DRAFT Proposed Revisions Texas Essential Knowledge and Skills Career and Technical Education (CTE) Arts, A/V Technology and Communications

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1 Proposed Revisions Texas Essential Knowledge and Skills Career and Technical Education (CTE) Arts, A/V Technology and Communications Prepared by the State Board of Education TEKS Review Committees Final Recommendations, October 2014 These draft proposed revisions reflect the changes to the career and technical education (CTE) Texas Essential Knowledge and Skills (TEKS) that have been recommended by State Board of Education-appointed TEKS review committees for courses in the Arts, A/V Technology and Communications Career Cluster. Proposed additions are shown in green font with underlines (additions) and proposed deletions are shown in red font with strikethroughs (deletions). Comments in the right-hand column provide explanations for the proposed changes. The following notations were used as part of the explanations: CRS information added or changed to align with the Texas College and Career Readiness Standards (CCRS) MV multiple viewpoints from within the committee VA information added, changed, or deleted to increase vertical alignment TABLE OF CONTENTS Committee 1 Committee 2 Committee 3 Principles of Arts, Audio/Video Technology, and Communications... 2 Animation I Commercial Photography I Audio Video Production I Animation I Lab Commercial Photography I Lab Audio Video Production I Lab Animation II Commercial Photography II Audio Video Production II Animation II Lab Commercial Photography II Lab Audio Video Production II Lab Graphic Design and Illustration I Practicum in Commercial Photography Practicum in Audio Video Production Graphic Design and Illustration I Lab Printing and Imaging Technology I Practicum in Animation Graphic Design and Illustration II Printing and Imaging Technology I Lab Digital Audio Technology I Graphic Design and Illustration II Lab Printing and Imaging Technology II Digital Audio Technology II Practicum in Graphic Design and Illustration Printing and Imaging Technology II Lab Professional Communications Fashion Design I Practicum Printing and Imaging Technology Fashion Design I Lab Fashion Design II Fashion Design II Lab Practicum in Fashion Design Video Game Design

2 Principles of Arts, Audio/Video Technology, and Communications (One-Half to One Credit). TEKS with edits (a) General requirements. This course is recommended for students in Grade 9. (b) (1) (2) (3) (4) (5) (c) (1) Introduction. Careers in the Arts, Audio/Video Technology, and Communications career cluster require, in addition to creative aptitude, a strong background in computer and technology applications, a strong academic foundation, and a proficiency in oral and written communication. Within this context, students will be expected to develop an understanding of the various and multifaceted career opportunities in this cluster and the knowledge, skills, and educational requirements for those opportunities. CTE instruction provides content aligned with challenging academic standards and relevant technical knowledge and skills for students to further their education and succeed in current or emerging professions. The Arts, A/V Technology & Communications Cluster focuses on careers in designing, producing, exhibiting, performing, writing, and publishing multimedia content including visual and performing arts and design, journalism, and entertainment services. Careers in the Arts, Audio/Video Technology, and Communications career cluster require, in addition to creative aptitude, a strong background in computer and technology applications, a strong academic foundation, and a proficiency in oral and written communication. Within this context, students will be expected to develop an understanding of the various and multifaceted career opportunities in this cluster and the knowledge, skills, and educational requirements for those opportunities. Students are encouraged to participate in extended learning experiences such as career and technical student organizations and other leadership or extracurricular organizations. Statements that contain the word including reference content that must be mastered, while those containing the phrase such as are intended as possible illustrative examples. Knowledge and skills. The student demonstrates professional standards/employability skills as required by business and industry. The student is expected to: explore opportunities in training, education, and certifications for employment; demonstrate positive work behaviors and personal qualities needed to be employable such as oral and written communication, leadership, teamwork, appreciation for diversity, conflict management, customer service, work ethic, and adaptability; demonstrate skills related to seeking and applying for employment; Committee Comments Credit decision made in Response to Informal Feedback (RIF). Moved to satisfy new introduction format. Satisfies new introduction format. Satisfies new introduction format. Satisfies new introduction format. Satisfies new introduction format. Satisfies new introduction format. Complies with new professional standards/employability skills standard. Complies with new professional standards/employability skills standard. Complies with new professional standards/employability skills standard. Complies with new professional standards/employability skills standard. Principles of Arts, Audio/Video Technology, and Communications 2

