Fundraising Toolkit & Guidelines

Transcription

1 Fundraising Tlkit & Guidelines Welcme t the wrld f fundraising. Thank yu fr supprting Breakthrugh Cancer Research. Withut ur dedicated fundraisers we wuld nt be able t raise vital funds t advance and deliver new cancer treatments fr patients. If yu have never raised mney fr a charity befre, yu might be a bit nervus by the prspect f ding s but dn t be! Organising yur wn fundraising event with clleagues, family r friends can be gd fun and very rewarding at the same time. In fact nce yu begin t raise mney yu might be surprised at hw easy it is. This guide is aimed t answer all yur questins n hw t rganise yur wn fundraising event and t give yu sme handy tips n hw best t reach yur fundraising target. Our Develpment Team is always at hand t help yu in every way pssible frm cllateral (t-shirts, pens, psters, signage and ballns) t marketing yur event. If yu have any queries r shuld yu require any assistance please cntact us n r inf@breakthrughcancerresearch.ie. Best f luck with yur event! Breakthrugh Cancer Research Fernhurst Ldge Cllege Rad Crk Ireland Phne: inf@breakthrughcancerresearch.ie Website:

2 PLANNING YOUR FUNDRAISING It is very imprtant that yu plan yur fundraising t make the best f yur pprtunities. The majrity f peple yu apprach will nly supprt yu nce, s it is very imprtant t make the mst effective cntact. Yur Spnsrship Card This card is ne f the mst straight frward tls t use t raise funds, s here are sme tips: make sure the first persn t sign yur card gives yu a reasnably large amunt f mney. Others ften fllw their example, s select yur first dnrs carefully. keep yur spnsrship card with yu at all times, if necessary have several cards n the g at nce ne at hme, ne at wrk, ne in the car and even ne up n yur canteen ntice bard. yu re always guaranteed supprt frm yur family and friends s be sure t ask. enlist family and friends t help yu help recruit ptential spnsrs. Yur Wrk Place Lcal cmpanies, r even yur wn place f wrk, may be able t help yu with yur fundraising in a number f ways. a cmpany may want t spnsr yu. It can help them raise their prfile in the cmmunity, bring them gd publicity and allw them t supprt a gd cause. think abut hw many peple wrk in yur building. Send yur spnsrship card r mycharity.ie link arund the ffice and yu ll be surprised at hw much yu can raise. yur cmpany may match the spnsrship yu have pledged r raised. They may d this either as a fixed dnatin r match yur mney eur fr eur. Ask yur HR department abut yur cmpany s charity matched giving plicy. lk at yur industry culd yu ask suppliers r clients fr spnsrship? Please bear in mind yu may need yur manager fr apprval befrehand. Yur Lcal Cmmunity A large number f cmmunity grups regularly dnate mney t charity. As with cmpanies, they may be mre willing t give if yu re a member r linked in sme way. But it s still wrth a try if yu re nt. Sme ideas include: rganise a fundraiser invlving yur lcal grup. hld a cllectin at yur lcal supermarket. encurage the lcal Girl Guides pack t bake and sell cakes n behalf f Breakthrugh Cancer Research.

