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1 Timetric Publisher Sample Phone: (US) or or (Int'l) Hours: Monday - Thursday: 5:30am - 6:30pm EST Fridays: 5:30am - 5:30pm EST customerservice@marketresearch.com MarketResearch.com

2 Travel and Tourism in Thailand to 2018 Report Code: TT0140MR Publication Date: March John Carpenter House 7 Carmelite Street London EC4Y 0BS United Kingdom Tel: +44 (0) Fax: +44 (0) Travel and Tourism in Thailand to 2018 Page 1

3 EXECUTIVE SUMMARY 1 EXECUTIVE SUMMARY The Thai travel and tourism sector posted growth during the review period ( ), despite the global financial crisis. The growth can be attributed to the increasing number of tourists from emerging countries such as China, India and Russia; international tourists to the country reached XX.XX million in While forecast-period growth is expected to be undermined by political instability, the country s tourism sector has generally been resilient to outbreaks of political unrest in the capital, Bangkok. Tourism flows to key beach destinations suffer only temporary downturns. International arrivals to Thailand increased at a review-period CAGR of XX.XX%, while total inbound tourist expenditure recorded a CAGR of XX.XX%. Timetric has identified the following key trends and issues in the Thai travel and tourism sector: Increase in tourists from emerging countries Growth of low-cost carriers Political unrest remains a risk to future growth Travel and Tourism in Thailand to 2018 Page 2

4 EXECUTIVE SUMMARY Figure 1: Thailand Tourism Expenditure (US$ Million), ,000 Domestic Tourist Expenditure Inbound Tourist Expenditure Outbound Tourist Expenditure 60,000 50,000 40,000 30,000 20,000 10, Source: Timetric analysis Timetric Figure 2: Thailand Key Ratios (%), Airline - Load Factor Hotel - Room Occupancy Rate Car Rental - Utilization Rate 85% 80% 75% 70% 65% 60% 55% 50% 45% 40% Source: Timetric analysis Timetric Travel and Tourism in Thailand to 2018 Page 3

5 TABLE OF CONTENTS TABLE OF CONTENTS 1 Executive Summary Travel and Tourism Sector In Context A Leading Tourist Destination in Southeast Asia On Track to Become a World-Class Health Provider Political Unrest Adversely Impacting the Tourism Sector Increase in Foreign Investment Country Fact Sheet Tourism Flows The Market Domestic tourism Inbound tourism China as the key source country Outbound tourism Key Developments Government efforts to promote domestic tourism Promotional campaigns to attract international tourists India is emerging as a key source country TAT develops marketing action plan for High travel costs hamper outbound travel to Europe and the Americas Timetric View Domestic tourism Inbound tourism Outbound tourism Airlines The Market Key Developments LCCs dominate the market Launch of new routes Airport infrastructure expansion Impact of ASEAN agreement Competitive Landscape Timetric View Hotels The Market Key Developments Hotel density high in key tourist destinations Hotel room supply expected to increase Occupancy rate increasing Competitive Landscape Timetric View Car Rental The Market Key Developments Bangkok and Pattaya are hubs Competitive Landscape Timetric View Travel Intermediaries Travel and Tourism in Thailand to 2018 Page 4

6 TABLE OF CONTENTS 8.1 The Industry Key Developments Tourism Association of Koh Samui to launch hotel booking website Timetric View Tourism Board Profile Tourism Authority of Thailand Description Target Market Airport Profiles Thailand Airports Overview Operator profile Routes Company Profiles Airlines Company Profile: Thai AirAsia Co., Ltd Thai AirAsia Co., Ltd company overview Thai AirAsia Co., Ltd main services Thai AirAsia Co., Ltd key employee Company Profile: Thai Airways International Public Company Ltd Thai Airways International Public Company Ltd company overview Thai Airways International Public Company Ltd business description Thai Airways International Public Company Ltd main services and brands Thai Airways International Public Company Ltd history Thai Airways International Public Company Ltd SWOT analysis Thai Airways International Public Company Ltd strengths Thai Airways International Public Company Ltd weaknesses Thai Airways International Public Company Ltd opportunities Thai Airways International Public Company Ltd threats Thai Airways International Public Company Ltd key employees Company Profile: Nok Airlines Public Company Ltd Nok Airlines Public Company Ltd company overview Nok Airlines Public Company Ltd main services Nok Airlines Public Company Ltd key employees Company Profile: Bangkok Airways Co., Ltd Bangkok Airways Co., Ltd company overview Bangkok Airways Co., Ltd main services Bangkok Airways Co., Ltd key employees Company Profile: Cathay Pacific Airways Thailand Cathay Pacific Airways Thailand company overview Cathay Pacific Airways Thailand main services Cathay Pacific Airways Thailand key employee Company Profiles Hotels Company Profile: Accor Hotels Thailand Accor Hotels Thailand company overview Accor Hotels Thailand main services and brands Accor Hotels Thailand key employees Company Profile: Centara Hotels & Resorts Thailand Centara Hotels & Resorts Thailand company overview Centara Hotels & Resorts Thailand main services Centara Hotels & Resorts Thailand key employees Company Profile: InterContinental Hotels and Resorts Thailand InterContinental Hotels and Resorts Thailand company overview Travel and Tourism in Thailand to 2018 Page 5

