Facilitating the development of new attractions, eg theme parks, activity centres

Transcription

1 LONDON CHAMBER OF COMMERCE AND INDUSTRY EXAMINATIONS BOARD LEVEL 1 CERTIFICATE IN TRAVEL AND TOURISM SAMPLE PAPER MODEL ANSWER DISTINCTION MARK 75% CREDIT MARK 60% PASS MARK 50% TOTAL 100 MARKS SECTION A QUESTION 1 Components of the travel and tourist industry Transport Accommodation Attractions/amenities An acceptable alternative answer could be: Leisure/business facilities Natural attractions: Beach Mountain Lake Built attractions: Church/temple/mosque Castle/stately home Theme park Benefits to the natural environment: Wildlife areas managed better Footpaths maintained Creation and control of national park areas Additional answers could include: Water pollution controlled Government focus on conservation of areas of scenic beauty Benefits to the built environment: Important, historical, buildings restored and maintained Local infrastructure improved and maintained Communal services and amenities improved Governments can encourage tourists to visit natural and built attractions by: financial investment and improvement of infrastructure and amenities Promoting natural and heritage sites Sending representatives from attractions to overseas travel/tourism exhibitions and conferences Conducting research into new destinations/tourism possibilities/new tourist groups Facilitating the development of new attractions, eg theme parks, activity centres 1050/SAMPLE PAPER/MODEL ANSWER 1

2 QUESTION 2 Types of ownership Public ownership Private ownership Public: Government bodies National Tourist organisations Nationally owned air/sea-ports Private: Colleges and industry provider training facilities Marketing companies Travel journal publishers Publicly owned support services could be used as follows: Government bodies provide information and advice to travellers and the industry NTOs supply destination information, publicity and booking services Air/sea-ports provide departure and arrival facilities for passengers and carriers Privately owned support services could be used as follows: Colleges and training facilitators provide education and training for industry employees Advertising/marketing companies promote tourism products Travel journals advertise destinations and employment opportunities for the Industry (i) The main function of a travel agent is to: Sell inclusive tours, tickets, accommodation and other travel products and services to the tourist Give essential travel information e.g. destination advice, health, visas. Answer could also include: Sell individual travel or tourism elements or create tailor-made trips (ii) The main function of a tour operator is to: Compile and operate inclusive tours Sell them either direct to the tourist(or via the internet), or through a travel agent Answer could also include: Research new destination possibilities 1050/SAMPLE PAPER/MODEL ANSWER 2

3 SECTION B QUESTION 3 Distinctive characteristics of tourism products tourism is intangible tourism is perishable tourism is dissimilar/heterogeneous Intangible a package holiday is an experience, therefore cannot be sampled in advance of the holiday Perishable an aircraft seat (or a hotel room) cannot be sold after departure Dissimilar/heterogeneous any tour or holiday is an experience which is unique to each tourist Advantages to the tour operator: Efficient sales, marketing and distribution system Qualified agents give information, advice and brochures Commission only paid when sale is made Advantages to the tourist: Facility for booking locally Personal service Impartial advice on wide choice of tour operator products Reasons to buy a package tour: All elements booked in one place and in one transaction Package tours are generally cheaper than the total cost of individual services Assistance given by the tour operators staff at the resort The tour operator will have checked the accommodation and other facilities for a minimum standard of quality and service Flights usually available from local airports direct to destination Answer could also include Local transfers arranged from port/airport/station to accommodation Side trips or local escorted tours can be arranged through local rep. 1050/SAMPLE PAPER/MODEL ANSWER 3

