Yell.com Rates. April Published by Yell.com Marketing Yell Limited, Queens Walk, Oxford Road Reading, Berkshire RG1 7PT

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1 Yell.com Rates April Published by Yell.com Marketing Yell Limited, Queens Walk, Oxford Road Reading, Berkshire RG1 7PT Trade mark of Yell Limited NM /07 Designed by Works Marketing Communications

2 Grow your business on the Internet Yell.com Rates As a leading site used by millions of people to find businesses, shops and services, Yell.com is an ideal place to advertise online. Yell.com helps to generate 66 million * daily for businesses appearing on the site, with 91% * of Yell.com users finding what they are looking for Contents Yell.com Rates 1 Coverage Plus Package Rates 2-3 Regional Areas Business Areas Metropolitan Areas National Areas Supplementary Information & Product 4-8 Introduction Product Information Volume Rates Feature Information For each subsequent unit: Products 2-10 Units 11+ Units Local Sponsored Listing Price Band 1 Landscape 3,150 Price Bands 2 & 3 Landscape 2,520 Price Bands 4 & 5 Landscape 1,800 Price Band 1 Portrait 1,575 Price Bands 2 & 3 Portrait 1,260 Price Bands 4 & 5 Portrait 900 Web Link Site Builder Site Builder Renewal Additional Page (max 10 pages) 100 Domain Name 45 (.co.uk/.com/.org/.net/.biz/.info) Enhanced Listing Info Page Enhanced Listing Local Advert 420 Yellow Pages Advert Online Features Coverage Plus 150 Full Banners Mini Banners Banners Cost per 1,000 Cost per 1,000 Classification Banners Price Band Price Band Price Band Price Band Price Band Run of Site Banners Up to 2 million impressions 10 5 Over 2 million impressions Supplementary Information Banner Creation Production of GIF or JPEG banner 75 * Source: Saville Rossiter-Base Results shown are based on past research and are no guarantee of future behaviour To find out which price band your classification is in please contact your Sales Consultant 1

3 Coverage Plus Package Rates Regional Areas East Anglia (6) Cambridge - Chelmsford - Colchester - Ipswich - Norwich - Southend & Basildon East Midlands (8) 1,080 - Bedford & Milton Keynes - Chesterfield & Mansfield - Derby - Leicester - Lincoln - Northampton - Nottingham - Peterborough London & Home Counties (20) 2,700 - Bromley & Bexley - Croydon & Sutton - East London - Enfield & Barnet - Gatwick Area - Guildford - Harlow - Harrow, Uxbridge & Wembley - High Wycombe & Aylesbury - Kingston Inc. Wimbledon & Esher - London Central - Luton & Stevenage - Maidstone - North London - Richmond & Twickenham Inc. Heathrow Area - Romford & Ilford - South London - South East London - Watford & St Albans - West London North East England (4) Durham - Middlesbrough - Newcastle upon Tyne - Sunderland Northern England (8) 1,080 - Barnsley, Doncaster & Rotherham - Bradford, Halifax & Skipton - Grimsby & Scunthorpe - Hull & East Yorkshire - Leeds - Sheffield - Wakefield & Huddersfield - York, Harrogate & Scarborough North West England (11) 1,485 - Blackburn - Bolton & Wigan - Carlisle & North Cumbria - Lancaster & South Cumbria - Manchester Central - Manchester North - Manchester South - Mersey - Preston - Warrington Inc. Runcorn, St Helens & Widnes - Wirral & Chester Scottish Central Belt (7) Ayr, Kilmarnock & Irvine - Dundee & Perth - Edinburgh - Fife & Kinross - Glasgow North - Glasgow South - Stirling, Falkirk & Grangemouth Southern England (7) Bournemouth - Brighton - Canterbury - Isle of Wight - Portsmouth - Southampton - Tunbridge Wells South Wales & West England (5) Bath - Bristol - Cardiff & West Valleys - Gloucester - Newport & East Valleys South West England (4) Exeter - Mid & West Cornwall - Plymouth & East Cornwall - Taunton Thames Valley (5) Basingstoke & Fleet - Oxford & Banbury - Reading & Newbury - Slough Inc. Bracknell, Maidenhead & Windsor - Swindon West Midlands (9) 1,215 - Birmingham Central - Coventry - Solihull & South East Birmingham - South West Birmingham, Redditch & Bromsgrove - Stoke-on-Trent - Sutton Coldfield, Tamworth & Lichfield - Walsall & West Bromwich - West Midlands South - Wolverhampton Business Areas East of England (8) 1,080 - Cambridge - Chelmsford - Colchester - Harlow - Ipswich - Norwich - Peterborough - Southend & Basildon London (14) 1,890 - Bromley & Bexley - Croydon & Sutton - East London - Enfield & Barnet - Harrow, Uxbridge & Wembley - Kingston Inc. Wimbledon & Esher - London Central - North London - Richmond & Twickenham Inc. Heathrow Area - Romford & Ilford - South East London - South London - Watford & St Albans - West London Midlands & Mid Wales (18) 2,430 - Birmingham Central - Chesterfield & Mansfield - Coventry - Derby - Hereford - Leicester - Lincoln - Northampton - Nottingham - Peterborough - Shrewsbury, Telford & Mid Wales - Solihull & South East Birmingham - South West Birmingham, Redditch & Bromsgrove - Stoke-on-Trent - Sutton Coldfield, Tamworth & Lichfield - Walsall & West Bromwich - West Midlands South - Wolverhampton North West & North Wales (12) 1,620 - Blackburn - Bolton & Wigan - Carlisle & North Cumbria - Chester & North Wales - Lancaster & South Cumbria - Manchester Central - Manchester North - Manchester South - Mersey - Preston - Warrington Inc. Runcorn, St. Helens & Widnes - Wirral & Chester Scotland (10) 1,350 - Aberdeen - Ayr, Kilmarnock & Irvine - Dundee & Perth - Edinburgh - Fife & Kinross - Glasgow North - Glasgow South - Highlands & Islands - South West Scotland - Stirling, Falkirk & Grangemouth South West & South Wales (11) 1,485 - Bath - Bristol - Cardiff & West Valleys - Exeter - Gloucester - Mid & West Cornwall - Newport & East Valleys - Plymouth & East Cornwall - Swansea & South West Wales - Swindon - Taunton Southern (9) 1,215 - Bournemouth - Brighton - Canterbury - Gatwick Area - Isle of Wight - Maidstone - Portsmouth - Southampton - Tunbridge Wells Thames Valley & Central (10) 1,350 - Basingstoke & Fleet - Bedford & Milton Keynes - Guildford - High Wycombe & Aylesbury - Luton & Stevenage - Northampton - Oxford & Banbury - Reading & Newbury - Slough Inc. Bracknell, Maidenhead & Windsor - Watford & St Albans Yorkshire & North East (12) 1,620 - Barnsley, Doncaster & Rotherham - Bradford, Halifax & Skipton - Durham - Grimsby & Scunthorpe - Hull & East Yorkshire - Leeds - Middlesbrough - Newcastle upon Tyne - Sheffield - Sunderland - Wakefield & Huddersfield - York, Harrogate & Scarborough Metropolitan Areas Birmingham (5) Birmingham Central - Solihull & South East Birmingham - South West Birmingham, Redditch & Bromsgrove - Sutton Coldfield, Tamworth & Lichfield - Walsall & West Bromwich London (13) 1,755 - Bromley & Bexley - Croydon & Sutton - East London - Enfield & Barnet - Harrow, Uxbridge & Wembley - Kingston Inc. Wimbledon & Esher - London Central - North London - Richmond & Twickenham Inc. Heathrow Area - Romford & Ilford - South East London - South London - West London Manchester (3) Manchester Central - Manchester North - Manchester South National Areas England 85 book areas 11,475 Northern Ireland 3 book areas 405 Scotland 10 book areas 1,350 Wales 6 book areas 810 UK 104 book areas 14,

4 Supplementary Information & Product 4 Introduction This Rate Card should be read in conjunction with Yell.com s Terms and Conditions, a copy of which can be accessed at Yelldirect.com/legal/ or from your Sales Consultant. Eligibility Certain products and pricing models are available only to customers meeting eligibility criteria relating to those products and pricing models. Please refer to product descriptions below. In matters of determining eligibility Yell s decision will be final. Advertisement content All advertisement content must be legal, decent, honest and truthful and must comply with our current Advertisement Policies, a copy of which can be accessed on Yelldirect.com/legal/. Images must be in one of the following formats JPEG (recommended except banners)/gif (recommended for banners)/bmp/pcx/png and TIFF. Advertising period This is a minimum period of 12 months (excludes Domain Names, Banners, Pay Per Click adverts and Pay As You Go adverts purchased using Yell Direct). Product Information Local Sponsored Listing A Local Sponsored Listing appears as the first listing for local searches and specified classification searches. There are two Local Sponsored Listing positions available per classification on a Yell.com search page Landscape appears above results on the left hand side of the page and Portrait appears above results on the right hand side of the page. The names denote the size and position of the listing. A Local Sponsored Listing includes: Content of an Enhanced Listing or Web Link (a Web Link is optional) Portrait option shows first 2 bullet points or 57 characters of free text followed by an ellipses and includes a link to the full listing Image/company logo (optional) displayed at 50 x 40 pixels with a maximum file size of 4K Allows the advertiser to suppress their address and/or telephone number Coverage of one Yellow Pages directory area A Sponsored Listing label to clearly distinguish it Follows Enhanced Listing or Web Link content rules Yell.com Search Yell.com Search enables users to search for business listings by entering, for example a product/service and/or company name and location. Customers who purchase a Yell.com product (excluding Domain Names, Banners, Local Adverts and Sponsored Listings) are given a listing, which will be displayed using the Yell.com search engine, where relevant searches are conducted. These listings are ranked based upon whether each one is an advertiser or free listing as well as its relevance to the search. The number of listings displayed for every search will be limited. Yell.com cannot guarantee that advertisers will appear above free listings. Determination of relevance is at the sole discretion of Yell.com. The postcode of a business determines in which locations the listing may be found. By purchasing given Yell.com products a listing may expand the number of location searches for which it is a candidate. Please note that neither Yellow Pages directory, regional, metropolitan nor national area package names are search terms. The same advertiser cannot buy both Landscape and Portrait positions in the same classification and coverage area Images must be either a logo or another image showing your business premises, product or service Images must be supplied either in hard copy, electronically on disk or via . Yell is unable to return the medium on which you submit these images Yell does not