MEDIA KIT

Transcription

1 MEDIA KIT

2

3 Brand Not a plus size brand, not a misses brand. Just fashion. Woman To every woman, regardless of size, who seeks bold and unique fashion experiences: we dare you to try Pepper Jacques. Experience We specialize in making women feel confident and effortlessly fashionable. Team A sister duo. A true power team. The confidence that comes with a well-crafted look pumps through Rachel and Marshea Fenderson s hearts and veins. Resort 2015 Design and construction that enhances any body shape and completes any wardrobe.

4 P epper Jacques is an innovative luxury clothing brand that utilizes smart, sophisticated design to capture the shapes and styles of a woman s body. Created in 2011, it is the brainchild of Designer and CEO, Rachel A. Fenderson. She is a graduate of Parsons School of Design, and infuses her training and technique with Caribbean culture and urban sensibility influences. The brand was born while Rachel was working full-time, and despite the odds, she amazingly managed to create Pepper Jacques first Fall Accessories Collection. The quality of the pieces spoke for itself, and after forming an unexpected partnership with an employee from The Body Shop, Pepper Jacques was invited to do a series of trunk shows. The shows popularity and positive reviews launched the brand on a path towards success. Created out of a pure love for fashion, Pepper Jacques rejects the limitations that other brands place on the misses and plus size markets. The PJ Woman We have positioned Pepper Jacques as the wild card of fashion, the rebel with a cause. Although fashion production has a schedule, there are certain garments that can be worn year-round. We produce each season with the intention of gradually completing a women s boudoir. Every single piece is crafted to fill a certain gap that the Pepper Jacques woman has in her wardrobe. And whose closet are we completing? Yours. The key influencer in a network. The woman who finds value in setting trends, who adores daring travels, and who defines the urban lifestyle. The woman who is stunting. Experience We also offer to the Pepper Jacques woman a distinctly unique shopping experience. Instead of designing STUNT ING transitive verb \ˈstənt-ing\ 1 : unusual and difficult physical feats or an acts requiring a special skill, performed for artistic purposes 2 : well dressed styles for the traditional model physique, each article is produced to enhance different body figures. Nothing is simply sized up. We understand that no two women look the same in a single design, and each piece reflects that ideology. We strive to create a balance between the sizes: specific garments for specific silhouettes. Whether that is a cover up that flows beautifully over her curves, or a scarf that delicately drapes around her shoulders, the Pepper Jacques ideal is that

5 Pepper Jacques THE BRAND every woman should be able to effortlessly embrace their body s elegance. Limited Editions Each season, we create a limited run of products. This gives the Pepper Jacques woman the knowledge and confidence that she won t look like everyone else. By creating an allure for styles that are exclusive yet financially attainable, Pepper Jacques identifies and relates to our ideal consumers. However, instead of releasing an entire collection of products at once, particular pieces are rolled out over time. We do this in order to perfect every single style in our collection; this slow progression not only builds excitement and anticipation for what s to come, but it also solidifies Pepper Jacques as a brand motivated by excellence. Where to Buy Our brand s ultimate objective is to satisfy the consumer who wants chic but affordable clothing that will not be seen on the masses. We accomplish this by applying the concept of the Pop-Up store, but in non-traditional spaces. Pepper Jacques might pop up in a warehouse in the Garment District, or in a public space in the middle of Union Square. Just like a musician who has just released an album, our goal is to take our collections on tour. However, it s also likely to see us pop up online, or on the mobile application. We make the Pop-Up shopping experience digital, but we do it without compromising quality. In those spaces, the items or color and fabric combinations will be exclusive to the Pop-Up store. Our consumers thirst for spontaneity and individuality is epitomized in these shopping spaces. Our version of the Pop-Up creates loyalty, breeds continued frenzy, and maintains exclusive superiority At Pepper Jacques, we pair our dedication to a greater fashion experience with a sense of social responsibility. As a Made in New York brand, we are committed to accountable manufacturing and community growth. However, our social responsibility extends far beyond New York. We proudly partner with charities and scholarship initiatives in Jamaica and around the world; these are a further representation of our drive to empower women regardless of appearance. Pepper Jacques creates in order to enhance the way women experience themselves.

