Scope and Sequence. Cluster: Course Name: Course Description: Course Requirements: Equipment:

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1 Scope and Sequence Cluster: Course Name: Course Description: Course Requirements: Equipment: Arts, Audio/Video Technology & Communications Advanced Audio/Video Production (Two to Three Credits). Careers in audio and video technology and film production span all aspects of the audio video communications industry. Within this context, in addition to developing advanced knowledge and skills needed for success in the Arts, Audio/Video Technology, and Communications career cluster, students will be expected to develop an advanced understanding of the industry with a focus on pre-production, production, and post-production activities. This course may be implemented in an advanced audio format or an advanced format, including both audio and video. This course is recommended for students in Grades Prerequisite: Audio/Video Production. Required: Computer with editing software and connectivity for capturing footage from a video camera, Video camera with connectivity to computer and input for microphone, Tripod with level, Microphone with connectivity to camera Recommended: Required equipment plus Computer with firewire inputs- minimum of 2G Processor and 2G RAM with a DVD burner (should meet the suggested requirements for non-linear editing software), Camera with microphone inputs and firewire output, Tripod with level, Microphones, Headphones, Portable lighting, Non linear video editing software, Motion graphics software, DVD/CD authoring software, Sound design/music creating software, Portable audio recording devices (DAT, handheld, etc), Audio field mixers, Boom poles & shotgun microphones, Lighting grids if studio space is available, Studio space for recording productions, Studio lighting, Chroma Screens, Portable Backgrounds, HD equipment (decks, cameras and cabling), Tapeless formats (Firestore drives, cameras and card readers), Kino Kits/Arri light kits or comparable (with sandbags), Storage devices for media, Portable AV Carts and Switching equipment, Radio broadcasting abilities 1

2 If the class does announcements or newscasts: Video switcher, Sound board, Multiple microphones with cabling, Minimum of 3-chip video camera(s) (preferably two), Playback decks for recorded packages and recording capabilities, Character generator, CD and DVD player with cabling to input into switcher, Video monitors for each input, Minimum of 2 program monitors (one in control room and one in studio) Units of Study Knowledge and Skills Student Expectations Resources A. Communication (1) The student applies academic knowledge and skills in production (2) The student applies professional communications strategies. (4) The student applies information technology applications. (A) apply English language arts knowledge and skills by demonstrating use of content, technical concepts, and vocabulary using correct grammar, punctuation, and terminology to write and edit documents composing and editing copy for a variety of written documents such as scripts, captions, schedules, reports, manuals (B) apply mathematics knowledge and skills in invoicing and time-based mathematics by demonstrating knowledge of basic arithmetic operations and applying measurement to solve a problem (A) adapt language for audience, purpose, situation, and intent such as structure and style (B) organize oral and written information (C) interpret and communicate information, data, and observations (D) present formal and informal presentations (E) apply active listening skills to obtain and clarify information (F) listen to and speak with diverse individuals (G) exhibit public relations skills to increase internal and external customer/client satisfaction The student is expected to use personal information management, , Internet, writing and publishing, presentation, and spreadsheet or database applications for audio and video production projects CS JT SFT 2

3 B. Problem Solving (1) The student applies academic knowledge and skills in production (A) apply English language arts knowledge and skills by demonstrating use of content, technical concepts, and vocabulary using correct grammar, punctuation, and terminology to write and edit documents composing and editing copy for a variety of written documents such as scripts, captions, schedules, reports, manuals (B) apply mathematics knowledge and skills in invoicing and time-based mathematics by demonstrating knowledge of basic arithmetic operations and applying measurement to solve a problem (3) The student understands and examines problem-solving methods. (5) The student applies knowledge of design systems. The student is expected to employ critical-thinking and interpersonal skills independently and in teams to solve problems. The student is expected to analyze and summarize the history and evolution of the audio/video production field. C. Professionalism (7) The student applies leadership (A) employ leadership skills to accomplish goals and characteristics to student leadership objectives by analyzing the various roles of leaders within and professional development organizations, exhibiting problem-solving and activities. management traits, describing effective leadership styles, and participating in civic and community leadership and teamwork opportunities to enhance skills (B) employ teamwork and conflict-management skills to achieve collective goals (C) establish and maintain effective working relationships by providing constructive praise and criticism, demonstrating sensitivity to and value for diversity, and managing stress and controlling emotions (D) conduct and participate in meetings to accomplish work tasks by developing meeting goals, objectives, and agendas preparing for and conducting meetings to achieve objectives within scheduled time producing meeting minutes, including decisions and next steps using parliamentary procedure, as needed, to conduct meetings (E) employ mentoring skills to inspire and teach others 3 RWAC H101 HSAFF RWAC TFI WEB8 WEB9

