Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "www.pollev.com/digitalpulse"

Transcription

1 A digital body language approach to maximizing channel ROI in the new media Julian s slides might go here Julian Chair Duleep Magnus Dominic Participants, start your engines, go to: 1

2 2

3 Power of Mobile Tech Recruiting International Students 3

4 Expectations shift as emerging markets grow Smart phone penetration in emerging markets 47% 36% 13% China Vietnam India Source: Google, Netbiscuits May 2013 Mobile is central to my life 77% of respondents aged years 4

5 75% have their smartphones with them in the bathroom 5

6 Students live on mobile Nomophobia is the fear of not being connected due to a lack of battery power, signal or loss of ones mobile phone Proportion of respondents who confess to nomophobia 53% 66% 74% Source: Business Insider 5.5 Hours a day Avg time spent on smartphones by respondents aged years 6

7 Mobile is different from desktop / laptop Share of mobile phone time by function 5% 3% 5% 6% 11% 56% 13% Apps Text Messaging Browser Social Network Call Source: ExactTarget Recruit on Mobile? a case study from Admission Table

8 An Efficient Recruitment Funnel Communities Identify Prospects Qualify Prospects Engage Prospects Applicants Building Communities of Int l Students 2.5 M Reach per Month India, Vietnam, Nigeria facebook.com/study.at.us facebook.com/study.at.australia facebook.com/study.at.europe facebook.com/degree.on.cloud 8

9 Identifying the Right Prospects 56,011 Reached 6,551 Engaged Prospects identified based on Age Geography Education level Interest in studying abroad People they are connected with Qualifying the Prospects View Campaign Learn More Submit Inquiry Exclusive Leads Delivered in real-time Inquiry filters can be customised Free for students Campaign published on student community page facebook.com/study.at.australia 9

10 Engaging with the Prospects Ask Senior Counseling Newsletter Ask Peers admissiontable.com WhatsApp Recruiting for a Tier I University 557,358 Reached 1,027 Inquiries 361 Engaged 60 Applications 10

11 Duleep Deosthale, PhD admissiontable.com 11

12 UNDERCOVER AGENTS: STUDENT INSIGHTS INTO UNIVERSITY RECRUITMENT PROCESSES Magnus Olsson StudyPortals 12

13 Student eyes rating by region 13

14 Finding relevant information Response time to student Enquiries 14

15 Response time to student enquiries in different continents Number of reminders of the institutions that replied to first enquiry 15

16 Read More Magnus Olsson StudyPortals 16

17 QUT Case study: Adventures in marketing automation The game has changed Student is in front seat: They control the process Top information sources: Search engines, social media, referral and institution websites They ll talk when they re ready: QUT Case study: Adventures in marketing automation Problem #1: If you pass all leads to recruitment, you risk losing those not ready to talk Warm leads: Problem Rout warm #2: leads to And, automated you risk nurture crowding campaign. out Raise those their leads interest ready to talk Result: Lead leakage The The new old Lead recruitment Management funnel Gap Marketing Automation: Scores your lead s online behaviour (digital body language) Enrolment-ready leads: Rout enrolment-ready leads to Recruitment for personal follow-up Cold leads: Recruitment sends cold leads back to Marketing for more nurturing 17

18 QUT Case study: Adventures in marketing automation QUT International s Path to Marketing Automation In 2012, evaluated three excellent marketing automation platforms Source Channels The QUT Funnel 18

19 10/10/2014 Nurture Program Two days later Webforms Powerful tools for recruiters A few hours later 19

20 Relevant to customer s interests and needs QUT Case study: Adventures in marketing automation Metrics at your fingertips 20

21 QUT Case study: Adventures in marketing automation Metrics at your fingertips: Dashboard provides instant feedback/roi on campaigns Empower your marketers: Drag and drop, set and forget automation Benefits of Marketing Automation Marketing Automation: Records digital body language and prioritises routing of warm leads to nurture campaigns and hot leads to Recruitment Raise productivity: More digital campaigns with same marketing resources Triggered campaigns: Deliver personalized mailings triggered by certain web actions Agile response to market: Build automated nurture campaigns, landing pages and webforms Powerful marketing: Develop creative s with rulesets that deliver dynamic text/images relevant to each prospect s interests QUT Case study: Adventures in marketing automation 21

22 22

Scoring Sales and Stretching Marketing Dollars SECRETS OF WEB-BASED SALES AND MARKETING MANAGEMENT REVEALED

Scoring Sales and Stretching Marketing Dollars SECRETS OF WEB-BASED SALES AND MARKETING MANAGEMENT REVEALED Scoring Sales and Stretching Marketing Dollars SECRETS OF WEB-BASED SALES AND MARKETING MANAGEMENT REVEALED Meeting Today s Challenges Head-On In today s fast-paced business environment, companies are

