Social Media Management Made Easy.

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2 Social Media Management Made Easy.

3 Inception [in'sepshən] 1 the establishment or starting point of something; the beginning. 2 the point at which something comes into existence or from which it derives or is derived. 3 a breakthrough technology from Ross that connects production to social media. Social media has changed the world, offering new ways to connect with your most important asset - your audience. Inception answers the challenge of managing these connections by enabling the efficient and controlled delivery of your stories, promotions, messages and announcements through social media. It provides a professional suite of tools to create and manage media content in your newsroom and promotions departments, transform it into formats required for the web and then automatically publish it at the time of your choosing. As the web and social media continue to grow and evolve, Inception is there to help your team work collaboratively to build your brand, connect with your audience and expand your reach. Inception let your social network in on the real story.

4 SOCIALIZE Managing social media can be confusing, labor intensive and expensive. Inception provides the means to take control of the process and create timely, compelling content - tying newsroom editorial, promotions and production into one easy-to-use system. CONNECT Connect newsrooms to the web. Newsroom Control System dynamic import via MOS protocol. Create content and publish to social networking sites. TRANSFORM Transform broadcast content into web content. Create story formats for each social network. Work collaboratively. Craft your message. CONTROL Control your message using a professional production workflow. Editorial workflow with approvals for every format of every story. Publish on a programmed schedule, on-demand, or using OverDrive and the Newsroom Control System.

5 ENGAGE YOUR AUDIENCE News / Breaking News Promotions Live Events Brand Control Expand your use of social media and add teases, story updates or detail to support news broadcasts. Provide deep background information, video content or live updates on the web as news is broadcast. Create promotional material and publicize upcoming events across all social networks from a single tool. Time content to appear when you need it to appear. Cover live events on the web by publishing updates and related information. Tweet from the field as events progress. Have peace of mind knowing content is checked and approved before it becomes public. Attract viewers to your main channel by efficiently managing web and social media content. No need for individual tools for Twitter, Facebook and YouTube. Use the included editorial and approval process for web publishing, rather than relying on an individual preference. Open communication channels between newsroom production staff and digital media groups.

6 INTERFACE Inception provides a clean, easy-to-use interface designed to make the production process simple and under control. This is where it all comes together - stories are created from scratch or as a variant of a newsroom editorial system story, approved, scheduled and then published either immediately, at a specific time or in relation to the timing of a live broadcast element. The web-based client can be used from any modern desktop or mobile browser. Menu System Area Ribbon-style menus to open rundowns, feeds and tools. Rundown Control Menu Add a new story to the rundown. Control On-line help is always available. rundown play back. Rundown Area Display open rundowns in a tab-based format. Refresh and reload the rundown. Live updates for rundowns being edited elsewhere. Float, mark and sequence formats and events for each story within the rundown. Fully Customizable Drag, resize and stack windows to create custom views suited to each user. Attach related stories and work on these stories as a group. Open and close views as needed. Control story state: approved, published, floated. Video Player Preview clips for any story before it is published. Story Area Display open stories in a tab-based view. View and edit story content in a format-specific editor. Add formats and attach them to the rundown. See story state and edit version. Feed Area View what s happening on the accounts being managed. Monitor posts as they appear in real-time. Status Bar Displays system status, login and connection information. Browse and view files for any video provider.

7 BROADCAST STORY EDITOR View story text as entered in the newsroom, with full production queues. Monitor word count, approval and publishing state. FACEBOOK STORY EDITOR Create content appropriate for posting on a Facebook wall, type or cut and paste text or URLs. Keep track of remaining word count (maximum 400 characters). TWITTER STORY EDITOR Add a tweet to any story. Counts the number of remaining characters (maximum 140 characters). YOUTUBE/BRIGHTCOVE STORY EDITOR Attach a video on your network to publish to YouTube/Brightcove. Pick from anywhere on the network, or pick an OverDrive QuickTurnTM placeholder. Add metadata and keywords prior to upload.

8 INCEPTION END-TO-END WORKFLOW Inception provides a complete tool suite for adding, editing, approving and publishing content to the web and social networking sites. Inception can either run standalone or connected to a newsroom editorial system such as Avid inews or Associated Press ENPS to dynamically load story rundowns via industry standard MOS protocol. NEW STORY POPULATED APPROVED PUBLISHED Add publication formats to an existing story or create a new story in any format. Float story formats independently of the main story, attach them anywhere in the rundown. Edit the content in each story format to suit the destination. Format specific editors make editing simple. Dictionary based automatic casing, and blacklisted word checking for all text.

9 Submit complete stories for approval. can be automatically sent to approvers when a story is submitted. None, one or multiple approvers can be configured. Create user groups to approve stories by format or by rundown. Review and approve stories that are ready to be published. Click on the story or reply to use to approve stories. Publish immediately, at a scheduled time, or in relation to an item going live on your broadcast channel.

10 SYSTEM VIEW Inception is a nexus around which media flows. It connects traditional broadcast production to social media publication. Inception pulls running orders from your Newsroom Control System, or allows you to create your own, it pulls video from your network or from a local drive. Inception allows scheduled or dynamically triggered publication that is synchronized with your broadcast channel and driven from your Newsroom Control System* or OverDrive. Social Media integration is achieved with an innovative plug-in architecture using native APIs Newsroom Control System Inception OverDrive Rundown Control Video File System

11 KEY FEATURES Customer Website Brightcove Editorial workflow for social media: Create, edit, submit, approve and publish. Web-based GUI works with all popular browsers (PC and Mac). Innovative plug-in architecture. Publishing plugins for Facebook, Twitter, YouTube and Brightcove. Task scheduler and publishing calendar. Ingest MOS running orders from ENPS and inews. Full-featured History Feed story and format editor. and versioning for every story. viewer for Twitter and Facebook. Video player plugin built in. Deep user, role and permission management options. Optional OverDrive QuickTurn interface. Optional LDAP integration. Optional turnkey system hardware. Twitter YouTube Facebook

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