provide a design service for the graphical element of this advertisement If the address is suppressed, either a phone number or URL must be present. If both address and phone number are suppressed, a URL must be present Where a user s search returns multiple classifications all relevant Sponsored Listings will share the usage. If a keyword overlaps multiple classifications, then advertisements are displayed in order of relevance Where a user s searched location overlaps coverage areas, all relevant Sponsored Listings will share the usage. Please note that the Yellow Pages directory name is not a search term Not displayed for Company Name searches, Find The Closest searches or searches for areas wider than a directory area e.g. county, region or country Web Link A Web Link is a priority listing on Yell.com with a link to a website. It includes an Enhanced Listing and a link titled Website which links to a web page defined by the advertiser. Must have an Enhanced Listing The website must be live at the point of sale or have a good quality holding page Each branch and classification order line can contain unique content and bullet points and can link to a unique URL Site Builder Site Builder is Yell.com s templated website creation product. The basic package consists of creation and hosting of a Homepage, Map page and Contact Us page (including an form). Site Builder contains a Web Link for one branch in one classification on the Yell.com search. The URL is directly accessible. The homepage includes: A choice of template layout Website title (40 characters) A company logo Company Name Address Up to 4 telephone numbers with a prefix (16 characters max) A contact name 800 characters of free text with or without an image Classification specific phrases Up to 800 characters of further information with or without an image; or 2 images; or a 2/3 column table Up to 2 separate opening & closing times for each day of the week Contact Us page includes: Contact form ( or fax) This page is not mandatory Map page includes: A static map showing the physical location of the business, with the ability to zoom in and out and change the scale Repeat of the contact details which appear on the homepage This page is not mandatory Amendments are provided free of charge. Up to a maximum of 10 additional pages can be purchased with the Site Builder please see Additional Pages in the features information area on page 8. There are 14 different designs each providing different content and image limits. Please ask your Sales Consultant or visit Yelldirect.com for details. Existing additional pages are renewed at no additional cost on top of the renewal cost. Must have an Enhanced Listing Each page must contain a minimum of 3 completed modules out of 6 and at least 2 of the modules must be text Domain Names A Domain Name provides a professional & memorable identity for your business on the Internet. It is a unique Internet address for use with a website on the Internet, e.g. Yell.com offers 6 types of Domain Name.co.uk;.com;.org;.net;.biz; and.info. Yell.com provides a holding page for advertisers who do not have a website. The holding page displays the Company Name, address and one phone number. Yell.com Domain Names come with up to 10 forwarding addresses included in the price and 1 web forwarding address (linking their Domain Name to their own website). The purchase of a Domain Name is for a 2 year period Customers must have their own existing address to be eligible for forwarding Domain Names can only contain alpha characters, numbers & hyphens Please refer to the Yell.com Terms & Conditions for specific rules relating to Domain Name purchases Domain Names are subject to availability 5

5 Enhanced Listing Info Page Yellow Pages Advert Online An Enhanced Listing Info Page is a priority listing on Yell.com with a link through to an additional page of content about your company, products & services. It includes an Enhanced Listing with a link to the additional content titled More Info. In addition to the Enhanced Listing content the extra page of content includes: 2 extra telephone numbers with prefix e.g. Mobile, Bookings, etc (16 characters maximum) 12 bullet points of 50 characters each or 600 characters of free text Company logo (optional) displayed at 154 x 126 pixels 2 images (optional) displayed at 220 x 180 pixels Ability to suppress telephone number Must have an Enhanced Listing Yell does not provide a design service for the graphical element of this advertisement Not allowed to include URL address or in a bullet point or free text information Enhanced Listing An Enhanced Listing is a priority listing in one branch in one classification on Yell.com Search. An Enhanced Listing includes: Company Name Address 2 telephone numbers with advertiser defined prefixes e.g. Mobile, Bookings, etc (16 characters maximum) 6 bullet points (30 characters each) or 180 characters of free text about your business messaging which is the ability to receive from users to the advertisers Link to Map/Directions (not mandatory) Send to mobile ability for users to send the advertisers detail to their mobile Save to address book ability for users to save the advertisers details to their own Yell.com address book