DEFINING THE CREATIVE ECONOMY: A NATIONAL PROFILING OF DEFINITION AND DATASETS. Christine Harris April 25, 2013

Transcription

1 DEFINING THE CREATIVE ECONOMY: A NATIONAL PROFILING OF DEFINITION AND DATASETS Christine Harris April 25, 2013

2 ORIGIN OF CREATIVE ECONOMY WORK Richard Florida s Rise of the Creative Class, 2004 Mt. Auburn Associates analysis of New England Council s cultural economy, 2001 Analyzing creative economy industry like other economic industry sectors

3 COMPARING CREATIVE CLASSIFICATIONS Creative class (Richard Florida) The size of the creative professional and knowledge worker labor force Creative placemaking (NEA, ArtPlace) An arts/culture-centric community and economic development strategy Creative economy (Mt. Auburn) The measured economic value of the businesses and workers in creative enterprises and occupations

4 DEFINITION OF CREATIVE ECONOMY Milwaukee: those individuals, organizations and businesses whose products and services originate in aesthetic, cultural, and/or creative content Mt. Auburn: enterprises and people involved in the production and distribution of goods and services in which the aesthetic, intellectual and emotional engagement of the consumer gives the product marketplace value.

5 CREATIVE ENTERPRISES Creative Segment Description Communications: Printing, Graphic Design, Advertising Design Built Environment: Architectural Services, Interior Design, Landscape Design, Architectural Woodwork and Ornamental Work Products: Industrial Design Services, Fashion and Special Product Design Culture & Heritage Museums, Libraries, Historic Sites Media & Film Newspaper and Periodical Publishing, TV and Radio Broadcasting, Software Publishing, Motion Picture and Video Production and Distribution, Music Publishing, Sound Recording Studios, Bookstores Performing Arts Theater Companies, Musical Groups and Artists, Promoters and Agents, Dance Companies, Musical Instrument Manufacturing, Musical Instrument and Supply Stores Visual Arts & Crafts Visual and Crafts Artists, Art Dealers, Photography Studios, Fine Art Schools, Photographic and Art Supply Stores

6 CREATIVE OCCUPATIONS Creative Occupation Designers Description Architect, Landscape Architect, Industrial Designer, Interior Designer, Fashion Designer, Graphic Designer, Floral Designer, Set and Exhibit Designer Artists Craft Artist, Fine Artist, Multimedia Artist, Producer, Director, Dancer, Choreographer, Writer, Musician, Composer, Animator Media Cultural Audio, Sound and Broadcast Technician, Camera Operator, Film and Video Editor, Media and Communication Worker, Photographer, Announcer, Agent, Sound Engineering Technician, News Analyst, Broadcast Technician, Technical Writer Archivist, Librarian, Library Technician, Curator, Conservators, Audio-visual Collection Specialist

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8 NEA CREATIVE ECONOMY RESEARCH PROJECT Research Question How is the creative economy currently being defined (both in terms of written definition and data sets) around the country through those entities that have articulated a mission to serve the creative industries? National Creativity Network s Creative Economy Coalition Fall 2012 to end June 2013

9 PARTICIPANT PROFILE 27 total participants: 2 multi-state federations, 10 states, 9 multi-counties, 5 single county, 1 city

10 OVERALL FINDINGS 26 participants using NAICS (North American Industry Classification System) and SOC (Standard Occupational Classification System) codes 264 NAICS codes; with 39 codes used by 75% + of the participants 187 SOC codes; with 34 codes used by 75% + of the participants

11 NAICS CODE CATEGORIES NAICS Codes Used by 75% + 5% 2% 2% 8% Printing and Related Support Activities Miscellaneous store retailers Publishing industries 18% Motion picture and sound recording industries 3% 20% Broadcasting, except internet Other information services Professional, scientific and technical services 31% 3% 8% Educational services Performing arts, spectator sports and related industries Museums, historical sites and similar institutions

12 SOC CODE CATEGORIES SOC Codes Used by 75% + 3% 5% 10% Advertising and promotions managers Architecture and engineering occupations Education, training and library occupations Arts, design, entertainment, sports and media occupations 82%

13 STATE ANALYSIS Profile Montana 2003 Arkansas 2007 Maine 2006 North Carolina Alaska Hawaii 2012 Colorado 2008 Oklahoma 2011 Louisiana 2005, 2007, 2010 Mississippi 2010 Department of Cultural Resources 2007, 2009 State Institute for Emerging Issues 2009

14 STATE ANALYSIS Structure All were commissioned by a state government department, often Commerce 4 of the 9 states were partnered with their state arts commission 6 of the 10 reports hired outside consultants to research the data All included nonprofit arts/culture, for profit creative businesses, independent creatives in the definition

15 STATE ANALYSIS Why do it? Changing economic base First to market benefits Attracting and retaining talent in a global economy Better leveraging of indigenous cultural and other creative resources Desire to assess the scale and value of this economic cluster Opportunity for cultural tourism

16 STATE ANALYSIS Purpose To understand the breadth and value of the state s creative economy and determine where it fits within an overall state economic development strategy

17 STATE ANALSIS - CHALLENGES Sector is undercounted due to self-employment and not recording rapidly emerging creative businesses Figuring out which NAICS and SOC codes are right for the state Lack of recognition of the creative industry sector as an equally valuable economic contributor

18 STATE ANALYSIS Codes Used by All Newspaper publishers Interior design services Industrial design services Graphic design services Theatre companies and dinner theatres Musical groups and artists Independent artists, performers, and writers

19 STATE ANALYSIS Then what? Louisiana cultural economy initiative; continue to measure progress; Dept of Culture, Recreation and Tourism Colorado merged Council on the Arts, Office Film/Television and Media, and Art in Public Places program into Creative Industries Division; strategic plan for the next four years. Mission: to promote, support and expand the creative industries to drive Colorado s economy, grow jobs and enhance the quality of life.

20 Review: what s been done by other states Starting point: what should be included in Illinois creative economy? Determine what you want to measure: jobs, businesses, wages? Why? Run the numbers: find out what you have, where it is, what it s worth Building the narrative: what is your mission, your end game

21 Thank you!