3 (1)(2) (F) create resume and cover letter/letter of interest to document work experiences, licenses, certifications, and work samples; and demonstrate skills in evaluating and comparing employment opportunities. The student applies English language arts in Arts, Audio/Video Technology, and Communications cluster projects. The student is expected to: demonstrate use of content, technical concepts, and vocabulary; use correct grammar, punctuation, and terminology to write and edit documents; identify assumptions, purpose, and propaganda techniques; compose and edit copy for a variety of written documents; evaluate oral and written information; and research topics for the preparation of oral and written communication. (2)(3) The student applies professional communications strategies. The student is expected to: Reorder. adapt language for audience, purpose, situation, and intent such as through structure and style; RIF organize oral and written information; interpret and communicate information, data, and observations; give formal and informal presentations; Complies with new professional standards/employability skills standard. Complies with new professional standards/employability skills standard. Reorder. apply active-listening skills to obtain and clarify information; Needed hyphenation. (F) (G) develop and interpret tables, charts, and figures to support written and oral communications; listen to and speak with diverse individuals; and (H) exhibit public relations skills to increase internal and external customer-client satisfaction. Needed hyphenation. (3)(4) The student understands and examines problem-solving methods. The student is expected to: employ critical-thinking and interpersonal skills independently and in teams to solve problems. Consistent organization of standards. Reorder. employ critical-thinking skills independently and in teams; and Consistent organization of standards. (4)(5) employ interpersonal skills in teams to solve problems. The student applies uses information technology applications when completing Arts, Audio/Video Technology, and Communications cluster projects and processes. The student is expected to: use personal information management, , Internet, writing and publishing, presentation, and spreadsheet or database applications. Principles of Arts, Audio/Video Technology, and Communications Consistent organization of standards and grammar correction. Modernize standards, clarify terms, and provide options for teachers. Items listed are not core standards for Information Technology and to differentiate between cluster expectations. Consistent organization of standards. Reorder. 3

4 use technology applications such as social media, , Internet, writing and publishing, presentation, and spreadsheet or database applications for Arts, Audio/Video Technology, and Communications cluster projects; and Consistent organization of standards. use processes such as personal information management, file management and file sharing. Consistent organization of standards. (5)(6) The student understands Arts, Audio/Video Technology, and Communications cluster systems. The student is expected to: describe the nature and types of businesses in this cluster; analyze and summarize the history and evolution of the various related fields of study in this cluster; analyze the cluster's economic base; and analyze and summarize evidence of interdependence between the technical and the artistic sides of this career cluster. Reorder. (7) The student understands principles of Audio/Video Production. The student is expected to: Included cluster-specific content. apply knowledge of audio and video script production; Included cluster-specific content. discuss the impact of audio and video selection on human emotion; demonstrate the use of audio and video for a three-screen environment, including cell phones, television monitors, and computer screens; demonstrate various videography techniques, including picture composition, video composition, audio composition, editing, and delivery; Included cluster-specific content. Included cluster-specific content. Included cluster-specific content. understand the differences in linear and nonlinear systems; and Included cluster-specific content. (F) demonstrate knowledge of control peripherals for capturing or ingesting media. Included cluster-specific content. (8) The student understands principles of Fashion Design that impact consumer purchasing of fashion and Included cluster-specific content. apparel accessories. The student is expected to: describe social, cultural, and life cycle influences; Included cluster-specific content. explain how fashion trends are determined; and Included cluster-specific content. analyze the influence of advertising on consumer apparel choices. Included cluster-specific content. (9) The student understands principles of Video Game Design. The student is expected to: Included cluster-specific content. demonstrate knowledge and appropriate use of computer operating systems; Included cluster-specific content. demonstrate appropriate use of hardware components; Included cluster-specific content. demonstrate appropriate use of software programs; Included cluster-specific content. demonstrate appropriate use of storage devices; Included cluster-specific content. Principles of Arts, Audio/Video Technology, and Communications 4

5 demonstrate knowledge of sound editing; Included cluster-specific content. (F) demonstrate knowledge of file formats and cross-platform compatibility; Included cluster-specific content. (G) acquire and exchange information in a variety of electronic file sharing formats; and Included cluster-specific content. (H) combine graphics, images, and sound. Included cluster-specific content. (10) The student understands principles of Graphic Design and Illustration. The student is expected to: Included cluster-specific content. research the history of visual arts and design; explain the evolution of art and design; compare current visual arts technologies with historical technologies; understand general characteristics in artwork from a variety of cultures; and analyze and apply art elements and principles including photographic works, multimedia applications, and digital/print media. (11) The student understands principles of Commercial Photography. The student is expected to: Included cluster-specific content. Included cluster-specific content. Included cluster-specific content. Included cluster-specific content. Included cluster-specific content. Included cluster-specific content. demonstrate knowledge of photographic composition and layout; and Included cluster-specific content. evaluate photographs using principles of art, commercial photography standards, and criticalthinking Included cluster-specific content. skills. (12) The student understands principles, elements, and techniques of Animation. The student is expected to: describe and use audience identification, script writing, character design, storyboarding, audio uses, and delivery formats; describe and use cell, stop motion, tweening, motion paths, masking, looping, scripting/programming, and interactivity; describe lighting and camera shots; describe and use flip books, claymation, or cut-outs; (13) The student understands principles of Printing and Imaging. The student is expected to: Included cluster-specific content. Included cluster-specific content. Included cluster-specific content. Included cluster-specific content. Included cluster-specific content. Included cluster-specific content. identify processes required for the production of various printed products; Included cluster-specific content. identify basic design elements such as text, graphics, and white space; and Included cluster-specific content. (6)(14) demonstrate basic knowledge of color theory. The student applies safety regulations. The student is expected to: implement personal and classroom safety rules and regulations. Included cluster-specific content. Consistent organization of standards. Reorder. implement personal and classroom safety rules and regulations; and Consistent organization of standards. follow emergency procedures as needed. Consistent organization of standards. (7)(15) The student identifies and develops leadership characteristics. The student is expected to: participate in Principles of Arts, Audio/Video Technology, and Communications For students to identify characteristics of leadership. Consistent organization of 5

