For Interac+on Design

Transcription

1 For Interac+on Design

2 CREATIVITEIT MYTHS

3 CREATIEF, DAT BEN JE OF DAT BEN JE NIET

4 STRUCTUUR IS SLECHT VOOR CREATIEF DENKEN

5 HOE LANGER DE BRAINSTORM DUURT, HOE BETER

6 DEFINITION

7 ATTITUDE CREATIVITEIT VAARDIGHEID KENNIS

8 CREATIVITEIT ORDE EN CHAOS

9 HOW WELL-ORGANIZED PEOPLE DEAL WITH THE WORLD

10 HOW CHAOTIC PEOPLE LOOK AT THE WORLD

11 STRUCTURED PEOPLE NEED INSPIRATION CHAOTIC PEOPLE NEED A METHOD

12 METHOD

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14 CREATIVITY ITERATIVE THINKING

15 ITERATIVE THINKING IDEA GENERATION IDEA SELECTION PROBLEM DEFINITION IDEA REALISATION

16 CREATIVITY MINDSWITCHING

17 PROBLEM DEFINITION INPUT starting question OUTPUT one or more redefined and challenging starting questions ATTITUDE research journalist, searching for boundaries, defining the assignment (box) POINTS OF INTEREST need or opportunity, stakeholders, deadlines, planning, deliverables, strengths, weaknesses, opportunities and threats.

18 IDEA GENERATION INPUT a challenging and well-stated question OUTPUT many ideas, whether or not clustered into groups and visually recognizable ATTITUDE advertiser, stand-up comedian, improvisator, adventurer POINTS OF INTEREST diverge, out of the box, quantity over quality, postpone judgment, openness, speed, flexibility, switch

19 IDEA SELECTION INPUT many idea sheets OUTPUT one or more well founded concepts with pros and cons ATTITUDE lawyer, retrieving useful and constructive information from a wild bunch of ideas, collecting evidences, preparing a plea POINTS OF INTEREST ranking, founding, trimming, the best is not good enough

20 IDEA COMMUNICATION INPUT some selected concepts OUTPUT go no-go, internal and external communication, convinced clients ATTITUDE salesman, politician, negotiator, animator, crisis manager POINTS OF INTEREST materialize, inspire, focus on your audience s interest, create a win-win

21 DEFINITION Define the playground of your problem, draw the box you want to think out of. Become a specialist in this topic you are working on. Redefine things in a challenging way. Take a deep breath before you start

22 INSPIRATION

23 PROBLEM DEFINITION IDEA GENERATION IDEA GENERATION IDEA GENERATION

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25 DRAW YOUR PERSONAL INNOVATION PATH

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27 DEFINITION Define the playground of your problem, draw the box you want to think out of. Become a specialist in this topic you are working on. Redefine things in a challenging way. Take a deep breath before you start

28 MORPHOLOGICAL ANALYSIS I Complexe opdrachten worden in verschillende deelopdrachten verdeeld USABILITY vs User Experience

29 Usability vs User Experience Effec+ve to use Efficient to use Safe to use Have good u+lity Easy to learn Easy to remember how to use

30 Usability vs User Experience Desirable aspects satisfying helpful fun enjoyable motivating provocative engaging challenging surprising pleasurable enhancing sociability rewarding exciting supporting creativity emotionally fulfilling entertaining cognitively stimulating Undesirable aspects boring unpleasant frustrating patronizing making one feel guilty making one feel stupid annoying cutesy childish gimmicky

31 EXPLORATION Maximize your ideas. Aim for quan+ty. Improvise, move fast, change your point of view, zoom in & out and in again. Check your hair

32 MORPHOLOGICAL ANALYSIS II Bedenk voor elk deelprobleem verschillende mogelijke oplossingen Challenge ac+ons fun easy to learn story graphics user interface 30

33 MORPHOLOGICAL ANALYSIS III Verbind oplossingen uit telkens 1 deelprobleem bouw zo verschillende samengestelde concepten Challenge ac+ons fun easy to learn story graphics user interface Idee 1 Idee 6 Idee 11 Idee 16 Idee 21 Idee 26 Idee 31 Idee 2 Idee 7 Idee 12 Idee 17 Idee 22 Idee 27 Idee 32 Idee 3 Idee 8 Idee 13 Idee 18 Idee 23 Idee 28 Idee 33 Idee 4 Idee 9 Idee 14 Idee 19 Idee 24 Idee 29 Idee 34 Idee 5 Idee 10 Idee 15 Idee 20 Idee 25 Idee 30 Idee 35 30

34 SELECTION Combine, enrich and develop your ideas. Select the fidest ideas and rank them. Accept and let go

35 COCD BOX 30

36 MATERIALIZATION Build a story, make it real, spread your vision. Excite your colleagues, look for partnerships. Relax for a while Now move on to the next level.

37 SCENARIO ACTING 45