More information

How using Google Analytics can improve your website performance and social campaigns

How using Google Analytics can improve your website performance and social campaigns How using Google Analytics can improve your website performance and social campaigns How using Google Analytics can improve your website performance and social campaigns Google Analytics is undoubtedly

More information

Real Estate Lead Management

Real Estate Lead Management Real Estate Lead Management Software Solution with Drip Email Marketing Automation and Online Surveys www.leadpro247.com What is LeadPro? Affordable Real Estate Lead Capture, Distribution, Tracking and

More information

Create, attract, retain and delight customers, profitably. HubSpot Connector

Create, attract, retain and delight customers, profitably. HubSpot Connector CRM for Marketing Create, attract, retain and delight customers, profitably Maximizer s built-in marketing tools mean you can simply and effectively plan, budget, execute, analyse and optimise all aspects

More information

OMNI-CHANNEL MARKETING. Top 9 Questions

OMNI-CHANNEL MARKETING. Top 9 Questions OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is

More information

to Maximize Return on Investment with Marketing Automation

to Maximize Return on Investment with Marketing Automation 4 Ways to Maximize Return on Investment with Marketing Automation 4 Ways to Maximize Return on Investment with Marketing Automation The Challenge: Maximising the time and money you invest in the online

More information

Create, attract, retain and delight customers, profitably. HubSpot Connector

Create, attract, retain and delight customers, profitably. HubSpot Connector CRM for Marketing Create, attract, retain and delight customers, profitably Maximizer s built-in marketing tools mean you can simply and effectively plan, budget, execute, analyse and optimise all aspects

More information

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications The Fundamentals of B2C Marketing Automation for Effective Marketing Communications Mark Patron February 2013 Email and Website Optimisation Introduction Marketing automation is a process that uses insight

More information

RAMP Marketing Automation Checklist

RAMP Marketing Automation Checklist RAMP Marketing Automation Checklist Are you ready to implement Marketing Automation? Are you struggling to keep your sales funnel full? Do leads you generated months ago fall through the cracks because

More information

MEASURING MARKETING PERFORMANCE THROUGH DASHBOARD METRICS

MEASURING MARKETING PERFORMANCE THROUGH DASHBOARD METRICS MEASURING MARKETING PERFORMANCE THROUGH DASHBOARD METRICS October 2010 707 W. Helen Road Palatine, IL 60067 847-202-7343 www.enrollmentmarketingsolutions.com Growing pains: Every university has them. The

More information

THE BIG EASY GUIDEBOOK TO MARKETING AUTOMATION

THE BIG EASY GUIDEBOOK TO MARKETING AUTOMATION THE BIG EASY GUIDEBOOK TO MARKETING AUTOMATION The essential guide to EASILY creating sophisticated, automated marketing programs that drive revenue 2009 Marketo, Inc. All rights reserved Forget the Hard

More information

Beyond Spreadsheets. How Cloud Computing for HR Saves Time & Reduces Costs. January 11, 2012

Beyond Spreadsheets. How Cloud Computing for HR Saves Time & Reduces Costs. January 11, 2012 Beyond Spreadsheets How Cloud Computing for HR Saves Time & Reduces Costs January 11, 2012 Introductions Carl Kutsmode Partner at talentrise Talent Management and Recruiting Solutions Consulting firm Help

More information

Lead Management System

Lead Management System Function. Challenge. Approach A software solution that enables seamless collaboration for line-of-business activities by supportive data falls into the larger realm of Business Management Systems. The

More information

Lead Management CRM Marketing Automation Powerful. Affordable. Intuitive. gold-vision

Lead Management CRM Marketing Automation Powerful. Affordable. Intuitive. gold-vision Unify your communications with Gold-Vision, a fully featured CRM solution with customer Contact, Sales, Marketing, Projects and Events. Gold-Vision stands out from the crowd with interactive dashboard

More information

www.callboxinc.com Manage leads. Monitor campaigns. Nurture relationships. Get your marketing running on all gears.

www.callboxinc.com Manage leads. Monitor campaigns. Nurture relationships. Get your marketing running on all gears. Manage leads. Monitor campaigns. Nurture relationships. Get your marketing running on all gears. Lead Management DataMiner Sales Campaigns Contact Info and History Lead Scoring Event Calendar Appointment

More information

New Possibilities for Extending LivePerson Solutions

New Possibilities for Extending LivePerson Solutions LivePerson intelligent engagement solutions have proven to deliver significant ROI for online businesses of all sizes, currently monitoring more than 1 billion visits and handling 9 million chats per month

More information

Sales Lead Management

Sales Lead Management Sales Lead Management with Email Marketing Automation and Online Surveys www.leadpro247.com What is LeadPro? Affordable Sales Lead Management System Web based Lead Tracking Software Solution Integrated