6 student leadership and professional development activities. standards. Reorder. identify leadership characteristics; and Consistent organization of standards. participate in student leadership and professional development activities. Consistent organization of standards. (8)(16) (F) (17) (18) The student applies ethical decision making and understands and complies with laws regarding use of technology in the Arts, Audio/Video Technology, and Communications cluster. The student is expected to: exhibit ethical conduct related to interacting with others such as client confidentiality, privacy of sensitive content, and providing proper credit for ideas; examine the First Amendment, Federal Communications Commission regulations, the Freedom of Information Act, liability laws, and other regulations for compliance issues relevant to this cluster; examine the liabilities, copyright laws, fair use, and duplication of materials associated with productions and performances; and analyze the impact of Arts, Audio/Video Technology, and Communications cluster industries on society.; demonstrate proper digital etiquette, personal security guidelines, use of network resources, and application of the district's acceptable use policy for technology; and identify and demonstrate positive personal qualities such as flexibility, open-mindedness, initiative, listening attentively to speakers, willingness to learn new knowledge and skills, and pride in quality work. The student understands communications strategies as they relate to Arts, Audio/Video Technology, and Communications cluster. The student is expected to: adapt the language and design of a project for audience, purpose, situation, and intent; organize oral, written, and graphic information into formal and informal projects; interpret and communicate information to multiple audiences; and collaborate to create original projects, including seeking and responding to advice from others such as peers or experts in the creation and evaluation process. The student uses a variety of strategies to plan, obtain, evaluate, and use valid information. The student is expected to: obtain print and digital information such as graphics, audio, and video from a variety of resources while citing the sources; evaluate information for accuracy and validity; and Reorder. present accurate information using techniques appropriate for the intended audience. Integrated from Digital Design and Media Production Tech Apps course. Integrated from Digital Design and Media Production Tech Apps course. Integrated from Digital Design and Media Production Tech Apps course. Integrated from Digital Design and Media Production Tech Apps course. Integrated from Digital Design and Media Production Tech Apps course. Integrated from Digital Design and Media Production Tech Apps course. Integrated from Digital Design and Media Production Tech Apps course. Integrated from Digital Design and Media Production Tech Apps course. Integrated from Digital Design and Media Production Tech Apps course. Integrated from Digital Design and Media Production Tech Apps course. Integrated from Digital Design and Media Production Tech Apps course. Principles of Arts, Audio/Video Technology, and Communications 6

7 (9) (10)(19) The student develops employability characteristics. The student is expected to: identify training, education, or certification requirements needed for employment; identify and demonstrate positive work behaviors and personal qualities needed to be employable such as self-discipline, self-worth, positive attitude, integrity, and commitment; create a career portfolio to document work samples; and demonstrate skills in evaluating and comparing employment opportunities. The student applies technical skills for efficiency. The student is expected to:employ planning and timemanagement skills to complete work tasks. Modified and moved to comply with new professional standards/employability skills standard. (RIF) Modified and moved to comply with new professional standards/employability skills standard. (RIF) Modified and moved to comply with new professional standards/employability skills standard. (RIF) Modified and moved to comply with new professional standards/employability skills standard. (RIF) Modified and moved to comply with new professional standards/employability skills standard. (RIF) Consistent organization of standards. employ planning and time-management skills to complete work tasks; and Consistent organization of standards. use technology to enhance productivity. Consistent organization of standards. (11)(20) The student develops a basic understanding of the Arts, Audio/Video Technology, and Communications cluster. The student is expected to: research the scope of career opportunities; develop an understanding of the elements and principles of art; develop an understanding of the industry by explaining the history and evolution of cluster career fields and defining and using related terminology; evaluate works of art using critical-thinking skills; Rearranged order for clarity from to (i) (ii) (iii) (iv) demonstrate knowledge of various communication processes in professional and social contexts by: explaining the importance of effective communication skills in professional and social contexts; identifying the components of the communication process and their functions; identifying standards for making appropriate communication choices for self, listener, occasion, and task; identifying the characteristics of oral language and analyzing standards for using informal, standard, and technical language appropriately; Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Principles of Arts, Audio/Video Technology, and Communications 7

