3 Key Trend #1: High Performance Networking Insatiable Demand for Data TDM to IP Transformation 3
4 Insatiable Demand for Data U.S. Historical Broadband Speeds Mobile Data Traffic Growth Forecast 9x 2013! Average Speed in Mbps Average Peak Speed in Mbps Exabytes per Month One exabyte can hold 3,000 times content of the Library of Congress 4 Sources: Akamai State of the Internet Report, 3Q2013 Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update,
5 How the TDM to IP Transformation Can Help Increases Flexibility Enables Network Infrastructure Convergence Increases Capacity Decreases Costs Allows for Easier Integration of Apps 5
6 How to Start your Transformation Consider your current network, budget, needs, and what technology changes are taking place in the industry. Pick your protocol & platform, think of your core network as the foundation of the rest of your communications. Focus on where you can make the most impact and how that can be an investment and not just a change. Develop a step by step upgrade plan start with easy value added services, such as IP Toll Free Voice, or add VPN to your data network and allow business to take place anywhere you want. Every time you touch your network, it should be to improve it and not just maintain it. 6
7 Key Trend #2: Virtualization Cloud Network 2020 Network Function Virtualization Software Defined Networks L0 L3 Convergence 7
8 What is Cloud Computing? a model for enabling ubiquitous, convenient, on demand network access to a shared pool of configurable computing resources that can be rapidly provisioned and released with minimal management effort or service provider interaction. National Institutes of Standards and Technology 8
9 The Benefits of Cloud Improves Productivity Real time collaboration across employees, partners, customers Requirements for applications to work across devices Demand to mobilize and virtualize assets, applications and activities Reduces Cost Low storage and server utilization in non peak periods Desire to pivot from capex to opex Removes Complexity Simplification due to limited IT staff down market End to end ownership vs. multi vendor service integrations Off premise On demand Easy to Use Web enabled Device Agnostic Tiered Support 9
10 Types of Cloud Deployments Software as a Service Storage and Computing resources delivered via the network. Provision easily and immediately via a portal. Turn on and turn off resources as needed. Pay for only what you use. Benefits: Lower total cost of ownership for applications Easy access for distributed workforces Reduce time to deployment Platform as a Service Complete, ready made technology stack. Standardized infrastructure on which you can deploy applications. Scale up as you draw more users. Pay per user, per month. Benefits: Quickly launch applications Automate business processes Meet needs of users Infrastructure as a Service Full software functionality One software instance delivered to multiple customers over the Internet At term end, customer has no access to application. Pay per user, per month. Benefits: Storage and Computing resources delivered via the network. Provision easily and immediately via a portal. Turn on and turn off resources as needed. Pay for only what you use. 10
11 Cloud Infrastructure as a Service Use Case: Help Schools Eliminate Underutilized Data Equipment Challenge Schools are faced with rising costs and capital investment to maintain enough computing capacity for peak processing times. Applications like payroll, quarterly financial close outs, registration, testing, grading, etc. only required computing capacity during certain parts of the day, week, month, or school year. Excess operating costs during nonpeak hours in the form of real estate, maintenance, security, etc. are required to maintain equipment that is underutilized. Solution: Cloud Compute as a Service Eliminates the need for over building and the associated costs Offers scalability to meet fluctuating demands Minimizes cost of ownership & capital investment in IT equipment Retain control of capacity, OS and software 11
12 Cloud Infrastructure as a Service Use Case: Help Municipalities with Data Archiving Challenge Most municipalities are required to oversee mountains of data, everything from municipal records to data storage. In house data solutions can be costly as they may require additional hardware or physical real estate space necessary to maintain archived records. IT resources are needed to monitor and maintain equipment, thus taking time away from more strategic projects and initiatives. 12 Solution: Cloud Storage as a Service Able to retain and archive data housed in a data center that can be accessed at any time Improves total cost of ownership by not having to pay capital costs for hardware, upgrades, real estate expansion and IT resources Flexible and scalable solution allowing agencies to scale up or down, depending on data size Pay as you go service providing data storage in the cloud that allows agencies to have control over how and when they use it
13 Network 2020 Software Defined Network (SDN) Network Function Virtualization (NFV) Three New Paradigms for Network Design L0 L3 Convergence AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
14 Network (circa 2009) Separate Biz, Res, Mobility L1 3 Per Legacy Company Operations/OSSs Ethernet, IP (EoCu) HSIA, DBS (ADSL2+) U verse IPTV, HSIA, VoIP (VDSL2) POTS U verse IPTV HSIA, VoIP (PON) POTS POTS Giga/ Deca/Wave/MAN, Enterprise Wave Ethernet, IP EoCu cb, cs IP DSLAM cb, cs PSTN Lightspeed AN/Ethernet/IP/MPLS Uverse CDN HSIA, DBS (ADSL) POTS PSTN DWDM/ROADM cs, ct WiFi ATM DSLAMs cb, cs PSTN Ethernet/ MPLS IPAG/VPLS PE cb ME cs OEM ct IP & MPLS cb BRIB cc NTB cs SBCIS ct CBB Metro DWDM cb, cs, ct HSIA, CATV (ADSL(2+), 10BT) FTTC cb PSTN ATM BRAS cb, cs ATM/FR cb cc cs ct (2 Nets) DWDM/ULH ct GW cbcst POTS DLC cb, cs PSTN cb,cs,ct Fixed Wireless MW, WiMax DCS cb cc cs ct Packet Cores 2G/3G cc MSPP/SONET/IOS cb, cs, ct MoW IP/MPLS AGN Leased MoW ATM/FR MoW 2G RAN cc Mobility 2G Voice 2G Data GPRS, EDGE 3G/LTE RAN cc Leased/owned TDM Mobility 3G/LTE Voice 3G/LTE Data DS0/DS1 FR/ATM/ IP DS0/DS1 Private Line (HDSL) DS1 OCn FR/ATM/ IP DS1 OCn Private Line Enterprise Dedicated SONET Services Ethernet over SONET 14
