Innovative design notes on de novo & RIO

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1 Innovative design notes on de novo & RIO Bram Bos, October 29 th, 2013

2 Themes 1. Our approach: RIO & animal husbandry 2. Distinction between de novo and step by step 3. Importance of co-design in RIO

3 Reflexive Interactive Design (RIO)

4 Regime Regime Niche Niche Niche Standard practice Standard practice Bos et al 2011

5 Reflexive Interactive Design (RIO) Reference: Bos, A.P. (Bram) et al Outlook on Agriculturea special IFSA issue.

6 RIO characteristics System analysis à system failures Identifying shared long term goals (on sustainability ) Focus on goals, requirements and functions Instead of solutions Collaborative design process (in several iterations) Participants grow towards realization Applied in almost every animal production category in the Netherlands

7 Comfort Class / W lzwijn Caring for Hens / Houden van Hennen Cow Power Fattening pigs Laying hens Dairy Cows Animal (welfare) Animal (welfare) Farmer Citizen/consumer Animal (welfare) Environment Farmer Citizen/consumer

8 Varkansen Broilers with Taste Well-Fair Eggs Pigs & sows Broilers Laying hens/ industrial Animal (welfare) Environment Farmer Citizen/consumer Animal (welfare) Animal (genotype) Environment Farmer Citizen/consumer Chain Animal (welfare) Animal (genotype) Environment Farmer Citizen/consumer Chain

9 Konijnen op Koers / Rabbits on course Rabbits Vooruit met de Geit / Ahead with the Goat Goats Animal (welfare) Environment Farmer Citizen/consumer Chain Animal (welfare) Environment Farmer Citizen/consumer Chain

10 Example: Roundel

11 Example: Kwatrijn!"#$%&&'%()*+,&-.*##%)'/0%('+#*&&'+1(2*+3'4(53',66&4 >!"#$%&'$"()*+,"-./,'#$0")',+-1*#,"(2#)-3-4$)',-+,"5)%&,*),#%&$'2%'66#-2"-)'252"786/9-8:'872#-;<=;

12 Example: Windstreek

13 De novo design & realization De novo implies Collaboration of enterprises (no fit with single business model) Considerable R&D funding Higher risks (farmers, SME s) Uncertain market Valley of Death Market has to be created; no market without product Netherlands: governmental instruments (SBIR) Niches, System Innovation, encompassing change Protected niche versus system innovative ambition.

14 Meynards distinction between de novo & step by step Rule based / innovative (Le Masson 2006) Step by step / de novo (Meynard & Casabianca 2011) Adaptation / System innovation (Bos et al 2011) Evolutionary / Revolutionary Distinction is almost never discrete: The level of a priori requirements of the design process The level of structural rearrangements allowed (system goals; functional rearrangement) The degree to which the innovative ambition extends beyond the system to be designed Dependent on system level and time scale.

15 Example: Kwatrijn & Freerange Barns (dairy) Kwatrijn Originates from RIO-project Cow Power Explicit system innovative ambition (Bos et al 2009) Radically new way of manure management (a.o.) A very long road to realization Free Range Barns Adaptation from practice in Israel & US No system innovative ambition Radically different approach to flooring/bedding Fast adoption Unexpected side effects: NH3, thermophilic bacteria

16 Cow Power à Kwatrijn Designs for System Innovation Cow Power Stepping stones towards sustainable livestock husbandry How animal welfare, the environment and economy may fortify each other in dairy husbandry Reflexive Co-design in Integrated systems Animal, environment, landscape, economics Further R&D in Kwatrijn (consortium of SME s)

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18

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20 Free Range Barn Moerdijk

21 Distinction de novo and step by step Kwatrijn Multiple goals: animal welfare & health + environment Radical / de novo at level of husbandry system Requires a lot of R&D Adaptive at the level of system goals: fits in current structure of dairy chain Side effects anticipated Freerange barn Single goal: animal welfare & health Radical at level of bedding / floor Requires experimentation in practice Adaptive at the level of system goals: fits in current structure of dairy chain Unexpected side effects

22 Importance of co-design in RIO Co-design: collective deliberation, analysis and design Not meant to make a project politically correct ( democratization ) but a prerequisite for successful realization Shared vision among the localized collective Share knowledge resources Integrate different values Individuals sustain the vision through years of development (Individual) farmers play a key role as practical integrators Knowledge brokers play a key role in connecting enterprise, policy, ngo s, knowledge institutes

23 3. Choosing between de novo and step by step Design objectives / goals De novo if: a lot of different goals have to be met, that seem contradictory in current systems Example: decrease environmental burden and increase animal welfare System analysis De novo is not (just) wild creativity Functional analysis of current systems: structural roots of seemingly conflicting goals Example: mixing faeces and urine in dairy systems Clear functional rearrangement(s) that make plausible that goals can be met simultaneously Example: keeping faeces and urine separate at the source Prerequisite for de novo co-design: sense of urgency

24 Conclusions De novo/step by step distinction helpful, but not clear cut De novo implies a lot of work and resources to actually make a difference in practice Hence, de novo requires thorough analysis of current systemic failures and a plausible vision on how to solve these on the levels of functions Co-design especially important in de novo design because of the diversity of stakeholders needed for actualization.

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