Ability to suppress phone numbers Free amendments Not allowed to include URL address or in a bullet point or free text information A minimum of 3 bullet points or one sentence is required Each branch and classification order line can contain unique content and bullet points and can link to a unique URL Please note that the Consumer Credit Act may apply please ask your Sales Consultant or see the Advertisement Policy, a copy of which can be accessed on Yelldirect.com/legal/ Local Advert A Local Advert is a static text or graphic advertisement that appears on the search results page of Yell.com. It has a prominent position displayed at the top of the search results page above the Yell.com search bar. A Local Advert includes: Creation & hosting of a text advertisement or hosting of a graphic advertisement A link to either a website or Yell.com holding page. The holding page contains Company Name, address and telephone number if the advertiser has purchased an Enhanced Listing that information will also be displayed Free amendments Maximum file size is 3KB Maximum advertisement size is 120 x 60 pixels The advertisement is purchased by classification and Coverage Plus area combination 3 slots are available for each classification and book area (except the London book area which has 6 slots) The advertisement will be seen approximately one in every three times, when Yell.com users search for a location within your chosen book and classification combination. If there are less than three advertisers in your chosen combination, your advertisement will be seen more frequently Where a user s search returns multiple classifications all relevant Local Adverts will share the usage Where a user s search overlaps coverage areas, all relevant Local Adverts will share the usage A Yellow Pages Advert Online is an online replica image of your printed Yellow Pages directory advertisement. It includes one unit of Coverage Plus and is linked to one branch in one classification. A priority listing appears on Yell.com with the Company Name, Address, Phone number, Classification and a link to the Yellow Pages Advert Online. The replica advertisement is presented on a separate page which is linked to via the listing on Yell.com a link titled Yellow Pages Ad. As per all listing products advertisers will receive a link to Map/Directions, Send to mobile and Save to address book. Customers who purchase both a Yellow Pages Advert Online and an Enhanced Listing or Web Link will receive a 100 discount from the total price of both items. Advertisers must have purchased a Yellow Pages directory advertisement to be eligible for a Yellow Pages Advert Online if the Yellow Pages directory advertisement is cancelled the Yellow Pages Advert Online is also cancelled. All display advertisement types are deemed relevant with the exception of Link Advertisements, CAS Advertisements and Non Classification Specific Guide Advertisements Advertisers must have a mobile element to their business and/or deliver in order to be eligible to purchase a Yellow Pages Advert Online The start date of a Yellow Pages Advert Online is the 15th of the month in which the relevant directory publishes. The content of the Yellow Pages Advert Online cannot be changed after the final amendment date has passed for Yellow Pages directory amendments Additional classifications and Coverage Plus features are not available for Yellow Pages Advert Online Banners Banners are graphical advertisements that appear on a number of pages throughout Yell.com. They are purchased by impressions over any desired period (from 1 day to 365 days). Banners are a national product and as such are displayed irrespective of the geographical location entered by the user. Classification Banners are purchased by classification and are served on the search results pages. Run of Site Banners can appear throughout the Yell.com site Yell cannot provide any guarantees as to where they may appear. Minimum purchase of 10,000 Page Impressions (in blocks of 1,000 thereafter) The Banner must link to a live website Classification Banners take precedence over Run of Site Banners on a classification search results page When a user s search returns multiple classifications, Classification Banners from each of the classifications may be returned Full-Size Banners are: 468 pixels wide, 60 pixels high. Maximum file size 13kb for GIF/JPEG file, 30kb for Flash files Mini-Size Banners are: 120 pixels wide, 60 pixels high. Maximum file size 6kb for GIF/JPEG file, 10kb for Flash files Flash Banners must include a Click Tag (provided by Yell) within the file to ensure correct reporting. This can be provided by your Sales Consultant Audio Flash files are not accepted All animated GIFs, Flash Banners and images provided must be constructed using registered software failure to do so will result in rejection Volume Rates Volume Rate is a lower advertising rate for multiple purchases of the same product. The volume rate is applied for second and subsequent orders, with a further pricing tier for advertisers who buy more than 10 additional order lines. All units must be purchased on the same order for volume rates to apply The volume rate is applicable to Enhanced Listing, Web Link, Site Builder, Enhanced Listing Info Page and Yellow Pages Advert Online products 6 7

