Guffey It s Just That Easy.

Transcription

1 Guffey It s Just That Easy. The unrivaled market leader, Business Communication: Process and Product delivers the most current and authoritative communication technology and business communication concepts available. This renowned leader is hands down the most up-to-date and best researched text on the market, and the exciting Seventh Edition is bursting with new, interactive student resources and comprehensive coverage of workplace technology. Innovative coverage enhances the hallmark features of this textbook: the 3-x-3 writing process, three-part case studies, abundant use of model documents, and comprehensive coverage in a 16-chapter textbook. Written by award-winning author Mary Ellen Guffey and new coauthor Dana Loewy, the Seventh Edition also retains unparalleled teaching resources to help you plan and manage your courses. The foremost authority on business communication, the new Business Communication: Process and Product, 7e, equips you and your students alike with all the tools you need to maximize course success.

2 B u s i n e s s C o m m u n i c a t i o n : P r o c e s s a n d P r o d u c t, 7 e Innovative Technology With Guffey It s Just That Easy Business Communication: Process and Product provides students and instructors with all the tools they need for effective and efficient communication. The Seventh Edition s preeminent technology coverage and groundbreaking technology resources are unrivaled. Authoritative and comprehensive, text content is thoroughly updated to reflect the latest trends and advances in our increasingly digital world. W i t h G u f f e y, I t s J u s t T h at E a s y T o Access Online Resources Guffey s Premium Web Site. Connecting you to a powerhouse of resources, gives you and your students one convenient place to find the support you need. You will find downloadable supplements such as the complete Instructor s Manual, PowerPoint slides, transparency masters, certified test bank, and solutions to most activities. By utilizing progressive resources at students will polish their communication skills and build their knowledge through: New workplace simulations Two types of interactive chapter quizzes Downloadable documents to revise PowerPoint review slides

3 Innovative Technology With Guffey It s Just That Easy W i t h G u f f e y, I t s J u s t T h at E a s y T o Ensure Students Are Getting It Aplia for Business Communication: Process and Product, 7e Through Aplia s unique online, interactive format, students review the basics of grammar and mechanics as well as important concepts throughout the text. Aplia improves learning by increasing student effort and engagement without requiring more work from instructors. If you choose to use Aplia, you ll be able to take advantage of many of these benefits: Auto-graded, chapter-specific assignments that hold students accountable for reading and understanding the text. Instant detailed feedback on every question. Grammar and mechanics tutorials that require students to brush up their key writing skills so that instructors spend less time reviewing and more time teaching advanced writing concepts. Access to a full ebook version of the text, which saves students money. For more details on Aplia, visit

4 B u s i n e s s C o m m u n i c a t i o n : P r o c e s s a n d P r o d u c t, 7 e Get Students Writing More! Write Experience for Business Communication: Process and Product, 7e Cengage Learning s Write Experience delivers. This breakthrough solution provides a new technology that scores select written work; assesses style, mechanics, and format of writing; and ensures originality of written work. The assignments in Write Experience for Business Communication require students to demonstrate these skills in structured memos, customer service letters, complaint letters, media communication, and other messages. Find out more at Offer Cost-Saving Purchase Options On CengageBrain.com students will be able to save up to 60 percent on their course materials through our full spectrum of options. Students will have the option to rent their textbooks, purchase print textbooks, e-textbooks, or individual e-chapters and audio books all for substantial savings over average retail prices. CengageBrain.com also provides access to a broad range of homework and study tools, along with a selection of free content from Cengage Learning. Find out more today at

5 Innovative Features With Guffey It s Just That Easy. A premier business communication and workplace technology text, the Seventh Edition breaks new ground with a host of innovations to create the most complete business communication authority available. With its up-to-the-minute coverage, riveting examples, hands-on applications, and lively writing, Business Communication: Process and Product gives students a truly engaging text that equips them with the skills and technology prowess they need for effective communication throughout their careers. W i t h G u f f e y, I t s J u s t T h at E a s y T o IMPROVE CRITICAL THINKING Workplace simulations at help students apply business communication principles to a variety of realistic communication situations. The purpose of the In the Loop simulation, for example, is for students to apply communication principles during a communication crisis. BRING SOCIAL MEDIA TO THE CLASSROOM A new social media video, Technology in the Workplace, demonstrates the proper use of technology in today s media-rich workplace, including the use of social networking sites.

6 B u s i n e s s C o m m u n i c a t i o n : P r o c e s s STAY CURRENT ON THE LATEST WORKPLACE TECHNOLOGY Expansive coverage of digital tools and media carefully explains and illustrates how to use these tools professionally in an increasingly connected workplace. For example, a new Chapter 7 is dedicated solely to digital media, acquainting students with the latest trends in workplace communication technology. In addition, all chapters have been enhanced to reflect the use of new digital tools. Keep Students Engaged New Chat About It questions in every chapter create opportunities for stimulating, healthy, in-class or online discussion of chapter topics. New margin notes bolster student retention of chapter concepts by adding questions in the margins that facilitate comprehension and generate classroom discussion. Numerous new figures and model documents illustrate the professional uses of the latest digital media at work, including the use of Twitter, instant messages, podcasts, blogs, and wikis. Nearly half of the End-of-Chapter Activities and Cases are new or have been refreshed to offer the most complete, descriptive, understandable, and relevant activities and cases on the market. a n d P r o d u c t, 7 e

7 Innovative Features With Guffey It s Just That Easy. W i t h G u f f e y, I t s J u s t T h at E a s y T o Teach Business CommunicatioN! Expanded, certified test bank includes more questions in every chapter and a new questionselection matrix guide that allows you to easily design tests based on content, difficulty level, and question type. Model Documents with callouts enable students to better understand strategies highlighted in the text. New intercultural communication model documents help students readily see differences in cultural adaptation. 3-x-3 writing process provides students with a proven three-step strategy for developing effective communication. Ethics questions, in the margin of the chapters, challenge students to formulate ethical responses to realistic business communication dilemmas preparing them for the wide variety of ethical situations they may face in their own careers.

8 B u s i n e s s C o m m u n i c a t i o n : P r o c e s s a n d P r o d u c t, 7 e Teach Business CommunicatioN! Numerous case studies, examples, and applications illustrate how business communication concepts are applied in the workplace, giving students a better understanding of today s digital work environment and business communication strategies. Zooming In case studies introduce students to businesses and their business communication challenges. Realistic homework activities add interest and relevance. Web-supported, integrated, teaching/ learning systems make it easy to create and administer a Web-enhanced course. Together, the textbook and Web site give students a variety of alternatives for studying and reinforcing their understanding of chapter topics. Grammar/mechanics exercises in every chapter present a structured review to guide students through all the rules. Self-contained report projects in Chapter 12 allow students to forgo research and instead focus on the analysis of the information provided to them. Prebuilt Course includes syllabus, class-by-class schedule, lecture plan, daily homework assignments, testing plan and exams, quiz schedule, student grade sheet, and assessment rubric. In short, the Prebuilt Course makes course planning a snap! Unsurpassed Instructor Manual makes the course even easier to teach by providing chapter lectures, discussion points, enrichment lectures, classroom management tips, and solutions to nearly all textbook exercises and writing assignments.