4 (A) participate in training, education, or certification for employment (B) demonstrate positive work behaviors and personal qualities needed to be employable (C) demonstrate skills related to seeking and applying for employment (D) update a career portfolio to document work experiences, licenses, certifications, and work samples (E) demonstrate skills in evaluating and comparing employment opportunities (10) The student applies technical skills for efficiency. The student is expected to employ planning and timemanagement skills to complete work tasks. D. Safety (6) The student applies safety regulations. (A) implement personal and workplace safety rules and regulations (B) follow emergency procedures E. Ethics (8) The student applies ethical (A) exhibit ethical conduct decision making and complies with (B) apply copyright laws laws regarding use of technology in (C) model respect for intellectual property audio video production. (D) demonstrate proper etiquette and knowledge of acceptable use policies F. Understanding the Medium (9) The student develops employability characteristics. (5) The student applies knowledge of design systems. (8) The student applies ethical decision making and complies with laws regarding use of technology in audio video production. (11) The student demonstrates an understanding of audio/video production equipment. The student is expected to analyze and summarize the history and evolution of the audio/video production field. (A) exhibit ethical conduct (B) apply copyright laws (C) model respect for intellectual property (D) demonstrate proper etiquette and knowledge of acceptable use policies (A) understand standard systems for the audio/video industry by: (i) setting up editing systems and performing standard trouble-shooting (ii) understanding knowledge of wireless and wired transmission systems (iii) identifying appropriate cabling and configurations for engineering purposes BETFN VCAP WEB1 4

5 (15) The student understands the business aspects of the industry. (iv) setting up cabling for various productions (v) routing standard cabling for broadcasting signal (B) employ knowledge regarding use of recording equipment by: (i) explaining uses of analog and digital formats (ii) describing tape and tapeless formats (iii) demonstrating the operation of recording devices (iv) demonstrating how to properly maintain recording equipment (v) demonstrating how to properly meter a recording signal for proper levels (C) demonstrate appropriate usage of industry-related terminology (A) understand the roles of various industry professionals by: (i) discussing the responsibilities of producers (ii) discussing the responsibilities of directors, including the relationship to the production team and the responsibilities of crewmembers (iii) discussing the duties of editors (iv) discussing the responsibilities of engineers (v) discussing the responsibilities of the talent (vi) discussing the responsibilities of the sales team (B) understand the opportunities in the industry for freelance contractors by: (i) identifying standard freelance self-promotion techniques (ii) understanding how to create invoices (iii) understanding standard billing practices for freelance labor (iv) researching rates and best practices for various freelance job responsibilities (v) identifying information technology applications common for small businesses 5

6 G. Pre Production (1) The student applies academic knowledge and skills in production (A) apply English language arts knowledge and skills by demonstrating use of content, technical concepts, and vocabulary using correct grammar, punctuation, and terminology to write and edit documents composing and editing copy for a variety of written documents such as scripts, captions, schedules, reports, manuals (7) The student applies leadership characteristics to student leadership and professional development activities. (10) The student applies technical skills for efficiency. (12) The student understands the pre-production process. (B) apply mathematics knowledge and skills in invoicing and time-based mathematics by demonstrating knowledge of basic arithmetic operations and applying measurement to solve a problem (A) employ leadership skills to accomplish goals and objectives by analyzing the various roles of leaders within organizations, exhibiting problem-solving and management traits, describing effective leadership styles, and participating in civic and community leadership and teamwork opportunities to enhance skills (B) employ teamwork and conflict-management skills to achieve collective goals (C) establish and maintain effective working relationships by providing constructive praise and criticism, demonstrating sensitivity to and value for diversity, and managing stress and controlling emotions (D) conduct and participate in meetings to accomplish work tasks by developing meeting goals, objectives, and agendas preparing for and conducting meetings to achieve objectives within scheduled time producing meeting minutes, including decisions and next steps using parliamentary procedure, as needed, to conduct meetings The student is expected to employ planning and timemanagement skills to complete work tasks. (A) apply critical elements in the preproduction stage (B) use advanced technology applications to facilitate preproduction by: FFT:POYS H101 HSAFF RWAC SBS WEB4 WEB6 WEB11 6