7 TABLE OF CONTENTS InterContinental Hotels and Resorts Thailand main services InterContinental Hotels and Resorts Thailand key employee Company Profile: Marriott Hotels Thailand Marriott Hotels Thailand company overview Marriott Hotels Thailand main services and brands Marriott Hotels Thailand key employee Company Profile: SERENATA Hotels & Resorts Group Thailand SERENATA Hotels & Resorts Group Thailand company overview SERENATA Hotels & Resorts Group Thailand main services Company Profiles Car Rental Company Profile: AVIS Rent a Car Thailand AVIS Rent a Car Thailand company overview AVIS Rent a Car Thailand main services Company Profile: Budget Car and Truck Rental of Thailand Budget Car and Truck Rental of Thailand company overview Budget Car and Truck Rental of Thailand main services Company Profile: Hertz Thailand Hertz Thailand company overview Hertz Thailand main services Company Profile: Thai Rent A Car (1978) Co., Ltd Thai Rent A Car (1978) Co., Ltd company overview Thai Rent A Car (1978) Co., Ltd main services Company Profile: Master Car Rental Co., Ltd Master Car Rental Co., Ltd company overview Master Car Rental Co., Ltd main services Company Profiles Travel Intermediaries Company Profile: A&F Tour Travel Co., Ltd A&F Tour Travel Co., Ltd company overview A&F Tour Travel Co., Ltd main services Company Profile: World Travel Service Ltd World Travel Service Ltd company overview World Travel Service Ltd main services World Travel Service Ltd key employees Company Profile: Marwin Tours (Thailand) Co., Ltd Marwin Tours (Thailand) Co., Ltd company overview Marwin Tours (Thailand) Co., Ltd main services Company Profile: NS Travel & Tours Co. Ltd NS Travel & Tours Co. Ltd company overview NS Travel & Tours Co. Ltd main services NS Travel & Tours Co. Ltd key employee Company Profile: Oriental Escape Ltd Oriental Escape Ltd company overview Oriental Escape Ltd main services Market Data Analysis Tourism Output Total tourism output Direct tourism output Indirect tourism output Tourism output per employee Direct tourism output per employee Indirect tourism output per employee Travel and Tourism in Thailand to 2018 Page 6

8 TABLE OF CONTENTS 15.2 Tourism Employment Total tourism employment Direct tourism employment Indirect tourism employment Tourism employee compensation Total gross income generated by total tourism employment Domestic Tourism Domestic trips by purpose of visit Number of overnight stays Total domestic tourism expenditure Average expenditure per domestic tourist by category Inbound Tourism International arrivals by region International arrivals by purpose of visit Total inbound tourism expenditure by category Average international tourist expenditure by category Outbound Tourism Flows International departures by region International departures by purpose of visit Number of overnight stays Total outbound tourism expenditure by category Average outbound expenditure per resident by category Airlines Seats available Seats sold by carrier type business travel Seats sold by carrier type leisure travel Load factor by carrier type Passenger kilometers available by carrier type Revenue-generating passenger kilometers by carrier type Revenue per passenger by carrier type Total revenue by carrier type Hotels Establishments by hotel category Available rooms by hotel category Room occupancy rate by hotel category Room nights available by hotel category Room nights occupied by hotel category Average revenue per available room by hotel category Revenue per occupied room by hotel category Total revenue per available room by hotel category Total revenue by hotel category and customer type Guests by hotel category and customer type Car Rentals Market value by customer type and rental location Fleet size Rental occasions and days Rental length Average rental length Utilization rate Average revenue per day Travel Intermediaries Market value by product type Online revenues by type of intermediary or provider Travel and Tourism in Thailand to 2018 Page 7

9 TABLE OF CONTENTS Online revenues by type of tourist In-store revenues by type of intermediary In-store revenues by type of tourist Travel agent revenues from domestic tourism, by sales channel Travel agent revenues from international tourism, by sales channel Tour operator revenues from domestic tourism, by sales channel Tour operator revenues from international tourism, by sales channel Other intermediaries revenues from domestic tourism, by sales channel Other intermediaries revenues from international tourism, by sales channel Appendix What is this Report About? Definitions Methodology Contact Timetric About Timetric Timetric s Services Disclaimer Travel and Tourism in Thailand to 2018 Page 8

