RICHARDS COLLEGE OF BUSINESS. ABED 3100: Business Communication Course Syllabus

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1 RICHARDS COLLEGE OF BUSINESS ABED 3100: Business Communication Course Syllabus Instructor: Ms. Christy Rabern Office Phone: Office Hours: By appointment only Course Level: Undergraduate 3 semester hours Course Meetings: None scheduled Use feature within CourseDen Prerequisites: COMM 1110 or XIDS 1004, ENGL Required Textbook: Essentials of Business Communication, 9 th Edition, Mary Ellen Guffey, Publisher: South-Western Cengage/. ISBN-13: (NOTE: The textbook has a companion site which has study guides, flashcards, chapter review quizzes, grammar/mechanics checkup etc. The site requires an access code based on terms of use provided by the publisher) Recommended Text: The Gregg Reference Manual, 11 th Edition, William A. Sabin, Glencoe McGraw- Hill ISBN (Used copy acceptable.) Course Description: The primary focus of this course centers on developing research and reporting skills to communicate effectively for business, industry, and government in a global workforce. Major emphasis will be placed on written business correspondence (memos, letters, outlines, reports, , and resumes); analysis and interpretation of business problems; basic writing, editing, and presentation skills; interpersonal, intrapersonal, and intercultural communication; and ethical and legal considerations in the communication process. Course Objectives Related to Learning Goals/Learning Outcomes (LG-BBA, LO-ABED) 1. Develop communication skills essential for career advancement. (LG 1; LO 6, 9) 2. Demonstrate writing techniques using problem-solving activities. (LG 1, 3, 6; LO 4) 3. Develop critical skills of brainstorming, researching, drafting, revising, editing, proofreading, and formatting various business documents. (LG 1, 3, 6; LO 5, 6) 4. Display oral communication skills through individual and team projects. (LG 1; LO 6) 5. Gain hands-on experience with the technical dimensions of communication and reporting. (LG 1, 3; LO 5, 6) 6. Analyze the communication processes including interpersonal, intrapersonal, and intercultural communications. (LG 1, 5; LO 1, 9) Page 1 of 5

2 7. Develop an awareness of ethical and legal aspects for reporting information. (LG 1, 5; LO 9) 8. Analyze and interpret communication channels using primary/secondary research techniques and interactive online computer activities. (LG 1, 3, 4, 6; LO 5) 9. Interact through team projects and evaluations to develop critical-thinking, problem-solving, and decision-making skills. (LG 2, 3, 5, 6; LO 4) View Learning Objectives for the Richards College of Business at Student Rights and Responsibilities: Please carefully review the information at the following link: Credit Hour Policy (3 credit hours): For approximately fifteen weeks, students in this class will generally spend 150 minutes with direct faculty instruction (either face-to-face or online) and work about 360 minutes outside of the classroom each week. This out-of-class work may include, but is not limited to, readings, assignments, projects, group work, research, and test preparation. Delivery Strategies. This course is between percent online. This class is largely project-based, and as such students will be expected to participate through online discussions with their team members using the CourseDen discussion board, chat or . Further reading from the text will be essential to initial learning. Demonstration of learning will be assessed through projects of an individual and team design. Class Participation. Students are expected to demonstrate professionalism and ethics during mandatory class meetings and online by displaying appropriate oral and written communication skills with the instructor, classmates, and all team members. Evidence of unprofessional behavior will result in the loss of a participation grade (points). Food is not permitted in the classroom at any time. No children of students allowed in class. Any one of the rules or expectations violated in this syllabus constitutes participation point loss at the discretion of the instructor. CourseDen Online Participation. CourseDen will be utilized for the delivery of assignments. Each student and student team will be expected to participate online during the specified time(s) posted for each assignment date. General assignment directions (individual/team) will be posted using CourseDen and the tentative course schedule handout. Students will communicate individually and with team members by using the online CourseDen discussion board, chat, and/or . Course Withdrawal. Refer to the UWG Undergraduate Catalog for specific instructions on the Withdrawal Policy. Students who do not officially withdraw from the course will receive a failing grade. See the Scoop online for the Withdrawal date. Honors Credit. Students eligible for honors credit for this class must notify the instructor during the first week of class. No honors credit will be approved after the first week. Academic Honor. UWG students are expected to achieve/maintain the highest standards of academic honesty and excellence. Therefore, the UWG student pledges not to lie, cheat, plagiarize, or steal in the pursuit of study and is encouraged to report students who do (refer to Student Handbook, Appendix E, Page 2 of 5

