Fiat Group Automobiles

Transcription

1 Fiat Group Automobiles A review of our past Sergio Marchionne April 21, 2010 Fiat Investor Day 1

2 Trading profit ( mn) Net revenues ( bn) Performance over last plan period Trading margin (4.2)% (1.4)% 1.2% 3.0% 2.6% 1.8% , , , ,500 Net revenues ( bn) Trading profit ( mn) Trading margin 1-4% operating margin range through 2007 Balocco Plan Targets (Jul 2004) ~25.5 ~28.0 ~ ,000-1,230 1,190-1, % % % Lingotto Plan Targets (Nov 2006) April 21, 2010 Fiat Investor Day 2

3 TOY PSA RNO DAI NIS BMW PSA VW DAI PSA RNO VW RNO DAI VW BMW NIS TOY BMW TOY NIS Reversing the trend Industrial trading profit margin * % 8% 6% FGA including Ferrari & Maserati FGA including Ferrari & Maserati 4% 2% 1.5% 2.4% 0% -2% -4% -6% (4.4)% FGA including Ferrari & Maserati (-4.5% FGA only) * without non-recurring Source: Company Annual Reports April 21, 2010 Fiat Investor Day 3

4 From Lingotto to Lingotto Where the rubber meets the road Positive What we accomplished... Sound volume growth Sequential year-over-year market share gains in Europe All brands repositioned in most EU countries (Fiat brand the most solid and Alfa Romeo requiring significant additional work) Network gaps closure in EU a year ahead of plan CO 2 emissions leadership Strengthened position for LCVs in EU: the most updated and complete product offerings of any EU producer and strong distribution network Progression in architecture convergence and components standardization as planned Time-to-market from design freeze now best-in-class Y-o-Y record-breaking sales in a booming Brazilian market Negative...and what we missed...and what we missed Sales target for Alfa Romeo & Lancia (~300k units each by 2010) missed International expansion slowed in China, India & Russia although Turkey performed strongly Re-entry in US market for Alfa Romeo delayed but significant position acquired through Chrysler And above all, European business model remaining totally inadequate Portfolio heavily skewed to A & B segments Heavy reliance for profitability on LCVs Under utilization of manufacturing infrastructure preventing full exploitation of operational efficiencies Suboptimal volumes for Alfa Romeo & Lancia to support stand-alone brands April 21, 2010 Fiat Investor Day 4

5 FGA sales performance Passenger cars Enlarged Europe % volume change MARKET -8.2% -5.3% VW Group BMW Group Toyota Group -20.9% -3.8% -10.9% -0.2% -7.2% 7.4% 11.1% 7.4% ,129k 1,252k 1,255k 1,168k 1,181k Ford Group -9.1% -10.9% k PSA Group -7.5% -11.1% 0.9 Renault Group -6.9% -14.1% 0.8 GM Group -20.3% -21.6% % -15% -5% 5% 15% 25% 2009 vs vs Source: ACEA April 21, 2010 Fiat Investor Day 5

6 FGA volumes & market share Passenger Cars Enlarged Europe Units Volume change Italy EU ex Italy +94k +73k Market share change (2009 vs. 2006; p.p.) k + 21% % + 11% -7k - 1% 09 vs vs vs vs. 06 Market share trend ,3 pp Flat % 30% 25% 28.1% 28.0% 30.8% 31.4% 31.9% 32.8% 10% 8% % 15% 10% 5% 3.8% 2.8% 3.4% 3.5% 3.9% 4.3% Italy EU ex Italy 6% 4% 2% % % Source: ACEA April 21, 2010 Fiat Investor Day 6

7 Brand image 2009 vs (index 2006=100) = (Lancia not present) = = = Source: Car Park Study April 21, 2010 Fiat Investor Day 7