10 LIST OF TABLES LIST OF TABLES Table 1: Thailand Tourist Arrivals from the Top-10 Countries (Thousand), Table 2: Thailand Tourist Departures to the Top-10 Countries (Thousand), Table 3: Thailand Expected Hotel Openings ( ) Table 4: Thailand Top-10 Hotels (Volume), Table 5: Tourism Authority of Thailand Key Facts and Locations Table 6: Suvarnabhumi International Airport, Bangkok Overview Table 7: Don Mueang International Airport, Bangkok Overview Table 8: Phuket International Airport, Phuket Province Overview Table 9: Chiang Mai International Airport, Chiang Mai Province Overview Table 10: Hat Yai International Airport, Songkhla Province Overview Table 11: Thai AirAsia Co., Ltd, Key Facts Table 12: Thai AirAsia Co., Ltd, Main Services Table 13: Thai AirAsia Co., Ltd, Key Employee Table 14: Thai Airways International Public Company Ltd, Key Facts Table 15: Thai Airways International Public Company Ltd, Main Services and Brands Table 16: Thai Airways International Public Company Ltd, History Table 17: Thai Airways International Public Company Ltd, Key Employees Table 18: Nok Airlines Public Company Limited, Key Facts Table 19: Nok Airlines Public Company Ltd, Main Services Table 20: Nok Airlines Public Company Ltd, Key Employees Table 21: Bangkok Airways Co., Ltd Key Facts Table 22: Bangkok Airways Co., Ltd, Main Services Table 23: Bangkok Airways Co., Ltd, Key Employees Table 24: Cathay Pacific Airways Thailand, Key Facts Table 25: Cathay Pacific Airways Thailand, Main Services Table 26: Cathay Pacific Airways Thailand, Key Employee Table 27: Accor Hotels Thailand, Key Facts Table 28: Accor Hotels Thailand, Main Services and Brands Table 29: Accor Hotels Thailand, Key Employees Table 30: Centara Hotels & Resorts Thailand, Key Facts Table 31: Centara Hotels & Resorts Thailand, Main Services Table 32: Centara Hotels & Resorts Thailand, Key Employees Table 33: InterContinental Hotels and Resorts Thailand, Key Facts Table 34: InterContinental Hotels and Resorts Thailand, Main Services Table 35: InterContinental Hotels and Resorts Thailand, Key Employee Table 36: Marriott Hotels Thailand, Key Facts Table 37: Marriott Hotels Thailand, Main Services and Brands Table 38: Marriott Hotels Thailand, Key Employee Table 39: SERENATA Hotels & Resorts Group Thailand, Key Facts Table 40: SERENATA Hotels & Resorts Group Thailand, Main Services Table 41: AVIS Rent Car Thailand, Key Facts Table 42: AVIS Rent a Car Thailand, Main Services Table 43: Budget Car and Truck Rental of Thailand, Key Facts Table 44: Budget Car and Truck Rental of Thailand, Main Services Table 45: Hertz Thailand, Key Facts Table 46: Hertz Thailand, Main Services Table 47: Thai Rent A Car (1978) Co., Ltd, Key Facts Table 48: Thai Rent A Car (1978) Co., Ltd, Main Services Table 49: Master Car Rental Co., Ltd, Key Facts Table 50: Master Car Rental Co., Ltd, Main Services Table 51: A&F Tour Travel Co., Ltd, Key Facts Table 52: A&F Tour Travel Co., Ltd, Main Services Table 53: World Travel Service Ltd, Key Facts Table 54: World Travel Service Ltd, Main Services Table 55: World Travel Service Ltd, Key Employees Table 56: Marwin Tours (Thailand) Co., Ltd, Key Facts Table 57: Marwin Tours (Thailand) Co., Ltd, Main Services Table 58: NS Travel & Tours Co. Ltd, Key Facts Table 59: NS Travel & Tours Co. Ltd, Main Services Table 60: NS Travel & Tours Co. Ltd, Key Employee Table 61: Oriental Escape Ltd, Key Facts Table 62: Oriental Escape Ltd, Main Services Table 63: Thailand Total Tourism Output by Category (THB Billion), Table 64: Thailand Direct Tourism Output by Category (THB Billion), Table 65: Thailand Indirect Tourism Output by Category (THB Billion), Table 66: Thailand Total Tourism Output Generated per Employee by Category (THB Thousand), Travel and Tourism in Thailand to 2018 Page 9