6 Pepper Jacques CONTACT US Pepper Jacques Phone: Web: Rachel Fenderson, Designer Twitter: Rachelext Phone: Marshea Fenderson, COO Twitter: marsheaf Phone:

7 Pepper Jacques SOCIAL Twitter Twitter.com/pepperjacques Facebook Facebook.com/PepperJacques Tumbler PepperJacques.Tumblr.com Instagram Instagram.com/PepperJacques Pintrest Pintrest.com/PepperJacques

8 The Pepper Jacques THE SISTER TEAM R achel and Marshea Fenderson are a sibling duo among the ranks of the brothers who successfully launched GUESS and the sibling pair behind Mickey London. These sisters grew up watching their mother and aunt face the world everyday while dressed uniquely, from necklace to heels. This constant procession of effortless art was absorbed by Rachel, and detailed and reassembled by Marshea. These two bring together the two halves of the fashion world: the designs, and the business that sells them. R achel is the creative spirit and the design core of Pepper Jacques. She has been drawn to color, texture, and intoxicating lines that accentuate the female form for as long as she can remember, and she s always made an entrance. Rachel s fashion prowess debuted at 5 years old, when she dressed from braids to Mary Janes in shimmering fabrics, mini heels, lace stockings, and a shoulder bag. With that emboldened and fresh spirit, she designs so that every woman, whether she is a Pepper or a Jacques, also makes an entrance. S he pairs her design training from Parsons and degree in English Literature from Hofstra to do just that. Like building a compound sentence, Rachel s first design stratum is the shape. She stretches lines beyond their current iterations in order to precisely emphasize the curve and curl of a woman s form. The complexity builds as Rachel chooses fabric that is not only high quality, but also graceful and comfortable. Her designs are intricate, but effortlessly communicate the best fit for women of all shapes. Rachel has an eye for accuracy, the direction of the market, and a sixth sense for how best to whet the palette of Pepper Jacques sophisticated shopper. R achel s inherent creativity is perfectly complimented by her sister s analytical mind. Marshea, COO and the business core of Pepper Jacques calculated approach and mission, is an engineer and traditional fashion outsider by trade. Marshea studied Mechanical Engineering at Tufts University, and worked for the technical giant IBM. She spent two years as the Executive Director of a non-profit mentorship program geared towards young women, and fourteen years in corporate America. After that, she realized that she could further develop a top brand if she worked on Pepper Jacques full time. H er business acumen has served her well for a long time, as Marshea began capitalizing on opportunities for entrepreneurship as early as grade school. When lanyards became heavily in demand on the playground, she convinced her mother to buy them in bulk so that she could serve and benefit from the popular demand. However, she does more than bring her analytical mind to the business model of Pepper Jacques. She brings her own unique style and outlook on fashion.

9 M arshea was born with an eye for coordination and was teased as a toddler for coordinating her shoes and barrettes with her school uniform. Today, she layers looks with bold color, energetic fabrics, and sky-high heels that dazzle. Her versatility and world travels allow her to identify as either a Pepper or a Jacques on any given day, and to understand that fashion is for any woman who is bold enough to take it on. D aughters of Jamaican immigrant parents, both Rachel and Marshea have a work ethic fueled by a determination to succeed. Their long-term goal is to make fashion more accessible to both the creative and the analytical mind. Pepper Jacques was born by pairing Rachel s design prowess and Marshea s business acumen. Together the two attributes make more than a recipe for success; they create the fashion brand of the future.