3 ONLINE FUNDRAISING This is the easiest way t raise spnsrship fr yur event. Breakthrugh Cancer Research wrks with mycharity.ie, an nline fundraising service. By setting up yur wn nline spnsrship page yu can get the supprt frm yur family and friends all ver the wrld by ing them yur wn persnalised fundraising page. Reasns t use mycharity.ie it s incredibly user friendly. peple can dnate securely, quickly and easily with a credit/ debit card. peple tend t spnsr mre if they are using their debit/ credit card rather than digging deep fr lse change. allws yu t be mre persnal yu can include yur pht, persnal messages, and yu t update yur page at any stage with yur fundraising prgress. it allws yur supprters t leave persnalised messages f supprt and encuragement, that way they ften feel part f yur fundraising. Add yur page s web address t yur signature. That way, every yu send raises awareness f yur fundraising and attracts mre dnatins. Facebk! spnsrs can remain annymus if they wish. the mney is transferred directly int Breakthrugh Cancer Research s bank accunt. vercmes the hassle f carrying cash /cheques. Hw d I set up a fundraising page n g t click Raise Mney fr this Charity n the left hand side f the page. scrll t the base f the page and click Create Yur Page. fllw the nscreen instructins t add yur persnal details. yu will then be presented with a pre-frmatted page. in this sectin there is space fr yu t: chse yur website address (we recmmend yu use a title which is symblic t Breakthrugh Cancer Research and yur event) name yur page. set a fundraising target. include a persnal message abut what yu are ding, why yu are ding it and what yu ultimately hpe t achieve. add in a phtgraph if yu wish (please seek permissin frm anyne else wh may be in the phtgraph with yu). chse t receive an alert each time smene dnates t yur page and watch yur fundraising ttal grw twards yur target. Once yu ve set up yur page, yu just yur link t all yur family, friends and clleagues. Yu can als share the page and links with the mycharity.ie Facebk Cnnect app. All yur spnsrs will receive the autmatic thank-yu that yu wrte when yu created yur page. Dn t frget t keep a nte f yur accunt passwrd, s can lg in and check yur respnses and dn t frget t lg ut f yur accunt each time.

4 Helpful Hints fr Yur Event Organising an event can be a lt f fun and an excellent excuse t bring all yur friends and family tgether. But remember the key is thrugh planning. Yu will need t think abut every aspect f yur event. Write a list f everything that needs t be dne befre yur event day. Lk at yur tasks, put them in rder f imprtance and give yurself deadlines fr cmpleting each jb. This will be yur event plan. There are a few ther imprtant things t cnsider: Timing The lnger the run-up, the mre interest yu ll get and the mre mney yu ll have the chance t raise. Budget Hw much d yu intend t spend n yur event? Always aim t raise at least fur times as much as yu need t spend. Ideally, lcal clubs and cmpanies will supprt yur event with prduct r prizes. Publicity It sunds bvius but while yu knw why yu re hlding an event, yur friends and clleagues may nt. If yu tell them, they re likely t be much mre generus and they have the chance t make a difference t cancer research. Vlunteers Many hands make light wrk! Get as many peple as yu can t help ut. Licences and permits If yu re rganising a scial event, think abut licences. These may be needed fr: selling alchl; extended hurs; music and dancing; cpyright and ryalties fr drama perfrmances and film shwings; raffles; and charity cllectins in public places. It s nt difficult fr yu t btain a licence fr any f the abve. Cntact yur Gardai fr infrmatin and advice. Insurance If yur fundraising event is ptentially hazardus, make sure yu have adequate insurance. If yu are wrking with fellw emplyees, cntact yur cmpany s insurance expert t make sure that yu are fully cvered, just in case smene gets hurt. Risk assessment Try and think abut the wrst things that culd happen and wrk ut slutins t them. Chances are, yu wn t have t use them, but a little bit f advance thught can stp a bad situatin getting wrse. D yu have a back-up plan r anther venue? Mst imprtantly dn t frget t. HAVE FUN!