6 Feature Information Coverage Plus Coverage Plus is an optional feature of priority listing based products Enhanced Listing; Enhanced Listing Info Page; Web Link; Site Builder which enables advertisers to appear on search results in a wider area than where they are physically located. Coverage Plus is purchased generally by Yellow Pages directory area. For more information on the exact locations included within Yell.com Coverage Plus areas, please ask your Sales Consultant. Yellow Pages directory areas may alter at Yell s absolute discretion in the event of a rescoping of Yellow Pages directory areas. It is linked to one product, one branch and one classification. Where the listing appears as a Coverage Plus listing where the advertiser is not physically based the listing will appear on the right hand side of the Yell.com search results page. A reduced version of the original listing will be displayed which will show: Company Name Postal town & postcode Up to 2 telephone numbers with prefixes Classification The first 2 bullet points or 57 characters of free text followed by an ellipses... If applicable a link to Website or More info or Yellow Pages Ad will be displayed A link to Map & full listing or if the map is disabled Full listing The Map & full listing / Full listing page will show the full listing based product along with the map (if applicable) Coverage Plus can be purchased in packages (which are predefined territories) at a discounted rate see pages 2 and 3 for information. Coverage Plus works for locations within books, e.g. towns, villages & postal codes. Where a user s searched location overlaps Yellow Pages directory areas, all relevant Coverage Plus listings will share the usage Coverage Plus advertisements are not displayed in searches wider than a book area e.g. county & country Coverage Plus cannot be purchased without a listing product. It is attached to the start and end dates of the product it is purchased with An advertiser is eligible for Coverage Plus as long as their business has a mobile element to it or they deliver (i.e. can take the product or service to the user). Advertisers must be able to service the whole of the area purchased. Please note that neither Yellow Pages directory, regional, metropolitan nor national area package names are search terms Up to 5 Coverage Plus listings will be displayed on each search results page. Where there are less than the maximum number of search results pages shown in a given search but there are more Coverage Plus listings than have been displayed, a link to Show more results from a wider location will appear enabling the user to go through to a page with up to 100 Coverage Plus listings Site Builder Additional Pages Site Builder additional pages enable Site Builder customers to display more information on their website. There are 14 different designs each providing different content and image limits. Please ask your Sales Consultant or visit Yelldirect.com for further details. Additional pages are only available if a basic Site Builder has been purchased There is a maximum limit of 10 additional pages due to the templated nature of Site Builder Additional Classifications If an advertiser wishes their advertisement to be seen under more than one classification heading they can purchase additional classification order lines. These advertisements can have unique content, and can link to a unique URL if applicable. Classifications must be related If purchasing more than one order line please see the Volume Rates section Additional Branches If an advertiser has more than one branch address they can purchase an additional branch order line. These advertisements can have unique content, and can link to a unique URL if applicable. Yell.com will only ever display one advertisement for each branch If more than one advertisement type with different content is appropriate to the users search, Yell.com will display one of the appropriate chosen advertisements at random Additional branch order line pricing is only available where Yell is satisfied that the additional branch complies with Yell.com s branch policy, as outlined in the Terms and Conditions If purchasing more than one branch order line, please see the Volume Rates section We have without a doubt found that new enquiries are coming from further afield due to Yell.com which is having a dramatic effect on our enquiry level taking us to a bigger market place. Ms Marion Young, C F Ceilings Ltd, Whitehaven To purchase any Yell.com product, you can: speak to your Sales Consultant, call * or visit us online at The screenshots are provided as an illustration and Yell reserves the right to change its design at any time. Yell also reserves the right to adjust any rules without notice. This Rate Card supersedes all previous versions with effect from 16th April 2007 until replaced by a new version. Customers renewing their advertising will be offered the then current renewal price. All prices are exclusive of VAT, which will be charged in addition. * Telephone lines open 8:00am to 7:00pm Monday to Friday and 9:00am to 1:00pm Saturday 8

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