Next-Generation Digital Book Marketing Campaigns:! An Introduction for Self-Publishing Companies!! 2014 Storiad, Inc.!

Transcription

1 Next-Generation Digital Book Marketing Campaigns: An Introduction for Self-Publishing Companies 2014 Storiad, Inc.

2 With Storiad, Self-Publishing Companies can offer their Author-clients an affordable way for them to become great book-marketers For this, Authors need four tools: 1 Digital Author Networking platform 2 Digital Book Marketing platform 3 Access to targeted Market Research 4 Tie it all together with à a DIY Book Marketing Framework = (Organization + Budgeting + Research + Outreach + Tracking) 2 Next-Generation Digital Book Marketing Campaigns 2014 Storiad, Inc.

3 Bookselling conventional wisdom holds that achieving publishing success is 5% writing a good book and 95% marketing. Storiad s Mission is to help authors achieve book marketing success by offering affordable next-generation author & book discovery solutions via proprietary book marketing software, databases, and frameworks. 3 Next-Generation Digital Book Marketing Campaigns 2014 Storiad, Inc.

4 Storiad is creating a more efficient & productive bookselling market 1 Published books are valuable economic assets 2 Average book sells less than 200 units per year 3 Poor sales are due to lack of market awareness 4 Market awareness is a direct result of sustained & affordable digital book marketing initiatives 4 Next-Generation Digital Book Marketing Campaigns 2014 Storiad, Inc.

5 Authors face four bookselling market challenges 1 95%+ of published authors are responsible for their own book-marketing 2 Marketing budgets are limited 3 Lack of awareness in the market guarantees poor book sales 4 Conversely, sustained networking, marketing, and publicity builds the awareness that sells books 5 Next-Generation Digital Book Marketing Campaigns 2014 Storiad, Inc.

6 With prevailing market challenges in mind, authors have one of two choices q Get Proactive: Develop comprehensive networking, marketing, and publicity plans to build the market awareness that sells books OR q Remain Passive: Do little or nothing and don t sell many books 6 Next-Generation Digital Book Marketing Campaigns 2014 Storiad, Inc.

7 With Storiad, Authors Become Great Book-Marketers Authors need four indispensible tools: 7 Next-Generation Digital Book Marketing Campaigns 2014 Storiad, Inc.

8 The Goal of Your Digital Book Marketing Campaign Develop a long-lasting & affordable digital book marketing campaign to build the awareness your book needs to get reviewed, recommended and bought 8 Next-Generation Digital Book Marketing Campaigns 2014 Storiad, Inc.

9 Many Tools One Digital Book Marketing Campaign 9 Next-Generation Digital Book Marketing Campaigns 2014 Storiad, Inc.

10 1 Storiad Author Networking Platform 2 Storiad epresskit 3 Book People Database Record 4 Step-by-Step Campaign Execution Framework 10 Next-Generation Digital Book Marketing Campaigns 2014 Storiad, Inc.

11 Storiad builds partnerships with one goal in mind: To give authors even more options to help them build wider market awareness for their books Some Storiad Partners 11 Next-Generation Digital Book Marketing Campaigns 2014 Storiad, Inc.

12 As book marketing-savvy people, your Author-clients now have a distinct competitive advantage Four attributes distinguish your Author-clients in a crowded bookselling marketplace: 1 Sustainable & affordable digital book marketing campaigns 2 Easily track results to adjust messaging and expand marketing reach 3 Increased market awareness for the book 4 Increased book sales 12 Next-Generation Digital Book Marketing Campaigns 2014 Storiad, Inc.

13 There is no comparable digital book marketing package available in the market today With Storiad, your Author-customers gain powerful competitive advantages in a crowded bookselling marketplace Stop by for a visit 13 Next-Generation Digital Book Marketing Campaigns 2014 Storiad, Inc.

14 Thank You Next-Generation Digital Book Marketing Campaigns: An Introduction for Self-Publishing Companies 2014 Storiad, Inc.