1 Motorcycle as a new massive mode of urban transportation: a challenge for many LA countries, cities and citizens Ricardo Montezuma Msc, Ph.D. Director Fundación Ciudad Humana Profesor Titular Universidad Nacional Bogotá - Colombia
2 Contents Introduction: Why motorcycle? 4. What to do? 3. Externalities 2. Causes of its increase? 1. Growth of motorcycle stock Conclusions
3 Introduction: Why motorcycle?
4 Why Motorcycle in LA? It is the largest and most rapid transformation of urban transport in recent years. New uses and users of motorcycle Increase road traffic injuries Reduction of urban transport Environmental Pollution Politicians and technicians have not yet aware the motorcycle and its magnitude
5 Motorcycle as a new massive mode: new problems and challenges Sincelejo, Colombia 2011
6 Ibagué, 2009 Ibagué, Colombia 2009
7 New uses and new users Transportation Loja, Ecuador 2010 Cargo Cali, Colombia, 2009 Entertainment Sincelejo, Colombia 2011 Work/informal public transpor Rio de Janeiro, Brasil 2009
8 Mototaxismo is another big problem
9 No actions Mototaxis were grown
10 Rural transport, 2010
11 1Growth of the motorcycle stock
12 Motorcycles in Americas Escala para Brasil Escala para los demás paises Brasil Colombia Perú República Dominicana 0
13 Motorcycles in 2008 Fuente: Elaboración del autor, con base principalmente en el documento de la Organización Mundial de la Salud Informe sobre la situación mundial de la seguridad vial: es hora de pasar a la acción, Ginebra, 2009, p. 287.
14 % of motorcycles in the total of vehicles 2008 Fuente: Elaboración del autor, con base principalmente en el documento de la Organización Mundial de la Salud Informe sobre la situación mundial de la seguridad vial: es hora de pasar a la acción, Ginebra, 2009, p. 287.
15 % of motorcycles in the total of vehicles, LAC 2008 Brazil: 22% Colombia: 39%. Dominican Republic 58% Peru 34% In others countries less than 10% Curitiba, Brazil
16 Brazil: from1.5 at 15 m. in 20 years m m m. Sao Paulo, Brazil
17 Caracas, Venezuela: no specific data
18 Buenos Aires Argentina os aires, Argentina 2010:
19 Colombian stock evolution Public and Legal incentifs for national production Fuente: Base de datos del Ministerio de Transporte de Colombia. Gráfico elaborado por el autor.
20 Colombian motorcycle stock Tipping point Fuente: Base de Datos del Ministerio de Transporte de Colombia.
21 Causes of increase of the motorcycle 2stock?
22 Causes of increase of the motorcycle stock 1. Motorcycles advantages And New motorcycles shoppers 2. International Context 3. National Context 4 New strategies of marketing, branding and selling motorcycles 5. Urban transportation problems Fuente: Elaboración propia de la Fundación Ciudad Humana, con base en datos de ciudades colombianas, 2008.
23 1, Motorcycles advantages and shoppers Motorcycles advantages Vehicle New motorcycles shoppers New Users New image More Economic Rapidversatile Multipurpose Transport freight and passegers New income generation Bank credit access A more urban life style Need to reduce times and costs of urban transportation Need for new income Fuente: Elaboración propia de la Fundación Ciudad Humana, con base en datos de ciudades colombianas, 2008.
24 2. International Context Decrease of production costs in Asia New «generic» brands Diversification and increase motorcycle offert
25 3. National Context in Colombia Very favorable legislation Publics and legals incentives (directs and indirects) No vehicles taxes More benefits than others vehicles No road payments (tolls) No daily restrictions No parking payments
26 4. New strategies of marketing, branding and selling motorcycle Reduction of sales price Offer «generic» brands Selling in supermarkets Bank credit access Good post-sale service Full national network of distribution
27 4. New strategies of marketing, branding and selling motorcycle
28 Reduction of sale price Motorcyles in supermarkes Dolar CP New generic brands
29 Motorcycles selling in the supermarkets
30 Today you can find them at any place
31 5. Urban transportation problems Congestion High transportation costs Fuel Fares Parking Transit Restrictions (Pico y placa)
32 An new family vehicle Vehículo global: 2000
33 An new family vehicle
34 5. Public transportation problems Public transport problems: Bad quality Very slow Few services Overcharge Expensive
35 Daily cost to pay and use a motorcycle Is lower than Public tranport fare
36 Challenge motorcycles / public transportation Graves impactos negativos para sociedad y usuarios Accidentalidad Contaminación Sedentarismo
37 3 motorcycles Externalities of use
38 Externalities of motorcycles use Positives New industry Economic development Savings of time and money Increases in family incomes and urban trips Increases urban and rural mobility Negatives Increases public health expenses Increases urban pollution Decreases public transport Decreases nonmotorized transport Increases urban traffic
39 Externalities of motorcycles use Public health Road traffic injuries Pollution Physical inactivity
40 Motorcycles and Road traffic deaths in Colombia Fuente: Gráfico elaborado por el autor. Forensis ; DRIP, Sistema de información de violencia y accidentalidad del Instituto Nacional de Medicina Legal y Ciencias Forenses, 2009.
41 Deaths by road user category in Colombia Fuente: Gráfico elaborado por el autor. Forensis , Instituto Nacional de Medicina Legal y Ciencias Forenses
42 Injuries by road user category in Colombia Fuente: Gráfico elaborado por el autor. Forensis , Instituto Nacional de Medicina Legal y Ciencias Forenses
43 4 What we can do?
44 What to do? We need measures in a: Immediately Short term Medium term
45 What to do immediately: Protect vulnerable motorcyclist Accidents Risks Deaths Pollution Reduce
46 The use of helmet to reduce deaths
47 Montería, 2010
48 Sincelejo, 2010
49 To reduce accidents: Bright-Vest and lights all day Villavicencio, 2009
50 What to do immediately: Challenge Reduce pollution Measures -No two-stroke motorcylces - Promote the use of electric vehicles Protect vulnerable motorcycle users - No childs < 11 years old (as passenger or driver) - Pregnant women - Maximun 2 people - Speed Limit Reduce risks - No small motorcycles in freeways - Special/assigned lanes and spaces for motrocycles
51 What to do : a middle term Generate knowledge New urban and rural reality Challenges Actions
52 Medellín, 2009
53 What to do: a middle term Orientations for Actions Public policies Institutional and legal framework Vehicles Users and Uses Infraestructure and control manufacturers sellers Users condition s to use Lerning and Licencing National G. Local G.
54 Sao Paulo, Brazil Sao Paulo, Brazil
55 Conclusions The motorcycle is a new massive mode: is a new urban, social, economical and public health challenge
56 Motorcycle is a new massive mode 1. Motorcycle is transforming from a minority type of vehicle to a majority type of vehicle 2. Institutional frameworks and public policies about motorcycle are insufficiently developed or very limited 3. New challenges at global, national and local levels 4. New urban and rural reality: for public transportation and public health 5. Motorcycle is the most attractive and popular vehicle for many inhabitants in the world
57 Next target in the market strategic Nueva Loja, Ecuador, 2008
58 Lima, Perú. 2010
59 Attention to the new models
60 Adaptation in the bikes Washington DC,
61 Motorcyclist are a new a very strong Lobby
62 Motorcyclist in colombian Congress
63 Motorcycles are a new reality Quibdo, Colombia 2010
64 For many, It is a necessity Bogotá, 2010