7 (12) The student understands the pre-production process. Units of Study Knowledge and Skills Student Expectations Resources (i) demonstrating procedures to establish timelines (ii) developing a budget with considerations for crew, cast, and equipment (C) write production scripts for various types of programs by: (i) using proper formatting for the specific type of script (ii) identifying specific elements of the script needed for successful production, including cast, props, or sound effects (iii) discussing how various styles of music can create a specific emotional impact (D) determine equipment, crew, and cast requirements for a successful production by: (i) examining the end goal of the production to determine the appropriate format for recording and distribution (ii) identifying several means to work within budget restraints (iii) conducting auditions for the talent (iv) securing the crew required for a successful production (E) examine various contracts related to industry tasks by: (i) using talent releases for productions (ii) examining key elements for talent work contracts (iii) examining key elements for crew contracts (iv) examining key elements in distribution contracts H. Production (1) The student applies academic knowledge and skills in production (A) apply English language arts knowledge and skills by demonstrating use of content, technical concepts, and vocabulary using correct grammar, punctuation, and terminology to write and edit documents composing and editing copy for a variety of written documents such as scripts, captions, schedules, reports, manuals 7 BETFN BOVLH C FFT:POYS H101 HSAFF M3 RWAC SBS STP

8 knowledge and skills in production Units of Study Knowledge and Skills Student Expectations Resources (3) The student understands and examines problem-solving methods. (6) The student applies safety regulations. (13) The student applies the production process. (B) apply mathematics knowledge and skills in invoicing and time-based mathematics by demonstrating knowledge of basic arithmetic operations and applying measurement to solve a problem The student is expected to employ critical-thinking and interpersonal skills independently and in teams to solve problems. (A) implement personal and workplace safety rules and regulations (B) follow emergency procedures (A) apply the coherent sequence of events to successfully produce a script (B) demonstrate a knowledge of audio techniques by: (i) identifying various microphone types (ii) understanding the various microphone pickup patterns (iii) demonstrating understanding of sound mixing (iv) demonstrating understanding of a final audio mix (C) execute production of the script by: (i) demonstrating teamwork and knowledge of interpersonal skills with sensitivity to diversity when directing crew and talent (ii) applying knowledge of the critical elements in designing activities in the production stage (D) employ knowledge of digital editing by: (i) addressing various distribution formats, including electronic, disk, tapeless, and tape (ii) capturing media to an editing system for the purpose of manipulating recorded media (E) employ knowledge of recording equipment by: (i) using proper monitoring of equipment to ensure quality recordings (ii) setting appropriate levels before recording using broadcast standard tools BOVLH C FFT:POYS H101 HSAFF M3 RWAC SBS STP VDIR WEB4 WEB11 8

9 (iii) identifying standards for logging notes or comments in the original recording process I. Post Production (1) The student applies academic (A) apply English language arts knowledge and skills by knowledge and skills in production (3) The student understands and examines problem-solving methods. (10) The student applies technical skills for efficiency. (14) The student understands the post-production process. demonstrating use of content, technical concepts, and vocabulary using correct grammar, punctuation, and terminology to write and edit documents composing and editing copy for a variety of written documents such as scripts, captions, schedules, reports, manuals (B) apply mathematics knowledge and skills in invoicing and time-based mathematics by demonstrating knowledge of basic arithmetic operations and applying measurement to solve a problem The student is expected to employ critical-thinking and interpersonal skills independently and in teams to solve problems. The student is expected to employ planning and timemanagement skills to complete work tasks. (A) apply knowledge and appropriate use of hardware components, software programs, and their connections by: (i) demonstrating knowledge and appropriate use of digital systems such as software applications, communication, and networking components (ii) demonstrating an understanding of various input, processing, output, and storage devices (iii) demonstrating an understanding of compatibility issues, including digital file formats and crossplatform connectivity (iv) demonstrating an understanding of high definition and standard definition output media (B) acquire electronic information in a variety of formats (C) use various compression formats by: (i) demonstrating knowledge of outputting for distribution BETFN C DVDSP FCP6 FFT:POYS H101 M3 RWAC STP WEB4 WEB11 WEB12 WEB13 WEB14 9