8 (v) (vi) (vii) (viii) (ix) (x) (xi) (F) (i) (ii) (iii) (iv) (v) (vi) (vii) (viii) (ix) (G) (i) (ii) identifying types of nonverbal communication and their effects; recognizing the importance of effective nonverbal strategies such as a firm handshake, direct eye contact, and appropriate use of space and distance; identifying the components of the listening process; identifying specific kinds of listening such as critical, deliberative, and empathic; recognizing the importance of gathering and using accurate and complete information as a basis for making communication decisions; identifying and analyzing ethical and social responsibilities of communicators; and recognizing and analyzing appropriate channels of communication in organizations; use appropriate interpersonal communication strategies in professional and social contexts by: identifying types, importance, and purposes of professional and social relationships; employing appropriate verbal, nonverbal, and listening skills to enhance interpersonal relationships; using communication management skills to build confidence and develop appropriate assertiveness, tact, and courtesy; using professional etiquette and protocol in situations such as making introductions, speaking on the telephone, and offering and receiving criticism; making clear appropriate requests, giving clear and accurate directions, asking appropriate and purposeful questions, and responding appropriately to the requests, directions, and questions of others; participating appropriately in conversations; communicating effectively in interviews; identifying and using appropriate strategies for dealing with differences, including gender, ethnicity, and age; and analyzing and evaluating the effectiveness of communication; communicate effectively in groups in professional and social contexts by: identifying kinds of groups and the importance and purposes they serve; analyzing group dynamics and processes for participating effectively in groups, committees, or Principles of Arts, Audio/Video Technology, and Communications Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster 8

9 (iii) (iv) (v) (vi) (vii) (viii) (ix) (H) (i) (ii) (iii) (iv) (v) (vi) (vii) (viii) (ix) (x) (xi) (xii) teams; identifying and analyzing the roles of group members and their influence on group dynamics; demonstrating skills for assuming productive roles in groups; using appropriate verbal, nonverbal, and listening strategies to promote group effectiveness; identifying and analyzing leadership styles; using effective communication strategies in leadership roles; using effective communication strategies for solving problems, managing conflicts, and building consensus in groups; and analyzing the participation and contributions of group members and evaluating group effectiveness; and make and evaluate formal and informal professional presentations by: analyzing the audience, occasion, and purpose when designing presentations; determining specific topics and purposes for presentations; researching topics using primary and secondary sources, including electronic technology; using effective strategies to organize and outline presentations; using information effectively to support and clarify points in presentations; preparing scripts or notes for presentations; preparing and using visual or auditory aids, including technology, to enhance presentations; using appropriate techniques to manage communication apprehension, build self-confidence, and gain command of the information; using effective verbal and nonverbal strategies in presentations; preparing, organizing, and participating in an informative or persuasive group discussion for an audience; making individual presentations to inform, persuade, or motivate an audience; participating in question and answer sessions following presentations; course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. Principles of Arts, Audio/Video Technology, and Communications 9

10 (xiii) (xiv) applying critical-listening strategies to evaluate presentations; and evaluating effectiveness of presentations.; Removed due to duplication in other cluster course. Removed due to duplication in other cluster course. evaluate works of art using critical-thinking skills; Moved from to for clarity. (F) (21) determine the use of art elements such as color, texture, form, line, and space; and determine the use of principles of design such as continuity, pattern, rhythm, balance, proportion, and unity in products. The student makes informed judgments about product designs and the designs of others. The student is expected to: interpret, evaluate, and justify artistic decisions; and select and analyze original product designs by peers and others to form precise conclusions about formal qualities, and historical and cultural contexts, intents, and meanings. To incorporate relevant instruction pertaining to the overall cluster. To incorporate relevant instruction pertaining to the overall cluster. To incorporate relevant instruction pertaining to the overall cluster. To incorporate relevant instruction pertaining to the overall cluster. To incorporate relevant instruction pertaining to the overall cluster. Principles of Arts, Audio/Video Technology, and Communications 10