10 Pepper Jacques THE WOMAN OUR WOMAN IS YOU The Pepper Jacques woman is a trendsetter perpetually teetering on the edge of haute couture while remaining loyal to classic lines and lush fabrics. She can be seen strutting down the streets of Tokyo, Kingston, Paris, and New York in various designers, daring vintage pieces, and accessible comfort garments and certainly outfitted in PJ freshness, just to elevate her style. She is determined to make her apparel choices more poignant by defining her look with personality, culture, and sass. PEPPER Pepper is a fashion risk taker who does not try to stand out - just does. Pepper s share the same love of fashion from small towns to big cities throughout the world. Their attire is an unspoken sentence that represents who they are at the core. Target Market JACQUES Jacques sense of fashion is influenced by her opulent lifestyle, exclusivity, travel, education, and life experiences. While Jacques is covered in runway couture and holds an Oxford Degree, her inner kid still listens to the Notorious BIG and Green Day while smoking cigars on vacation in Nice. Demographics Trendy, urban consumer Open to explore new brands and events, Key influencers in their social network Trendsetter Demands products and brands that enhance and express her lifestyle and tastes, rather than conforming to trends in fashion, beauty and culture. Never static Ready at a moment s notice to go to club, shop at her favorite boutique, grab cocktails with friends or attend a social event at a museum or gallery. She may not be an expert in design and art, but she is an expert at creating her own image and defining her own tastes. Women Between 18 and 39 Education: Planning, pursuing or pursued higher education in both traditional and non-tradition formats Residence: Major Cities Expanded Luxury Market: Middle Class US$35,000 TO US$74,999 Near affluent US$75,000 to US$99,999 Affluent US$100,000 to US$149,999; Super affluent US$150,000 and above Body Type: Average, Tall, Short, Curvy, Straight, Athletic, Everywoman Plus Size Overweight

11

12

13 FOR IMMEDIATE RELEASE: July 02, 2014 Contact: Marshea Fenderson / marsheaf@pepperjacques.com / Pepper Jacques Resort 2015 Collection to Launch: Revolutionizing the Fashion Experience for Today s Women NEW YORK,NY Beginning July 19 th, Pepper Jacques will launch their Resort 2015 collection at Mercedes Benz Fashion Week- Swim. Can t make it to MB Fashion Week-Swim in Miami? Don t worry; they re also bringing the Miami show to New York. The collection was specifically designed to empower all women from size 0-22 throughout their entire day, and they will be hosting a 3 day exhibition to bring that collection to women a lot sooner. The overall Pepper Jacques objective is to help women of all shapes and sizes look fashionable and feel luxurious. The Resort 2015 Collection achieves this goal by constructing a range of quality pieces that flatter more than one silhouette or look. It fills a gap that addresses the direct needs of their consumers, and challenges traditional views of style. However, they are also challenging the traditional ways that style reaches the consumers. Pepper Jacques is creating an interactive presentation space in the Garment District. It will simultaneously take place with a 3 day exhibition in Miami, and the two events will be linked via a live video feed, allowing attendees to interact with trendsetters of a completely different style. Here, potential buyers, media, and the extremely important consumers can completely experience the new collection, which goes beyond the limitations of mass-produced swim or resort wear. Instead of building garments for the traditional model and then sizing up, Pepper Jacques rejects these limitations. Pepper Jacques looks at a woman and then crafts a piece that would fit her, as an individual, not one of the masses. Their innovative suits enhance the woman s figure, and are paired with the line s sexy cover ups, day apparel and striking evening dresses. The innovative line also takes on sunglasses that shine as much as they reflect, hats that tip normal on its axis, and fluid scarves that offer both style and function. These accessories, added to many of the designs sleek and sheer constructions, make the Pepper Jacques Resort 2015 Collection the complete vacation package. Upon stepping out into the world, the Pepper Jacques woman will immediately exude confidence and strength. Pepper Jacques delivers this comprehensive package with high quality pieces that are also offered at affordable prices. The collection and the way it will be presented defy the typical fashion experience, make resort shopping enjoyable for more consumers, and bring back the excitement of resort wear for all women, regardless of their size. What makes Pepper Jacques different? According to COO, Marshea Fenderson, We are not a plus size brand, or a misses brand. We are fashion. It s as clear-cut as that. You can be a part of a whole new fashion experience during Pepper Jacques 3 day interactive exhibition of their new line at Chashama, 266 West 37 th St., July 19-21, 2014 from 11am-8pm. In addition a Miami exhibition will take place in parallel at 1630 Pennsylvania Avenue (Lincoln Road Mall), Miami Beach Florida About the House of Pepper Jacques Pepper Jacques is the brainchild of Designer and CEO, Rachel A. Fenderson. A graduate of Parsons School of Design, Fenderson infuses her training and technique with Caribbean culture and urban sensibility influences. She created Pepper Jacques out of her pure love for fashion and style, rejecting the limitations that other clothing brands place on the misses and plus size markets. ###

