Integrated Playout and Media Asset Management

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1 Integrated Playout and Media Asset Management Content preparation are included as standard in the Integrated Playout Platform THIRD-PARTY INTERFACES CONTRIBUTION STORAGE PROXY QUALITY CONTROL ASSET MANAGEMET MEDIA ASSET MANAGEMENT PLAYOUT File Editor file Live ingest studio and satellite VTR ingest content store Browse proxy and keyframe production Automatic QC Manual QC Manage Add finished media to asset Trim Archive/restore Missing materials Media analysis Transcode Craft editing integration Segmentation Shotlists using partials Housekeeping Logging Delivery content prep Secondary recording HD SD IP Simplex Duplex Security System monitoring External system interfacing PROCESSING Router control Export Vertigo XG Grass Valley EDIUS Apple Final Cut Pro (FCP) EXTERNAL EDITORS XG inside Third-party branding ENHANCED GRAPHICS Adobe Premiere Render Service USER CONTROL DESKTOP AND SMARTCLIENT Search and select Custom JOBS AND WORKFLOW Standard

2 Introduction from Grass Valley, a Belden Brand, is a robust integrated platform that handles a wide range of common tasks in a single, software-driven workflow, enabling an efficient and cost-effective way to professionally manage channel while remaining nimble for future expansion. In addition to automation, channel branding and transmission control, broadcasters typically require content management tools in order to effectively store, search, edit and use the huge number of available to them. Finding the right content management tool for a given workflow can be tricky it has to be easy to operate, robust enough to handle every potential need and easily operable from within the same workflow the broadcaster is using for. The media asset management (MAM) system is fully integrated into with, there s no need to shop for a separate system. The fully integrated MAM system simplifies the process of launching new channels, reducing overall costs and time to air. The MAM handles all the content management functions typically required in a standard broadcast workflow. With over 1500 channels currently being managed by worldwide, the system is well tested, and this experience has produced a series of standard content management designed to handle real-world operational challenges. This paper explores and describes these standard and offers further insights into the advantages of this fully integrated asset management solution. Playout media flow diagram THIRD-PARTY INTERFACES CONTRIBUTION STORAGE ASSET MANAGEMET PLAYOUT File Manage HD Add finished media to asset SD Live ingest studio and satellite VTR ingest content store Trim Archive/restore Missing materials IP Simplex Duplex System monitoring Router control Security External system interfacing Export Vertigo XG XG inside Third-party branding Render Service PROCESSING ENHANCED GRAPHICS USER CONTROL DESKTOP AND SMARTCLIENT 2

3 What s different about the MAM solution? MAM is fully integrated with the integrated platform and is available with any standard installation. This powerful content management system easily enables the key operational functions of traffic, scheduling, and asset management to work perfectly together the instant the system is up and running. The system allows broadcasters to easily share a database of across multiple locations, add Metadata and create, delete, rename or trim clips from anywhere. Key benefits of the system include: A single database is used for Playout and MAM and its MAM component can be deployed quickly utilizing its cache of Standard Activities to handle a long list of typical content-related functions. These can be fine-tuned later, in situ, as broadcasters develop more complex needs or manage new types of content During installation, broadcasters simply select the standard activities they ll be using as part of their workflow and configure each as appropriate A convenient, open standards-based web interface, SmartClient, which enables control from any browser at any time Standards-based APIs enable broadcasters to use ordinary web services, and basic IT skills, to build helper applications to extend the functionality of the system Extensive third-party integration enables MAM to easily form a central part of a broadcast workflow solution Playout and MAM media flow diagram THIRD-PARTY INTERFACES CONTRIBUTION STORAGE PROXY QUALITY CONTROL ASSET MANAGEMET MEDIA ASSET MANAGEMENT PLAYOUT File Manage Media analysis Craft editing integration HD Editor file Live ingest studio and satellite VTR ingest content store Browse proxy and keyframe production Automatic QC Manual QC Add finished media to asset Trim Archive/restore Missing materials Transcode Segmentation Shotlists using partials Housekeeping Logging Delivery content prep Secondary recording SD IP Simplex Duplex Security System monitoring External system interfacing Router control Export Vertigo XG Grass Valley EDIUS Apple Final Cut Pro (FCP) EXTERNAL EDITORS XG inside Third-party branding Adobe Premiere Render Service Search and select Custom Standard PROCESSING ENHANCED GRAPHICS JOBS AND WORKFLOW USER CONTROL DESKTOP AND SMARTCLIENT Diagram illustrates the actions that can be performed on media, e.g., Proxy, QC, Asset Management and Media Asset Management. Each class has boxes showing the actions where the actions can all be linked together using. 3