11 Audio/Video Production I (One to Two Credits). TEKS with edits (a) (b) (1) (2) (3) (4) (5) (c) (1) General requirements. This course is recommended for students in Grades Recommended prerequisite: Principles of Arts, Audio/Video Technology, and Communications. Requires enrollment in corequisite Audio/Video Production I Lab. Districts are strongly encouraged to block the course and the lab. See Chapter 19 Texas Administrative Code (TAC) 74.3(b)(1) regarding curriculum arrangement options. Introduction. Careers in audio and video technology and film production span all aspects of the audio/video communications industry. Within this context, in addition to developing technical knowledge and skills needed for success in the Arts, Audio/Video Technology, and Communications career cluster, students will be expected to develop an understanding of the industry with a focus on pre-production, production, and post-production audio and video activities. CTE instruction provides content aligned with challenging academic standards and relevant technical knowledge and skills for students to further their education and succeed in current or emerging professions. The Arts, A/V Technology & Communications Cluster focuses on careers in designing, producing, exhibiting, performing, writing, and publishing multimedia content including visual and performing arts and design, journalism, and entertainment services. Careers in audio and video technology and film production span all aspects of the audio/video communications industry. Within this context, in addition to developing technical knowledge and skills needed for success in the Arts, Audio/Video Technology, and Communications career cluster, students will be expected to develop an understanding of the industry with a focus on pre-production, production, and post-production audio and video products. Students are encouraged to participate in extended learning experiences such as career and technical student organizations and other leadership or extracurricular organizations. Statements that contain the word including reference content that must be mastered, while those containing the phrase such as are intended as possible illustrative examples. Knowledge and skills. The student demonstrates professional standards/employability skills as required by business and industry. The student is expected to: Committee Comments Credit change is more consistent with TEKS-based courses across other content areas. It provides clarity for the community on how credits are granted for mastery of student expectations. See required corequisite Audio/Video Production I Lab course for further explanation. TAC description added in Response to Informal Feedback (RIF). Moved to satisfy new introduction format. Satisfies new introduction format. Satisfies new introduction format. Rewording. Satisfies new introduction format. Satisfies new introduction format. Satisfies new introduction format. Complies with new professional standards/employability skills standard. participate in training, education, or certification for employment; Complies with new professional standards/employability skills Audio/Video Production I 11

12 demonstrate positive work behaviors and personal qualities needed to be employable such as oral and written communication, leadership, teamwork, appreciation for diversity, conflict management, customer service, work ethic, and adaptability; demonstrate skills related to seeking and applying for employment; create resume and cover letter/letter of interest to document work experiences, licenses, certifications, and work samples; and demonstrate skills in evaluating and comparing employment opportunities. standard. (1)(2) The student applies academic knowledge and skills in audio and video projects. The student is expected to: Reorder. apply English language arts knowledge and skills by demonstrating use of content, technical concepts, and vocabulary; using correct grammar, punctuation, and terminology to write and edit documents; and composing and editing copy for a variety of written documents such as scripts, captions, schedules, reports, and manuals; and apply mathematics knowledge and skills in invoicing and time-based mathematics by demonstrating knowledge of arithmetic operations and applying measurement to solve problems. (2)(3) The student understands professional communications strategies. The student is expected to: Reorder. Complies with new professional standards/employability skills standard. Complies with new professional standards/employability skills standard. Complies with new professional standards/employability skills standard. Complies with new professional standards/employability skills standard. adapt language for audience, purpose, situation, and intent such as through structure and style; In Response to Informal Feedback (RIF). organize oral and written information; interpret and communicate information, data, and observations; present formal and informal presentations; apply active-listening skills; Needed hyphenation. (F) (G) (3)(4) listen to and speak with diverse individuals; and exhibit public relations skills. The student understands and examines problem-solving methods. The student is expected to: employ critical-thinking and interpersonal skills independently and in teams to solve problems. Consistent organization of standards. Reorder. employ critical-thinking skills independently and in teams; and Consistent organization of standards. employ interpersonal skills in teams to solve problems. Consistent organization of standards Audio/Video Production I 12

13 (4)(5) The student applies uses information technology applications and processes. The student is expected to: use personal information management, , Internet, writing and publishing, presentation, and spreadsheet or database applications for audio and video production projects. use technology applications such as social media, , Internet, writing and publishing, presentation, and spreadsheet or database applications for audio and video production projects; and and grammar correction. Modernize standards, clarify terms, and provide options for teachers. Items listed are not core standards for Information Technology and to differentiate between cluster expectations. Consistent organization of standards. Reorder. RIF Consistent organization of standards. use processes such as personal information management, file management and file sharing. Consistent organization of standards. (5)(6) The student understands design systems the evolution and current trends of the audio and video production industry. The student is expected to: analyze and summarize the history and evolution of the audio and video production fields. Modernize standards. Consistent organization of standards. Reorder. summarize the history and evolution of the audio and video production industry; and Consistent organization of standards. analyze the current trends of the audio and video production industry. Consistent organization of standards. (6)(7) The student applies safety regulations. The student is expected to: Reorder. implement personal and workplace safety rules and regulations; follow emergency procedures; and examine and summarize safety-related problems that may result from working with electrical circuits on location. (7)(8) The student develops leadership characteristics. The student is expected to: Reorder. employ leadership skills; employ teamwork and conflict-management skills; Modernize standards. conduct and participate in meetings; and Age-appropriate and course appropriate modifications. employ participate in mentoring skills activities. Age-appropriate and course appropriate modifications. (8)(9) The student applies ethical decision making and complies with laws regarding use of technology in audio and video production. The student is expected to: Reorder. exhibit ethical conduct related to interacting with others and providing provide proper credit for ideas; Grammar correction. discuss and apply copyright laws in relation to fair use and acquisition;, trademark laws, and personal privacy laws; To include additional applicable laws. Audio/Video Production I 13