8 European dealer network Backbone of retail channel now built European network reshaped, enhanced and right-sized to support sales over New point of sales across all brand franchises Historical network gaps closed Replacement of underperforming dealers resulting in ~30% renewals 15 owned flagship stores opened to round out coverage in strategic areas (totaling 50+ now) Throughput per dealer increased by 8% vs ~1,550 ~2,100 Established ~130 Abarth showrooms since brand relaunch Network investment of ~ 460mn made over ~5,350 Terminated New appointments ~5,900 Network financially healthier Dealer profitability significantly improved with top 25% dealers around 2% EBT in 2009 Redesigned and implemented operating standards to lower costs and to yield lean processes Dec-04 Dec-09 Centralized Customer Care service implemented Customer Satisfaction Index improved by ~30% over the period Customer Service now above industry average April 21, 2010 Fiat Investor Day 8

9 Shifting to lower CO 2 levels with Fiat as leader Structural shift to lower CO 2 emissions FGA ranked #1 for 2 years running Fiat brand leading eco-league for last 3 years CO 2 emissions Market change ( 09 vs. 06) CO 2 emissions 2009 Weighted average Δ Mix % FGA g/km Market avg g/km g/km Source: JATO Dynamics April 21, 2010 Fiat Investor Day 9

10 Strengthened position for LCVs in EU EU27+EFTA 10.3% 10.9% 11.7% 12.3% 12.8% % 2009 ranking Industry (mn units) Fiat Professional market share 14.2% 12.8% 12.3% 11.1% 10.7% 10.3% Renault Fiat Professional 8.5% 5.1% VW Citroen Ford Europe Peugeot Mercedes GM Europe The most updated and complete product offerings of any EU producer Strong distribution network April 21, 2010 Fiat Investor Day 10

11 A step change in product development Towards excellence in speed, cost, quality, innovation 2006 Lingotto plan drivers and achievements to date Worldwide organization with rigorous standards and discipline Complexity reduction and total quality control by standardized architectures, components and technical product/process solutions World-class time to market through virtual product development months from design freeze Leading-edge product innovation Preserving brand distinctiveness Improving product competitiveness (safety, weight, performance, fuel economy) April 21, 2010 Fiat Investor Day 11

12 Competitive scenario in Brazil % 77.1% TOP4 1.6% 22.9% OTHERS April 21, 2010 Fiat Investor Day 12

13 ...with Fiat achieving and retaining market leadership 98.4% 77.1% TOP4 15.2% 1.6% 24.5% 22.9% OTHERS April 21, 2010 Fiat Investor Day 13

14 Alfa Romeo & Lancia below targets Global sales (k units) Target = 300k by 2010 Target = 300k by April 21, 2010 Fiat Investor Day 14

15 International sales below targets K units Target = 300k by 2010 Target = 70k by Target = 130k by 2010 Target = 150k by April 21, 2010 Fiat Investor Day 15

16 FGA mix vs. market Passenger cars (EU27+EFTA) 41.8% Market Fiat Group Automobiles 24.1% 25.2% 23.3% 18.7% 5.5% 11.2% 10.2% 9.9% 7.4% 4.7% 6.1% 3.3% 1.4% 2.6% 1.4% 2.4% 0.8% Others Mini Small Compact Large MPV Compact MPV & MPV Large SUV LCV derivatives 41.0% 36.1% 27.7% 11.7% 20.0% 15.9% 7.6% 5.7% 3.8% 3.5% 8.1% 8.5% 1.2% 1.6% 2.0% 3.0% 2.3% 0.3% Source: IHS Global Insight; FGA April 21, 2010 Fiat Investor Day 16

17 European manufacturing footprint Italy & Rest of Europe 2009 Italy Rest of Europe Mirafiori Cassino Melfi G.Vico Termini Imerese Sevel Tychy (Poland) Kragujevac (Serbia) Bursa (Turkey) 129% 60% 40% 81% Harbour definition Technical Capacity utilization Harbour definition Technical Capacity: Harbour definition: 235 days per year / 16 hours per day Technical : 280 days per year / 3 shift a day April 21, 2010 Fiat Investor Day 17

18 Reported sales by brand Alfa Romeo & Lancia insufficient as stand-alone 2006 Reported sales = 1,980 k units 2009 Reported sales = 2,151 k units 119k or 6% 152k or 8% LCV 16% 112k or 5% 101k or 5% LCV 14% Fiat 70% Fiat 76% April 21, 2010 Fiat Investor Day 18