11 LIST OF TABLES Table 67: Thailand Direct Tourism Output Generated per Employee by Category (THB Thousand), Table 68: Thailand Indirect Tourism Output Generated per Employee by Category (THB Thousand), Table 69: Thailand Total Tourism Employment by Category (Thousand), Figure 24: Thailand Total Tourism Employment by Category (Thousand), Table 70: Thailand Total Tourism Employment as a Percentage of Total Employment by Category (%), Table 71: Thailand Direct Tourism Employment by Category (Thousand), Table 72: Thailand Direct Tourism Employment as a Percentage of Total Employment by Category (%), Table 73: Thailand Indirect Tourism Employment by Category (Thousand), Table 74: Thailand Indirect Tourism Employment as a Percentage of Total Employment by Category (%), Table 75: Thailand Average Salary per Employee by Category (THB Thousand), Table 76: Thailand Total Gross Income Generated by Total Tourism Employment by Category (THB Billion), Table 77: Thailand Number of Trips by Purpose (Million), Table 78: Thailand Overnight Stays (Million), Table 79: Thailand Total Domestic Tourism Expenditure by Category (THB Billion), Table 80: Thailand Average Expenditure per Domestic Tourist by Category (THB), Table 81: Thailand International Arrivals by Region (Thousand), Table 82: Thailand International Arrivals by Purpose of Visit (Thousand), Table 83: Thailand Total Inbound Tourism Expenditure by Category (THB Billion), Table 84: Thailand Average Expenditure per Inbound Tourist by Category (THB), Table 85: Thailand International Departures by Region (Thousand), Table 86: Thailand International Departures by Purpose of Visit (Thousand), Table 87: Thailand Overnight Stays (Million), Table 88: Thailand Total Outbound Tourism Expenditure by Category (THB Billion), Table 89: Thailand Average Outbound Expenditure per Resident by Category (THB), Table 90: Thailand Seats Available by Carrier Type (Thousand), Table 91: Thailand Seats Sold by Carrier Type Business Travel (Thousand), Table 92: Thailand Seats Sold by Carrier Type Leisure Travel (Thousand), Table 93: Thailand Load Factor by Carrier Type (%), Table 94: Thailand Passenger Kilometers Available by Carrier Type (Billion), Table 95: Thailand Revenue-Generating Passenger Kilometers by Carrier Type (Billion), Table 96: Thailand Revenue per Passenger by Carrier Type (THB), Table 97: Thailand Total Revenue by Carrier Type (THB Billion), Table 98: Thailand Establishments by Category (Actual), Table 99: Thailand Available Hotel Rooms by Hotel Category (Thousand), Table 100: Thailand Room Occupancy Rate by Hotel Category (%), Table 101: Thailand Room Nights Available by Hotel Category (Million), Table 102: Thailand Room Nights Occupied by Hotel Category (Million), Table 103: Thailand Average Revenue per Available Room by Hotel Category (THB), Table 104: Thailand Revenue per Occupied Room by Hotel Category (THB), Table 105: Thailand Total Revenue per Available Room by Hotel Category (THB), Table 106: Thailand Total Revenue by Hotel Category and Customer Type (THB Billion), Table 107: Thailand Guests by Hotel Category and Customer Type (Million), Table 108: Thailand Market Value by Customer Type and Rental Location (THB Million), Table 109: Thailand Fleet Size (Actual), Table 110: Thailand Rental Occasions (Million), Table 111: Thailand Rental Days (Million), Table 112: Thailand Average Rental Length (Days), Table 113: Thailand Market Utilization Rate (%), Table 114: Thailand Car Rental Average Revenue per Day (THB), Table 115: Thailand Travel Intermediaries Market Value by Product Type (THB Billion), Table 116: Thailand Travel Intermediaries Online Revenues by Provider (THB Billion), Table 117: Thailand Travel Intermediaries Online Revenues by Type of Tourist (THB Billion), Table 118: Thailand Travel Intermediaries In-Store Revenues by Provider (THB Billion), Table 119: Thailand Travel Intermediaries In-Store Revenues by Type of Tourist (THB Billion), Table 120: Thailand Travel Agent Revenues from Domestic Tourism by Sales Channel (THB Billion), Table 121: Thailand Travel Agent Revenues from International Tourism by Sales Channel (THB Million), Table 122: Thailand Tour Operator Revenues from Domestic Tourism by Sales Channel (THB Million), Table 123: Thailand Tour Operator Revenues from International Tourism by Sales Channel (THB Million), Table 124: Thailand Other Intermediaries Revenues from Domestic Tourism by Sales Channel (THB Million), Table 125: Thailand Other Intermediaries Revenues from International Tourism by Sales Channel (THB Million), Table 126: Timetric Travel and Tourism Sector Definitions Travel and Tourism in Thailand to 2018 Page 10