14 (10) (9)(11) model respect of intellectual property; and analyze the ethical impact of the audio and video production industry on society.; and evaluate products for accuracy and validity. The student uses innovative thinking to develop new ideas and processes for solving real-world issues and conveying those ideas to a global audience through a digital product. The student is expected to: examine real-world issues relating to current topics such as health care, government, business, or education; and create unique methods and products for audiences beyond the classroom such as school officials, nonprofit organizations, higher education officials, government, or other stakeholders. The student develops employability career-building characteristics. The student is expected to: identify and participate in training, education, or certification required for employment; identify and demonstrate positive work behaviors and personal qualities needed to be employable; demonstrate skills related to seeking and applying for employment; develop a resumé and letter of application; create a career portfolio to document work experiences, licenses, certifications, and work samples; Reordered. (F) demonstrate skills in evaluating and comparing employment opportunities; and Reordered. examine and employ professional networking opportunities such as Career and Technology Student Organizations, professional social media, industry professional organizations; and (G) examine employment opportunities in entrepreneurship. Reordered. (10)(12) The student applies technical skills for efficiency. The student is expected to:employ planning and timemanagement skills to complete work tasks. Incorporated standards from Tech Apps Digital Communications in the 21 st Century. Incorporated standards from Tech Apps Digital Communications in the 21 st Century. Incorporated standards from Tech Apps Digital Communications in the 21 st Century. Incorporated standards from Tech Apps Digital Communications in the 21 st Century. Changed term to avoid conflict with new professional standards/employability skills standard. Reorder. Moved to comply with new professional standards/employability skills standard. Moved to comply with new professional standards/employability skills standard. Moved to comply with new professional standards/employability skills standard. Moved to comply with new professional standards/employability skills standard. Adding exposure to professional networking opportunities. Consistent organization of standards. Reorder. Audio/Video Production I 14

15 employ planning and time-management skills to complete work tasks; and Consistent organization of standards. use technology to enhance productivity. Consistent organization of standards. (11)(13) The student develops a basic understanding of audio and video production. The student is expected to: Reorder. (i) (ii) understand the industry, including history, current practice, and future trends by: explaining the beginnings and evolution of audio, video, and film, describing how the changing technology is impacting the audio, video, and film industries, and defining and using terminology associated with the industries; explaining the beginnings and evolution of audio, video, and film; describing how the changing technology is impacting the audio, video, and film industries; and Condensed standard. Condensed standard. Condensed standard. (iii) defining terminology associated with the industry; Condensed standard. (i) (ii) (iii) (iv) (v) (vi) (i)(f) (ii)(g) (iii)(h) employ knowledge regarding use of audio by: identify various audio tape, tapeless, and file formats and the key elements required in audio scripts; apply writing skills to develop an audio script; explain how various styles of music can create a specific emotional impact; understand various microphones based upon type and pickup patterns and various audio cables and connectors; identifying the key elements required in audio scripts; applying writing skills to develop an audio script; explaining how various styles of music can create a specific emotional impact; identifying various audio tape, tapeless, and file formats; understanding various microphones based upon type and pickup patterns; and understanding various audio cables and connectors; employ knowledge regarding use of video by: identifying the key elements required in video scripts; applying writing skills to develop a video script; identifying various video tape, tapeless, and file formats; Condensed standard. Condensed standard. Condensed standard. Condensed standard. Condensed standard. Condensed standard. Condensed standard. Condensed standard. Condensed standard. Condensed standard. (iv)(i) understanding various video cables and connectors; and Grammar correction due to reorder. (v)(j) distinguishing between analog and digital formats; (vi) demonstrating operation of video cameras; and Moving to Lab course corequisite. (vii) demonstrating how to properly maintain video equipment; Moving to Lab course corequisite. Audio/Video Production I 15