3 Academic Dishonesty). Students who breach the Academic Dishonesty guidelines will receive a failing (grade of F) grade in the course. Written Document Formatting. All work submitted must be typed and use APA formatting. Microsoft Word is the standard word-processing software to be used. Keep a copy of all submitted work. Students work should display correct grammar, spelling, punctuation, capitalization, and proper word usage for all assignments which are considered when assigning grades. It is recommended that students review the section Grammar/Mechanics Handbook on pages GM1- GM49 at the end of the textbook. Evaluation/Assignments. Tests Four (4) tests will be given during the semester. All tests are online. Test 1 Chapters 13, 14, 10 Test 2 Chapters 1, 2, 11 Test 3 Chapters 3, 4, 9 Test 4 Chapters 5, 12 Also review end of chapter questions for practice. Online tests are open book/note but have a time limit. Questions in the exams will be Multiple Choice. Online tests will be administered only on dates/times specified in CourseDen (see the calendar in CourseDen). If a student misses an exam for ANY REASON, a zero will be issued for that exam. There will be an OPTIONAL COMPREHENSIVE FINAL EXAM during finals week to replace the zero grade. This is only open to students who miss an exam! The comprehensive final exam will be closed book/note, and will be paper, pencil, Scantron exam. PLEASE DO NOT PROCRASTINATE IN TAKING THE ONLINE EXAMS. IT WILL BE YOUR RESPONSIBILITY TO LET ME KNOW YOU WANT TO TAKE THE OPTIONAL COMPREHENSIVE EXAM. THIS MUST BE DONE BY OR BEFORE FRIDAY, NOVEMBER 15. Exceptions are not made regarding this rule for running out of time or technical difficulties. Projects There are 2 concurrent projects to be completed in parts throughout the semester. The Team Service Project (TSP) is a team project, and the Job Search Project (JSP) is an individual career project. TSP - Unsolicited Team Service Project The project requires a written report and oral presentation. The assignment assesses critical thinking, writing, public speaking, and teambuilding skills. Each team member will be evaluated by other team members to assess equal participation. See completed Sample Reports (2) from previous semesters that have been made available online. JSP Job Seeking Project This project will provide an opportunity to research career opportunities and to create a memo describing your job search data and including data search attachments, cover letter listing educational and work experience qualifications, resume, and a follow-up letter. See individual components in grading table below. Submitting Assignments. All written assignments will be submitted using the CourseDen dropbox. You have been given specific filenames (see the JSP & TSP information in CourseDen) to use when submitting assignments. Loss of points for the assignment will result if the correct file name(s) are not used. Page 3 of 5

4 Sample documents are provided for general reference only. Copying phrases, sentences, paragraphs exactly will result in a grade of ZERO for that assignment. Extra credit may be offered to the entire class, but not individually. ***Postings after the specified time(s)/date will NOT be graded. However they must still be completed as both projects build throughout the semester*** Changes to the class schedule (dates/times) and important announcements will be communicated via the CourseDen , news item, discussion posting, etc. Please check CourseDen regularly!! Grading. All grading will be done on the point system, and converted to a UWG letter grade using the following scale. As you can see each category (tests, JSP, TSP, Participation) is weighted, but within each category each part has a % weight of the category. In other words some things are worth more than others. Assignment % Tests (4) all exams are evenly weighted at 25% each 20 Grading Scale A % Job Seeking Project (JSP) 1) Researching Career Opportunities (14%) 2) Job Search Memorandum (14%) 3) Cover Letter (19%) 4) Resume with References (35%) 5) Follow-up Letter (18%) Unsolicited Service Proposal Team Presentation (TSP) 1) Topic Approval (5%) 2) Business Letterhead Design (5%) 3) Letter of Introduction (9%) 4) Outline/Draft (8%) 5) Website Research (8%) 6) Acceptance letter (9%) 7) Peer and Self-Evaluation (**see participation) 8) Written Service Proposal/PPT slides (28%) 9) Oral Team Presentation (28%) B 80 89% C 70 79% D 60 69% F 0 59% Participation 1)Syllabus Quiz (25%) 2)Peer Evaluation from TSP** (25%) 3) Update Profile (25%) 4) Choosing Your Group (25%) 5 TOTAL Points 100% INFORMATION ABOUT GROUPS & GRADING Initially all group grading will be done based on the work submitted, and all team members will receive the same grade for the work. However toward the end of the semester you will have the opportunity to evaluate your group members (Peer Evaluation) based on their work and contribution to the group. You will NOT evaluate yourself, only your group members. Page 4 of 5

5 You will essentially be giving grades to your peers based on their level of contribution. The instructor will average the scores given to each student by his/her group members, which will directly impact the grade each student receives on group work. EXAMPLE OF GROUP GRADING AFFECTS: Let s say that John is in Group X. Group X earns the following grades throughout the semester on the project: Topic Approval: 100 Letterhead Design: 90 Website Research: 85 Written Service Proposal: 87 Now, let s say that John s evaluation from his group members averaged 60% participation. (In other words, most of his group thought that John did not pull his weight.) So, John s individual project grades would look like this: Topic Approval: 100 x.60 = 60 new grade Letterhead Design: 90 x.60 = 54 new grade Website Research: 85 x.60 = 51 new grade Written Service Proposal: 87 x.60 = 52 new grade The "new" grade for John will be 60% of what the group originally scored! So as you can see, your participation in the group can have a considerable impact on your individual grades! I will change each student s grades at the end of the semester AFTER all group member evaluations have been received and after all final reports have been graded. I will not, under any circumstances, share your evaluations with anyone, so you can feel free to be completely honest. Because this peer evaluation directly impacts your grade, it is IMPERITAVE that everyone actively participates in the group project. It is up to YOU to contact your group members (don t wait for them to contact you). It is up to YOU to make sure the group is doing what they are supposed to be doing (don t assume they are taking care of everything). It is up to YOU to make the grade you want to make (don t be dead weight, because your group members will make sure that your grade reflects it). WRITING RULES FOR THIS CLASS All written communication should be done correctly with respect to grammar, capitalization, punctuation and spelling. Point deductions will occur for poor grammar, incorrect punctuation, spelling errors and form. The following is the primary writing rule for this class: Follows 22/12 rule, i.e. no more than 22 words per sentence, 12 lines per paragraph ( -2 points for each error) Page 5 of 5

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