Cartoons: fun, creativity and legal issues.

Transcription

1 In collaborazione con Cartoons: fun, creativity and legal issues. VIEW CONFERENCE 27 ottobre 2011 Orario: 14:15-17:30 Sala Giolitti Centro Congressi TORINO INCONTRA Via Nino Costa, Torino Goals and targets. The producer of cartoons must consider and evaluate for its activities technical, organizational end legal issue, as important as economic ones. Through which tools he can protect the intellectual property of the product? How can business owners to increase visibility and value of patent and trade marks related to cartoons and web? Which are rights and obligations by producer and by users? Try to answer the meeting, hosted in VIEW Conference, turning to the creators, producers and users of video games. VIEW Conference is the premiere international event in Italy on Computer Graphics, Interactive Techniques, Digital Cinema, 3D Animation, Gaming and VFX (come dal sito di view in lingua). Each year offers the latest innovations and applications of digital world and interactive techiques, focuses to industrial applications, training and film.

2 SERGIO TOFFETTI, General Manager Centro Sperimentale di Cinematografia, Sede del Piemonte Brief Introduction to the issues of Rights in the audiovisual industry BIOGRAPHIC NOTE SERGIO TOFFETTI Sergio Toffetti is the general manager of the Piedmont branch of the Centro Sperimentale di Cinematografia, which includes the Industrial Film Archive and the Animation Department of the National Film School, and the president of the film production company Lumiq. He was vice-director and conservator of the National Film Archive ( ), president of the Virtual Reality & Multi Media Park ( ) and responsible for the Film Department of the National Museum of Cinema of Turin. He has coordinated the restauration of many masterpieces of the italian cinema (among them Cabiria, Roma città aperta, Senso, L'Avventura and the works of Carmelo Bene. He's been curator of film programs for festivals and cultural institutions (Biennale di Venezia, Cinémathèque Française, Jeu de Pommes of Paris, Locarno Film Festival, National Film Archive of Tokyo, Moma of New York). He's taught at many Universities (Sorbonne Paris III, Roma La Sapienza e Tor Vergata, Camerino, Poly of Turin, Cagliari). He has published essays on Italian cinema, experimental film, the Nouvelle Vague, Stanley Kubrick, and on the conservation and restauration of film.

3 CHIARA MAGRI, Animation Course Coordinator, Centro Sperimentale di Cinematografia, Piedmont Branch New projects and business from young animation creators: some cues for the analysis ABSTRACT The speech will offer some examples and cues for the analysis of legal rights issues in the field of animation, taken from different experiences of young professionals trained at the animation course of CSC in Piedmont, who are now developing new business and projects for different contents and media. BIOGRAPICH NOTE CHIARA MAGRI Chiara Magri, is the animation course coordinator of the National Film School/Centro Sperimentale di Cinematografia, since it s beginning in 2001 at the Piedmont branch of CSC. She started work in the cinema documentary and publicity production in 1980 and, since 1985, more specifically in the animation field. She has worked on both Italian and international animation Festivals, programs, exhibitions, training and up-dating courses, field researches, has published many works for specialized publications. She has taught and lectured about animation film in various schools and Universities. She has taken part in national and international festivals both on the selection panel and jury. She was secretary general of the Italian branch of AsIFA, the International Association of Animated Film from 1998 to 2002 setting up and organizing their publishing, cultural and training activities.

4 CLYO PARECCHINI e GOFFREDO MAROCCHI, AddictiveColors Pocket Boy, application for iphone Our application Pocket Boy is on sale at the Apple Store, where Addictive Colors, which is not yet a formally constituted company, is being recognized as a nominative that can't be attributed or used by anyone else: the name refers directly to the products created by us, therefore qualifying us as the authors and owners. We are showing our application through various web channels, social networks, forums, competitions and at the same time we are developing new features to improve it, and ideas for new products. Addictive Colors is challenging the new market of touchscreen technologies, ipads and smart phones. It merges the artistic skills of Clyo Parecchini with the technical ones of Goffredo Marocchi. The application for iphone Pocket Boy is their first product. BIOGRPHIC DATA CLYO PARECCHINI Clyo Parecchini, born in Turin in 1985, has specialized in 2010 in CGI-3d animation film-making at the Animation Dept. of Centro Sperimentale di Cinematografia/National Film School (Piedmont branch). From 2010 to 2011 she has collaborated with Animoka Studios (Turin) as a digital artist in the post-production of various films. At present she is collaborating as a freelance to new projects for ipad and iphone. GOFFREDO MAROCCHI Goffredo Marocchi, born in Turin in 1980, has attended the major of Electrical and Computer Engineering/ECE at the New Hampshire University, then he's got his degree in Informatics Engineering at the Polytechnic - University of Turin. Now he's collaborating to the development and programming of applications for ipad/webgl/android platforms for Telecom Italia Labs in Turin.