More information

INTERNATIONAL STUDENT MARKETING. Global Digital Advertising Agency for Universities and Colleges

INTERNATIONAL STUDENT MARKETING. Global Digital Advertising Agency for Universities and Colleges INTERNATIONAL STUDENT MARKETING Global Digital Advertising Agency for Universities and Colleges Net Natives work with over 200 global universities to recruit students from 150 countries. Our outcome focused

More information

Netbiscuits Analytics

Netbiscuits Analytics Netbiscuits Analytics The most comprehensive marketing analytics tool, allowing digital marketers to quickly visualize, measure and improve multiscreen visitor engagement and conversion of digital content.

More information

How CRM Solves These 5 Business Challenges

How CRM Solves These 5 Business Challenges How CRM Solves These 5 Business Challenges Here are 5 examples to demonstrate why organisations implement Customer Relationship Management strategies, and how professionally implemented CRM systems resolve

More information

Marketing Automation Solutions Market India Increasing Enterprise Digital Marketing Initiatives Drive Growth at a CAGR of 25% by 2020

Marketing Automation Solutions Market India Increasing Enterprise Digital Marketing Initiatives Drive Growth at a CAGR of 25% by 2020 Marketing Automation Solutions Market India Increasing Enterprise Digital Marketing Initiatives Drive Growth at a CAGR of 25% by 2020 P82F-70 December 2014 Contents Section Slide Number Executive Summary

More information

Email Marketing Automation and Analytics. Are You Getting the Most out of your Website? Asheville Chamber of Commerce Nov 11, 2014

Email Marketing Automation and Analytics. Are You Getting the Most out of your Website? Asheville Chamber of Commerce Nov 11, 2014 Email Marketing Automation and Analytics Are You Getting the Most out of your Website? Asheville Chamber of Commerce Nov 11, 2014 Overview Marketing Funnel Objectives of Online Marketing Free Analytics

More information

Marketing Automation User; 2010 marketing review notes and 2011 plans

Marketing Automation User; 2010 marketing review notes and 2011 plans Marketing Automation User; 2010 marketing review notes and 2011 plans Each December we ask our marketing customers if they would like to participate in a short, informal yearend review. The scope of the

More information

Find, track, pipeline, and manage your highly-skilled talent.

Find, track, pipeline, and manage your highly-skilled talent. Jobvite Engage: High Tech Find, track, pipeline, and manage your highly-skilled talent. As competition heats up for hard-to-find skills across the tech industry everything from precious engineering and

More information

Software Solutions Digital Marketing Business Services. SugarCRM Community Edition for Small & Medium Enterprises

Software Solutions Digital Marketing Business Services. SugarCRM Community Edition for Small & Medium Enterprises Software Solutions Digital Marketing Business Services SugarCRM Community Edition for Small & Medium Enterprises Contents Introduction... 1 SugarCRM Community Edition (CE)... 1 Basic CRM Workflow... 2

More information

What is a CRM? How can this benefit you?

What is a CRM? How can this benefit you? What is a CRM? Customer Relation Management or CRM is a software solution that can help manage and grow your business in a multitude of ways whether you are a self-employed individual or small to midlevel

More information

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation 31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template

More information

Using Social Media to Build Your Business. John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA

Using Social Media to Build Your Business. John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Using Social Media to Build Your Business John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Overview Social & Mobile Media generate leads and build relationships What s new with

More information

CONVINCE LEADS TO BUY FROM YOU WITH REACHEDGE

CONVINCE LEADS TO BUY FROM YOU WITH REACHEDGE CONVINCE LEADS TO BUY FROM YOU WITH REACHEDGE How does following up with a sales lead get them to buy from you? Responding quickly impresses a new contact, and then regular calls and emails keep you top

More information

35 Examples How Sales Teams Benefit from Microsoft Dynamics CRM

35 Examples How Sales Teams Benefit from Microsoft Dynamics CRM 35 Examples How Sales Teams Benefit from Microsoft Dynamics CRM Achieving Growth Targets 1. Managing Sales Goals Sales teams need to know how they re performing in comparison to their sales goals. Are

More information

INTEGRATED MARKETING AUTOMATION

INTEGRATED MARKETING AUTOMATION INTEGRATED MARKETING AUTOMATION To generate, manage and convert leads Whitepaper W W W.AC T I V ECO N V E R S I O N. C O M M A R K E T I N G I N T E L L I G E N C E F O R S A L E S info@activeconversion.com

More information

1 Which of the following questions can be answered using the goal flow report?

1 Which of the following questions can be answered using the goal flow report? 1 Which of the following questions can be answered using the goal flow report? [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel? [B] Do visitors usually start my

More information

On-Demand CRM Executive Brief

On-Demand CRM Executive Brief On-Demand CRM Executive Brief Five Key Measurements to Monitor Sales Productivity Moving from Art to Science www.tatacommunications.com/enterprise/saas/crm.asp For many, the art of selling is just that

More information

10 TIPS FOR ACCELERATING YOUR PIPELINE

10 TIPS FOR ACCELERATING YOUR PIPELINE 10 TIPS FOR ACCELERATING YOUR PIPELINE Accelerate the Funnel The average sales cycle length has increased 22% over the past five years due to more decision makers being involved in the buying process (SiriusDecisions).

