Your Route to Achieving A Green Data Center

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Oswald Barber
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1 Your Route to Achieving A Green Data Center Tag line, tag line Saving Power, Cooling, and Space in the Data Center Andy Khoo Country Manager Malaysia & Brunei May 2012

6 Challenged by Power, Cooling, or Space? We have to pay for a new power substation before our data center can grow. Our facilities team is working on a creative solution for cooling. We ll have to move something out before installing that new equipment NetApp. All rights reserved. 6

7 Data-center energy consumption: Worse than we thought? Recent statistics gathered from Uptime member companies, representing about 50 data centers, absolutely show an unprecedented growth rate in power consumption, he says. While the average data-center site shows an 11% compound annual growth rate in 2006 and 2007, the top third of data-center sites studied show about a 24% CAGR in 2006 and In two years, energy consumption has more than doubled at these sites. Data-center electric consumption is the fastest growing sector in the U.S. economy, and the U.S. doesn t have the means of licensing as many power plants as will be needed to keep pace with these consumptions rates Source: NetApp. All rights reserved. 7

9 The Energy Challenge Power Availability Cost Social Responsibility Heat & Cooling Reliability Managing Growth Carbon Footprint Rack : 2Kw to 30 Kw ( 18 months ) 1Kw in = 1Kw out Pushing datacenter limits Lower MTBF System instability Unhappy customers 77% of total budget today Cost rising dramatically Will slow growth long term Global warming Costly to ignore Negative image 2008 NetApp. All rights reserved. 9

10 The Case for a Power Reduction Strategy Today s response to data growth Add more Storage & Servers Keep all data compliance Duplicate Datasets redundancy, backups, DR Ignore carbon footprint Exploding Data Growth Relevant Data Power Costs Cooling 1 Kilowatt in = 1 Kilowatt out This Response does not scale! 2008 NetApp. All rights reserved. 10

11 The Problem Power issues in the data center are Putting business growth at risk Data centers maxing out on power & space Increasing densities of servers and storage are overloading cooling infrastructure High energy costs are squeezing budgets Regulatory+environmental pressures growing 2008 NetApp. All rights reserved. 11

12 Servers Today, Storage Tomorrow Servers are today s biggest focus for IT Virtualization Dual core, more energy efficient processors New cooling solutions Storage will be next Storage is growing at 30-70% per year An estimated 27% of data center power is used for storage A rack of storage uses 2-10x the power compared with just a few years ago So, what can you do? 2008 NetApp. All rights reserved. 12

14 Storage Efficiency The Challenge: Save Power, Cooling, and Space in the Data Center The Solution NetApp applies innovative software technology to maximize utilization of storage hardware. Benefits Dramatic reductions in expenditures for raw storage Proportional savings in power, cooling, and space Delay of capital expenditures for new data centers Reduced carbon emissions and environmental impact Steps taken today yield continuous benefits 2008 NetApp. All rights reserved. 14

15 Comprehensive Storage-Saving Features NetApp Uses Innovative Software Technology to Maximize Storage Efficiency Save up to 95% Deduplication Saves up to 95% for full backups; 25% to 55% for most data sets. Save over 80% Snapshot TM Copies Savings equal the portion of data set not changed since last copy was made. Up to 46% 33% RAID 6 (RAID-DP TM ) Saves up to 46% versus mirrored data or RAID 10. Thin Provisioning (FlexVol ) 20% to 33% typical savings. Save over 80% Writable Snapshot (FlexClone ) Copies Savings equal size of original data set minus blocks subsequently changed in clone. Savings compound when using multiple features! 2008 NetApp. All rights reserved. 15

16 Power, Cooling, and Space Study NetApp Uses 50% Less Raw Storage & Space Oliver Wyman Study (December 2007) Making Green IT a Reality Space (Rack Units) Interviews of customers using NetApp, EMC CLARiiON, and HP EVA systems 8 rack units 17 rack units NetApp requires 50% less raw storage (11.2TB versus 22.9TB for 10TB usable storage) NetApp requires 50% less rack space Rack Space Required for Typical Configuration (10TB Usable) Storage savings in the study came from RAID- DP, FlexVol, and Snapshot Conclusions based on best practices followed by customers in the study NetApp Comparable Competitor Systems 2008 NetApp. All rights reserved. 16

17 Power, Cooling, and Space Study NetApp Uses Less Power and Generates Less Heat per Usable Terabyte than EMC CLARiiON and HP EVA 300 Power (VA) 900 Heat (Btu/hr) 240 Power (VA) / Usable TB % % Heat (BTU/hr) / Usable TB 300 Typical Environments Possible range based on environmentspecific factors 0 0 NetApp Competitors NetApp Competitors 2008 NetApp. All rights reserved. 17

18 What Customers Are Saying Customer Quotes from the Oliver Wyman Study For our unstructured data, [NetApp] deduplication has led to 80% storage savings. Instead of requiring 10TB of data, we only need 2TB. A lot of things NetApp does are available on other vendor systems, but it is so complicated so we do not implement SnapView on EMC. NetApp is much easier and more efficient. We can do multiple Snapshot copies of the volume and only require an additional 10-20% overhead. In our previous environment, we would never have been able to do this because of mirrored data. Today we have 60% utilization and without thin provisioning it would be 40%. We picked NetApp because of power savings. Other systems do not seem to have the full feature advantages that the comparable NetApp system does. Oliver Wyman. Making Green IT a Reality: Customer Perspectives on the Impact of Storage Vendor Decisions on Power, Cooling, & Space in Enterprise Data Center. Available at NetApp. All rights reserved. 18

19 Recognized Leader in Innovation and Environmental Responsibility Green Enterprise IT Awards Best in Class Implementation Winner The Uptime Institute Global Green NetApp. All rights reserved. NetApp Confidential -- Do Not Distribute 19

20 Summary NetApp Can Help You Save Power, Cooling, and Space by Reducing your consumption of raw storage using innovative software features that maximize storage efficiency 2008 NetApp. All rights reserved. 20

21 Your Route to Achieving A Green Data Center Thank you Tag line, tag line

REDUCING DATA CENTER POWER CONSUMPTION THROUGH EFFICIENT STORAGE

NETAPP VISION SERIES REDUCING DATA CENTER POWER CONSUMPTION THROUGH EFFICIENT STORAGE Brett Battles, Cathy Belleville, Susan Grabau, Judith Maurier February 2007 WP-7010-0207 AN EIGHT-POINT PLAN FOR FIGHTING