16 (K) (i) (ii) (iii) (iv) (L) describe demonstrate various cinematography videography techniques by: including how to frame and maintain picture composition, focus, camera and tripod movements, and proper exposure and white balance; demonstrating how to frame and maintain picture composition; demonstrating focusing techniques; demonstrating camera and tripod movements; and demonstrating proper exposure and white balance; and edit understand basics of audio and video productions editing platforms by: such as differences in linear and nonlinear editing systems; (i) understanding the differences in linear and nonlinear systems; RIF Adding to Lab course corequisite. Describing in this course, demonstrating in Lab. Condensed standard. Adding to Lab course corequisite. Describing in this course, demonstrating in Lab. Condensed standard. Adding to Lab course corequisite. Describing in this course, demonstrating in Lab. Condensed standard. Adding to Lab course corequisite. Describing in this course, demonstrating in Lab. Condensed standard. Adding to Lab course corequisite. Describing in this course, demonstrating in Lab. Condensed standard. To reflect concepts to be learned in classroom. RIF (ii) demonstrating skills required for editing using linear and nonlinear systems; Moving to Lab course corequisite. (iii) employing knowledge of control peripherals for capturing or ingesting media; and Moving to Lab course corequisite. (iv)(m) describing describe various digital platforms, including high definition and standard definition. RIF (12)(14) The student understands the pre-production process. The student is expected to: Reorder. identify critical elements in the pre-production stage; Condensed standard. use technology applications to facilitate pre-production by: Condensed standard. (i) designing and implementing procedures to track trends, set timelines, and evaluate progress for continual Condensed standard. improvement in process and product; (ii) responding to advice from peers and professionals; Condensed standard. (iii) creating create technology specifications; Condensed standard. (iv) monitoring process and product quality using established criteria; Condensed standard. (v) creating create a script and identifying resources needed to begin the production; and Condensed standard. (vi)(f) identifying budgeting considerations for crew, cast, and equipment cast, crew, equipment, and location; To implement traditional and Audio/Video Production I 16

17 (G) (H) (I) analyze the script and storyboard development processes for a successful production; identify and participate in the team roles required for completion of a production; identify equipment, crew, and cast cast, crew, equipment, and location requirements for a scripted production; and consistent listing. Condensed standard. Condensed standard. To implement traditional and consistent listing. (F)(J) understand the casting or audition process. Condensed standard. (13) The student understands the production process. The student is expected to: Moving to Lab course corequisite. understand the coherent sequence of events to successfully produce a script; Moving to Lab course corequisite. use lighting techniques by: Moving to Lab course corequisite. (i) demonstrating three-point lighting, including key, fill, and back lights; Moving to Lab course corequisite. (ii) using reflected light; Moving to Lab course corequisite. (iii) understanding color temperatures; and Moving to Lab course corequisite. (iv) using filters; Moving to Lab course corequisite. understand audio techniques, including microphone variances and sound mixing; and Moving to Lab course corequisite. demonstrate knowledge of interpersonal skills with sensitivity to diversity when directing crew or talent. Moving to Lab course corequisite. (14)(15) The student understands the post-production process. The student is expected to: (i) (ii) (iii) (iv) (i) (ii) demonstrate appropriate use of hardware components, software programs, and their connections by: demonstrating knowledge of video systems such as digital and analog systems, software applications, and communication and networking components; using various computer peripherals appropriately; making appropriate decisions regarding the selection of software; and making necessary adjustments regarding compatibility issues, including digital file formats and cross-platform connectivity; apply animation effects to video by: using character generators, fonts, colors, and principles of compositions to create graphic images; and creating captions or titles for video and graphics; demonstrate proficiency in the use of a variety of electronic input devices; use a variety of strategies to acquire information from online resources; Moving to Lab course corequisite. Moving to Lab course corequisite. Moving to Lab course corequisite. Moving to Lab course corequisite. Moving to Lab course corequisite. Moving to Lab course corequisite. Moving to Lab course corequisite. Moving to Lab course corequisite. Moving to Lab course corequisite. Moving to Lab course corequisite. Audio/Video Production I 17

18 (F) (G) (i) (ii) (iii) (iv) (v) (H) (i) (ii) (iii) (I) (i) (ii) (iii) (iv) (J) acquire electronic information in a variety of formats; use different compression techniques to output for distribution; format digital information for effective communication with a defined audience by: using appropriate font attributes and color; using appropriate white space and graphics; using appropriate camera perspective; using appropriate content selection and presentation; and understanding target audiences and demographics; deliver the product in a variety of media by: understanding the various delivery formats such as disk, broadcast, cellular, portable device, electronic, and online delivery; researching to determine appropriate delivery method based on distribution needs; and extending the learning environment through digital sharing; use appropriate computer-based productivity tools to create and modify solutions to problems by: integrating productivity tools; creating audio and video technology products for a variety of purposes and audiences; developing technical documentation related to audio and video technology; and critiquing a production; and use technology applications to facilitate evaluation of work, both process and product by: evaluating the project s success in meeting established criteria; and Moving to Lab course corequisite. Moving to Lab course corequisite. Moving to Lab course corequisite. Moving to Lab course corequisite. Moving to Lab course corequisite. Moving to Lab course corequisite. Moving to Lab course corequisite. Moving to Lab course corequisite. Moving to Lab course corequisite. Moving to Lab course corequisite. Moving to Lab course corequisite. Moving to Lab course corequisite. Moving to Lab course corequisite. Moving to Lab course corequisite. Moving to Lab course corequisite. Moving to Lab course corequisite. Moving to Lab course corequisite. Reorder and merge standard. (i) evaluating the project's success in meeting established criteria; and Merged standard. (ii) researching the best method for promoting the product.by identifying and analyzing market research strategies such as market share, audience-measurement ratings, sweeps periods, distribution, product release dates, demographics, target audience, and advertising rates and revenue. To increase rigor and understand purpose of production. Audio/Video Production I 18