12 LIST OF FIGURES LIST OF FIGURES Figure 1: Thailand Tourism Expenditure (US$ Million), Figure 2: Thailand Key Ratios (%), Figure 3: Thailand Domestic Tourism Expenditure (THB Million), Figure 4: Thailand International Arrivals by Purpose of Visit (Thousand), Figure 5: Thailand International Departures by Purpose of Visit (Thousand), Figure 6: Cross-Country Average Expenditure per International Tourist (US$), Figure 7: Thailand Total Outbound Tourism Expenditure by Category (THB Billion), Figure 8: Thailand Load Factor (%) and Revenue per Passenger (THB), Figure 9: Thailand Airlines Market Share in Terms of Passengers Carried (Thousand), Figure 10: Thailand Seats Sold vs Seats Available (Million), Figure 11: Cross-Country Room Occupancy Rate (%), Figure 12: Thailand Hotel Room Occupancy Rate (%), Figure 13: Thailand Total Hotel Revenue (THB Billion), Figure 14: Thailand Car Rental Value (THB Million), Figure 15: Thailand Average Revenue per Day (THB), Figure 16: Thailand Travel Intermediaries Market Value by Channel (THB Billion), Figure 17: Thailand Travel Intermediaries Market Value by Product Type (THB Billion), Figure 18: Thailand Total Tourism Output by Category (THB Billion), Figure 19: Thailand Direct Tourism Output by Category (THB Billion), Figure 20: Thailand Indirect Tourism Output by Category (THB Billion), Figure 21: Thailand Total Tourism Output Generated per Employee by Category (THB Thousand), Figure 22: Thailand Direct Tourism Output Generated per Employee by Category (THB Thousand), Figure 23: Thailand Indirect Tourism Output Generated per Employee by Category (THB Thousand), Figure 24: Thailand Total Tourism Employment by Category (Thousand), Figure 25: Thailand Direct Tourism Employment by Category (Thousand), Figure 26: Thailand Indirect Tourism Employment by Category (Thousand), Figure 27: Thailand Average Salary per Employee by Category (THB Thousand), Figure 28: Thailand Total Gross Income Generated by Total Tourism Employment by Category (THB Billion), Figure 29: Thailand Number of Trips by Purpose (Million), Figure 30: Thailand Overnight Stays (Million), Figure 31: Thailand Total Domestic Tourism Expenditure by Category (THB Billion), Figure 32: Thailand Average Expenditure per Domestic Tourist by Category (THB), Figure 33: Thailand International Arrivals by Region (Thousand), Figure 34: Thailand International Arrivals by Purpose of Visit (Thousand), Figure 35: Thailand Total Inbound Tourism Expenditure by Category (THB Billion), Figure 36: Thailand Average Expenditure per Inbound Tourist by Category (THB), Figure 37: Thailand International Departures by Region (Thousand), Figure 38: Thailand International Departures by Purpose of Visit (Thousand), Figure 39: Thailand Overnight Stays (Million), Figure 40: Thailand Total Outbound Tourism Expenditure by Category (THB Billion), Figure 41: Thailand Average Outbound Expenditure per Resident by Category (THB), Figure 42: Thailand Seats Available by Carrier Type (Thousand), Figure 43: Thailand Seats Sold by Carrier Type Business Travel (Thousand), Figure 44: Thailand Seats Sold by Carrier Type Leisure Travel (Thousand), Figure 45: Thailand Load Factor by Carrier Type (%), Figure 46: Thailand Passenger Kilometers Available by Carrier Type (Billion), Figure 47: Thailand Revenue-Generating Passenger Kilometers by Carrier Type (Billion), Figure 48: Thailand Revenue per Passenger by Carrier Type (THB), Figure 49: Thailand Total Revenue by Carrier Type (THB Billion), Figure 50: Thailand Establishments by Category (Actual), Figure 51: Thailand Available Hotel Rooms by Hotel Category (Thousand), Figure 52: Thailand Room Occupancy Rate by Hotel Category (%), Figure 53: Thailand Room Nights Available by Hotel Category (Million), Figure 54: Thailand Room Nights Occupied by Hotel Category (Million), Figure 55: Thailand Average Revenue per Available Room by Hotel Category (THB), Figure 56: Thailand Revenue per Occupied Room by Hotel Category (THB), Figure 57: Thailand Total Revenue per Available Room by Hotel Category (THB), Figure 58: Thailand Total Revenue by Hotel Category (THB Billion), Figure 59: Thailand Guests by Hotel Category (Million), Figure 60: Thailand Market Value by Customer Type and Rental Location (THB Million), Figure 61: Thailand Fleet Size (Actual), Figure 62: Thailand Rental Occasions (Million), Figure 63: Thailand Rental Days (Million), vs Average Rental Length (Days), Figure 64: Thailand Market Utilization Rate (%), Travel and Tourism in Thailand to 2018 Page 11

13 LIST OF FIGURES Figure 65: Thailand Car Rental Average Revenue per Day (THB), Figure 66: Thailand Travel Intermediaries Market Value by Product Type (THB Billion), Figure 67: Thailand Travel Intermediaries Online Revenues by Provider (THB Billion), Figure 68: Thailand Travel Intermediaries Online Revenues by Type of Tourist (THB Billion), Figure 69: Thailand Travel Intermediaries In-Store Revenues by Provider (THB Billion), Figure 70: Thailand Travel Intermediaries In-Store Revenues by Type of Tourist (THB Billion), Figure 71: Thailand Travel Agent Revenues from Domestic Tourism by Sales Channel (THB Billion), Figure 72: Thailand Travel Agent Revenues from International Tourism by Sales Channel (THB Million), Figure 73: Thailand Tour Operator Revenues from Domestic Tourism by Sales Channel (THB Million), Figure 74: Thailand Tour Operator Revenues from International Tourism by Sales Channel (THB Million), Figure 75: Thailand Other Intermediaries Revenues from Domestic Tourism by Sales Channel (THB Million), Figure 76: Thailand Other Intermediaries Revenues from International Tourism by Sales Channel (THB Million), Travel and Tourism in Thailand to 2018 Page 12

14 TOURISM FLOWS 2 TOURISM FLOWS 2.1 The Market Domestic tourism The global financial crisis had a negative impact on domestic tourism in Domestic tourist volumes and expenditure declined by XX.XX% and XX.XX % respectively. Figure 3: Thailand Domestic Tourism Expenditure (THB Million), ,000 Accommodation Entertainment and sightseeing Foodservice Retail Transportation Travel intermediation 250, , , ,000 50, Source: Timetric analysis Timetric Travel and Tourism in Thailand to 2018 Page 13

