1 M I L L E T C A S A 9 - S A N J U A N M I X C O A C ( )- M E X I C O D F - M E X I C O P H O N E C E L ( M E X I C O ) E - M A I L : O C A R R A N V E R T E B R A R. C O M, O C A R R A N Y A H O O. C OM W E B P A G E : H T T P : / / O C T A V I O A C A R R A N Z A. C O M O C T A V I O A. C A R R A N Z A OBJECTIVE To develop an executive position in Supply Chain Management, in consulting, management, teaching and research in a World Class environment. GENERAL PROFILE He is a logistics consultant at grupo Bimbo. He has consulted for Mc Donalds, Pepsi-Geusa, Siemens VDO, Mc Donalds, Quilmes, Exxon. Since 1995 he has been an executive, consultante, profesor and researcher in logistics. He has been the 2005 winner of National Logistics award in Mexico. His main duties are now as executive and consultant in supply chain management. He is the founder of Vertebrar.com, an international consulting company. His last commitment in this company has been the design and management of a Logistics reengineering program for companies in the State of Mexico, a program that was developed for the automotive cluster of that state. As an academic, he has been the editor for Palgrave Macmilan of the book The Bullwhip Effect: A state of the Art review of methodologies, procedures and Cases with the participation of the main experts in the subject, such as Hau Lee, Seungjin Whang, Carlos Daganzo, John Sterman and Dennis Towill, among others. In Mexico, he is the author of the book Operando desde México: Claves para hacer negocios, which is in process of publication. He has authored the book Logistics Best Practices in Latin America, first book of this type edited in the región. He is preparing his fourth book, Supply Chain Performance Measurement Systems. He has given conferences, seminars and courses in some of the main universities of the American continent. A thorough revision of Dr. Octavio Carranza s profile with testimonies and detailed information that support this vita can be looked at and He is married with one daughter, born June 8, 1963.
2 MAIN PROFESSIONAL ACHIEVEMENTS Presently- In the process of publication of the book Operating from Mexico with the state of Mexico. February 2010-Present: Grupo Bimbo-Abastex: Having made a comprehensive logistics diagnostic, he made a logistics reengineering Project for Abastex, a warehouse of the group, in Mexico s DF metropolitan area. He implemented a forecasting and inventory system that generated savings for 1,000,000 U$ annualy. He promoted the implementation of a Cross-Docking system, with savings of 3,000,000 million dollars annually, and the associated diminishment of its size Automotive Cluster of the State of Mexico: He was in charge of its logistic function and he was the autor of the logistics reengineering Project for companies affiliated to the cluster -Muelles MAF: Logistics diagnostic and reengineering- Inventory reduction of 50%, Levaraging customer service in 30%, Diminishment of operative costs of 20% -Crumex-Automotive supplies: Logistics diagnostic and reengineering: DLogistics diagnostic and inventory system reengineering (reductions of 30% of inventories) -Grupo Merik: Logistics diagnostic -Apypsa (empresa de plásticos): DLogistics Diagnostics and reengineering, logistics costs reduction of 20% Palgrave Macmilan, 2007-The book The Bullwhip Effect in Supply Chains, with some of the main experts of the world in Supply Chain Management was published. Economic Secretary of Mexico, 2005 (with 11 institutions such as el IPN, Tec de Monterrey, Council of Supply Chain Management Professionals) National Logistics Award of Logistics Thomson Learning, 2004-The book Logística: Mejores Prácticas en LatinoAmérica was published. -Pepsi-México (Geusa), 2003: Consultant. Logistics Diagnostic. -Improvement of logistics system with savings of 10% in Distribution System. -Siemens VDO-,2003: Consultant. Logistics reengineering diagnostic. -Design and implementation of logistics planning system for materials, with savings of 30% of operative costs, in the lines of IDM1 and IDM2 for Ford, GM and Chrysler Universidad de San Andrés : Creation and management of the first logistics Benchmarking program for leading companies (see -Exxon Argentina, 2000: Consulting. Logistics Benchmarking Leveraging customer service 10% and cost savings of 5%. -Mc Donalds Argentina, 2000: Consulting Logistics Benchmarking-Cost improvements of 20% -Quilmes Argentina, 2000: Consulting Logistics Benchmarking, Distribution costs savings of 10% -Vicentín S.A. (Argentina), 1999: Consultant. Redesign of transportation system for grains, 15% savings. -Farmacias del Pueblo (Neuquén, Argentina), 1999: Logistics diagnostic, redesign of sales system, 10% savings. Universidad de Navarra (España), Development of a methodology for waste collection systems, Ph D conclusion. Instituto de Transporte, UNC, Design of a waste collection system for Córdoba, Arg., with 20% savings (26 million U$ annual budget)
