easyhotel.com Simple comfort, great value U K P r o p e r t y D e v e l o p m e n t B r i e f

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1 Simple comfort, great value U K P r o p e r t y D e v e l o p m e n t B r i e f

2 Executive Summary Super-budget hotel brand clean, consistent, safe. Operates in super budget segment (clean, consistent, safe). Most hotel groups seeking to charge more for more ( amenity creep ) easyhotel optimises costs, and offers the best branded room rate in town. Today 21 hotels today (3 owned, 18 franchised, plus a pipeline of 585 owned additional bedrooms) Strategy wide geographic potential reflects a broad pan-european customer base. easyhotel targets expensive hotel markets, with an international customer element. easy brand strength helps drive high levels of direct business. High occupancy, low costs = and attractive prices for customers Listed on London Stock Exchange 2014 in order to raise funds to grow the hotel estate. 1

3 easyhotel clean, comfortable, safe Rooms 10-12sqm No food & beverage Typical customer: 67% leisure, 27% business, 7% visiting family & friends, 2 day stay, mixed aged group but younger demographic. Significantly more international customer than other brands. Repeat custom: 43% in 2015, 42% in 2014, 36% in 2013, 33% in 2012, easyhotel also has brand licence to move into extended stay apartment hotels. Hotels by location Central London x5 Heathrow & Luton Croydon Scotland x2 Germany x2 Bulgaria Hungary Dubai Switzerland x2 Holland x3 Prauge New Openings Brussels (2017) Manchester (2017) Liverpool (2017) Dubai (600 beds 2017) Ipswich (2017) Birmingham (2017) Barcelona (2018) Amsterdam Arena (2018) 2

4 Property Requirements 60+ New Target Locations Identified Net Internal area of 15,000 sqft 40,000 sqft Freeholds or Long Leaseholds Conversions or New builds Near Major Transport hubs Not all bedrooms require natural light Buildings can be shared with 3 rd party operators Quick decision made, no external financing required Introductory fees will be paid to non-retained agents 3

5 Development roll out UK owned hotel rollout (excl. London) Edinburgh 400 York 300 Brighton 200 Bristol 200 Cambridge 200 Dublin 200 Manchester Deal Done 200 Oxford 200 Aberdeen 100 Bath 100 Belfast 100 Birmingham Deal Done 100 Blackpool 100 Bournemouth 100 Leeds/Sheffield 100 Canterbury 100 Cardiff 100 Cheltenham/Gloucester 100 Chester 100 Durham 100 Exeter 100 Glasgow Deal Done 100 Guildford 100 Ipswich Deal Done 100 Inverness 100 Leicester 100 Liverpool Deal Done 100 Middleborough 100 Milton Keynes 100 Newcastle 100 Northampton 100 Norwich 100 Peterborough 100 Plymouth 100 Portsmouth 100 Total UK: +4,500 rooms The regions show great potential for the easyhotel product, with rooms sizes averaging around 100 bedrooms per hotel. Certain regions have capacity for more than 1 hotel Reading 100 Salisbury 100 Slough/Windsor 100 Southampton 100 Stirling 100 Stansted 100 Torquay 100 Watford 100 easyhotel plc p4

6 Development roll out London owned hotel rollout London Zones 1 & 2 Acton/Chiswick Barking Basildon Battersea/Clapham Bromley Dartford Ealing Greenwich Hammersmith Harrow/Wembley Hendon Ilford Kingston upon Thames Shepherds Bush Staines Streatham Tottenham/Wood Green Twickenham Uxbridge Wandsworth Woolwich No size restriction on London hotels London is a key business & tourism market, our requirements list is not exhaustive and we will look at other central locations with a strong business case. Seeking up to 3,500 rooms easyhotel plc p5

7 easyhotel Recent Developments 6

8 easyhotel John Bright Street, Birmingham Contact us 7

9 easyhotel Elevation, Birmingham Contact us 8

10 easyhotel Birmingham Floor Plan Contact us Example of rooms without natural light 9

11 easyhotel Flatiron Building, Manchester Contact us 10

12 easyhotel Flatiron Building, Manchester Contact us 11

13 easyhotel Manchester Floor Plan Contact us Flexible room sizes to fit building shape 12

14 easyhotel low cost, simple offer 13

15 easyhotel New 2016 room design Contact us 14 15

16 easyhotel Contact Us Contact us We look forward to doing business with you. Please contact: Neil Short UK Development Director Phone: +44 (0) Or Retained Agents: Hanover Green Nick Raven - nraven@hanovergreen.co.uk Phone: +44 (0)