Listing Optimization Guide

Transcription

1 Listing Optimization Guide Checklist: Maximize Your Marketing Efforts Become a member of BizBuySell BrokerWorks Verify that your listing is complete Give your listing an accurate & compelling headline and description Financial information Asking Price Cash Flow Gross Income Attach a photo Attach any pertinent documents (.pdf or.doc) Get more exposure Research comps for your business Add your BizBuySell broker website link to your company website, signature, or business cards Monitor the market with a BizAlert Need more help? Call Client & Member Services at (Mon Fri 8am -5pm PST)

2 Verify Your Listing Is Complete Complete and accurate listings attract more serious prospects and help close deals more quickly. Create A Catchy & Searchable Headline A great headline should be informative and attractive. Using keywords such as location or business type will help buyers find your listing, while highlighting features such as established customer base or profitability will entice them to view it. Include Accurate & Detailed Descriptions Detailed listings that include an asking price, cash flow, and a compelling description of the business help turn searchers into potential buyers and eliminate basic and time-consuming questions. Add A Second Category - It s Free! Did you know that you can list a business in up to two categories? That s twice the exposure at no additional cost! Take advantage and list your business in the two categories that most closely match your business. Attach A Photo For 2X More Exposure Listings with photos are more attractive and receive twice as many views as those without. If confidentiality prevents you from posting a photo of the business, upload a photo that relates to the business instead. For example, use a pizza photo for a pizzeria or a wrench for a repair shop. Attach Pertinent Documents Add information by attaching a Word or PDF document. Some examples of useful documents include: Non-disclosure agreements, further information about the business, financial statements, etc Upgrade Your Listing To The Top of Search Results For Maximum Exposure Move your listing to the top of Search Results by upgrading to Showcase Choice or Showcase Listing Plus. Showcase Choice gives you the flexibility to rotate multiple listings to the top of Search Results, while Showcase Listing Plus moves a specific listing to the top with the added benefits of a prospect call list and a dedicated BuyerBlast to targeted prospects. BuyerBlast s are also available a la carte. HOW TO DO IT Step 1: Log in to your account at Step 2: Click the button Step 3: Select the listing you wish to update and click "Edit" to update the listing : information or Attach to add a photo and/or document. Step 4: To upgrade, select the Showcase Choice, BrokerWorks Premium or BuyerBlast checkbox next to the listing you wish to upgrade and follow the prompts. You can also send a BuyerBlast during the create listing process.

3 Research Comps for your Business Gain powerful insight into the value your chosen business by analyzing customizable, real-time data from nearly 100,000 active and sold businesses. Determine An Asking Price Learn what a fair "Asking Price" should be for the business you're interested in selling, based on average prices, revenue multiples, and cash flow multiples of recently sold businesses. The more you interact with your report, the more accurate our analysis becomes. Free For-Sale Comp Reports Understand how current businesses for sale in your market are being priced and marketed. Run as many reports on for-sale listings as you wish. Free Sold Comp Reports Your new BrokerWorks account comes with credits to run three (3) Sold Comp Valuation Reports. In addition, each time you submit sales information when deleting a listing from BizBuySell, you receive 3 free sold comp report credits (up to a $179 value!). Each credit is good for one Free Sold Comp Valuation Report. HOW TO DO IT Step 1: Log in to your account at : Step 2: Click the button. Step 3: Select the type of report you would like to run. Remember, you can run as many for-sale comp reports as you like.

4 Update your BizBuySell Broker Website Update your free broker website and add the link to your own website, signature, and business cards. Free, Customizable Website Your membership includes a free one-page BizBuySell website where you can customize your company information. More Exposure For Your Listings All of the listings you have entered on BizBuySell appear on your free broker website. As you promote your website your listings will receive more exposure. Customized URL You can even create a customized URL for your BizBuySell website, (for example: and then include that URL on your company website, signature, and business cards. HOW TO DO IT: Step 1: Log in to your account at Step 2: Click the button. Step 3: Update your information. You can also find your current URL and, if needed, update your URL here. Step 4: Click the button. Go Premium for an Enhanced Broker Web Site & Top Placement in the Broker Directory! BrokerWorks Premium members have an enhanced broker website and are displayed at the top of the Broker Directory - a great source for buyer & seller leads! Also receive 1 Free Showcase Listing Plus Credit each month. Take the tour right from your BrokerWorks summary page or visit:

5 Monitor the Market with a BizAlert Stay on top of new listings in your area and industry with a free alert. Know The Competition Monitor the market for competing listings and observe trends in your listings local area. Once you have registered for a BizAlert, BizBuySell will keep you updated on newly added listings that match your search criteria. HOW TO DO IT: Step 1: Go to Step 2: Click the "BizAlerts " button. Step 3: Complete the form and click the Register Now button to submit your request.. Separate Yourself From The Competition Get 5X more exposure when you Showcase your listing at the top of Search Results. Use Showcase Choice to flexibly move multiple listings to the top of Search Results or Showcase Listing Plus to showcase a single listing PLUS receive a BuyerBlast and targeted prospect list.

6 BizBuySell Glossary of Financial Terms Sellers and brokers are instructed to arrive at their financial figures using the definitions below Asking Price The asking prices for the business for sale. Gross Income Gross income is defined as "all income the business received before any cost-of-sales have been deducted." Cash Flow Cash flow is arrived at by "starting with your net (before tax) profit. Then add back in any payments made to the owner, interest and any depreciation of assets." For example, if the net profit before taxes was $100,000 and the owner was paid $70,000 then the cash flow is $170,000. FF&E Furniture, fixtures, and equipment that will remain with the business, such as desks, office cubicles, décor elements of a restaurant or showroom, computers and office machines, pots and pans, dishes, display cases, manufacturing equipment, etc. depending on the type of business. Real Estate If the business has real property that can convey with the business, the value of the property may be included in the asking price or kept separate as an optional purchase. EBITDA EBITDA stands for earnings before interest, taxes, depreciation and amortization and is an approximate measure of a business s operating cash flow. Need More Help? Have a question, problem, or a suggestion? We want to hear from you. Contact us Online: membership@bizbuysell.com Phone: BizBuySell terms and conditions BizBuySell privacy policy