Optimization Guide. Premium Searcher

Transcription

1 Premium Searcher Optimization Guide Learn to utilize the key features included in your membership, maximize your searching efforts and increase productivity

2 Premium Searcher Optimization Guide Maximize Your Marketing Efforts Get the Most Out of Your LoopNet Membership c Conduct a Property Search on LoopNet c Draw Polygon on Map to Narrow Search c Save a Search & Set-Up New Listing Alerts Each Takes Less Than 5 Minutes c Watch Properties & Get Alerts on Key Changes c View Property Change History c Create Flyers/Reports to Share Listings c Monitor the Market with Asking Price & Asking Rent Trends c Share Listings on Social Networks View a complete Premium Searcher List on the back page Updated:.0.4

3 Conduct a Property Search Full Access to All Listings You can view LoopNet s ENTIRE inventory of available properties hundreds of thousands of properties For Sale and For Lease. Log in to From the top navigation, click For Sale or For Lease. Enter your search criteria and click Search. = Search for distressed or auction properties. = Search near an address or intersection under More Sale/Lease Options. View Search Results Plotted on a Map View search results plotted on an interactive map and filter results by price, building/space size, cap rate, etc. Choose to view properties in Road, Aerial or D Bird s Eye View. Log in to Conduct a property search. Click Switch to Map View in the top list. You can swith between Road, Aerial, and Bird s-eye using the links at the top of the map. = Drag the map to see available properties in a nearby area. = Zoom into a specified area to narrow results. Road View Aerial View Need help? Help@LoopNet.com or call (Mon-Fri 5:0am - 5pm PT)

4 Draw a Polygon on Map to Narrow Search Polygon Map Search allows you to draw a polygon on the map on your search results page to focus on a particular area in which you are interested in finding properties. Focus Your Search Automatically populates from your listing 4 Log in to Conduct a property search. Click Expand Map. Click the Draw Polygon button. Click on the map to draw your polygon. Click Save Polygon on the left to keep this polygon available for future searches. = Drag the corners of the polygon to change the area selected. = Click Clear Polygon on the left to remove the polygon and draw a new one.

5 Saved Search & New Listing Alerts A Saved Search enables you to monitor the market for listings of interest and observe trends in your local market. Receive New Listing Alerts via to stay updated on newly added listings that match your saved search criteria. Save Time Let LoopNet do the searching; we ll deliver information to you Know Your Market Stay on top of new properties entering the market, who the broker is and if they are priced competitively Log in to Conduct a property search. Click Save Search & Alerts. Name your search. Select alert frequency. Click Save Search. = Customize your alerts: Name your alerts after clients or neighborhoods, and choose daily or weekly alert frequency. = To simply save your search without getting alerts, click None next to Alert Setting. Need help? Help@LoopNet.com or call (Mon-Fri 5:0am - 5pm PT)

6 Watch List Alerts & My Watch List Watch List Alerts allow you to easily monitor and track key changes made to specific properties of interest listed on LoopNet. These convenient alerts keep you updated on important changes made to any listings on LoopNet that are associated with the address of the watched property. notifications will include: Changes in price New availabilities Addition of informative documents Easily Monitor Specific Properties Get alerted if a better space becomes available in a building you like Evaluate Potential Investments Track buildings of interest to know when the price is right Log in to Conduct a property search. Select a property. Click Watch Property. Select a folder in which to save the search or create a new folder. = Organize folders for saved properties by client name, property type or geographic region. = Create PDF reports of your Watch List folders to share with clients and associates.

7 Property Change History Property Change History allows you to analyze listings through a detailed history, highlighting key changes made to listings on LoopNet. Information includes: Price changes Addition of key documents History of past listings New space for lease available at the address Evaluate Potential Investments Access decision influencing information Updated Information Stay current on changes that may impact property value Convenience Essential information in one place Log in to Conduct a property search. Select a property to view details. Scroll down to Change History. Need help? Help@LoopNet.com or call (Mon-Fri 5:0am - 5pm PT)