More information

Higher Education in Further Education Webinar

Higher Education in Further Education Webinar Higher Education in Further Education Webinar Contents 1. Introduction 2. Make an HE Recruitment Calendar 3. Advertise across multiple platforms 4. Understand your digital audience 5. Engage students with

More information

Real World Rules for Lead Scoring & Prioritization. What Really Defines a Hot Prospect?

Real World Rules for Lead Scoring & Prioritization. What Really Defines a Hot Prospect? Real World Rules for Lead Scoring & Prioritization What Really Defines a Hot Prospect? Today's Presenters Sham Sao is Chief Marketing Officer of OneSource Mr. Sao is responsible for OneSource s strategic

More information

Lead nurturing: Using email marketing to convert a prospect into a sale

Lead nurturing: Using email marketing to convert a prospect into a sale Lead nurturing: Using email marketing to convert a prospect into a sale Patrick Zuluaga Director PMZ Marketing Have you heard this before? Email does not work for customer acquisition but rocks for customer

More information

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management.

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. September 2012 OptifiNow September 2012 Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead

More information

Sales Process Map. A step-by-step guide to reach prospects, qualify leads, and close deals

Sales Process Map. A step-by-step guide to reach prospects, qualify leads, and close deals Sales Process Map A step-by-step guide to reach prospects, qualify leads, and close deals z Website Visitors Sales Plan and Execute Marketing Campaigns Organic web traffic AdWords referrals Email responses

More information

Benchmark Survey: Marketo Benchmark on Revenue Performance Custom Report For: Justin Gray

Benchmark Survey: Marketo Benchmark on Revenue Performance Custom Report For: Justin Gray Benchmark Survey: Marketo Benchmark on Custom Report For: Justin Gray Dear Justin Gray, and sales executives are constantly asking their organizations questions such as: How much should we be investing

More information

4 ways to grow your small business with Salesforce CRM

4 ways to grow your small business with Salesforce CRM 4 ways to grow your small business with Salesforce CRM Contents Executive Summary... 2 Make everyone more productive... 2 Customize: Make Salesforce CRM work the way you do... 2 Organize: Centralize your

More information

Microsoft Dynamics CRM

Microsoft Dynamics CRM Use Microsoft Dynamics CRM to reduce costs and be a real enabler of business growth. By managing your current customers as well as new sales leads effectively from a cloud-based environment that works

More information

Effective online marketing to recruit prospective language learners. Rob Jansen & Joss Frimond

Effective online marketing to recruit prospective language learners. Rob Jansen & Joss Frimond Effective online marketing to recruit prospective language learners Rob Jansen & Joss Frimond 3 TAKEAWAYS 1. How students can find you Which recruitment channels can you use? What are their pros and cons?

More information

THE WORLD S TOP 500 UNIVERSITIES THROUGH STUDENT EYES

THE WORLD S TOP 500 UNIVERSITIES THROUGH STUDENT EYES THE WORLD S TOP 500 UNIVERSITIES THROUGH STUDENT EYES RESEARCH FINDINGS StudyPortals Intelligence Unit British Council 2014 Table of contents INTRODUCTION 3 KEY FINDINGS 4 METHODOLOGY 5 OUR FINDINGS 7

More information

WHITEPAPER IMPROVE YOUR MARKETING AND SALES PERFORMANCES THROUGH OPTIMISED LEAD MANAGEMENT

WHITEPAPER IMPROVE YOUR MARKETING AND SALES PERFORMANCES THROUGH OPTIMISED LEAD MANAGEMENT IMPROVE YOUR MARKETING AND SALES PERFORMANCES THROUGH OPTIMISED LEAD MANAGEMENT 2 ABOUT Why has lead management become so important today for business? Two trends currently reinforce the need to implement

More information

Website Visitor Tracking and Follow-Up Campaigns. Bernie Turner FanOne Marketing Marketing Manager and Digital Strategist

Website Visitor Tracking and Follow-Up Campaigns. Bernie Turner FanOne Marketing Marketing Manager and Digital Strategist 1 What Is A Web Tracking Script? Code placed into a web page Enables visibility of cookied web visitors and identifies individuals to retarget Works with all internet browsers Very important component

More information

We d also recommend you consult Chapters 4 in the Chaffey & Smith recommended text as well as Chapter 1 in Ryan & Jones recommended text.