15 TOURISM FLOWS Inbound tourism The number of international arrivals to Thailand rose from XX.XX million in 2009 to XX.XX million in 2013, at a review-period CAGR of XX.XX%. Figure 4: Thailand International Arrivals by Purpose of Visit (Thousand), ,000 Business Leisure Other Personal 40,000 30,000 20,000 10, Source: Timetric analysis Timetric Table 1: Thailand Tourist Arrivals from the Top-10 Countries (Thousand), Source: Timetric analysis Timetric Travel and Tourism in Thailand to 2018 Page 14

16 TOURISM FLOWS Outbound tourism Outbound tourism in Thailand is small, with only XX.XX million outbound departures in 2013, compared to XX.XX million domestic trips. Figure 5: Thailand International Departures by Purpose of Visit (Thousand), ,000 Business Leisure Other personal 6,000 5,000 4,000 3,000 2,000 1, Source: Timetric analysis Timetric Table 2: Thailand Tourist Departures to the Top-10 Countries (Thousand), Source: Timetric analysis Timetric Travel and Tourism in Thailand to 2018 Page 15

17 TOURISM FLOWS 2.2 Key Developments Travel and Tourism in Thailand to 2018 Page 16

18 TOURISM FLOWS 2.3 Timetric View Domestic tourism Domestic tourism in Thailand is expected to increase at a CAGR of XX.XX% over the forecast period, increasing from XX.XX million trips in 2013 to XX.XX million by Inbound tourism Despite political instability, the number of inbound tourists to Thailand is expected to reach XX.XX million by 2018, representative of a forecast-period CAGR of XX.XX%. Figure 6: Cross-Country Average Expenditure per International Tourist (US$), Singapore Thailand Indonesia Philippines Malaysia Vietnam 2,000 1,800 1,600 1,400 1,200 1, Source: Timetric analysis Timetric Travel and Tourism in Thailand to 2018 Page 17

19 TOURISM FLOWS Outbound tourism The number of outbound tourists is expected to reach XX.XX million by 2018, representative of a forecast-period CAGR of XX.XX%. Figure 7: Thailand Total Outbound Tourism Expenditure by Category (THB Billion), Total Transportation Accommodation Retail Source: Timetric analysis Timetric Travel and Tourism in Thailand to 2018 Page 18

20 APPENDIX 3 APPENDIX 3.1 What is This Report About? 3.2 Definitions This report is the result of extensive research into the travel and tourism sector in Thailand, covering its dynamics and competitive landscape. It provides insights into the market size and forecast for the travel and tourism sector, and includes analysis and insight on key tourism-related subjects such as airports, popular destinations, and national tourist boards. It also includes an overview of the leading companies in the travel and tourism sector, and details of strategic initiatives undertaken by them. For the purposes of this report, the following timeframes apply: Review period: Forecast period: Base year for forecasting: 2013 All data is collected in local currency. To avoid distortions due to currency fluctuations, all conversions into US dollars, of current, historical and forecast data alike, are made with a yearly average exchange rate. All values in tables, with the exception of compound annual growth rates (CAGRs), are displayed to one decimal place. Growth rates may, therefore, appear inconsistent with absolute values due to this rounding method. The key market categories featured in the report are defined below: Table 3: Timetric Travel and Tourism Sector Definitions Term Tourism demand factors Annual employee holiday entitlement Domestic trip International trip Trips taken by season Number of trips by residents Average length of trip Tourism flow factors Number of overnight stays International arrivals Leisure trips Definition Factors that influence time and money spent on tourism. Typical factors include the amount of holiday leave available to the average employee in the country, and mean household income. The number of days the average resident of a country will accrue annually through entitled holidays, including annual leave and public holidays. Public holidays are statutory holidays to which a country s residents are entitled. A trip taken to a destination within the traveler s country of residence. A trip taken to a destination outside the traveler s country of residence. The number of trips undertaken by the residents of a country (both domestic and international), segmented into four quarters: January March, April June, July September and October December. The number of trips undertaken by the residents of a country, segmented by domestic and international trips. The average number of nights spent by the residents of a country, segmented by domestic and international trips. Factors that influence the flow of tourists from one location to another. The total number of nights spent by the residents of a country on all trips during a given year. The number of foreign nationals entering a country. For example, a person from Canada who visits France would be an international arrival to France. Trips for holidaying, recreation, or visits to friends and relatives. Travel and Tourism in Thailand to 2018 Page 19