5 TIPS ON POPULAR FUNDRAISING EVENTS Bag Pack pick a busy time e.g. Saturday afternn in a large Supermarket. write t yur lcal supermarket fr permissin, ensuring t enclse infrmatin abut Breakthrugh Cancer Research. cntact the Develpment Office ( ) fr branded t-shirts and cllectin buckets fr all vlunteers. rund up as many friends and clleagues as pssible ideally ne fr every checkut. if yu can t cver every checkut leave a cllectin bucket n the unattended nes anyway as peple see the wrk yu are ding and will be happy t cntribute. Cffee Mrning make a list f all the peple yu want t invite t yur cffee mrning. chse a date which gives yu adequate time t prepare and t spread the wrd. invitatins can be sent via , facebk, text, letter r simply by wrd f muth. apprach a lcal cffee shp r supermarket abut the pssibility in dnating the cffee and maybe sme cakes /biscuits. Breakthrugh Cancer Research can prvide prmtinal materials such as psters, t-shirts and ballns. ask each f yur friends t make a dnatin twards yur event, suggest 10. it s a great way t catch up with family and friends as well as spreading the wrd abut the wrk carried ut by Breakthrugh Cancer Research. Glf ask a cntact in lcal glf club t have a Captains / Lady Captains Day with prceeds ging t Breakthrugh Cancer Research. bk yur date and tee times well in advance. circulate flyers/ bking frms etc widely at least 2 mnths in advance. Use the classic as a means t raise further mney thrugh hle spnsrship, raffles etc. View a glf classic as an pprtunity t tap int different clientele wh might therwise nt supprt Crk Cancer Research Centre. make it an annual event. Quiz get in tuch with yur lcal pub/sprting club and ask them fr the use f their premises fr a table quiz. Sell the idea t them n the basis that yu will be bringing lts f peple and business there fr the evening, especially if it is an therwise quiet evening. spread the wrd as much as pssible that yu are having a charity table quiz and encurage everyne yu knw t get a team f 4 tgether. charge fr a team f 4. rganise smebdy t set the questins and t act as MC fr the night. Fcus n a fun night with interesting questins.. rganise vlunteers t crrect questins, mark the screbard and cllect answer sheets. yu can make a lt f mney by hlding a raffle n the night. Ensure yur MC appeals t everyne t buy as many tickets as they can and then hld the raffle at the end f the night. try t get the winning prizes fr the quiz spnsred.

6 Raffles a raffle can easily be tagged n at anther event (e.g. dinner, pub quiz, sprts event). first f all, btain a permit fr the raffle r lttery as required by law. Get in tuch with yur lcal Garda statin first t check if yu need a permit fr yur type f raffle. a private draw may be a better methd t use if yu prizes are smaller (e.g. bx f chclates / wine / tickets t cncerts). if yu have a large prize it s wrth making the raffle pen t the public. All public raffles require a permit frm the Gardai. There are restrictins n the number f permits issued. charge what the market will bear and take any csts int accunt. Raffle tickets are best sld in grups e.g. 5 fr 5 r rather than singly. The better the prize, the mre yu can charge fr the tickets. all public raffles need tickets printed with sequential numbers. All gd statinary shps will supply bks f raffle tickets in varius clurs. apprach lcal businesses fr dnatin f prize(s). It s gd publicity fr them! When asking businesses fr prizes it is best t have a letter frm Breakthrugh Cancer Research, just let us knw and we can arrange. remember that businesses are ften asked fr prizes and many will have a clear plicy n dnating. T btain a prize, ideally talk t smene in the business wh knws yu r wh may have a relatinship with yu r yur wrk. Fllw up the phne call with a letter enclsing a cpy f the letter btained frm Breakthrugh Cancer Research. the results f large public raffles will need t be published, but nt private raffles. remember t thank everyne wh helped, wh dnated prizes and wh sld tickets. Street and Shpping Centre Cllectins remember yu will need a Garda permit if yu are cllecting in a public place e.g. n the street. get permissin frm lcal shpping centre r supermarket t hld a cllectin. As shpping centres are cnsidered private prperty, yu dn t need a permit but permissin is required. nrmally shpping centres will nly allw ne charity t cllect n any ne day and the practice f first cme first served applies. fr street cllectins, lcatin is crucial s get there early and find a gd spt. weekends are the best times fr either street r shpping centre cllectins. try and ensure yur cllectin des nt clash with ther lcal r natinal charity events. recruit as many vlunteers as pssible. Everyne wh is taking part in the cllectin will need a cpy f the permit indicating the details f wh authrised the permit, their names and cntact details. cntact Breakthrugh Cancer Research fr prmtinal items (t-shirts / cllectin buckets etc) as well as a letter f authrisatin. limit cllectins t ne day r ne weekend nly. be assertive and gd-humured when cllecting withut being intrusive r a nuisance. remember that sme peple will want t knw smething abut the charity befre dnating s d yur hmewrk and bring alng sme infrmatin if needed. when yu have finished cllecting, return t a safe lcatin befre cunting and bagging yur mney. It is recmmended that yu pen the bx in the presence f anther persn. children under 16 are nt allwed t cllect mney in cllectin bxes.