8 Share Listings with Reports & Flyers Easily share listings using professional quality reports and flyers. Choose from a variety of report templates. Customize your report to include/exclude specific information, and then it to your clients and colleagues or print for your own use. Easily Share Listings or print these reports for clients and collegues Save Time and Money User-friendly templates allow you to instantly produce quality reports 4 5 Log in to Conduct a property search. Click the checkbox to the left of each listing you want to include in the report. Click Create Report. Select the style of report (One Page, Full Detail, Summary, Comparison, History or Map) from the top of the search results. Select desired content options from Customize Options. Click Update. Share by clicking Print, Download as PDF or Get Link to Report. Listing Map Report (plots several different property locations on one map) Full Detail Report (create property flyers for your clients) Summary Report (organize your market research) Listing Comparison Report = Use reports to send listings to clients and colleagues who are not members, or only have a Basic Membership. = Have listings? You can create reports featuring your listings by going to My Listings, selecting the listings you want to feature and clicking Create Report at the top of the page. = Customize reports by adding a client s name and removing the listing broker s contact information.

9 Asking Price & Asking Rent Trends Quickly identify asking price and asking rent trends for properties in your market. Charts are included on every listing profile for the relevant county with sufficient data to produce an accurate trend. Use these to see how listings compare and whether prices are going up or down. On the Local Info pages linked in the top navigation bar, you can also access many more graphs organized by property type and county, and use these to track movements in asking prices and asking rents by city, county, metro area and state. Stay Ahead of the Curve Understand your market and establish your expertise Information on Demand Instantly access quarterly reports Save Time and Money Create professional PDF reports that can be printed and saved Log in to Conduct a property search. Select a property to view details. = Access additional property type trends for a geographic market by clicking the Market Trends link under the charts on the listing profile. = Utilize local market data in your social networking efforts. = Distribute your report to clients that are eager to learn more about the market. Need help? Help@LoopNet.com or call (Mon-Fri 5:0am - 5pm PT) Scroll down to the Asking Price Index Trends.

10 Share Listings with Reports & Flyers Share listings with your friends, colleagues and groups on Craigslist, Facebook, LinkedIn and other networks. LoopNet s sharing tools allow you to easily broadcast available listings and build credibility in online communities by posting links and flyers to LoopNet listings. Reach a Larger Audience Utilize social networks to share available listings Get Referrals & Enhance Existing Relationships Establish yourself as the expert for your market Log in to Hover over your name, and select My Listings from the drop down menu. Select Promote under the listing you would like to share. Click View All Marketing Tools. Select the option you are interested in, and follow the steps provided. = Customize your post with unique titles and descriptions. = Utilize local market data to add value to your posts. = Keep content appropriate for the user base and monitor the frequency of your posts (avoid spamming).

11 Listing Worksheet Client: Property Type: Criteria: Checklist Last Updated c Conduct a Property Search on LoopNet c Draw a Polygon on Map to Narrow Search c Save a Search & Set-Up New Listing Alerts c Watch Properties & Get Alerts on Key Changes c View Property Change History c Create Flyers/Reports to Share Listings c Monitor the Market with Asking Price & Asking Rent Trends c Share Listings on Social Networks Important Notes: Need help? Help@LoopNet.com or call (Mon-Fri 5:0am - 5pm PT)

12 Premium Searcher Tools Premium Searcher Features Unlimited Searching Access Access to all listings on LoopNet Polygon Map Search Narrow your focus to a specific neighborhood or streets by drawing a polygon on the map on your search results page Daily Alerts for New Listings Receive daily or weekly alerts for new listings that meet your specific search criteria Reporting from Search Results Select properties from search results and create customized pdf reports using professional templates Reporting from Watch List Folders Create full-color pdf reports containing all (or select) properties in a folder and share them with colleagues or clients Property Change History View a history of changes made to a listing on LoopNet Watch List Folder Management Select properties of interest and add them to customizable folders. Create as many folders as you need to manage your clients, property types and more Map Based Searching Find and plot properties in a geographical region using a dynamic search interface D Bird s Eye imagery in select markets Additional LoopNet Search Features Polygon Map Search Plot your listings on a map using our dynamic interface Asking Price & Asking Rent Trends Charted data based on active listings in LoopNet to track key metrics in your market Reports available for 5+ Metropolitan Statistical Areas Watch Properties Get notified of key changes to specific properties with convenient alerts Share Listings Utilize social networks to broadcast your listings Updated:.0.4