14

15 FOR IMMEDIATE RELEASE: July 02, 2014 Contact: Marshea Fenderson / marsheaf@pepperjacques.com / Pepper Jacques Resort 2015 Collection Launches: Proving A Mom s Figure is Sexy Too MIAMI, FL Pepper Jacques is about to launch their Resort 2015 collection at Mercedes Benz Fashion Week-Swim. However, be prepared for a fashion experience on a whole new level, as the collection is designed to empower all women, regardless of where they are in life. The overall Pepper Jacques objective is to help women of all shapes and sizes look fashionable and feel luxurious. The Resort 2015 Collection achieves this goal by constructing a range of quality pieces that flatter more than one silhouette or look. It fills a gap that addresses the direct needs of their consumers, and challenges traditional views of style. A recent mother told Pepper Jacques that, even though she had a child, she still desired to be a fashionable woman. She is grateful to the designs like the crisscross bathing suit, because she knew that it would help her to not be self-conscious regarding her stretch marks, and instead be confident in her new figure. Women s silhouettes change throughout time, but that doesn t mean that their fashion sense changes as well. Pepper Jacques understands and embraces this fact, as their designs go beyond the limitations of mass-produced swim or resort wear. In just one line, their suits prove that a new mother s figure is stunning; their sexy cover ups demonstrate that playful youth never dies; and the day apparel and striking evening dresses allow the Pepper Jacques woman to exude strength and individuality. This collection recognizes that being mom means that a complete resort closet includes more than just swimsuits and traditional garments. The innovative line also takes on sunglasses that shine as much as they reflect, hats that could also shield the child on her hip, and fluid scarves that can gently catch a breeze off the water. These accessories, added to many of the designs sleek and sheer constructions, make the Pepper Jacques Resort 2015 Collection the whole vacation closet for any fashionable mother. Pepper Jacques delivers this comprehensive package with high quality pieces that are also offered at affordable prices. Having a family is expensive, hard work, and completely rewarding, but Pepper Jacques makes those rewards just a little bit sweeter, without adding to the costs. You can also be a part of a whole new fashion experience during Pepper Jacques 3 day interactive exhibition of their new line July 19-21, 2014, at [1630 Pennsylvania Avenue (Lincoln Road Mall), Miami Beach Florida 33139]. There will be an exclusive Buyer & Media Preview each day from 11 am-2pm, and then it will be open to the public. In addition a New York exhibition will take place in parallel at Chashama, 266 West 37 th St., July 19-21, 2014 from 11am-8pm About the House of Pepper Jacques Pepper Jacques is the brainchild of Designer and CEO, Rachel A. Fenderson. A graduate of Parsons School of Design, Fenderson infuses her training and technique with Caribbean culture and urban sensibility influences. She created Pepper Jacques out of her pure love for fashion and style, rejecting the limitations that other clothing brands place on the misses and plus size markets. ###