7 WAYS TO PUBLICISE YOUR EVENT Hw can yu make peple aware f yur fundraising activities and get mre peple t turn up n the day? If yu d hst a fundraising event be sure t spread the wrd in advance. As a Breakthrugh Cancer Research fundraiser and vlunteer yu are acting as an ambassadrs fr Breakthrugh Cancer Research. Nt nly are yu raising funds fr us t cntinue ur vital wrk in cancer research yu are spreading the wrd abut wh we are and what we d. Here are a number f ways t Get in the Press One way that yu can g a step further in spreading the wrd abut Breakthrugh Cancer Research is by appraching yur lcal paper, yur internal staff newsletter, intranet and website t see if they wuld be interested in featuring an article abut yur fundraising event. It s a chance fr yu t tell yur wn stry. Appearing in a lcal paper can als help yu maximise the number f peple wh supprt yu r attend yur event. Befre yu make cntact with anyne, think abut what infrmatin they will want. Wh is rganising the event? What is the event abut r what is happening? Where is the event taking place? When is the event taking place? Why is the event happening what is it fr? Make sure yu give all the imprtant infrmatin first. Press releases need t be interesting, s yu need t grab the jurnalist s attentin quickly. If yu are writing yur wn press release, make sure it s as clear as pssible (typed, dublespaced and spell-checked) and nt t lng. Jurnalists dn t want t be bgged dwn with t much infrmatin and it will nly be cut ut. Try and include sme gd qutes frm peple. Always include yur cntact details. If there are any gd pht pprtunities at yur event, let them knw. They might want t send a phtgrapher alng. If this is the case, try and wear branded Breakthrugh Cancer Research T-shirts. Psters The best way t reduce time, effrt and cst is t think abut what kind f peple yu re trying t attract. Once yu ve figured ut wh yur audience is, place any advertising material (such as psters) in areas where yur target audience is likely t g. Psters are a simple and easy way t get attentin. Cntact the Develpment Office directly as we have sme generic pster templates that will help yu in yur fundraising effrts. Wrd f Muth / / Scial Netwrking Tell everyne yu knw abut what yu re ding. Get them t spread the wrd t all f their cntacts. Wrd f muth is the best frm f advertising.

8 LODGING YOUR FUNDS Whenever yu send mney t Breakthrugh Cancer Research, please cmplete and enclse ne f the Ldging Funds slips belw. Please nte, never send us cash thrugh the pst, instead bank it and send us a cheque r pstal rder t cver the amunt. Please keep yur wn recrds f all mney yu send t us. These shuld be crss-referenced with any thank yu letters that we send in return. If there are any variatins, please cntact us as we will be keeping careful recrds. Please enclse All spnsrship cards, clearly marking any utstanding payments. Yur cheque r pstal rder made payable t Breakthrugh Cancer Research. Yur cmpleted Ldging Funds frm, t allw us t keep track f where the mney has cme frm. Whenever we receive a dnatin frm yu, we ll issue yu with an acknwledgement that we ve received it. Please send t Breakthrugh Cancer Research Develpment Office Fernhurst Ldge Cllege Rad Crk Yu may als ldge funds directly t Bank: AIB, 64/65 Cllege Rad, Crk Srt Cde: Accunt N: Reference: Yur name and the name f the fundraising event Please ensure that the walker s name is referenced n the bank ldgement slip s that the funds raised thrugh the Kerry Way Cancer Research Walk 2011 can be crrectly assigned t yu. If yu re name is nt included n the bank ldgement slip, it is difficult t find ut wh mney has been ldged by when Crk Cancer Research Centre reviews its bank statements. Thank yu s much fr all yur supprt and hard wrk raising these vital funds fr cancer research!

9 Ldging Funds First Name:.... Surname:... Address: Pstcde. Telephne:.. Event Type:. Please find enclsed.. fr Breakthrugh Cancer Research. Please be aware that I (please tick belw): Expect t send in mre funds ( ) Have n mre funds t send in Signature Date: Breakthrugh Cancer Research Fernhurst Ldge Cllege Rad Crk Ireland Registered Charity N: Phne: inf@breakthrughcancerresearch.ie Website: