Strategic Web Plan for Sustaining Service to Our Constituents

Transcription

1 Strategic Web Plan for Sustaining Service to Our Constituents The Medical College embraces the Internet to communicate its message to targeted audiences, including donors, alumni, prospective students, faculty and staff, current and prospective patients, and the general public. (from the Public Affairs Department Plan) Objectives: E x e c u t i v e S u m m a r y To understand the content, functionality and marketing needs of the constituents of the College and the College s Web sites. To obtain institutional approval for the appropriate budget, timeline and authority to meet plan goals. To obtain stakeholder buy-in (Web Council, Committees members, decision-makers) by means of their participation in the plan drafting process. To draft a five-year plan, utilizing input from recognized constituents, that identifies objectives to guide the next phase of web development from Understanding Constituent Needs Through discussions, usability studies, focus groups, online survey tools of identified constituents, we will determine the content, functionality and marketing needs of the primary and secondary constituents of the College and Web site. Identified Constituents Prospective and Existing Primary Constituents: Students Faculty & Staff Patients Alumni & Donors Health Information Consumers Secondary Constituents: Neighbors Government News Media Other Researchers & Institutions Page 1 of 5

2 Primary Stakeholders Primary stakeholders are those within our organization with a responsibility in the management of the Web site. Other stakeholders include those who are directly affected by web development and those responsible for its maintenance. Primary stakeholders include: i. Web Development Team Primary staff implementing and guiding the College s web development efforts, including development of the strategic plan. Keith Murphy Mike Sauer Linda LeMahieu Jeff Hagedorn Patty Confer ii. Key Decision-Makers: Plan and budget approval and institutional adoption will be provided by these key decision-makers: Richard Katschke Jim Heald President Bolger Dean Dunn Douglas R. Campbell iii. MCW Web Council The Web Council will guide and approve the final plan and the creation of constituent subcommittees. Current membership will be reviewed and additional members will be considered. Standing Committees of the Web Council The current standing committees will remain active. Their membership will fluctuate as necessary to achieve the goals set forward by the Web Council. Constituent Sub-committees of the Web Council Primary and secondary constituents will help determine the content, functionality and marketing needs of the Web site. Page 2 of 5

3 Current Membership: Web Council Gary P. Barnas, MD Associate Professor, Medicine VA Medical Center Carlyle H. Chan, MD Professor of Psychiatry Tosa Center Patricia L. Confer Systems Specialist Academic Affairs Medical Education Building Edward J. Quebbeman, MD, PhD Professor, Surgery Froedtert Hospital Lyniece E. Rzepka HRIS Representative Sr. Human Resources Medical Education Building Sachin Pawar M3; Student representative Eileen Early, RN HealthLink Editor Clinical Informatics Froedtert East Clinics Kathleen M. Sheehan Director, Faculty Affairs, Dean s Office Medical Education Buidling Jeffery S. Hagedorn System Manager, MCW Libraries Roberta M. Slivensky Associate Director, Clinical Affairs Froedtert Hosptial Neil Hogg, PhD Assistant Professor, Biophysics Andrew Krimmer Systems Specialist Pediatrics MACC Fund Research Center Steve R. Krogull Director, Instructional Programs Education Support Medical Education Program Linda S. LeMahieu Web Services Librarian MCW Libraries Gregory J. Schmeling, MD Associate Professor, Orthopaedic Surgery Froedtert Hospital Peter J. Tonellato, PhD Assistant Professor, Physiology Director, Bioinformatics Research Center Keith Murphy Web Council Chair Web Manager Public Affairs Mike Sauer Web Production Editor Public Affairs Page 3 of 5

4 Current Standing Committees Chairs of the Web Council The current standing committee chairs will remain active. Their membership will fluctuate as necessary to achieve the goals set forward by the Web Council. Design/Functionality Standing Committee Patty Confer, Chair, Academic Affairs Technology Standing Committee Jeff Hagedorn, Chair, MCW Libraries Marketing Standing Committee Kathleen Sheehan, Chair, Faculty Affairs Intranet Standing Committee Carl Chan, MD, Chair, Psychiatry and Behavioral Medicine Policy Standing Committee Eileen Early, RN, Chair, Clinical Informatics Content Management System Editors Under the guidance of the Web Production Editor and the Web Development Team, 185 CMS content editors, representing 85% of the College s web sites, are intrinsically involved in its daily operation and success. Their feedback and ongoing participation will be obtained during regularly held editor s meetings. Page 4 of 5

5 Project Management* See Gantt chart for timeline Web Council Meetings The Web Council will authorize, guide and approve the final plan and the creation of constituent subcommittees. June 3, Plan process adopted by Web Council October 5, Status Meeting* December January 5, Draft Plan Review February 8, Final Web Council Adoption* Constituent Sub Committees Discovery Meetings Constituents will provide input and suggestions for the content, functionality and marketing needs of the Web site through discussions, usability studies, surveys and focus group meetings. June 27, 2005 September 30, Focus Group Phase June 27, 2005 September 30, Survey Phase June 29, 2005 September 16, Constituent Meetings* o Students o Faculty/Staff o Patients o Health Information Consumers o Alumni/Donors Standing Web Committee Evaluation Meetings Standing committees will review and consolidate the data obtained from the constituent sub committees, providing expertise and guidance. September 26, 2005 November 4, Committee Meetings* Web Development Team Meetings Weekly meetings of the Web development team who will provide ongoing staffing of the plan drafting process. In response to feedback and data provided by the Standing Web Committees, content editors, and institutional partners, the Web development team will outline budget, software, hardware and possible vendor requirements into a draft plan. Final Review Process With guidance from Richard Katschke and Jim Heald, the final plan will be drafted with budgetary and resource requirements that address the content, functionality and marketing needs of the College s Web site. * Subject to scheduling November 21, Draft Plan Complete December 14, 2005 January 5, Web Council Review January 9, 2005 January 24, Draft Revision Phase February 8, Web Council Meeting/Plan Adoption* February 15, Final Plan Submission Page 5 of 5