4 MAM Standard Activities MAM has been designed to meet the majority of requirements for television stations around the world. Through years of analysis and testing, Grass Valley has determined an extensive list of use cases, or Standard Activities that most stations would use on a regular basis in order to effectively manage content as part of the production and. 1. Proxy and Keyframe Production can create proxies of hi-res media to be used for viewing and logging media on desktops and smart-clients or for providing to third parties such as subtitling houses. By using appropriate file formats, proxies can be produced and viewed while the production file is still on-going ideal, for example, for building highlights packages for distribution to multiple platforms during an event. Once the hi-res files have been completely recorded, time-based keyframes are produced enabling users to quickly search media. This key workflow tool enables a single production team to handle a live broadcast while also producing highlights packages (traditionally handled by a separate team) simultaneously. 2. Automatic QC is pre-configured for full integration with Baton automated filebased QC platform from Interra Systems. logs the events reported by Baton and can perform a range of different actions based on the report. 3. Manual QC can provide an enhanced desktop that can be used for manual QC of material. Using an SDI output, utilizing the same card as, operators can easily view live content to ensure legal compliance (i.e., profanity and/or nudity) or, for example, to ensure proper timing of subtitles and graphics. 4. Media Analysis can perform a thorough, two-stage media analysis on files in order to automatically extract key bits of metadata. Valuable information, such as AFD codes, Dolby E information and more is automatically gathered, greatly enhancing the utility of cataloged information by facilitating more efficient search down the road. 5. Transcoding controls third-party devices, such as Telestream Vantage, or other transcoding applications, to transcode files and efficiently introduce House Format files into a workflow. 6. Shotlist Using Partials Using, broadcasters produce a shot list that is this then available as an Edit Decision List (EDL), or as actual mediato Grass Valley EDIUS craft editors, third-party systems or other craft editors. The shotlists can even contain partial files and will only extract the required segment of the file. This useful utility enables more efficient production in many applications such as when highlights programs are created using footage from multiple events. Selecting the Standard Media Rules -> Keyframe All and Proxy All from the installer. Configuring the Keyframe All Activity using the configuration screen this activity would typically be undertaken during commissioning of a system. 4

