fairs in future.
16 15 Voices of the Exhibitors KASTAŞ, AHMET PINARLI, DOMESTIC SALES MANAGER Fairs began to grow in importance for us. We get the opportunity to meet many of our customers and to explain them our improvements. That is a need for developing companies. Because unfortunately we do not have the chance to visit all our customers through the year. But in here our both technical and sales staff are having the chance to meet many companies from different areas and to listen their demands and to explain our work to them in a better way. We are establishing a strong connection with them and having the chance to use those connections as a development opportunity by spreading them through the year. These fairs are of great importance for us in both Turkey and in the World. In addition to this we also have the opportunity to meet new customers and new people; some of them turn into job immediately and some other create opportunities for new business with projects. Thus it plays a great part in development of Kastaş and companies, for that reason we are going to keep attending the fairs as long as they are organized and benefiting from them in an efficient and better fashion.
17 16 Voices of the Exhibitors MITSUBISHI-YİĞİT KÜNTAN-SALES AND MARKETING MANAGER We attended to the industrial fair that we attended for many years with a nice stand. We exhibited our enfactory concept which is equal to industry 4.0 concept we had been ready since 2003 under the name of virtual factory concept in our fair stand. In addition to this we had the chance to present our latest technology products, A800 series frequency and mertör to our customers. We are happy with our fair performance, we attended with a prestigious stand and we had the opportunity to show the power of Mitsubishi to our visitors. MAVİLİ ELEKTRONİK, İPEK YAVUZ, PROJECT AND SALES ENGINEER We, as Mavili Elektronik, have been performing production, sale and after-sale services for fire and gas detection systems for 30 years. Since 2012 we attend WIN EURASIA AUTOMATION fairs and we are very pleased with it. We are attending the fair with great pleasure with its high and various exhibitor numbers. We thank WIN EURASIA AUTOMATION fair family that gives us this chance.
18 17 Voices of the Exhibitors EMAS GROUP, GAZANFER SANLITOP, CHAIRMAN OF THE BOARD We are attending this fair for years. In fact people are solving many things by organizing fairs. Because if we had to visit hundreds of our customers and to call on them in their locations to present our goods, a full year would not be enough. However all our customers are coming here in 4 days, they see all our products, they learn our features and they leave in friendship. We could not get that in any other way, in that regard, specifically for WIN EURASIA AUTOMATION fairs we have been attending the same fair in Germany for years and we obtain very good results. That is why we make use of WIN EURASIA AUTOMATION fairs and we want to congratulate everyone those who contributed. Because it is really not an easy job to run such a big organization in such a comfortable and problem-free way. In that regard we thank you all and best regards.
19 18 Voices of the Exhibitors JUNGHEINRICH, EMRE TAŞÇI, SALES DIRECTOR We attended WIN EURASIA AUTOMATION fair as JUNGHEINRICH in the first fair of As JUNGHEINRICH, we, attend all fairs, especially WIN EURASIA AUTOMATION fair is the most beautiful and important fair of this year. Especially this year we presented hydrostatic machines to Turkey that machine you see despite the fact that hydrostatic machines are being sold in other countries of the world, we introduced into the Turkey market this year for the first time and we decided to meet the quality of our hydrostatic machine with our customers in Turkey. WIN EURASIA AUTOMATION fair has been quite successful for us this year. Our local customers and different customers visited. Many customers from different parts of Turkey visited. I thank everybody those who participated. It has been very successful for us, see you next year.
20 19 Voices of the Exhibitors FREUDENBERG, SEDAT YURDAKUL, SALES MANAGER As Freudenberg, we, are greatly interested in fairs like WIN EURASIA AUTOMATION and we want to attend them in order to make our presence felt in Turkey market. The reference we took this year was very good. We had very big visitors and significant companies have come. Also worldwide known Turkish companies that work with large companies have come. We were able to establish connection with them here. We managed to take their interest with our production in Turkey and Germany. Besides you need to attain a certain level of quality if you want to work with Europe and the world. Freudenberg is able to meet needs here with innovative solutions. We are very happy to be here, we met very good companies and we started collaborating. In the years forthcoming, WIN EURASIA AUTOMATION fair will always keep being important for us.
21 20 Voices of the Exhibitors EAE, ERDOĞAN DEMİREL, PROJECT AND SALES MANAGER WIN EURASIA AUTOMATION 2015 fair was beyond expectations. We see mostly middle and lower group players instead top user groups and high players of electrical sector. That is good in a sense. It indicates that the market develops and becomes widespread. We saw especially developing engineering companies and contracting companies in the fair. So we can state that the fair met expectations. Also new producers and new products have emerged in this fair in parallel with developments in the market. I can say that our expectations are met in this fair, that we accessed new customer groups and introduced our new technologies and products to new customer groups.