We d also recommend you consult Chapters 4 in the Chaffey & Smith recommended text as well as Chapter 1 in Ryan & Jones recommended text. 1 Our focus for this session is on the customer and how their needs are changing in light of changing digital technologies. We ll look how the buying process can be impacted by digital technologies and

More information

CRM for Sales. Increase productivity and sales effectiveness to optimise opportunities and drive revenue. Email Templates

CRM for Sales. Increase productivity and sales effectiveness to optimise opportunities and drive revenue. Email Templates CRM for Sales Increase productivity and sales effectiveness to optimise opportunities and drive revenue From quote to close, sales executives and frontline sales professionals face the challenge of higher

More information

Solving the Challenge of Lead Management Automation

Solving the Challenge of Lead Management Automation WHITE PAPER Solving the Challenge of Lead Management Automation How We Did It and What We Learned Table of Contents Background... 1 Business Challenges... 2 Adapting to Digital Marketing... 2 Developing

More information

CLICKPOINT WHITE PAPER. 6 Signs Your Inbound Lead Management Process is Broken. www.clickpointsoftware.com

CLICKPOINT WHITE PAPER. 6 Signs Your Inbound Lead Management Process is Broken. www.clickpointsoftware.com CLICKPOINT WHITE PAPER 6 Signs Your Inbound Lead Management Process is Broken www.clickpointsoftware.com Introduction Today s customers want it pronto! Ever notice how sometimes solving one business problem

More information

THE 10 Ways that Digital Marketing + Big Data =

THE 10 Ways that Digital Marketing + Big Data = 1 Ways that Digital Marketing + Big Data = Sales Productivity The best global companies are transforming the way they market and sell. Here s how! Evolves into Digital TOP 10 about us MarketBridge is a

More information

THE OPTIMIZER HANDBOOK: HOW DOES LEAD MANAGEMENT HELP BUSINESSES?

THE OPTIMIZER HANDBOOK: HOW DOES LEAD MANAGEMENT HELP BUSINESSES? THE OPTIMIZER HANDBOOK: HOW DOES LEAD MANAGEMENT HELP BUSINESSES? 1 When a business is serious about customer relationship management, commonly known as CRM, having the proper lead management program to

More information

10 TIPS FOR SUCCESSFUL

10 TIPS FOR SUCCESSFUL PLATINUM FREE REPORT Email marketing campaigns are essential elements of any marketing strategy. They communicate and build relationships with prospects, gather important data, and help boost marketing

More information

RECRUITING INTERNATIONAL STUDENTS

RECRUITING INTERNATIONAL STUDENTS YOUTH MARKETING AGENCY RECRUITING INTERNATIONAL STUDENTS We provide global recruitment solutions for Pre University, Bachelors, Masters, MBA, Study Abroad students STUDENT MARKETING STUDENT ENQUIRIES INTERNATIONAL

More information

TSM Automated Marketing Solutions

TSM Automated Marketing Solutions TSM Automated Marketing Solutions Agenda o About MMI Solutions o The New Sales Reality o Basic Integrated Marketing Solutions o Automated Marketing Solutions o How an AMS works o Our Solution o Program

More information

B2Best Practice. Lead Scoring. Mild Warm Hot

B2Best Practice. Lead Scoring. Mild Warm Hot B2Best Practice Lead Scoring Mild Warm Hot Lead Scoring Best Practices Getting Lead Scoring Right the First Time Lead scoring is a technology and business process used by B2B companies for the purpose

More information

sales crm Are you leads still managing in Excel? spinso.com/eqms

sales crm Are you leads still managing in Excel? spinso.com/eqms sales crm Are you leads still managing in Excel? EQMS is simple, affordable and ready to use sales lead management that helps you provide all the required information easily at your finger tips, thus letting

More information

setup and provide drill-down capabilities to view further details on metrics and dynamic updates for a real-time view of your business conditions.

setup and provide drill-down capabilities to view further details on metrics and dynamic updates for a real-time view of your business conditions. Workflow Automation Build a competitive advantage with automated processes and increased business visibility While the competition struggles with manual processes, queries and reports on customer interactions,

More information

WHAT IS EMAIL MARKETING

WHAT IS EMAIL MARKETING Intelligent VC provide industry leading email marketing solutions, including an easy to use in-house platform as well as a host of managed solutions and services. Create and send visually engaging HTML