5 7. Logging contains a sophisticated logging system that enables a user, or third-party application like Interra Baton, to record (log) events against media. Using a standard web browser interface, events are easily viewed and marked for later activities, such as cuts to be used in highlights or content that needs to be edited or dubbed over. 8. Craft Editing Integration interfaces with craft editors, such as Grass Valley EDIUS, Apple Final Cut Pro and Adobe Premiere, to provide EDLs (Edit Decision Lists) and media to these editing applications or to easily accept media and metadata from them. 9. Segmentation conveniently segments programs for channels that require insertion of interstitial material. This segmentation is flexible and can be configured for hard segmenting, in which the file is physically split, or soft segmenting, in which the file is logically split and marked or recorded onto and passed to the traffic system for segmentation. 10. Housekeeping Broadcasters can use to manage content in storage. Material can be deleted moved to an external archive or simply deleted from local disk storage. 11. Content Preparation can be configured to operate with a central master with distributed slave systems. Sometimes referred to as hub and spoke systems, these systems, often used for disaster recovery, easily enable the preparation of media on the central system ( master ) and distributed by, as required, to some or all of the additional systems ( slaves ). 12. Delivery Manager Delivery Manager is designed to ingest media files from external file storage or systems, including FTP s and archives. During file import, associated, custom metadata is added to in the system database. With appropriate configuration, will also search for files on external systems or copy files to an archive. Delivery Manager is currently equipped with drivers for the following file storage and systems: CIFS FTP DIVArchive Masstech MassStore Pitch Blue Pathfire 13. Secondary Recording Enables schedules to be recorded to files in parallel with baseband. Scheduled events supported include video clips, transitions, logos and SCTE triggers. Secondary record lends itself to the production of on-demand masters from schedules. Use Case / Scenario Here s an example of how the benefits of MAM are effectively applied in a real-world scenario. Situation: A producer taking content from a live feed at an FA Cup soccer game needs to create four separate deliverables during the game: 1. Highlights program for broadcast on linear TV channel later that evening 2. Highlights program for distribution on Catch-Up platform, including branding and bumpers 3. One minute promotional clip to advertise the highlights program to be shown on linear TV 4. Individual shot selections of all significant events in the game for distribution to a mobile platform to support applications that allow users to view highlights of the game in near real time Highlights Program Producer Working with Craft Editor Content is playing out live while the match is underway (and being recorded). The producer has to select shots from the match to create the four described above. The producer, working with the editor, is notified content is available. Producer creates shot-list from the game to form basis of highlights program Junior Producer logs goals, near-misses and other significant incidents from the game Edit Decision List (EDL) is produced and the Craft Editor informed that the shot-list for the promo clip is ready for craft editing Logging output is used to create short clips to be published to a mobile service Producer uses smart client (and possibly the logging metadata) to create a rough-cut highlights package from the games that will be shown on a later program. Craft Editor uses industry standard tools such as EDIUS, Final Cut Pro or Adobe Premiere, using interchange plugins integrated with Once the Producer has finished with the rough-cuts the Craft Editor can seamlessly pick them up from, do the editing and publish back to Once Producer has approved the asset can be marked as suitable for production All of the above activities are performed on the fly while the live event is still taking place. The Production team can create all the deliverables on site because the flow from ingest to shot selection through craft editing is all accessible while files are still growing. 5

6 The activities below are easily accomplished in MAM to support the needs in this scenario. Linear Broadcast Already supported worldwide by for over 1500 channels IP Broadcast Using IP Simulcast feature, provides MPEG-4 d content for streaming to unicast or multicast clients as part of an IP-based solution Catch-Up Publishing Add bumpers and branding to the highlights program before making content available to third-party transcode Web publishing VOD Add SCTE-104 triggers to the program before making available to third-party transcoder and web platform Archiving Store program on archiving system (DIVA integration) Mobile goals service Use logging clips (goals, near-misses, red cards etc.), add branding (logo in top corner) and create master copies for to a media platform which can transcode and deliver to mobile platforms Conclusion Using, with integrated MAM capabilities, is the convenient way to get full-functioning MAM as part of an integrated workflow. MAM is fully integrated and included with every installation Using pre-installed Standard Activities, MAM has no learning curve MAM is easily adjusted over time as additional require support MAM is conveniently operated remotely, from anywhere, using Smart Client, available via any web browser MAM is pre-integrated with many popular, third-party specialty vendors including Automatic QC and transcoding uses open standards and published APIs, eliminating concerns over proprietary protocols supports SDI GVB A-EN-AN Join the Conversation at GrassValleyLive on Facebook, Twitter, YouTube and Grass Valley - A Belden Brand on LinkedIn. Belden, Belden Sending All The Right Signals and the Belden logo are trademarks or registered trademarks of Belden Inc. or its affiliated companies in the United States and other jurisdictions. Grass Valley, EDIUS and are trademarks or registered trademarks of Grass Valley. Belden Inc., Grass Valley and other parties may also have trademark rights in other terms used herein. Copyright 2014 Grass Valley. All rights reserved. Specifications subject to change without notice. 6

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