4 QUESTION 4 Tourist information offices offer these services: Local information Accommodation booking service Maps/guides An additional acceptable answer could be: Details of tours to places of interest Advice/assistance on using local transport Tourist information office staff may further assist tourists by: Informing them of entertaining events occurring during their stay Advising on best accommodation for their needs eg location/facilities Advising the shortest/most interesting route to particular places Additional acceptable answers could be: Providing additional information on tours or places of interest Using tourists own language Sources of income for a TIC: Government funding Commission from accommodation bookings and tours Sales of guides, maps and other books or souvenirs Ways in which a tourist destination might promote itself overseas: Maintain offices in other countries Advertise in foreign newspapers/publications Take space at travel exhibitions and conferences abroad Produce films and videos Organise inspection visits to travel & tourism personnel 1050/SAMPLE PAPER/MODEL ANSWER 4

5 SECTION C QUESTION 5 Reasons to visit a destination for religious purposes To visit a shrine To seek a cure To visit places of religious heritage Advantages to a hotel: Religious groups handled by organiser, therefore simplifying bookings Out-of-season inspection visits could help combat seasonality Advance knowledge of religious festivals assists planning Special attention that religious groups might receive from a hotel: Provision of transport to religious sites Dietary needs catered for Meals timed to suit the requirements of the group Ways that a destination could encourage more religious visitors: Advertise in religious publications this is the most likely medium for this type of specialist tour Invite religious leaders/group organisers on inspection visits Provide information on the destination of additional interest to their particular group Promote special religious events/celebrations Offer an inclusive package 1050/SAMPLE PAPER/MODEL ANSWER 5

6 QUESTION 6 How tourists from a different culture can affect a tourist destination: Language Dress Meals/food tourists own tastes catered for Additional acceptable answers could be: Behaviour Commercialisation of traditions Information about a country s culture may be given through: Information available on the internet Tour operator s brochures and leaflets Books, articles, films distributed in tourist-generating areas Additional acceptable answer could be: In-flight videos Tourism can benefit the local culture in these ways: The preservation of local arts and crafts The revival of ancient skills and customs or languages The restoration of heritage sites Items for inclusion in a tourists Code of Conduct: Have respect for holy places by observing the dress code Respect local customs and etiquette Photograph people only with their permission Buy locally made artefacts at fair prices Dispose of litter in a way that does not pollute 1050/SAMPLE PAPER/MODEL ANSWER 6

7 SECTION D QUESTION 7 The main responsibilities of a local tourist guide are: Conduct tourists around a historic building or site Inform tourists of local history Advise tourists on local amenities and attractions Tourist guides would need these skills: A thorough knowledge of the place or site of interest The ability to speak clearly in public and against possible background noise Foreign language skills Additional acceptable answer could be: Ability to manage large groups of people Understand local health and safety regulations Local tourist guides may be employed in the following ways: By tour operators By local tourist boards or tourist authorities As freelance or independent guides Any combination of from both categories: Advantages: Meeting people of different nationalities/cultures each day Studying and learning about places of national/local importance/interest Opportunity to choose own working pattern Additional acceptable answer could be: Opportunity to travel Disadvantages: May require working outdoors in all weathers Physically demanding Seasonal work pattern could mean an irregular income Additional acceptable answer could be: Responsibility for groups of people at tourist sites 1050/SAMPLE PAPER/MODEL ANSWER 7

8 QUESTION 8 The main responsibilities of an airline reservations front desk clerk at an airport are: Dealing with enquiries Checking flight availability and routing and making passengers reservations Issuing tickets to passengers Possible advantages of working as a front desk clerk at an airport. Varied working hours Opportunities to work in other departments of an airline or airport Travel concessions after a qualifying period Possible disadvantages of working as a front desk reservations clerk: Shift work may require being on duty during unsocial times Dealing with difficult/impatient passengers Working under pressure An additional acceptable answer could be: Using a computer screen for long periods Skills that are essential to promotion within the industry: IT skills and working knowledge of airline computer reservations systems Communications skills dealing with passengers and colleagues Sales skills sales and techniques Customer care product knowledge, Additional answer could be: Good organisational skills 1050/SAMPLE PAPER/MODEL ANSWER 8 LCCI CET