21 APPENDIX Business trips Other trips International departures Domestic tourist expenditure Accommodation Sightseeing and entertainment Foodservice Retail Transportation Travel intermediation Other categories Inbound tourist expenditure Outbound tourist expenditure Tourism balance of payments Direct tourism output Indirect tourism output Indirect tourism employment Direct tourism employment Total tourism output Trips involving business as the primary purpose. This includes trips for meetings, incentives, conventions and exhibitions (MICE) purposes, events and conferences. Trips for purposes other than leisure or business, such as education, sports or pilgrimage. The total number of citizens leaving their home country and arriving in other countries. This will be higher than the total number of citizens leaving their home country, as a traveler might travel to more than one country. Expenditure on tourism commodities during trips within national borders by citizens of a country. This spending is categorized into accommodation, sightseeing and entertainment, food service, retail transportation, travel intermediation, and others, which include travel insurance and equipment rental. The total direct spending on accommodation by inbound, domestic and outbound tourists within a single economy. The total direct spending on sightseeing and entertainment by inbound, domestic and outbound tourists within a single economy The total direct spending on food and beverages from foodservice outlets by inbound, domestic and outbound tourists within a single economy. The total direct spending in retail outlets by inbound, domestic and outbound tourists within a single economy. The total direct spending on transportation by inbound, domestic and outbound tourists within a single economy. The total direct spending via travel intermediaries by inbound, domestic and outbound tourists within a single economy. The total direct spending within all other categories by inbound, domestic and outbound tourists within a single economy. Expenditure on travel and tourism commodities by international visitors within a country. This spending is categorized into accommodation, sightseeing and entertainment, food service, retail, transportation, travel intermediation and others, which include travel insurance and equipment rental. The total expenditure by the residents of a country for the purpose of, and during, international tourism trips, irrespective of whether these transactions involve domestic or international providers. This spending is categorized by various categories such as accommodation, sightseeing and entertainment, food service, retail, transportation, travel intermediation and others, which include travel insurance and equipment rental. The difference between the expenditure of a country s inbound and outbound tourists with international tourism commodities providers. The total direct spending by inbound, domestic and outbound tourists within a single economy, segmented by categories such as accommodation or sightseeing and entertainment. Direct tourism output represents all output consumed directly by visitors. All output used as inputs in the process of producing direct tourism output. Examples include toiletries for hotel guests and local entertainment for hotels. All jobs where workers are engaged in the production of indirect tourismrelated output, for example, output which is used as an input in the process of producing direct tourism output. For example, people employed for local entertainment in hotels generate an indirect output, which will be used as an input for the accommodation industry, a direct tourism output. All jobs where workers are engaged in the production of direct tourism output. The sum of the value of goods and services purchased by tourists and output which is used as an input in the process of producing these goods and services. Travel and Tourism in Thailand to 2018 Page 20

22 APPENDIX Total tourism employment Total tourism employment as a percentage of total employment Average salary by category Total national tourism expenditure Average national tourism spend per day of trip domestic Average national tourism spend per day of trip international Percentage of total resident income spent on tourism Average expenditure per international tourist Average expenditure per domestic trip Average overseas tourism expenditure Domestic, outbound and inbound tourist expenditure on transportation Direct tourism output on transportation Indirect tourism output on transportation Indirect tourism employment on transportation Direct tourism employment on transportation Total tourism output on transportation Total tourism employment Total national tourism expenditure on transportation Average expenditure per international tourist on transportation Average expenditure per domestic trip on transportation Passenger airlines Low-cost airlines Full-service airlines All employees engaged in generating tourism output within a country, both directly and indirectly. The percentage of people employed in the tourism industry, both directly and indirectly, of the total employed population. Average remuneration per year for employees working within tourismrelated categories. The total spending by residents on both domestic and outbound trips within categories such as accommodation and transportation. The average daily expenditure of a country s residents during domestic trips. The average daily expenditure of a country s residents during international trips. The percentage of total annual income that a country s residents spend on travel and tourism activities. The average expenditure on travel and tourism activities by an international tourist within a country. This spending is categorized by accommodation, entertainment and sightseeing, food service, retail transportation, travel intermediation, and others, which include travel insurance and equipment rental. The average expenditure on domestic travel and tourism activities by residents of a country, segmented by categories such as accommodation and foodservice. The average expenditure on travel and tourism activities by outbound tourists of a country, segmented by categories such as accommodation and food service. Expenditure on all modes of transport within a country by domestic, outbound and inbound tourists. The total direct spending on transportation by inbound, outbound and domestic tourists within a single economy. Direct tourism output represents all output consumed directly by visitors. Indirect tourism output on transportation includes all output used as inputs in the process of producing direct tourism output on transportation. Includes all jobs where workers are engaged in the production of indirect tourism-related output, for example, output which is used as an input in the process of producing direct tourism output. Includes all jobs where workers are engaged in the production of direct tourism output in the transportation category of a country. The sum of the value of goods and services (directly or indirectly related to transportation) purchased by tourists and output, which is used as an input in the process of producing these goods and services. All employees engaged in generating tourism output within a country, both directly and indirectly. The total spending by residents on transport in domestic trips. The average expenditure on transport by an international tourist within a country. The average expenditure by residents of a country on transport during domestic trips. An airline whose primary business is the transport of passengers. Airlines that generally offer lower fares by eliminating many traditional services. To recover the revenue lost in reduced ticket prices, the airlines may charge for additional facilities such as priority boarding, seat allocation, food and baggage. Full-service airlines generally have higher fares, operate long-distance routes and offer a complete range of in-flight services. Travel and Tourism in Thailand to 2018 Page 21