More information

Introduction 2 // THE 3 TYPES OF KEY PERFORMANCE INDICATORS FOR SUCCESS

Introduction 2 // THE 3 TYPES OF KEY PERFORMANCE INDICATORS FOR SUCCESS Introduction We ve been hearing it for some time now marketers need to earn a seat at the revenue table. But how do you go about doing that? It all comes down to proving and improving marketing s contribution

More information

B2B LEAD GENERATION THE DEFINITIVE GUIDE TO GUIDE 1. INTRODUCTION TO LEAD GENERATION

B2B LEAD GENERATION THE DEFINITIVE GUIDE TO GUIDE 1. INTRODUCTION TO LEAD GENERATION B2B LEAD GENERATION THE DEFINITIVE GUIDE TO GUIDE 1. INTRODUCTION TO LEAD GENERATION 01 CONTENTS WHAT IS LEAD GENERATION? WHY IS LEAD GENERATION SO IMPORTANT? WHAT IS A LEAD? MARKETING AND SALES LEADS?

More information

Personalised view of metrics for an instant snapshot of your business. Wizard-Driven Dashboards

Personalised view of metrics for an instant snapshot of your business. Wizard-Driven Dashboards Workflow Automation Build a competitive advantage with automated processes and increased business visibility While the competition struggles with manual processes, queries and reports on customer interactions,

More information

SAP Digital CRM. Getting Started Guide. All-in-one customer engagement built for teams. Run Simple

SAP Digital CRM. Getting Started Guide. All-in-one customer engagement built for teams. Run Simple SAP Digital CRM Getting Started Guide All-in-one customer engagement built for teams Run Simple 3 Powerful Tools at Your Fingertips 4 Get Started Now Log on Choose your features Explore your home page

More information

WHITE PAPER MULTI-CHANNEL CAMPAIGNS IN A CONNECTED WORLD. Create and deploy IT solutions for business

WHITE PAPER MULTI-CHANNEL CAMPAIGNS IN A CONNECTED WORLD. Create and deploy IT solutions for business WHITE PAPER MULTI-CHANNEL CAMPAIGNS IN A CONNECTED WORLD White paper - Multi-Channel Campaigns in a Connected World - Prodware 1 Create and deploy IT solutions for business Navigating Multi-channel Marketing

More information

Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks.

Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks. Data Sheet Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks. Product Description B2B organizations recognize that social channels represent an increasingly

More information

A White Paper on LEAD MANAGEMENT

A White Paper on LEAD MANAGEMENT A White Paper on LEAD MANAGEMENT MetaConcepts Pvt Ltd 507, D B Road, R S Puram,Coimbatore - 641 002 Phone : 91 422 553109, Fax : 91 422 550072 Email :, Website: www.focus2sell.com Manage Measure and mine

More information

Targeted Marketing Effectiveness

Targeted Marketing Effectiveness Targeted Marketing Effectiveness Plan, execute and measure your campaigns An invaluable tool for marketers, helps you to plan, execute, and measure the success of every marketing campaign. It becomes much

More information

Digital Marketing Institute s. Professional Diploma in Digital Selling. Validated by the Syllabus Advisory Council (SAC)

Digital Marketing Institute s. Professional Diploma in Digital Selling. Validated by the Syllabus Advisory Council (SAC) Digital Marketing Institute s Professional Diploma in Digital Selling Validated by the Syllabus Advisory Council (SAC) Content Professional Diploma in Digital Selling Welcome Course overview Course content

More information

The B2B Marketing Landscape...2. Why Marketing Automation?...3. Maximize ROI...4. Drive Sales & Accelerate the Funnel...6

The B2B Marketing Landscape...2. Why Marketing Automation?...3. Maximize ROI...4. Drive Sales & Accelerate the Funnel...6 Table of Contents Interested in what marketing automation can do for your marketing and sales teams? Peruse through our CMO Toolkit to get information about the marketing automation capabilities that you

More information

5 Steps for Achieving 360 Degree Customer View CRM Effectiveness Workshop. Paul Petersen

5 Steps for Achieving 360 Degree Customer View CRM Effectiveness Workshop. Paul Petersen 5 Steps for Achieving 360 Degree Customer View CRM Effectiveness Workshop Paul Petersen Featured Speaker Paul R. Petersen, JD, PCM Vice President & General Manager GoldMine A Successful GoldMine CRM Strategy

More information

White paper. Key considerations for successful lead management. Marketing Solutions

White paper. Key considerations for successful lead management. Marketing Solutions Marketing Solutions White paper Key considerations for successful lead management Written by: Christine Mariconda President Mariconda Marketing Solutions 631.462.6139 Tel 631.462.6138 Fax cm@mariconda-marketing.com

More information

An introduction to social media marketing for small businesses

An introduction to social media marketing for small businesses An introduction to social media marketing for small businesses By Caroline Spence PR Director of Anicca Digital Contents Introduction Social statistics Getting started Understanding the resources needed