3 MAIN PROFESSIONAL ACHIEVEMENTS (CONTINUED) INTERNATIONAL SEMINARS 1991-Development of logistics systems in Cordoba, Argentina for a TV cable company, a beverages company and a retirement services comapny Structural design and civil works supervision As a civil engineer he made structural design of a Shopping Center (valued at 100 U$ million), supervised the construction of two buildings (budgeted at 7 U$ million), and budgeted a hospital (20 million U$) among other activities 1984-Creation and management of an independent university magazine. El Túnel- at Universidad Nacional de Córdoba, Argentina. Universidad de Valparaiso, Chile, 2006 Benchmarking de Mejores Prácticas Logísticas en Latinoamerica (Logistics Best Practices Benchmarking) Universidad EAFIT, Colombia, 2006 Sistemas de Medición de Performance en Cadenas de Abasto. (Supply Chain Performance Measurement Systems) Universidad Bonaterra, México, 2005, Vinculando Física de la Fábrica a Supply Chain Management (Linking Factory Physics to Supply Chain Management) Universidad Diego Portales, Chile, 2005 Vinculando Física de la Fábrica a Supply Chain Management (Linking Factory Physics to Supply Chain Management) Universidad Austral, Argentina, 2005, Supply Chain Performance Measurement Systems CONFERENCES IN CONGRESSES AND SYMPOSIUMS Invited conferences -Universidad EAFIT, Colombia, 3 rd Symposium in Logistics Sistemas de Medición de Performance en Cadenas de Abasto (Supply Chain Performance Measurement Systems) (2006) -EAN (GS1) Perú, Expogestión, Porqué cambió de nombre la Logística? (Why has logistics changed its name?) (2006) -Expologistica, México- Sistemas de Medición de Performance en Cadenas de Abasto (Supply Chain Performance Measurement Systems) (2006) -Universidad Austral, Argentina, Annual symposium in Logistics Mejores Prácticas Logísticas en Latino América, (Logistics Best Practices in Latinamerica) (2005) -Universidad IUA, Argentina, Mejores Prácticas Logística en Latino América (Logistics Best Practices in Latin America) (2005) -Expologística, México- Logística en Latino América: en busca del tiempo perdido (Logistics in Latin America: in search of lost time) (2005) -Expologística 2002 (Tec de Monterrey): Mejores Prácticas Logísticas en Latino América (Logistics Best Practices in Latin America) (2002) -First International Congress in Industrial Engineering -Universidad Panamericana, La Logística en México: Premisas de acción para un gerente (Logistics in Mexico: Guidelines for a manager) (2002) -Primer Congreso Mundial de Logística-Tec de Monterrey, E-operations: Casos exitosos en Latinoamérica, (First World Logistics Congress, E- Operations, succesful cases in Latin America) (2003) -System Dynamics Society-Annual congress-new Zealand
4 CONFERENCES IN CONGRESSES AND SYMPOSIUMS (CONTINUED) COURSES -Latin America Center for Advanced Purchasing Management Forum: Benchmarking en Argentina: los casos Esso, Quilmes, Massalin, Mc Donalds (Benchmarking in Argentina, Exxon, Quilmes, Massalin, Mc Donalds) (2000). Presented papers at congresses -Informs San José, An Integrated approach to optimal planning: e-scp, Antún J., Carranza O., Villegas-Morán F. (2002) Carranza O., Rego J.- Merits of different formats for learning and implementing System Dynamics (1999) -X Congreso Latinoamericano de Investigación Operativa Carranza, O. Robusté F. A Continuous Approximation model for Vehicle routing in Solid Waste Management (1998). -XII Congreso Panamericano de Ingeniería de Tránsito y Transporte (1998) Carranza, O., Robusté F., Diseño de rutas de recogida mediante aproximaciones continuas en redes con bajas relaciones de distancia. -Informs Barcelona Carranza-Robusthé: A DSS to design urban solid waste management systems (1997) -Congreso ISPIM (Asociación europea para la innovación en empresas) European Association for Innovation, Carranza O., Teillet R.M.,. Learning Organizations and Lay Offs (1997) -ITAM-MBA-Operations Management (2010) -Universidad Anahuac Business School-Master in Logistics (2010)-Physical Distribution -Universidad Panamericana-Interdisciplinary course in Operations Management (2008) -ICAMI Business School-Course on Operations (2007, 2 courses) -Universidad de Valparaiso, Chile-Courses and seminars in Supply Chain Management for executives and students (2006, 2 seminars and 1 course) -Universidad EAFIT-Colombia-Course on Supply Chain Performance Measurement Systems (2006) -GS1-Perú (for Yobel Supply Chain Management)- Course in Supply Chain Performance Measurement Systems (2006) -Universidad Panamericana-Business School- Distribution and Logístics (2006, 2 courses) -Universidad Panamericana- Business School-(grade) Distribution and Logistics (2005, 3 courses) -Universidad Panamericana- Business School- School of Engineering (2005) -Universidad Panamericana-School of Engineering, Master Customer Service (2004) -Universidad Panamericana- School of Engineering, Master Fundamentals of Management (2004) -Tec Monterrey-Egade-Value Chain Management (2004) -Texas A&M- Logistics Best Practices in Latin America (2004) -Universidad Panamericana-School of Engineering, Guadalajara. Master in Engineering, Materials Management and Advanced Production Systems II (2002) -Universidad de San Andrés, Argentina Operations Management ( ) -Universidad de San Andrés, Argentina - System Dynamics Simulation ( )
5 COURSES (CONTINUED) -Universidad de San Andrés- Distribution and Logistics ( ) -Universidad de Navarra- General seminar on Logistics (Business Logistics and Engineering Logistics) (1995) -Universidad de Navarra Summer course-introduction to System Dynamics (1996) -Universidad de Navarra -System Dynamics ( ) BOOKS -Logística: Mejores Practicas en Latinoamérica, (Thomson publishing, ISBN ). -Diseño de Rutas de Recogida de basuras mediante aproximaciones continuas-isbn: ,ISSN: SS- 1/98 -The Bullwhip effect: cases, methods and procedures, Octavio Carranza, Felipe Villegas, eds. (with Hau Lee, Seunghin Whang, Carlos Daganzo, John Sterman, among others) Palgrave Macmilan, (2006) -Operando desde México (Operating from Mexico) ISBN (about to be published by the State of Mexico) -Supply Chain Performance Measurement Systems (in its final stage of preparation) PAPERS Refereed papers -Octavio Carranza, Arnold Maltz Understanding the Financial Consequences of the Bullwhip Effect in a Multi-Echelon Supply Chain, Journal of Business Logistics, Summer (2010) -Arnold Maltz, Arizona State University, Poul Erik Christiansen, Copenhagen Business School, Octavio Carranza, Universidad Panamericana, México, Goke Adegoke, Cranfield University, Integrating Developing country Firms into Global Supply Chains:Preliminary Findings (2004) -Carranza, O., Maltz A., Antún J., Linking Logistics to Strategy in Argentina International Journal of Physical Distribution & Logistics Management, Vol. 32, nro. 6 (2002). -Center for Advanced Purchasing Studies-Programa Practix Transportation Delivery in Argentina: Using procurement techniques in Distribution Documento de divulgación empresaria en EEUU (2001) -Center for Advanced Purchasing Studies-Programa Practix Sourcing Development: Coming back to the basics (a case in Retailing) Documento de divulgación empresaria en EEUU (2001) -Carranza O., Rego J.- Merits of different formats for learning and implementing System Dynamics System Dynamics Society-Congreso Anual-Nueva Zelandia (1999) -Carranza O., Robusthé F., A Continuous Aproximation model for Waste collection Management Systems Investigación Operativa (1999) Carranza O., Universidad de Navarra-Instituto Empresa y Humanismo -La teoría del caos y las organizaciones (Chaos theory and organizations,1996) Carranza O. Universidad de Navarra-Instituto Empresa y Humanismo - Cooperar, Hasta donde? (Cooperating, is there any limit?,1997)
6 PAPERS (CONTINUED) Carranza O. Universidad de Navarra-Instituto Empresa y Humanismo -Hacia un nuevo Paradigma de Gestión (Towards a new management paradigm, 1996) Carranza O., -Una nueva oportunidad de hacer negocios: Explotar la Cadena de Negocios Virtual (A new opportunity to exploit the virtual value chain) Universidad de Navarra-Instituto Empresa y Humanismo, (1995) Carranza O.-El problema de la cooperación entre Cliente y Proveedor (The Cooperation between Customer and Supplier problem) Universidad de Navarra-Instituto Empresa y Humanismo (1995) Carranza O. -Las sociedades de canal en las Cadenas de Distribución (Channel societies in distribution chains) Universidad de Navarra-Instituto Empresa y Humanismo (1995) Some non-refereed articles Carranza O., Council of Supply Chain Management Professionals- México: A wealth of logistics opportunities, (2006) Carranza O., La cooperación como parte de la estrategia competitiva en la tercerización (Cooperation as part of a competitive strategy in outsourcing), Enfasis Logística (Argentina), November (1998) Carranza, O. Enfasis Logística (Argentina) - Física y Logística:hacia una ciencia de la Manufactura (Physics and Logistics, towards a new manufacturing science), April (1999) Carranza O., Villegas F., Enfasis Logística (México) (Carranza, Villegas) PEDAGOGICAL MATERIAL