19 Audio/Video Production I Lab (One Credit). Justification: This committee made the decision to create Audio/Video Production I Lab for several reasons. 1. Based upon recommendations received during our CTE TEKS Review Committee general meetings, the committee decided to separate the Audio/Video Production I course currently offered for one to two credits into Audio/Video Production I and Audio/Video Production I Lab courses each offered for a single credit. 2. This provides districts greater flexibility on the local level. It is more consistent with TEKS-based courses across other content areas. It provides clarity for the community on how credits are granted for mastery of student expectations. 3. Products created in Audio/Video Production I are traditionally executed in three phases; pre-production, production, and post-production. By requiring a lab corequisite for the course, it affords the teacher necessary time devoted specifically to the production and post-production process. 4. Audio/Video Production I and Audio/Video Production I Lab are required co-requisites because the knowledge and skills taught in both are required for successful productions. (a) (b) (1) (2) (3) (4) (5) (c) TEKS with edits General requirements. This course is recommended for students in Grades Recommended prerequisite: Principles of Arts, Audio/Video Technology, and Communications or Digital and Interactive Media in the Information Technology career cluster. Requires enrollment in co-requisite Audio/Video Production I. Districts are strongly encouraged to block the course and the lab. See Chapter 19 Texas Administrative Code (TAC) 74.3(b)(1) regarding curriculum arrangement options. Introduction. CTE instruction provides content aligned with challenging academic standards and relevant technical knowledge and skills for students to further their education and succeed in current or emerging professions. The Arts, A/V Technology & Communications Cluster focuses on careers in designing, producing, exhibiting, performing, writing, and publishing multimedia content including visual and performing arts and design, journalism, and entertainment services. Careers in audio and video technology and film production span all aspects of the audio/video communications industry. Within this context, in addition to developing technical knowledge and skills needed for success in the Arts, Audio/Video Technology, and Communications career cluster, students will be expected to develop an understanding of the industry with a focus on pre-production, production, and post-production audio and video products. By requiring a lab co-requisite for the course, it affords necessary time devoted specifically to the production and post-production process. Students are encouraged to participate in extended learning experiences such as career and technical student organizations and other leadership or extracurricular organizations. Statements that contain the word including reference content that must be mastered, while those containing the phrase such as are intended as possible illustrative examples. Knowledge and skills. Committee Comments Audio/Video Production I Lab 19

20 (1) The student demonstrates professional standards/employability skills as required by business and industry. The student is expected to: participate in training, education, or certification for employment; demonstrate positive work behaviors and personal qualities needed to be employable such as oral and written communication, leadership, teamwork, appreciation for diversity, conflict management, customer service, work ethic, and adaptability; demonstrate skills related to seeking and applying for employment; create resume and cover letter/letter of interest to document work experiences, licenses, certifications, and work samples; and demonstrate skills in evaluating and comparing employment opportunities. (2) The student applies academic knowledge and skills in audio and video projects. The student is expected to: apply English language arts knowledge and skills by demonstrating use of content, technical concepts, and vocabulary; using correct grammar, punctuation, and terminology to write and edit documents; and composing and editing copy for a variety of written documents such as scripts, captions, schedules, reports, and manuals; and apply mathematics knowledge and skills in invoicing and time-based mathematics by demonstrating knowledge of arithmetic operations and applying measurement to solve problems. (3) The student understands professional communications strategies. The student is expected to: (F) (G) adapt language for audience, purpose, situation, and intent such as structure and style; organize oral and written information; interpret and communicate information, data, and observations; present formal and informal presentations; apply active-listening skills; listen to and speak with diverse individuals; and exhibit public relations skills. (4) The student understands and examines problem-solving methods. The student is expected to: employ critical-thinking skills independently and in teams; and employ interpersonal skills in teams to solve problems. (5) The student applies technology applications and processes. The student is expected to: Audio/Video Production I Lab 20