More information

ClickJoy Prospecting Platform

ClickJoy Prospecting Platform Find Projects New Business Revenue Prospecting Made Easy ClickJoy Prospecting Platform ClickJoy Prospecting Platform ClickJoy is a prospecting platform that combines the industry s largest and most extensive

More information

INTEGRATING CRM, ECOMMERCE AND ANALYTICS

INTEGRATING CRM, ECOMMERCE AND ANALYTICS INTEGRATING CRM, ECOMMERCE AND ANALYTICS MARK JONES Senior Solutions Consultant for ExactTarget Interactive marketing expert specializing on maximizing CRM data TROY BURK CEO & Founder, Right On Interactive

More information

Salesforce Automation

Salesforce Automation Salesforce Automation Bill Evanow Vice President, Sales salesforce.com Alana Kaselitz Principal Founder Echo Lane Jim Thompson Founder and CEO Rogue IT 1 July 16-17, 2009 Napa Valley Marriott Salesforce.com

More information

Paul Mosenson, Founder of NuSpark Marketing

Paul Mosenson, Founder of NuSpark Marketing Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,

More information

Grow Sales Faster with Sales Cloud. Richard Doyle Senior Alliances Manger rdoyle@salesforce.com

Grow Sales Faster with Sales Cloud. Richard Doyle Senior Alliances Manger rdoyle@salesforce.com Grow Sales Faster with Sales Cloud Richard Doyle Senior Alliances Manger rdoyle@salesforce.com Connect With Your Customers in a Whole New Way Cloud LTE Mobile Server Mainframe SNA Terminal LAN // WAN Client

More information

PRO. Getting the Most Value Out of Your Customers with CRM Energy Circle PRO Webinar Series December 3th, 2014

PRO. Getting the Most Value Out of Your Customers with CRM Energy Circle PRO Webinar Series December 3th, 2014 Getting the Most Value Out of Your Customers with CRM Energy Circle Webinar Series December 3th, 2014 5PM Eastern Wednesdays 12/3/14 Getting the most value out of your customers with CRM. 12/10/14 Home

More information

Marketing Analytics. To improve messaging for increased conversion, look for why so instead of just how much.

Marketing Analytics. To improve messaging for increased conversion, look for why so instead of just how much. Marketing Analytics To improve messaging for increased conversion, look for why so instead of just how much. J. David Green Director, Strategic Partnerships MECLABS Institute October 23, 2014 Why do people

More information

Amp up your Business with Marketing Automation A Success Kit

Amp up your Business with Marketing Automation A Success Kit Amp up your Business with Marketing Automation A Success Kit PE R O F R M A N C E P R O D UC T I V I TY P R O $ F IT A B IL I TY Define P ros pec t P ro fi les Def ine P rospe ct P rof iles Manage M u

More information

Automating Marketing Localization

Automating Marketing Localization Bridging the Gap between Corporate and Distributed Marketers With traditional brand marketing channels rapidly declining in effectiveness, a successful, collaborative relationship between corporate marketing

More information

Content Marketing Guide. October 2015

Content Marketing Guide. October 2015 Content Marketing Guide October 2015 5 LEAD MANAGEMENT BEST PRACTICES TO HELP WIN MORE SALES IN 30 DAYS The rhythm of monthly business financials Business marches to the rhythm of monthly financials. But

More information

Customer Activation. Marketing with a Measurable Purpose

Customer Activation. Marketing with a Measurable Purpose Customer Activation Marketing with a Measurable Purpose INTRODUCTION As a marketing leader, you need to think about the lifecycle that each of your customers progresses through from potential customer

More information

ATTRACT PROSPECTS ENGAGE CUSTOMERS SUCCEED IN YOUR BUSINESS

ATTRACT PROSPECTS ENGAGE CUSTOMERS SUCCEED IN YOUR BUSINESS ATTRACT PROSPECTS ENGAGE CUSTOMERS SUCCEED IN YOUR BUSINESS Maximizer CRM is a completely integrated sales, marketing and customer service and support management solution that enables you to attract prospects,

More information

CRM for Marketing MAXIMIZER CRM. Published By

CRM for Marketing MAXIMIZER CRM. Published By OV E RV I E W CRM for Marketing MAXIMIZER CRM Published By Create, attract, retain and delight customers, profitably Maximizer s built-in marketing tools mean you can simply and effectively plan, budget,

More information

Actively Engage with Energy Utility Customers to Build Loyalty and Drive Retention

Actively Engage with Energy Utility Customers to Build Loyalty and Drive Retention Kampyle for Utilities Industry Actively Engage with Energy Utility Customers to Build Loyalty and Drive Retention Layer qualitative data on analytics to better understand and address customer needs and

More information

The Beginner s Guide to CRM

The Beginner s Guide to CRM The Beginner s Guide to CRM Customer relationship management can sound intimidating to small- and mid-sized businesses. After all, if your company only has a handful of customers, why do you need a dedicated

More information

S prin g 2 0 1 4. Higher Education Enrollment CRMs. Some assembly required?

