Amagi. Reimagining TV.

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2 Amagi. Reimagining TV. Most non-live genre of TV channels typically play about eight hours of unique content per day. Then, why spend excessively on a 24x7 satellite feed? Advancements in cloud technologies have caused tectonic shifts in the way media content is stored, distributed, consumed, shared, and monitored. Amagi has been at the forefront of this technology revolution in the playout services industry. We offer a cloudbased edge playout platform that is disruptive, unique, and future-ready. Be it launching new channel feeds to niche geographies or broadcasting non-live genre of content through a satellite-based broadcast infrastructure with inherent concerns on RoI, Amagi s edge playout platform offers a realistic and technologically advanced alternative to traditional TV broadcasting. AMAGI CLOUDPORT EDGE PLAYOUT

3 CLOUDPORT Cloud-Based Edge Playout Platform CLOUDPORT, Amagi s cloud-based edge playout platform is designed to seamlessly integrate with existing systems and workflows of TV Networks to power a playout that is as robust and secure as traditional satellite / fibre models, but more flexible and cost-effective. A comprehensive playlist based on ingested content is created through CLOUDPORT s sophisticated, web-based playout management suite. The relevant content is then pushed on to the edge servers installed at various headends, across multiple geographic regions through a secure cloud network. The edge servers then play feature-rich graphics, audio and video based on the playlist, resulting in a 24x7 channel playout. The playout management suite also enables media management, playlist controls and monitoring from anywhere across the world. Features The CLOUDPORT platform is not capital intensive unlike the satellite/fibre models of broadcasting. The entire playout infrastructure can be set up at nearly half the costs of traditional TV broadcast, and new channel feeds can be launched in less than two weeks. Feature-Rich Layout Workflow Integration Security Broadcast-grade Reliability Manageability Monitoring Output Interfaces HD 1080i 60Hz/50Hz Dynamic multi-layered graphics Dolby surround sound Subtitle support (Open/Closed) DVB, CEA 708/608 Segmented videos/soft-parted videos Digital Video Effects (DVE) Automated local content transcode and transport system to cloud with the ability to integrate with broadcast media asset management systems Programmable interface for local content playlist and as-run logs to be integrated with existing scheduling systems Automated workflow integration with subtitle vendors and Ad networks WAN optimized content transfer alerts Military-grade AES 256-bit VPN platform-wide encryption Firewall protected Edge playout servers at headends preventing any Denial of Services (DoS) attacks Content stored in encrypted form 99.99% SLA for playout 1+1 fail-safe edge playout servers Geographically mirrored cloud infrastructure Smart recovery on Internet failures with evergreen playlist and content Advanced and easy-to-use web user interface (UI) Media management Playlist scheduling and editing Playout control/monitoring with MCR-like experience on the web Live programming switch in/out with the ability to switch in/out remotely 24x7 infrastructure monitoring including video playout, asset and playlist status, network and devices 24x7 call center support Configurable alerts on /phone/escalations HD-SDI, IP, and ASI CLOUDPORT EDGE PLAYOUT AMAGI

4 Disaster Recovery Amagi s CLOUDPORT Edge Playout platform provides a mutually exclusive chain for managing disaster recovery playout and is hence a highly robust and cost-effective disaster recovery option. The platform seamlessly integrates with existing broadcast workflows to absorb all the necessary elements needed for channel playout. Further, the cloud infrastructure serves as a suitable content archive for channel continuity in the near to mid-term. Amagi designs disaster recovery architecture with varied topologies for playouts at a disaster recovery uplink site, or at headends of important affiliates, or at channel distribution hubs, or a mix of each. A business Internet connection is all that is needed by the broadcaster at each site hosting the disaster recovery playout servers from Amagi. Support Amagi also offers a comprehensive support model covering all aspects from conception to commercialization. The support model is designed to simplify initial deployment for channel playout and to offer continued support foron-going operations management. Systems and Workflow Integration Edge playout requirements detailing Existing system and workflow review Systems and workflow customization and integration with media asset management and scheduling systems Installation and Training Install content preparation systems and train operations team at TV Networks Configure cloud-delivery infrastructure Install playout server and train staff at headends Ongoing Support 24x7x365 days call center support Infrastructure monitoring Infrastructure issue resolution Onsite support and maintenance Custom feature development Product upgrades Playout Management Support 24x7x365 days call center support Content delivery monitoring Edge playout management and monitoring Ad-insertion Reporting AMAGI CLOUDPORT EDGE PLAYOUT

5 CLOUDPORT Edge Playout Use Cases Channels reaching into niche geographies Using CLOUDPORT, Amagi s Edge Playout Platform, a US-based movie channel catered to audiences in Turkey and Brazil without setting up separate satellite feeds. Playout of non-live genre of content (Movies, music, and entertainment) A new entrant to the Indian TV broadcasting space set up its entire movie channel using CLOUDPORT. The channel reaches audiences across India through an established cable TV network with Amagi edge servers installed at over 30 headends in the distribution network. Replacing satellites with cloud-based broadcasting for RoI benefits A UK-based equestrian sports channel broadcasts in the UK, Germany and Benelux region using CLOUDPORT platform at half the costs of traditional satellite TV broadcasting without compromising on quality and reliability. Reliable and cost-effective Disaster Recovery infrastructure for TV broadcast The CLOUDPORT platform can seamlessly operate as the alternate broadcast infrastructure in case of satellite failures or any other infrastructure down-time in a traditional broadcast setup. It can deliver percent on SLAs and provide broadcast-grade quality at significantly lower costs. Live switch in/out for short duration programs on non-live channels Amagi enabled live broadcast of Rolex Grand Prix held in Germany on Horse & Country TV reaching audiences in the UK. Predominantly a non-live genre channel, Horse & Country TV was able to switch in and out of live content feeds using CLOUDPORT for the short duration of the event. CLOUDPORT EDGE PLAYOUT AMAGI

6 About Amagi Amagi is the world s largest platform for delivering targeted TV content and advertising anywhere across the globe. Every month, Amagi delivers and plays out more than one million advertising seconds and thousands of hours of content for many leading broadcasters. Amagi s patented core technology delivers new market access, content localization, and advertising revenue streams for broadcasters at a fraction of the cost when compared to existing traditional satellite and fiber based delivery models. Contact cloudandme@amagi.com