Modernization of Marketing for the Property Manager. A Property Management Solution by

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1 Modernization of Marketing for the Property Manager A Property Management Solution by

2 At FireDrum, a core belief of ours is to develop solutions specific to our customer s needs. We do not support one size fits all solutions that have to be constantly updated and modified to align correctly with our clients goals and vision. We have spent years developing a solution using feedback from some of the largest companies in the industry to design and execute our marketing system.

3 Our company has a long track record working within the Property and Mall Management Industries. We understand the need for localized content, brand consistency, flexible design and management controls, and lastly a solution that is easy to use and affordable.

4 The FireDrum Property Management Solution is designed specifically for your business and we are excited to share with you some of the features and benefits our platform can provide to help your organization grow.

5 Management Control Solutions for multiple properties or brands.

6 Many Property Management Companies are currently doing one of four things

7 They re doing nothing.

8 By doing nothing they are missing out on Low cost promotions. An owned marketing asset. Valuable marketing data.

9 44% of recipients made at least one purchase last year based on a promotional . - ConvinceAndConvert.com

10 Or Property Managers are operating all of their properties from a single account.

11 This has some benefits, including Limiting communications to corporate approved content. The control of all designs and templates. Control of over all communications.

12 But managing from a single account has some major drawbacks such as Not being able to provide effective localized content and promotions. The inability to properly segment a large list resulting in unsubscribe and member management issues. Not having access to individual properties campaign reports. No feedback about what is happening on the local property level.

13 This is beneficial because it allows regional and local managers to Provide relevant localized content. Be more responsive and engage more frequently. Track list growth, engagement and metrics locally.

14 Drawbacks from allowing local marketing personnel full control include Potential for unapproved content and communication. No control over brand or artwork. Potential for inappropriate and damaging content.

15 Some Property Managers choose to outsource their marketing entirely.

16 By outsourcing they are able to Minimize the use of internal resources. Utilize the expertise of an experienced marketing firm. (hopefully)

17 But the drawbacks of an outsourced marketing strategy include Additional monthly or yearly expenses. Time issues with multiple lines of communications. Lack of ownership and reporting. Possible lack of consistency. Lack of flexibility to change processes or communications.

18 Why not have the best of both worlds? FireDrum s Property Management Solution offers our partners a mix of corporate control with localized input.

19 Utilizing FireDrum s Property Management Solution our partners have access to Multi-tiered management to define control for local, regional and corporate marketing controls. Oversee all properties from a single interface and login. Support for unlimited teams and team sizes, each with flexible levels of permissions. Limit each property manager to access only their properties contacts.

20 Utilizing FireDrum s Property Management Solution our partners have access to Require administrative approval to control when and to who communications go out to. Send s on behalf of properties if needed. Full system reporting to compare locations across a region or company-wide.

21 The property management industry has complex marketing needs. At FireDrum, we feel our portfolio of , Web design, and Digital Solutions is unparalleled in the industry. We currently partner and support some of the largest organizations in this vertical and we leverage those relationships to keep up with the dynamic nature of the industry.

22 Contact Joshua Feldman, MBA our Director of Sales and Marketing at or him at to set up your personalized demo and discuss how FireDrum can help your business reach your marketing goals.