S prin g 2 0 1 4. Higher Education Enrollment CRMs. Some assembly required? S prin g 2 0 1 4 Higher Education Enrollment CRMs Some assembly required? Table of Contents Higher Education Enrollment CRMs... 1 Introduction... 1 Best Practice: Closed Loop System... 2 Closed Loop Benefits...

More information

Eloqua Insight The data you need, the way you want it, when you need it

Eloqua Insight The data you need, the way you want it, when you need it Datasheet Eloqua Insight The data you need, the way you want it, when you need it Freedom from Spreadsheets Marketers are under pressure to demonstrate the impact their programs have on revenue. But it

More information

Better Sales Leads and Conversion Rates in a 360-Degree World

Better Sales Leads and Conversion Rates in a 360-Degree World Growth Services Selling Power: Better Sales Leads and Conversion Rates in a 360-Degree World Better Sales Leads and Conversion Rates in a 360-Degree World THE LEADERSHIP CHALLENGE: A WEALTH OF DATA Today,

More information

Sage CRM Targeted Marketing Effectiveness

Sage CRM Targeted Marketing Effectiveness Sage CRM Targeted Marketing Effectiveness Gaining a deeper understanding of your customers and their buying behaviour is critical in today s competitive marketplace. Sage CRM provides powerful tools for

More information

Drive growth. See results. Performance Marketing Services Overview

Drive growth. See results. Performance Marketing Services Overview Drive growth. See results. Performance Marketing Services Overview Channel agnostic portfolio management designed with your goals in mind. Channels don t matter to the customer; they engage with brands

More information

Simplify your business. Sell more tickets.

Simplify your business. Sell more tickets. Simplify your business. Sell more tickets. Filling your venue s seats doesn t have to mean outsourcing every decision to a big, impersonal company that holds all the cards. Not when you have Vendini the

More information

8 STEPS TO INITIATING THE RIGHT LAUNCH SEQUENCE FOR YOUR REFERRAL PROGRAM. 8 Steps. to Initiating the Right Launch Sequence for your Referral Program

8 STEPS TO INITIATING THE RIGHT LAUNCH SEQUENCE FOR YOUR REFERRAL PROGRAM. 8 Steps. to Initiating the Right Launch Sequence for your Referral Program 1 @ 8 Steps to Initiating the Right Launch Sequence for your Referral Program Contents Introduction 3 Part 1: Planning your referral program 4 Step 1: Decide who will pilot your referral program 5 Step

More information

THE FUTURE OF SOCIAL CRM

THE FUTURE OF SOCIAL CRM THE FUTURE OF SOCIAL CRM 28/11/2013 GARETH EDWARDS Contents The Future of Social CRM... 3 Basic Features of Social Media Management Platforms... 3 Terms... 4 The Solution... 5 What a CRM System Should

More information

MARKETO CHECKLIST. All users are setup within Marketo with the appropriate roles and permissions.

MARKETO CHECKLIST. All users are setup within Marketo with the appropriate roles and permissions. Setup Users & Roles All users are setup within Marketo with the appropriate roles and permissions. Smart Campaign Settings Limit set to abort smart campaigns if number of qualified leads exceeds this limit

More information

Using Kentico EMS to optimize the B2B sales process

Using Kentico EMS to optimize the B2B sales process Using Kentico EMS to optimize the B2B sales process A link to this deck follows What we ll cover The current view of B2B sales: What the customer demands today The general state of readiness: Varies by

More information

PROVING THE VALUE OF DIGITAL MARKETING in Higher Education

PROVING THE VALUE OF DIGITAL MARKETING in Higher Education BEST PRACTICES GUIDE PROVING THE VALUE OF DIGITAL MARKETING in Higher Education HOW DATA-DRIVEN DIGITAL MARKETING DELIVERS oho.com 617 499 4900 @ohointeractive The Case for Data The future of education

More information

Focused Sales Management

Focused Sales Management Focused Sales Management Make the most of every sales opportunity. directs your sales efforts towards the most profitable, most winnable deals, and helps you make the most of cross-selling and upselling

More information

Proving The Value of Digital Marketing In Higher Education

Proving The Value of Digital Marketing In Higher Education Best Practices Guide Proving The Value of Digital Marketing In Higher Education How Data-Driven Digital Marketing Delivers oho.com 617 499 4900 @ohointeractive The future of education is data driven, says

More information