Maximize ROI and Reduce TCO using Software Appliances and Cloud Computing. Copyright 2010 PurposeFul Clouds

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1 TM Maximize ROI and Reduce TCO using Software Appliances and Cloud Computing 1

2 About PurposeFul Clouds (PFC) We simplify and manage transition to the right mix of Cloud models while ensuring uninterrupted operations, preserving the security of your data and applications We help clients maximize benefits from using Software Appliances in Private, Public or Hybrid Cloud models Leadership team with over 100 man-years experience in software or data center transformation, security, and the operation of bet-your-business IT 2

3 PFC Novell Joint Expertise Designing, implementing, configuring, and supporting business critical enterprise workloads Architecting and implementing Private, Hybrid and Public Clouds Security, Business Continuance and DR Services Creating Appliances for a variety of use cases Moving from Cloud to Cloud with Novell Cloud Manager (NCM) 3

4 PurposeFul Clouds (PFC) Vision To be the "best in class" SUSE Appliance and Cloud based solutions and services provider PurposeFul Clouds Confidential 4 4

5 Business Drivers locked with Technology Priorities Top Business Priorities (2010) (1) Business Process Improvement Top Technology Priorities (2010) (1) Virtualization (2) Reducing enterprise costs (2) Cloud Computing Source: Gartner EXP (January 2010) 5

6 Where IT Workloads Run- Physical, Virtual and Cloud Utilization Percentage of enterprise workloads that will run in physical, virtual and public cloud environments by 2015* *Novell estimates based on IDC and Gartner data 6

7 Demystifying The Cloud For each workload, we find the right place in the Cloud Cube, and the right Cloud Service Provider to meet the needs. 7

8 The Cloud Stack Google Apps, Salesforce.com, online retail, web conferencing, online tax preparation and imaging/printing services SaaS Amazon Web Services, Microsoft Azure, Force.com Google App Engine PaaS EC2, Rackspace Cloud, Google, Bluelock vcloud, Terremark, BT, AT&T, Verizon, GoGrid, Joyent, SunGard Servers Storage IaaS Cloud Manager Networks 8

9 Cloud Models Public: Benefits Low upfront costs and no capital costs Easy to get started No long term commitments Wide choice of service level agreements Security of critical enterprise data. 91% in a recent survey concerned about security issues* (*Harris Interactive Survey) Private: Controlled growth High initial capital needs for growing Security management aligns with current enterprise IT needs followed by the business operations need to capitalize the Cloud Optimize value from physical and virtual solutions. infrastructures by efficiently moving Limited access to community driven workloads between them. feedback, support and innovations 86% believe that enterprise data is more secure in a private cloud than a public cloud* Hybrid: Dynamically allocate workloads, staff, Managing organizational controls and other resources for maximum when moving from Private to Public capacity utilization Clouds and vice versa. Adopt only best Public and Private Requires expertise and solutions in components of the Hybrid Cloud. both Public and Private Clouds. 34 percent of survey respondents are using a mixed approach of both private and public cloud computing, with 43 percent planning to increase their use of this combined approach* Risks 9

10 Novell Cloud Manager (NCM) Novell Cloud Manger creates and manages a cloud environment that delivers on the promise of utility computing by provisioning workloads on demand in a secure and compliant manner. 10

11 Novell Cloud Manager (NCM) Provides simple way to build and manage your cloud Provides a secure self-service request portal to accelerate service delivery Supports muti-tenant shared infrastructure Helps IT cost allocation transparency Provides capacity planning related insights and reclamation policies to increase resource utilization Integrates with best-in-class security and business service management Creates a secure and compliant environment 11

12 Roles and Benefits Realized Infrastructure Manager Application Administrator Business Owner Servers Network Storage Applications Business Reduce rework Control access Track capacity utilization Align IT Assets with required service levels Simplified business service creation Accelerated delivery Visibility into operational performance Reserve resources Reduce the cost of business services delivery Increase IT efficiency, transparency Recognize IT value 12

13 Appliance Model Revolutionizing Software Delivery Businesses are looking for simplified ways to deploy their applications we believe that software appliances will also help reduce support costs and sales cycle times for ISVs, making the concept attractive for vendors and end users alike. APP OS CONFIG Appliance Al Gillen, Program Vice President, System Software at IDC $3.7B in software appliances will be sold by 2014* Currently $1.3B million, growing at 48 percent CAGR *IDC, 2010 Software Appliance Forecast -IDC #

14 Appliances Portable to the Cloud Applications + Self-contained form is ideal for cloud Configuration + Uniquely portable across physical, virtual and cloud + Gives ISVs an easier solution than multi-tenant SaaS Operating System

15 Most Relevant Types of Appliances Image Pre-Formatted As Live CD Bootable USB ISO Software Appliance Image Pre-Formatted For VMware Xen / XenServer Hyper-V Virtual Appliance Image Pre-Formatted For Amazon EC2 Cloud Appliance Image Pre-Installed On x and 64-bit Hardware Appliance 15

16 ISV Benefits from Appliances Traditional Appliance Shorter Sales Cycle Simpler Installation Easier support New Market Access 16

17 End User Benefits from Appliances Appliance Integrated, complete solution Press play installation Deployable across platforms Simpler support and maintenance 17

18 The SUSE Appliance Toolkit Capabilities Build Manage Maintain SUSE Studio Onsite: Behind firewall stand-alone version of SUSE Studio Kiwi Support: Fully supported, command line scriptable appliance creation behind the firewall, integrates with SUSE Studio WebYAST: Provides YAST functionality through a web interface SUSE Lifecycle Management Server: Runs at ISV site, serves updates, includes access control to restrict access to repositories, allows for multiple update streams or channels 18

19 Appliances Deliver ROI Simplify On-Premise and Cloud Deployment Reduce software complexity Speed time to value Grow business opportunities Average ISV accelerates development time by 70%* Spend 50% less time managing and supporting applications* Average ISV increase revenues by 14%* *Results from Novell sponsored IDC ROI study 19

20 Complete Solutions Focus For each workload, we build the right appliance, find the right place in the Cloud Cube, find the right Cloud Service Provider and use NCM to manage the environment 20

21 Services Methodology 21

22 PFC Novell Approach We start by understanding client business needs, current business processes, workloads and IT environment We recommend specific applications or workloads to transition into Appliances and appropriate Cloud model We demonstrate accelerated ROI and reduced TCO at every step of our engagement We offer Guided or Shared approach services to do detailed planning and implementation We offer a comprehensive training through PFC Academy We provide long term monitoring and support to ensure that our clients are getting the benefits, and take advantage of new opportunities as Client s business grows 22

23 PFC Novell Services Business and Technical Analysis and Assessment Application Services Platform Services Infrastructure Services Novell SUSE Appliance Training & Development NCM Implementation and Deployment 23

24 Invites you to Free Half Day Strategic Cloud Opportunity Assessment Workshop Contact: or For more Information: 24

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