Success and potential of electric bicycles in the Netherlands.

Transcription

1 Success and potential of electric bicycles in the Netherlands. Copyright 2013 Hartmobile BV. Taco Anema CEO - Co-Founder Vistvænar samgöngur vegur eða vegleysa? Heilsdagsráðstefna þann 17 Sept í ráðstefnusal Grand Hótel Copyright 2014 Hartmobile BV.

2 ABOUT QWIC ELECTRIC BYCICLES ELECTRIC SCOOTERS DRIVE TRAIN TECH Copyright 2013 Hartmobile BV. Our goal is to create the most compelling new era electrical powered two wheeler company by developing and marketing revolutionary solutions for urban commuters. Copyright 2014 Hartmobile BV. slide #2

3 ABOUT QWIC QWIC Dealer Iceland, Reykjavik Rafmagnshjól Copyright 2013 Hartmobile BV. Fiskislóð 45 Sími Copyright 2014 Hartmobile BV. slide #3

4 CYCLING IMPROVES YOUR WELBEING Copyright 2013 Hartmobile BV. I thought of that while riding my bicycle. Albert Einstein on the theory of relativity Copyright 2014 Hartmobile BV. slide #4

5 INTRODUCTION 1. History of bicycle use in the Netherlands 2. The importance of infrastructure 3. Electric bicycles since New products require new rules Copyright 2013 Hartmobile BV. 5. The future of e-bikes and e-scooters 6. Questions?? Copyright 2014 Hartmobile BV. slide #5

6 HISTORY The Netherlands has the world largest number of cyclist but is also the safest place in the world to cycle. Yearly bicycle sales: ~1,2 Million units Total bicycle park ~22 Million units Only 17 Million inhabitants! Total ride 15 Billion kilometers each year Source BOVAG RAI Copyright 2014 Hartmobile BV. slide #6

7 HISTORY Daily travelling distance grow form: 4Km in 1957 to 24Km in 1975 In the same years cycling was marginalized and decreased by 6% each year Traffic kills grow to 3500 people per year Over 10% were kids below the age of 14. Copyright 2014 Hartmobile BV. slide #7

8 CYCLE PATH INFRASTRUCTURE Street design before 1975 parked parked Street design after 1975 parked parked Copyright 2014 Hartmobile BV. slide #8

9 CYCLE PATH INFRASTRUCTURE Copyright 2014 Hartmobile BV. slide #9

10 CYCLE PATH INFRASTRUCTURE Cycling increased by ~70% depending on the city and execution of the cycle path designs Child death decreased form over 400 in 1971 to 14 in 2010! These extremely good results changed politicians thinking about traffic priority from car towards bike and ebike. Copyright 2014 Hartmobile BV. slide #10

11 CYCLE PATH INFRASTRUCTURE Copyright 2014 Hartmobile BV. slide #11

12 E-BIKES The first ebike adopted by the public was the Sparta Pharos and in 2006 the Sparta ION. This was the first NiHm powered ebike Sparta Pharos Sparta ION Copyright 2014 Hartmobile BV. slide #12

13 X 1000 units sold yearly E-BIKES YEARLY UNITS SOLD Copyright 2014 Hartmobile BV. slide #13

14 E-BIKES YEARLY UNITS SOLD E-bikes gain popularity amongst 60+ Li-ion technology in 2009 activate new target markets. Larger range, higher speeds. More than 50% of all revenue in bicycle sales come from e-bikes. +70% of these are sold via the traditional bike shops Copyright 2014 Hartmobile BV. slide #14

15 E-BIKES YEARLY UNITS SOLD Financial crisis slows growth down in 2012 but younger users drive further growth Average retail sales price settles around EURO New products focused on younger users. Avarage age of ebike rider below 55 years Copyright 2014 Hartmobile BV. slide #15

16 E-BIKES 2014 Faster and cooler ebikes focus on the the young generation Copyright 2014 Hartmobile BV. slide #16

17 E-BIKE INFRASTRUCTURE Copyright 2014 Hartmobile BV. slide #17

18 E-BIKE INFRASTRUCTURE Copyright 2014 Hartmobile BV. slide #18

19 E-BIKES km/h are introduced. EU laws are behind but come up with a concept EN norm Copyright 2014 Hartmobile BV. slide #19

20 E-BIKES OFF ROAD New powerful batteries make high power ebikes possible for off road use Copyright 2014 Hartmobile BV. slide #20

21 E-BIKES ICONIC DESIGN Copyright 2014 Hartmobile BV. slide #21

22 E-BIKES MADE FOR ICELAND Special Iceland versions Copyright 2014 Hartmobile BV. slide #22

23 QUESTIONS Copyright 2014 Hartmobile BV. slide #23

24 HARTMOBILE BV CONTACT CONTACT HARTMOBILE BV Pedro de Medinalaan XK Amsterdam The Netherlands T +31 (0) E info@qwic.nl U KvK Amsterdam Fiscaal nr B01 Taco Anema T +31 (0) M +31 (0) E tanema@qwic.nl Copyright 2013 Hartmobile BV. Proprietary and Confidential. Disclosed under NDA 24