23 APPENDIX Charter airlines Number of seats available Number of seats sold Hotels Budget hotels Midscale hotels Upscale hotels Luxury hotels Number of rooms Room occupancy rate Revenue per available room Total room revenue Total non-room revenue Number of guests Business guests Leisure guests Car rental Business rentals Leisure rentals Airport rentals by leisure customers Airport rentals by business customers Non-airport rentals by leisure customers Non-airport rentals by business customers An airline hired by a group or single customer for leisure or business purposes, or as an air ambulance, and flies outside normal schedules. Airlines classified as non-scheduled by civil aviation organizations fall into this category. The number of seats available for purchase on all the airlines operating in a country, for example, both national and foreign carriers operating on domestic and international routes. The number of seats sold to revenue passengers by all the airlines operating in a country in a year. Establishments that provide paid lodging and full guest services, typically with a continuous staff presence. In the case of motels, this includes offstreet parking facilities but not necessarily meal services. Includes hotels that are considered to be budget accommodation, or have a one- or two-star rating, providing accommodation on a short-term basis at relatively low prices. Includes hotels with a three-star rating. These hotels provide more facilities and comfort than budget hotels, and their services are charged at higher prices. Includes hotels with a four-star rating. Upscale hotels include both traditional full-service hotels and smaller select-service hotels with comfortable accommodation at higher prices than midscale hotels. Includes hotels with a five-star rating or higher. Luxury hotels provide top quality accommodation, with a combination of high-class facilities and style, typically at much higher prices than standard hotels. The total number of rooms available in all hotel accommodation establishments in a country in a year. The percentage of available rooms sold during a given period. A measure of financial performance in the hospitality industry. It is the ratio of total room revenue to total rooms available. Average room rates and occupancy can also be used to calculate revenue per available room. The room rent that a guest pays for the occupied room. Revenue earned by hotels other than the room rent. It includes revenue from food and beverages, telecommunications, health and leisure operations, and car rentals. Guest numbers in all hotel accommodation establishments in a country in a year. The annual number of guests arriving in hotel accommodation establishments for business purposes. The annual number of guests arriving in hotel accommodation establishments for leisure purposes. Car rental is the hiring of a passenger vehicle, which includes cars and small vans by both business and leisure travelers for a short term duration It excludes leasing and long term rentals. Annual revenue generated by a car rental company under negotiated contractual agreements specific to business trips. Annual revenue generated by a car rental company through leisure/personal trips. Annual car rental revenue generated through direct customer rentals hired at airport locations specific to leisure/personal trips. Annual revenue generated through car rentals under negotiated contractual agreements between the employers and the rental company specific to the purpose of business trips hired at airport locations. Annual car rental revenue generated through direct customer rentals hired at locations other than airports for the purpose of leisure/personal trips. Revenue generated through car rentals under negotiated contractual agreements between the employers and the car rental company for the purpose of business hired at locations other than airports. Travel and Tourism in Thailand to 2018 Page 22

24 APPENDIX Insurance replacement Fleet size Number of rental occasions Rental days Average rental length Utilization rate Average revenue per day Travel intermediaries Accommodation only Travel only Car rental only Tourism packages Other products Travel agents Tour operators Other providers Online In-store Source: Timetric analysis The revenue generated by car rental firms through insurance and leasing companies, repair shops or dealerships with a contractual agreement for the use of a replacement car by a consumer when his/her own car is under repair. The number of operational cars available for short term rental for the purpose of business, leisure and insurance replacement. The number of car rental transactions between a car rental company and the consumers in a calendar year. The total number of days when all the operational cars in the fleet are rented in a calendar year. Average rental length is the average number of days for which a car has been hired in a single transaction. The ratio of the number of rental days to total number of days for which cars could be actually rented during the year. The mean revenue earned by a rented car in a day. i.e., the ratio of car rental revenue to the total number of rental days in a year. Part of a business that assists in selling travel products and services to customers. The products may include airline tickets, car rentals, hotels, railway tickets and package holidays that may combine several products. Total revenue generated by intermediaries exclusively through accommodation bookings. Total revenue generated by intermediaries exclusively through travel bookings. Total revenue generated by intermediaries exclusively through car rental bookings. A combination of tourism products or services, such as accommodation, travel bookings and car rental bundled together by a tour operator. Revenue generated by travel intermediaries from travel products and services that are not classified above. Businesses that sell travel-related products and services to both leisure and business customers on behalf of suppliers such as tour operators. These may include package holidays, sightseeing tours, airline tickets, hotel accommodation, cruise bookings, car rentals, rail travel and travel insurance. Some travel agents also serve as sales agents for international travel companies. Tour operators typically combine two or more travel services, such as transport, sightseeing, accommodation, food and entertainment, and sell them either directly to customers or through travel agents as a single product, called a package tour, for a single price. Any part of the value chain between the direct supplier and traveler (customer), which is not classified as a travel agent or a tour operator. Revenue generated by travel intermediaries by selling travel-related products or services over the internet. Revenue generated by travel intermediaries by selling related products or services to a customer over the counter. Timetric Travel and Tourism in Thailand to 2018 Page 23