10 (ii) understanding the relationship between file size and quality (D) deliver the product in a variety of media by: (i) understanding the various delivery formats such as disk, broadcast, cellular, portable devices, electronic, and online delivery (ii) researching to determine the appropriate delivery method based upon distribution need (E) use appropriate computer-based productivity tools to create and modify solutions to problems by: (i) integrating productivity tools to develop and modify solutions to problems (ii) developing technical documentation related to project specifications (iii) critiquing a production to determine how the various elements resulted in a successful or unsuccessful presentation J. Distribution (1) The student applies academic (A) apply English language arts knowledge and skills by knowledge and skills in production (2) The student applies professional communications strategies. demonstrating use of content, technical concepts, and vocabulary using correct grammar, punctuation, and terminology to write and edit documents composing and editing copy for a variety of written documents such as scripts, captions, schedules, reports, manuals (B) apply mathematics knowledge and skills in invoicing and time-based mathematics by demonstrating knowledge of basic arithmetic operations and applying measurement to solve a problem (A) adapt language for audience, purpose, situation, and intent such as structure and style (B) organize oral and written information (C) interpret and communicate information, data, and observations (D) present formal and informal presentations (E) apply active listening skills to obtain and clarify information BETFN BTVT WEB6 10

11 (4) The student applies information technology applications. (8) The student applies ethical decision making and complies with laws regarding use of technology in audio/video production. (15) The student understands the business aspects of the industry. (F) listen to and speak with diverse individuals (G) exhibit public relations skills to increase internal and external customer/client satisfaction The student is expected to use personal information management, , Internet, writing and publishing, presentation, and spreadsheet or database applications for audio and video production (A) exhibit ethical conduct (B) apply copyright laws (C) model respect for intellectual property (D) demonstrate proper etiquette and knowledge of acceptable use policies (A) understand the roles of various industry professionals by: (i) discussing the responsibilities of producers (ii) discussing the responsibilities of directors, including the relationship to the production team and the responsibilities of crewmembers (iii) discussing the duties of editors (iv) discussing the responsibilities of engineers (v) discussing the responsibilities of the talent (vi) discussing the responsibilities of the sales team (B) understand the opportunities in the industry for freelance contractors by: (i) identifying standard freelance self-promotion techniques (ii) understanding how to create invoices (iii) understanding standard billing practices for freelance labor (iv) researching rates and best practices for various freelance job responsibilities (v) identifying information technology applications common for small businesses (C) understand the unique characteristics of live productions by: 11

12 K. Broadcast Standards. (1) The student applies academic knowledge and skills in production (4) The student applies information technology applications. (i) identifying roles specific to live productions (ii) identifying the importance of time accountability (iii) demonstrating an understanding of back-timing and time-based mathematics (iv) demonstrating an understanding of Federal Communication Commission guidelines for broadcast appropriateness (v) identifying equipment standard for live productions (vi) identifying strategies for financially supporting live productions (D) understand the unique characteristics of studio productions by: (i) identifying roles unique to studio productions (ii) identifying costs specific to studio productions (iii) identifying equipment standard for studio productions (iv) identifying strategies for financially supporting studio productions (E) understand the unique characteristics of field production by: (i) identifying roles unique to field productions (ii) identifying costs specific to field productions (iii) identifying equipment standard for field productions (iv) identifying strategies for financially supporting field productions (B) apply mathematics knowledge and skills in invoicing and time-based mathematics by demonstrating knowledge of basic arithmetic operations and applying measurement to solve a problem The student is expected to use personal information management, , Internet, writing and publishing, presentation, and spreadsheet or database applications for audio and video production BETFN BTVT H101 HSAFF RWAC TFI 12