Cases -IESE- Universidad de Navarra- Carranza O.: Limpieza (A), (B) y (C). -Universidad de San Andrés. Telecom Personal S.A. -Universidad de San Andrés. Esso SAPA -Universidad de San Andrés. Mc Donalds Argentina -Universidad de San Andrés. Quilmes S.A. -Universidad de San Andrés. Massalín Particulares -CLM "Alpargatas and Dialog-The evolution of the Logistics Function" CSCMP (2006)- North Electronics (a sequence of cases that describe how to tame the bullwhip effect in a global supply chain) Technical notes at Universidad de San Andrés - "The Beer Game, Logistics and Supply Chain Management" (1999). - 21st Century Logistics: The Michigan State University Study " (2000). - "Logistics and Transportation in Argentina: some keys for the evolution of the sector " (2000) - Simulation in business education: a retrospective reflection (1999) - "Benchmarking, TQM y Quality a circle that closes" (2000) - "Operations, Mission and Operations Strategy: Three complementary concepts" (2000) - "Process Management " (2000) - "E-Logistics: fundamental concepts" (2000) - "Customer Service and Operations: the marketing link (2000) - Physics and Logistics: towards a manufacturing science (1999)
7 EDUCATION LANGUAGES Universidad de Navarra (Spanish) -PhD in Industrial Engineering (1997) Universidad Católica de Córdoba (Argentina)-MBA (1994) Universidad Nacional de Córdoba (Argentina)-Civil Engineer (1987) Spanish (native) English, fluent German and French, basic knowkedge EMPLOYMENT CHRONOLOGY 2008-present-Professor at ITAM, Tec and ICAMI at professional education level 2007-present: Vertebrar.com, Logistics consulting company, CEO and founder : Centro Panamericano de Investigaciones (consultant) : Universidad Panamericana, México (professor) : Universidad de San Andrés, Professor and consultant :Universidad de Navarra, professor and doctoral candidate : Clima, Waste collection company, Controller Consultant in several logistics projects: Bank Boston, Video visión (TV cable), Quickfood (Consumer goods), Pritty (Beverages) : Delta (Construction company). HONORS AND AWARDS Economic Secretary of Mexico and 10 institutions, among them CSCMP, Apics, Tec, National Logistics Award (2005) Council of Supply Chain Management Professionals - North Electronics (a case sequence that describes how to mitígate the Bullwhip Effect in a global supply Chain) (2006) Council of Supply Chain Management Professionals - México: A wealth of logistics opportunities-report on Mexico s logistics potential (2006). Council of Logistics Management, Case Contest, Alpargatas case (1999) Insitute of British Culture-First Price in Córdoba, Argentina, Diploma for First Certificate Cambridge University (1980) Universidad Nacional de Córdoba (1993) Second place in the scholarship contest for applicated projects at Universidad Nacional de Córdoba (among 90 participants)- He was granted a scholarship (1994). Universidad Nacional de Córdoba -Fundación Juan Minetti-(1994)- Second place in the Project contest for a Control System for freight). This Project was intended to implement at Minetti-Holcim Group Ministry of Foreign Affairs-Spain- Institute of Iberoamerican cooperation ( ): Doctoral studies scholarship -Universidad de Navarra (1994) Complementary scholarship for doctoral studies
8 PROFESSIONAL AFFILIATION Council of Supply Chain Management Professionals Institute of Supply Management (Formerly National Association of Purchasing Management) International Forum in Operations Research and Management Science (Informs) System Dynamics Society ACADEMIC ENDEAVOURS Between 1998 and 2002, he has visited some of the main universities and Research Institutes of the World, such as University of Sevilla, Spain (1998), Arizona State University (Phoenix-Arnold Maltz), Florida International University (Miami, Sushil Gupta), the Transportation Center at Canada (Montreal, Michel Gendreau), Northwestern University (Wally Hopp), University of Tennessee (Tom Mentzer), with the objective of developing and complementing his teaching and research, and exploring possibilities of development for the research program he created in Argentina, PIALOG. He has made a stance at the Center for Advanced Purchasing Management of Arizona State University (2001) to adapt some of its methologies to the argentine environment. He has given in this stance MBA classes at ASU and given conferences to the professors of SCM department. His latest academic intent (February, 2009) has been to organize and direct the mission of Comecyt (in the State of Mexico) to MIT to launch a Logistics Center in Mexico. This project developed into the actual CLI- Mexico center which is coordinated by Logyca and Zaragoza Logistics Center.