Let s meet! sizes 44-54

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1 Let s meet! sizes 44-54

2 WELCOME TO PAPRIKA Paprika was founded in 2003 with a very clear goal: to bring a revolution in the world of fashion with trendy and customized clothing for curvy women. The key to our success? The same amazing atmosphere of the early days and the active commitment of all our employees who reflect the importance of our values. We know that Paprika wouldn t be Paprika without our employees! Paprika stands for fashion which keeps up with the latest trends and which is perfectly suited for the figure of curvy women. Our mission: creating clothes which emphasize the beauty of curvy women. At Paprika, women can find affordable trendy clothes for every occasion. Our extensive high quality collections are specially designed to highlight the natural beauty of curvy women at any time. What makes Paprika stand out is the friendly, authentic and personal advice we give you in all of our stores. Our loyal, enthusiastic and customer-friendly sales teams create a cozy atmosphere. Paprika makes you feel at home at all times. At the origin of the success of Paprika stand 2 people with a passion for fashion: Jacques Hayez and Fabienne Bulteel. One day they decided to bring a revolution into the world of fashion and designed a collection for curvy women. In 2003, Paprika was born. The Paprika collection met a new demand: more and more curvy women claimed their beauty but did not find clothing that matched their needs. Paprika has chosen a completely new direction, away from the policy of the big brands. We design attractive and feminine silhouettes. Finally, fashion is available regardless of size! The Paprika collection dares to be colorful with natural fibers and is designed around themes that embrace and follow current trends. And all of this at an excellent value for money. The commercial approach of Paprika is based on 4 pillars: young and trendy collections which offer a total look, including accessories personal advice of our sales teams among whom many women with beautiful curves, who are trained to give the best advice high quality fashion offered at reasonable prices, which transforms the latest trends into designs for curvy ladies. We offer a collection from size 1 to 6, which corresponds to size 44 to 54 Stores located in a city center, big shopping malls or out-of-town Today, Paprika is market leader in fashion for curvy women. Paprika clothes are unique, trendy and perfectly adapted to their figure. Paprika today is: founded in 2003 professional commitment of more than 250 employees more than 93 stores in Belgium, Luxembour, France and the Netherlands CRM database a listening ear to the needs of our customers high quality fashionable clothing respectful code of conduct the atmosphere of a store where you feel at home a head office and logistic center in Wauthier-Braine since 1999 more than 5 trophies and nominations in the business sector: 1st price Trends Gazellen 2007, 2008, 2009 and 2010; finalist for Company of the year in 2007 and 2009 shared ownership with two financial holding companies (Mitiska and Sofindev) of the Cassis & Paprika group, in partnership with the management the opening of bigger and mixed Cassis & Paprika stores on top out-of-town locations since 2008 online shop since 01/02/2012 Corneel De Maeyer CEO Cassis - Paprika 3

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4 CONTENT About Paprika 7 Paprika in numbers 8 Website and online shop 11 Store concept 13 Awards 17 Contacts 19 For a digital version of this brochure, please download from 5

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6 ABOUT PAPRIKA We are a Belgian fashion brand specialized in plus size clothing for women with more than 93 stores spread across Belgium, France, Luxembourg and the Netherlands. Paprika offers a collection from size 44 to 54. Paprika was founded in 2003 and has been expanding ever since. We are market leader in fashionable plus size collections and we can count on a very loyal customer base. Our goal is to continue to strenghten our brand image and develop a strong brand awareness in all the countries in which we are present. In 2012, we launched our online shop as part of our new website. This will play an important role in the further expansion of our brand into other countries. Today, our online shop is operational in Belgium, France, Luxembourg and the Netherlands. In 2013, we opened 10 V&D shop-in-shops in the Netherlands. This expansion will continue in

7 PAPRIKA IN NUMBERS 93 stores (of which 47 mixed): 72 in Belgium 6 in Luxembourg 8 in France 9 in the Netherlands * Collection from size 44 to 54 * visitors / year (Group Cassis/Paprika) * customer cards (Group Cassis/Paprika) * adresses (Group Cassis/Paprika) * 650 employees (Group Cassis/Paprika)

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10 WEBSITE ONLINE SHOP E-commerce is one of the fastest growing business over the past few years. We launched our online shop in 2012 in two languages, French and Dutch. As well as being a direct sales channel, our websites support our stores by providing an increasingly important communication channel. Some key features of our online store are: Available everywhere at any time Large product offer Special promotions Latest news update Some key figures: visitors (Group Cassis/Paprika) Turnover: 77% Belgium 19% France 4% Luxembourg > fans on Facebook Shop online in: Belgium and Luxembourg France The Netherlands

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12 STORE CONCEPT Our shopping environment is continually developing and responding to customer needs and design trends. Our stores remain at the core of our customer strategy. The development of our store design is driven by innovative ideas and a strong in-store merchandising as well as a continuous improvement of store fronts and signage. The store surface varies between 80 and 500 m² depending on the store concept. Our stores are easily accessible and are located in city centers, shopping malls and out-of-town. Creating a cosy atmosphere and a personal shopping experience for our customers is a key strategic goal. 13

13 different colors and styles get mixed together. In this theme, we have an explosion of flashy and fluo colors where WINTER LIGHT The keywords in this theme are Bobo Chic, Folk, Lovely Lace, Matelassé, Girly Sweat SPICY DATE 2013 FALL WINTER

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16 AWARDS * 1st price Trends Gazellen 2010 * 1st price Trends Gazellen 2009 * Finalist Company of the year 2009 * 1st price Trends Gazellen 2008 * 1st price Trends Gazellen 2007 * Finalist Company of the year

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18 CONTACTS CEO Corneel De Maeyer COO Fabienne Bulteel CFO Vincent Rousseau Discover our collection on 19

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