13 (5) The student applies knowledge of design systems. The student is expected to analyze and summarize the history and evolution of the audio/video production field. (ii) identifying the evolution of various tapeless formats (iii) identifying the evolution of various electronic formats (iv) identifying the evolution of various online delivery systems (v) identifying the various film formats (16) The student understands the (A) apply knowledge of broadcast formats by: WEB6 broadcast standards established by the Federal Communications Commission. (i) distinguishing between analog and digital formats (ii) describing the difference in data signals and equipment for analog and digital technology (iii) identifying the evolution of the broadcast signal (iv) identifying various broadcast standards, including National Television System Committee, Phase Alternating Line and Sequential Color with Memory (B) identify radio and television frequencies location in the electromagnetic spectrum (C) differentiate among various media by: (i) identifying the evolution of various tape formats Resources: Books BETFN , Focal Press, Broadcast Engineering Tutorial for Non-Engineers, 3E BOVLH , Focal Press, Basics of Video Lighting Handbook, 2E BTVT , Focal Press, Basic TV Technology, 4E C , Peachpit Press, Color, 2007 CA , Glencoe/McGraw-Hill, Communication Applications, 1E CS X, Michael Wiese Productions, Cinematic Storytelling, 2005 CW:CAW , Glencoe/McGraw-Hill, Communication Works!: Communication Applications in the Workplace, 1E DVDSP , Peachpit Press, DVD Studio Pro 4, 2E FCP , Peachpit Press, Final Cut Pro 6,

14 FFT:POYS , Michael Wiese Productions, Filmmaking for Teens: Pulling Off Your Shorts, 2005 FH , Plume, The Filmmaker's Handbook, 2007 FRD , Grand Central Publishing, From Reel to Deal, 2003 GAB , Course Technology, Graphics and Animation Basics, 1E GCA , McGraw-Hill/Glencoe, Communication Applications H , Renaissance Books, Hollywood 101: The Film Industry, 1E HC:MMIH , University of Texas Press, High Concept: Movies and Marketing in Hollywood, 1994 HSAFF , Harper Paperbacks, How to Shoot a Feature Film for Under $10,000 (And Not Go to Jail), 2002 JT , McGraw-Hill/Glencoe, Journalism Today (Workbook), 7E M , Peachpit Press, Motion 3, 1E MPMBCI , Focal Press, Media Promotion and Marketing for Broadcasting, Cable and the Internet, 5E PSCC , Bedford/St. Martin's, Public speaking: Challenges and Choices, 1999 RAF , Writer's Showcase Press, Rich and Famous in 30 Seconds: Inside Secrets to Achieving Financial Success in Television and Radio Commercials, 2000 RWAC , Plume, Rebel without a Crew, 1996 RWVC , Peachpit Press, Real World Video Compression, 1E SBS , Michael Wiese Productions, Film Directing Shot by Shot, 1991 SEC , Glencoe/McGraw-Hill, Speech: Exploring Communication, 4E SFT , Michael Wiese Productions, Screenwriting for Teens, 2006 SHARE , McGraw-Hill Professional, Standard Handbook for Audio and Radio Engineering, 2E SSE , Focal Press, Sound System Engineering, 3E STP , Peachpit Press, SoundTrack Pro, 2007 UMM , Glencoe/McGraw-Hill, Understanding Mass Media, 5E VCAP , Goodheart-Willcox Co., Video: Digital Communication & Production, 2E WSN , Caxton Printers Ltd., Writing & Editing School News, 3E WTRNM , Wadsworth Publishing, Writing for Television, Radio and New Media, 9E VDIR Video Direct, Websites WEB1: : University of North Texas- Arts, A/V, and Communications Cluster : WEB4: Shooting Awesome Video WEB5: WEB6: 14

15 WEB7: National Association of Broadcasting Store WEB8: Radio Television News Director Association WEB9: Student Press Law Center WEB10: Texas Association of Tape and Print Professionals WEB11: All 8 Instructional Series DVD's WEB12: WEB13: WEB14: 15