5 MAURIZIO FERRO, Lawyer The two sides of the Atlantic save Mickey Mouse because copyright matters ABSTRACT The 1886 Berne Convention sets in 50 years after the author's death the term limit for the exclusive exploitation of rights over literary and artistic works: with Walt Disney dying in 1966, in 2016 his creations would have fallen in the public domain. In 1993, Directive 93/CEE imposed to Member States the extension of said term up to 70 years. In 1997, the USA Congress started debating on a similar extension, finally enacting the Mickey Mouse Protection Act in In both cases, the laws have had a retroactive effect, with a blatant bending of usual rules why? Because copyright is the backbone of protection for artistic works, including movies: they re linked to enormous interests, object of desire for powerful lobbies. From «Spider- MickeyMouse» to «Steambot Willie», twenty years for «Winnie The Pooh» s honey jar, looking at a lawyer defeating «Terminator»: four real situations in the field of animation movies, many billions of dollars at stake. BIOGRAPHIC NOTE MAURIZIO FERRO With a degree in Law at Turin University, where he got a Post-Graduation Master too, he is serving as a Lawyer in the Turin Order and since his apprenticeship he has dealt with judicial and extra-judicial consultancy in the intellectual and industrial property fields. Since 2007 he regularly works with Aprà Law Office, where he mainly supervises the sectors of TMs and judicial litigation.

6 Brands, design and merchandising of the characters in animated films ABSTRACT: Cartoon characters often enjoy reputation in so far as they are known by a significant part of the relevant public. The development of new media and the globalization enhanced the possibility of exploitation in different fields in addition to the original use as film cartoon. This requires a strategy of protection based on IP rights, comprising trademarks, design and merchandise licensing. The aim of the presentation is to highlight the role of trademarks, designs and merchandising in the protection of cartoon characters. CLAUDIO COSTA, Lawyer BIOGRAPHY: Mr Claudio Costa is a former lecturer at the Course of Private Law of Informatics at the Faculty of Law of the University of Eastern Piedmont. Currently is lecturer of licensing at the International Trade Law Post-graduate Course UN-ILO and is the author of publications in the field of intellectual property and licensing agreements. CRISTINA ROLANDO BIOGRAPHY: Cristina Rolando came to Studio Torta in 2003 and recently became partner. She graduated in law and specialized in Intellectual Property law with special emphasis on trademarks and design, and relevant Italian and foreign case-law. She is a registered Italian and Community trademark and design attorney. Moreover, she is expert in legal proceedings as far as trademarks rights, and on the analysis, managing and development of trademarks portfolios. She has a proven track record in administrative proceedings with the IPTO trademark matters.

7 MARIANGELA RAVASENGA, Patent, Brands and PATLIB manager Chamber of commerce of Turin. : The Chamber of commerce of Turin at the service of technological innovation. ABSTRACT: The Sector Industrial and Patlib Centre Chamber of commerce of Turin is part of international network PATLIB (Patent Library), established by the European Patent Office (EPO). It communicates its information services to whoever wants to use it. Since March 2007 it helps users to understand the different protection opportunities related to invention registration, modelli d utilità, design, EU, international and domestic trade marks. This service arise from the cooperation with Industrial Property Consultants Association; their expert advice is free of charge. The Industrial Property services has improved its performance with a cycle of theme training meetings. It s Provincial Observatory to fight counterfeiting. BIOGRAPHIC NOTE: Modern Literature Degree, she s librarian and focuses on training on intellectual property protection. Edited texts on the protection and exploitation of intellectual property such as: - Il valore del brand. Esperienze di eccellenza delle imprese di Torino e provincia (2007); - Il valore del packaging; - Lo sviluppo delle realtà imprenditoriali delle aziende di Torino e provincia attraverso l evoluzione del packaging (2008); - Creare ed innovare consapevolmente. Orientamento pratico agli incontri con i consulenti in Proprietà industriale. Sportello tutela Proprietà industriale della Camera di commercio di Torino (2009), which she also co-author. AIDB ordinary member.