16

17 FOR IMMEDIATE RELEASE: July 02, 2014 Contact: Marshea Fenderson / marsheaf@pepperjacques.com / Pepper Jacques Resort 2015 Collection Launches at Mercedes Benz Fashion Week-Swim: Revolutionizing Fashion for All Figures MIAMI, FL Pepper Jacques is about to launch their Resort 2015 collection at Mercedes Benz Fashion Week-Swim. The difference between this show and the others? The runway will be graced with models of all different figures, proving that the collection was specifically designed to empower all women from size 0-22 throughout their entire day. The overall Pepper Jacques objective is to help women of all shapes and sizes look fashionable and feel luxurious. The Resort 2015 Collection achieves this goal by constructing a range of quality pieces that flatter more than one silhouette or look. It fills a gap that addresses the direct needs of their consumers, and challenges traditional views of style because the designs go beyond the limitations of mass-produced swim or resort wear. Pepper Jacques does not create a single design, and then simply size up the proportions for women that are size Instead, each suit, cover up, and garment is meant to enhance a certain type of figure. Upon stepping out into the world, the Pepper Jacques woman will immediately exude sex appeal and confidence in her body. This collection recognizes that complete resort wear means more than just swimsuits and traditional garments. A Pepper woman might want sunglasses that both protect and call attention to her expressive eyes. A Jacques woman might want hats that play up her coy but lively demeanor. These accessories come together with the clothing s sleek and sheer constructions, to make the Pepper Jacques Resort 2015 Collection the complete vacation package. With a collection that caresses a woman s curves, Pepper Jacques proves that they are a brand that is also ahead of the fashion curve. The collection, and therefore the brand, defies the typical fashion experience, makes resort shopping enjoyable for more consumers, and brings back the excitement of resort wear for all women, regardless of how they look. What makes Pepper Jacques different? According to COO, Marshea Fenderson, they realize that Sexy doesn t stop at size 10. It s as clear-cut as that. About the House of Pepper Jacques Pepper Jacques is the brainchild of Designer and CEO, Rachel A. Fenderson. A graduate of Parsons School of Design, Fenderson infuses her training and technique with Caribbean culture and urban sensibility influences. She created Pepper Jacques out of her pure love for fashion and style, rejecting the limitations that other clothing brands place on the misses and plus size markets. ###

18

19 MEDIA ADVISORY FOR July 18, 2014 Contact: Marshea Fenderson / marsheaf@pepperjacques.com / Pepper Jacques Launches Resort 2015 Collection, Merging Mercedes Benz Fashion Week-Swim with New York City Who: Pepper Jacques: The smart, luxury clothing brand that designs for all sizes. What: Pepper Jacques is presenting a revolutionary collection in a revolutionary way. Their new collection of carefully constructed pieces is designed to flatter women regardless of their figure, and will debut during Mercedes-Benz Fashion Week-Swim in Miami. Pepper Jacques rejects the spatial limitations of traditional fashion shows, and will also be launching the Resort 2015 collection during a 3-day interactive exhibition in both Miami and New York. Who said a debut can only be in one place? The showcase will bridge the gap between the two markets, complete with a live video feed between the New York and Miami showcase spaces. In addition to taking a refreshing approach to how women s clothing is produced, Pepper Jacques also takes a new view on how it is presented. Their unique approach to blending technology and fashion is not an event that can be missed. When: July 19-21, am 8pm Where: Chashama at 266 West 37 th St., NY NY ###

20

21 MEDIA ADVISORY FOR July 18, 2014 Contact: Marshea Fenderson / marsheaf@pepperjacques.com / Pepper Jacques Launches Resort 2015 Collection, Making Fashion Week-Swim Accessible to All Who: Pepper Jacques: The smart, luxury clothing brand that designs for all sizes. What: Pepper Jacques is presenting a revolutionary collection in a revolutionary way. These carefully constructed pieces are designed to flatter women regardless of their figure. The collection, which is available in sizes 0-22, will debut during Mercedes-Benz Fashion Week, but will be available for closer inspection during a 3-day interactive exhibition. Pepper Jacques will revolutionize the fashion experience by both bringing the collection immediately to the public, but by also bridging the gap between the Miami and New York fashion scenes. There will be a live video feed between the New York and Miami showcase spaces, guaranteeing that such a unique approach to blending technology and fashion is not an event that can be missed. When: Show exhibition will be held July 19-21, 2014, and is open to buyers and media from 11 am-2 pm, and then open to the public after 2 pm. Where: 1630 Pennsylvania Avenue (Lincoln Road Mall), Miami Beach Florida ###

22

23

24 20 Waterside Plaza, Suite 9A, New York, NY Phone