The Center for Influential Leadership

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1 The Frisina Group, LLC The Center for Influential Leadership Certified Influential Leader Coach Program

2 The Frisina Group, LLC 2 The performance of any organization is the direct result of the collective performance of its people At the Frisina Group and The Center for Influential Leadership we began with a single commitment, to enhance the quality of people s lives by developing leadership in their organizations. The statement above is not a cliché or catchy mission statement. At The Frisina Group and The Center for Influential Leadership we stay committed to our core belief of teaching leadership and enhancing behavior based performance excellence daily. In keeping with this commitment we are excited to extend the opportunity to you to become a Certified Influential Leader Coach sharing the unique difference in Dr. Frisina s proven teaching and coaching methodology with others. If you have the desire to enhance performance of your own organization, transform your industry and most important improve the culture of your teams than becoming a Certified Influential Leader Coach should be an easy decision for you. We believe the performance of any organization is the direct result of the collective performance of its people. Individual breakthroughs drive organizational breakthroughs. Individual performance excellence drives organizational performance excellence. Individual job skills can rise no higher than individual behavior skills. Simply stated, an organization cannot become what its people are not.

3 The Frisina Group, LLC 3 Individual breakthroughs drive organizational breakthroughs. Individual performance excellence drives organizational performance excellence. What makes our approach unique? Some leadership development and coaching programs focus on changing perceptions (transformational coaching). Some focus on changing behaviors (behavioral coaching). Some focus on changing ways of thinking (strategic clarity). Still others focus on a particular process. We focus at the heart of performance strength based individual, behavior performance that creates great leaders, great teams, and great organizations. What makes an ideal Influential Leader Coach? Are you ready to become a difference maker? Certified Influential Leader Coaches are passionate about enhancing the quality of leadership and behavior performance in others and their organizations. As we often say, a leader s behavior is the most important predictor of organizational performance. Certified Influential Leader Coaches are committed to this performance dynamic. Certified Influential Leader Coaches include people seeking to develop their own practices, and also people seeking to make a difference in their own organizations.

4 The Frisina Group, LLC 4 Becoming a Certified Influential Leader Coach will provide you with the foundation to develop your own coaching and teaching practice. Becoming a Certified Influential Leader Coach is a process. By downloading and reading this brochure, you have already begun the journey to your own goal of meaning and purpose for your life. Having decided to begin the journey of becoming a Certified Influential Leader Coach, the first thing is to contact us directly. If you have not filled out the information request card where you downloaded this brochure please do it now, so we can reach out to you to discuss in greater detail, the process and steps to certification. The old adage of give a man a fish, he will eat for a day, or teach a man to fish and he will eat for a lifetime is true on the journey to becoming a Certified Influential Leader Coach but with a slight variation. At The Frisina Group and The Center for Influential Leadership we acknowledge that not everyone can or will be a coach. We are looking for unique individuals, with a shared desire to teach leadership and behavior performance enhancement methods to others. Once you have decided that teaching leadership is your desire, we look forward to assessing your capabilities providing you the greatest opportunity to be successful in your coaching practice using Dr. Frisina s proven leadership development methodology. Hence we expect each of our certified coaches to adopt and model the core values of our organization as they present themselves to perspective clients. Building a successful teaching and coaching practice will require purposeful, focused and fanatical self-discipline on your part. We know this because we have done this ourselves. Dr. Frisina and his team speak to thousands of people each year and are working daily with large and small local, and international corporations, hospitals, universities and teaching consortiums. What we impart is not just another model, system, or fad but a unique approach to achieving performance excellence for you and the organizations with whom you will work. At The Frisina Group and The Center for Influential Leadership we know that influential leadership effectiveness is not something you develop in a classroom or a weekend seminar. It is the constant teaching, developing and coaching of individuals. We achieve this teaching influential leadership Remember this - we believe that individual breakthroughs drive organizational breakthroughs and individual performance excellence drives organizational performance excellence. Hence we have to be committed to working with those who we develop relationships with daily to achieve the monumental breakthroughs that influential leadership can have in themselves as individual leaders and on the overall performance of the organization.

5 The Frisina Group, LLC 5 The quickest and most predictable way of increasing employee motivation, engagement, and overall performance is to provide employees with an effective leader. Relationship building is the key to success in any field. -Dr. Michael Frisina We do not have clients, we develop relationships. Our mission at The Frisina Group and The Center for Influential Leadership is not a cliché or just another generic, catchy mission statement. We do not believe that influential leadership is something you can mass produce, or something created in one-day seminars and annual weekend conferences. We believe in developing genuine relationships with people. We believe an integral part of our success is that we do not have clients, we have relationships with industry leaders, daily working to grow their people and drive the performance of their organizations. Just as our founder and CEO Dr. Frisina says, Relationship building is the key to success in any field. It is certainly the case in becoming a successful Certified Influential Leader Coach. Developing leaders is a personal journey. As a Certified Influential Leader Coach you have to commit to this journey with every individual and organization with whom you work with. When we work towards this commitment, it is how we as coaches make the greatest breakthroughs and drive performance excellence. If you are ready to start this exciting journey to becoming a Certified Influential Leader Coach we look forward to being in contact with you.

6 6 The Frisina Group, LLC Who We Are: Founder and CEO Michael E. Frisina, PhD, is CEO of The Frisina Group, LLC, Founder and Senior Research Scholar at The Center for Influential Leadership. An award winning educator, author of three books including Influential Leadership Change Yourself, Change Your Organization, Change Health Care (Health Administration Press/ACHE), and conference speaker, he is committed to improving the performance of your leaders, your people, and your organization. Michael is a former faculty member of The United States Military Academy at West Point and retired from The United States Army Medical Department. Dr. Frisina served as a subject matter expert in leadership and ethics for the United States Army Surgeon General and the Department of Defense Human Genome Project. Dr. Frisina served in a variety of leadership positions in several healthcare systems prior to founding his own organization. He received the American College of Health Care Executives 2012 and 2014 Educational Development Award. Michael can be contacted at michael.frisina@thefrisinagroup.com

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