15 Network 2020 Key Drivers for Change Nature of Traffic continues to change Cost challenges as traffic growth continues with video, M2M and Web RTC Services need to decouple from Infrastructure With Network as a Service (NaaS) and rapid service creation, we can get more efficient monetization through network programmability Big Data and Analytics become increasingly valuable for us and our customers Security, Identity and Authentication paradigms emerge that are more robust and intelligent AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
16 Software Defined Networks (SDN) Application 1 Operating System Specialized Packet Forwarding Hardware Application 5 Operating System Specialized Packet Forwarding Hardware Application 4 Operating System Specialized Packet Forwarding Hardware Router Networks Application 2 Operating System Specialized Packet Forwarding Hardware Application 3 Operating System Specialized Packet Forwarding Hardware Simple Packet Forwarding Hardware SDN Controller Platform Simple Packet Forwarding Hardware Simple Packet Forwarding Hardware Northbound interface Southbound interface Simple Packet Forwarding Hardware Simple Packet Forwarding Hardware AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
17 Network Function Virtualization (NFV) Domain 1.0 User Defined Network Cloud (UDNC) Message Router CDN Session Border Controller Software Network Function Software Software Sourced or Developed DPI Firewall Carrier Grade NAT Processors Storage Cloud, Network & Service Orchestration SGSN/GGSN PE Router BRAS Each Appliance has a common structure High volume standard processors (servers) High volume standard storage Real Time Cloud AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
18 L0 L3 Convergence Domain 1.0 UDNC IP/MPLS OTN, Ethernet Layer 3 (routing) Layer 2 (switching) Layer 1 (framing) Layer 0 (muxing) OTN, Ethernet MPLS Layer 2,3 Layer 0,1 OTN AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
19 The VIP Network mapped into UDNC Fixed or Mobile Access NFV Service Platforms & Enablers SDN IP Routing Optical Transport L1 L3 Convergence AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
20 Benefits of Network 2020 Decouples services & infrastructure Reduces capex, opex, space and power consumption Decreases hardware costs through usage of commercial off the shelf products Enables agile, elastic, dynamic and on demand network services at scale Facilitates new growth services and apps Manages the variability of traffic & creates more endpoints, which supports mobilization Enhances ability to maintain network security 20
21 Key Trend #3: Mobilization App Solutions 21
22 What are the Benefits from Applications? Operational Improvements Increases Efficiency & Productivity Provides Real time Inventory Management Improves Customer Satisfaction Generates Automatic Alerts Enhanced Security Advances Speed & Quality of Reporting Cost Improvements Decreases spend on equipment Reduces spend on administrative expenses Improves scalability & upgrade costs Workplace Improvements Flexible workspace Increases collaboration Improved employee satisfaction 22
23 Spotlight: Mobile Manager Applications Assigns job/ticket based on employee skillsets, location proximity, etc. Allows for real time data entry Creates automatic alerts including when exceeding time allotted for a job Provides instant access to results & trends Presents force utilization information, such as ticket vs. vehicle location and ticket load vs. employees available AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
24 Spotlight: Government Applications Provides self service access to basic government services Allows real time, two way government citizen interaction Enhance customer service and government prestige simultaneously Brings all pertinent city/county news, updates & alerts to citizens in real time Enables cities to get information they didn t have before (exact location via GPS, detailed issue information, pictures) for prompt resolution Enables government agencies to become more efficient while providing convenient mobile access to non emergency information 24
25 Spotlight: Bring your own Device Allows secure access anywhere Decreases device & voice/data plan expenses Increases efficiency & responsiveness Decreases device complexity & redundancy Improves employee morale 25
27 Current State of Threats: Causes & Results Web Attacks Blocked Per Day 190, ,350 New Unique Malicious Web Domains , ,000 74,000 Mobile Malware Variants Increase 61% Increased mobilization, content created at the edge, and virtualization all lead to an increased importance on security, identify & authentication. 27 Source: Symantec Internet Security Threat Report, Vol. 18
28 Risk & Protection What s at Risk Data Loss Legal & Regulatory Compliance Privacy Concerns Need to Protect Everything Mobile & Connected Devices Data Centers/Servers Data & Services on the Cloud 28
29 Take a Tiered Approach to Security Enact device level security Create centralized policy based controls for accessibility enforcement and management Acquire infrastructure security software Ensure adequate support including maintenance oversight and 24/7 monitoring 29
30 So What is the Impact on AT&T and What is our Plan? 30
31 What will our industry look like in 2020? Effortless An effortless customer experience is table stakes for great companies Virtual Ultra Fast Cloud how content is stored and processed Software Defined Networks how content is delivered Fiber optic world Mobile All solutions must be mobile Customers won t know or care whether fixed or wireless 31 Global Communications and entertainment will be global Customers, content owners and app developers will need partners with global scale
32 What is AT&T s path to 2020? Project VIP LTE, IP broadband and fiber network 21 st century public policy for 21 st century networks Project Agile User Defined Network Cloud Simplify processes Standardize platforms Effortless customer interaction Product portfolio aligned with all IP, mobile, cloud Virtualize the network Software centric infrastructure, services, solutions Improved cost structure, faster time to market 32 Project Stream Workforce 2020 Networks architected for video first The National Transfer Plan More employees with software skills Recruiting, training (T University, MOOCs) Competitive compensation, benefits Workplace 2020, Work Smart apps and tools
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