22 21 Voices of the Exhibitors JETRO, TOMOHIRO YODEN, DEPUTY DIRECTOR We have being participating WIN EURASIA AUTOMATION fair for 3 years. This time our concept is sensors and measurement technologies. We would like to provide components and products made in Japan which can not be found in Turkey.So we have been supporting Japan companies to be a supplier for the Turkish companies. We are very happy to participate WIN EURASIA AUTOMATION because we have a good feedback from participants that they have good business meetings a during the fair. We would like to recommend other Japanese companies to consider participating this WIN EURASIA AUTOMATION fair and taking a look this Dynamic Turkish market.
23 22 Voices of the Exhibitors HARMONIC DRIVE AG, EKREM R. SİRMAN, PRESIDENT We are the Harmonic Drive AG company a German based motion control manufacture. This is the 7 th year we participate to the WIN EURASIA AUTOMATION show here in İstanbul and we are very successful coming here because this show allows us to penetrate the Turkish market. this year we see that we have repeated orders and we are very happy to participate And we intend also next years to come back. PUMP PLAZA, MARCEL MEIJER, GENERAL MANAGER We are publication company from Netherlands and next we that we organize the pump plaza for the first time at WIN EURASIA AUTOMATION in Istanbul. We re very happy to be here and we bring some very nice pumps the biggest brands in the world are here with us. We hope you visit as maybe 2016 for now we re very happy. Many people were at our pump plaza. So the pumps make contact and we hope visited first time and I will be here many more time on this beautiful trade show. I think the organization here in Istanbul for that support and promotion. And I hope we will see you again in Thank you very much.
24 23 Visitor Overview Professional visitors from 33 different sectors visited WIN EURASIA Automation. 77% of the visitors were final & joint decision makers 75% visited to gather information for future sales orders Electrics Electronics Machinery Automotive Industrial Automation Energy Hydraulics Pneumatics Food Processing Iron and Steel Construction Whitegoods Plastics Heating,Cooling,Air Textile, Readywear Transportation Mine Chemistry Building Automation Glass/Cement/Ceramic Defense Cosmetics Lightening Aluminum Agriculture Health Retailer/Dealer Jewellery Marinery Packaging Oil/LPG Machine Tools Manufacturing Security/Work Security Durable Goods Wood / Paper Industry
25 24 International Visitor Overview Altough Turkey is interesting in its role as a customer market for WIN EURASIA Automation, the exhibition is targeting a much bigger market the entire Eurasian economic region. Due to a wide range of international marketing activities and also to excellent travel connections, WIN EURASIA Automation 2015 reached and attracted visitors from the Middle East, Europe and as well other regions. Europe 38% CIS 12% America 1% Africa 11% Middle East 31% Asia 7%
26 25 Voices of the Multipliers SONER SİNOPLU DIRECTOR OF ZONGULDAK CHAMBER OF MECHANICAL ENGINEERS We came here 45 visitors as Zonguldak Chamber of Mechanical Engineers. Most of them are mechanical engineer members, Turkish hard coal authority employees and also students. WIN EURASIA Automation fair has been quite useful for us, our members were very pleasant. The students experienced much for the hydro mobile automobiles project they re preparing. Engineer members visited booths and took brochures related to their problems in their work places and exchanged information. We plan to visit the show next year again. EMRE DOĞAN Assistant in the Chamber of Electrical Engineers Erzurum We are participating at WIN EURASIA Automation fair for the 3rd time. We brought 2 busses of electrical engineers and students to the exhibition and our 67 member companies are exhibiting at the show. We have met many new technologies at WIN EURASIA Automation. Students has the chance to evaluate internship opportunities and worked on employment possibilities in different positions. We are thankful to the organization for their support.
27 26 Voices of the Multipliers Algeria Mr.MALEK BELHADJ MOSTEFA General Manager of BELIMTRONIC WIN EURASIA AUTOMATION Fair 2015 was ideal platform for expanding our international networks and building our existing business relationships, we met many Turkish companies during our visit and we ordered the products we targeted. Tunis Mr.HASSEN HADIAOUI General Manager of MTH Ste Moderne des Techniques Hydraulique My business trip to Turkey was an excellent opportunity to meet new technologies, suppliers. I ve visited international pavilions and Hydraulic sector was perfect. Egypt Mr.TAMER TOLBA General Manager of MAS Trading International visitors and exhibitor numbers were very good This is clear confirmation of the great popularity of the event Business travel services was very good with hotels & shuttle services provided by organizers
28 27 Voices of the Multipliers Libya Eng.Mohamed alshamley General Manager of Libya Alhadetha (LACO) for Construction & Real Estate Investment There were high number of exhibitors participating at "WIN EURASIA Automation 2015". We held interesting and fruitful discussions with some exhibitors from Turkey. Palestine Mr.IHAB QARIAB General Manager of Top Tec co. for Electronics The atmosphere at WIN EURASIA Automation was very good, and we have met many exhibitors and talks during the fair. WIN EURASIA Automation has the potential to become an even more important event in Turkey. Tunis Mr. MONTASSAR ABDRABBOU Marketing Manager of VIGNAL 2 TUNISIE It is our pleasure to thank organizers for the good reception and the good access to international pavilions. I was pleased with the diversity of companies and products for Electrotech and Automation sectors.
29 28 Marketing Activities Advertisements Newspapers TV and Radio Travel Magazines Business Publications SkyLife Anadolu Jet Ads on 9 national newspaper s and online news portals like Hürriyet, Sabah, Habertürk etc. Ads on national, local TV. and Radio channels like CNN Türk, NTV Radio,TRT Radio etc. for 3764 seconds Ads on popular airline maritime highway travel magazines Inserts and ads at most popular 13 national and internation al business and economy magazines
30 29 Marketing Activities Advertisements Social Media Public Transportation Outdoor Ads Interactive Posters at Posters at Outdoor use of Metro IDO ads at social Metrobus Seabus high trafiic media and and density City buses Ferries regions
31 30 Marketing Activities DMAG Representatives Wide global network of DMAG in 124 countries. Representatives are supporting the marketing activities. Africa Algeria Angola Benin Botsuana Burkina Faso Cameroon Congo Egypt Ehiopia Gabon Gambia Ghana Guinea Ivory Coast Kenya Lesotho Madagascar Malawi Mali Marocco Mauritius Mozambique Namibia Nigeria Rwanda Senegal S. Africa S. Sudan Sudan Swaziland Tanzania Togo Tunisia Uganda Zambia Zimbabwe Asia Armenia Azerbaijan Georgia Hong Kong India Indonesia Iran Israel Japan Jordan Kazakhstan Kuwait Kyrgyzstan Malaysia Nepal Oman Pakistan Palestinian China Philippines Qatar Saudi Arabia Singapore South Korea Sri Lanka Syria
32 31 Marketing Activities DMAG Representatives Tadschikistan Taiwan Thailand Turkmenistan UAE Usbekistan Vietnam Australia and New Zealand Australia New Zeland Europe Albania Austria Belarus Belgium Bosnia Herzegovina Bulgaria Croatia Cyprus Czech Republic Denmark Estonia Finland France Greece Hungary Ireland Italy Kosovo, Latvia Liechtenstein Lithuania Luxembourg Macedonia Montenegro Netherlands Norway Poland Portugal Republic of Moldova Romania Russia Serbia Slovakia Slovenia Spain Sweden Switzerland Ukraine UK North and South America Argentina Bolivia Brazil Canada Chile Columbia Ecuador Mexico Paraguay Peru United States of America Uruguay Venezuela
33 32 Marketing Activities Delegations International Delegations: With the special delegation programme, many hosted buyers from Middle East countries i.e Egypt, Jordan, Iraq, Lebanon, Palestine, Tunis, Yemen visited the show. Also a special delegation visited from Baden- Württemberg/Germany. Arabic, English, Farsi, Russian Invitations were provided to target visitors in sectors like Machinery, Automation, Electrics Electronics,Automotive, Construction. National Delegations: In cooperation with the Chambers of Commerce and other multipliers, 62 busses from 35 destinations of Turkey visited the exhibition.
40 39 Your contact Hannover Fairs Turkey Fuarcilik A.S. Büyükdere Cad. Şarlı İş Merkezi Istanbul Turkey Ceyda Alp Project Manager Tel Derya Arslan Project Manager Tel March 2016 Tüyap Fair Convention and Congress Center Save the dates for next show!
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- 5 - Status on July 15, 2016 Latest Act 1 of the to which is party Albania... October 4, 1995 Stockholm: October 4, 1995 Algeria... March 1, 1966 Stockholm: April 20, 1975 2 Andorra... June 2, 2004 Stockholm: