PROGRAMME DETAILS FOR NEW AND ADVANCED MAMNAGERS

Transcription

1 PROGRAMME DETAILS FOR NEW AND ADVANCED MAMNAGERS TABLE OF CONTENTS Brand Positioning... 1 Competency Skills... 2 Corporate Reputation Management... 3 Events Management... 4 Facilities Management... 4 Functional Skills... 5 Hospitality Management... 6 Inventory Management... 7 Logistics And Transport Management... 7 Retirement Planning... 8 BRAND POSITIONING Overview: Are you sure you understand what your brand s unique value proposition is and what it stands for in the minds of customers? Do you have customer insight to help you create a brand message that resonates with your customers, one that is unique and purchase motivating? Your knowledge of these will help you provide a more unique and compelling solution to customer problems and also create awareness which is perhaps the most important component of building a strong brand. GIMPA-Center for Management Development offers a very insightful facilitated three-day workshop designed to help brand managers and owners. The programme will help you gain clarity and consensus on key strategic and critical decisions. Needless to say, such critical decisions impact positively on managing existing products/services, introducing new products/services, inventing new brands and transforming under-performing brands. Over the course of three days, GIMPA facilitators and top industry practitioners will work with you to build a strategic roadmap for brand growth and success by focusing on specific issues and challenges your brand teams are confronting. Objectives Provoke participants thinking about an organization s brand s positioning elements. Help participants understand the reasons why target customers buy their brand in preference to others. Offer a platform for participants to discuss, gain clarity and consensus on key strategic and creative decisions that impact brand success Benefits: It is expected that at the end of the workshop participants:

2 Will be able to define what their brand stands for in order to deliver greater value than the competition Gain clarity and consensus on key strategic and creative decisions that impact business success Will understand the concepts and principles required to offer superior products, backed by outstanding service at very good prices and messaging on a consistent basis with the aim to position their organization in intended customers minds better than competitors. Who should attend: CEOs, Directors, Line Managers, Product Development Managers, Brand Managers, Marketing and Business Owners. COMPETENCY SKILLS Overview: In today s cutting edge work environment, efficiency is not achieved by working hard but rather, working smart. Do you want to gain deeper knowledge and smarter approaches to perform tasks within a specific job function? This workshop provides you with the required skills for effective and successful individual and organizational performance. Objectives: By the end of the workshop, participants would have Acquired the necessary managerial and supervisory skills for their functions Acquired basic managerial knowledge and skills that will enable them perform better and enhance organizational outcome. Benefits: Through this workshop, participants will: Understand and improve their leadership styles. Learn how to foster teamwork and empower their staff. Learn the latest techniques for performance evaluation. Understand the rules of employee competency. Learn the best ways to handle crisis situations. Learn how to write and deploy business plans. Open the lines of communication with both your staff and senior management. Who should attend: Managers and Officers in HR, Marketing, Operations, Projects, Engineers, Supervisors, Administrators, Doctors, Medical Officers or Specialists (Sales, Technical, and Production), Entrepreneurs, Ministers of the Gospel and New Graduates.

3 Fees: GHC 800 per participant CORPORATE REPUTATION MANAGEMENT Overview: The strength and magnitude of an organization s reputation represents the way in which stakeholders perceive it. Reputation is a significant asset that is hard won and highly vulnerable to risk. However, all too often, a gap develops between the way an organization intends to be seen and the reality, namely the way stakeholders actually perceive it. This can be due to a range of forces, some slow, foreseeable and manageable, and some sudden, unforeseen and relatively unmanageable. All these can result in organizational underperformance, destabilization, financial difficulties, leadership change, a fall in market valuation, and even difficulty in raising finance or recruiting the right personnel. This three (3) day workshop explores ways in which organizations can minimize the gap and avoid potentially serious brand and reputational issues. Objectives: At the end of the workshop, participants should be able to: Critically evaluate the way organizations develop their identities and how some organizations use these to form images and assign reputational status. Critically analyze the elements that contribute to the identity that an organization projects to its stakeholders, sometimes through a corporate brand. Critically evaluate linkage between how an organization wants to be seen and how it is seen, namely corporate communications. Develop the knowledge, understanding and skills in the importance of managing the reputation of their organization by giving them tools to improve on how the organization is perceived. Benefits: Participants will learn: Different ways of presenting a consistent corporate identity which is essential for effective and credible presentation of an organization, both internally and externally. How to portray a positive reputation which is a key source of distinctiveness in the marketplace and also produce support and trust for the organization s goods/services Proactive approaches for measuring and managing an organization s reputation as a significant asset or source of business risk. Who Should Attend: Individuals involved in corporate relations, public affairs, media relations media consultants and media coaches.

4 EVENTS MANAGEMENT Overview: The Events Management workshop will give event planners and people responsible for planning any type of event or public occasion an insight into how to organize a successful event. Participants will be equipped with a deeper understanding of the power of events in promoting your organization and its aims. Through this workshop, participants will also learn how to evaluate events, in order to build on their success. Objectives: By the end of the workshop, participants are expected to Learn basic planning and organizing skills to ensure any event organized completes on schedule and on target Understand the mechanisms to control the cost of an event Learn to derive maximum Public Relations (PR) benefit from an event Understand the value of making contingency plans Benefits: Through this workshop, participants will acquire: The confidence to arrange and run events smoothly to the credit of their organization A step-by-step guide on how to produce timely, well-run occasions, functions and events which will be remembered for their worth An insight into how to harness creative ideas and turn them into an event with flair and imagination Who may attend: People responsible for any type of event or public occasion such as: conferences, seminars, sports competitions, product launches, exhibitions, gala dinners, musical events, etc. FACILITIES MANAGEMENT Overview: In this economic climate, facilities management provides a strategic opportunity for savvy business people to look for opportunities to save costs but still ensure that organizations get the most benefit out of their strategic resources. This workshop has been designed to better ensure the functionality and efficiency of such resources. It will explore the role of Facilities Management in supporting business objectives, and how to align facilities provision with those objectives. Objectives: By the end of the workshop, participants are expected to understand: Basic Facilities Management challenges and be able to add value to their organization by ensuring proper and efficient management of company assets using best practice in Facilities Management. How to keep ahead of maintenance and repair issues to prevent them from becoming major problems

5 Risk and disaster planning the latest information and best strategies for keeping facility safe for employees and visitors How to apply the most recent findings to meet facility and employee needs Project management skills for ensuring construction and relocation projects run smoothly Who may attend: This course will be of interest to those who wish to gain further information and understanding of the role of Facilities Management in supporting business objectives, and how to align facilities provision with those objectives. Benefits: Through this workshop, participants will: Gain knowledge of how to align facilities planning with organizational objectives to meet facility and employee needs. Understand the principles of delivering value-driven facilities management which ensures proactive maintenance and repair issues. Gain insight into leading-edge practice and knowledge which enhance effective project management skills aimed at ensuring smooth run of construction and relocation projects. FUNCTIONAL SKILLS Overview: Do you want to develop the essential skills for a successful managerial career? Do you want to become innovative and creative in setting and managing a business or unit in an organization? This four-day workshop provides you with the necessary skills to take up the new supervisory responsibilities of managing people and also playing leadership roles with confidence. Objectives: By the end of the workshop, participants will Develop the essential skills needed for a successful managerial career Enhance their capabilities for moving into managerial positions Be prepared for leadership roles Manage resources better Enhance their innovative and creative abilities Benefits: Through this workshop, participants will: Become innovative, creative in setting and man-aging a business, department or an entity in an organization Be able to manage and communicate with your employees Be able to analyze and use financial statements

6 Learn cost control measures and budgeting techniques for the business, department or the organization Who may attend: This workshop is designed for: New Managers and Officers in HR, Marketing, Operations, and Projects etc. Engineers, Doctors, Medical Officers and Specialists (Sales, Technical, and Production). Entrepreneurs, Supervisors, Administrators, Ministers of the Gospel, New Graduates and Non-degree holders HOSPITALITY MANAGEMENT Overview: The Tourism and Hospitality industry has traditionally emphasized on hands-on experience, however, the competitive nature of the business now requires a combination of experience and relevant education to be successful. To help achieve the industry s growth objective, GIMPA-CMD has developed this training programme with the aim of contributing to the industry s rapid growth. Objectives: By the end of the workshop, participants are expected to understand: The interdisciplinary and diverse nature of the tourism and hospitality industry including tourist destinations, infrastructure and superstructure Local and international tourism and hospitality trends and issues, and their social, economic and environmental impact The application of appropriate skills in a wide range of tourism and hospitality industry and service-related situations. Benefits: Through this workshop, participants will be able to: Describe the structure and nature of the various interdependent components of the tourism and hospitality industry Explain and evaluate the relative importance of the tourism and hospitality industry to a host destination and the global economy Understand tourism and hospitality issues and analyze the main factors affecting the demand for and supply of tourism and hospitality ser-vices Identify sustainable tourism strategies that can be used to minimize the negative economic, environmental and social impact of tourism and maximize the positive ones Who may attend: Corporate bodies and Individuals in tourism and hospitality fields Interregional organizations with interest in tourism and hospitality research

7 Tourism policy makers Students in tourism and hospitality Administrators of tourism and hospitality management educational programmes Tourism and hospitality industry executives and representatives of multinational firms Financial institutions and tourism industry investors INVENTORY MANAGEMENT Overview: The day-to-day management of the stores department is a critical factor to the successful management of any business. This program will expose participants to the methodologies, principles and practices of good stores management required to meet customers and clients needs. Objectives: By the end of the workshop, participants should be able to: Identify the various functions and responsibilities of the stores function. Identify the various costs associated with holding or not holding inventory. Understand and effectively, contribute in the design of specifications. Develop their own codes for the management of store/warehouse State how the performance of a store/warehouse can be measured and also, how the performance of the stores/warehouse can be improved. Identify the various strategies to be employed in the management of the safety and security of store/warehouse, vehicles and personnel Who may attend: The Course is designed for Middle Management, Stores Managers and Stores Assistants, NGO s, Charitable Institutions, Banks, Hospitals and Educational Institutions, who are engaged in Stores Functions. This course is also suitable for people whose position entails elements of procurement, store-keeping and stores management. LOGISTICS AND TRANSPORT MANAGEMENT Overview: Are you looking to be equipped with skills and competencies required for the effective management of the transport or fleet element of company operations, and the physical management of materials and equipment? This workshop enables you to optimally plan and execute the strategic, operational and tactical components that support the movement of goods across your organization s entire value chain and ensure that they arrive at your customers on time and on budget. Objectives: By the end of the workshop, participants are expected to Be able to explain the concepts, objectives and key activities of logistics and transportation

8 Identify the various parties involved in providing logistics and transportation services and know the trends and challenges facing the industry. Have an understanding of the technical aspects of logistics and transportation and, where relevant, of their potential application to broader social questions Be able to apply their knowledge of logistics and transportation in ways which indicate an ability to think critically and independently Learn the role of logistics and transportation in business and its increasing strategic importance in global supply chains. Learn to define a process and methodology for deciding whether to outsource logistics and transportation services and how to go about selecting and managing third-party logistics and transportation service providers. Who may attend: Middle management specialist functional areas such as Supply-Chain Management, Transport Operations, Transport Planning, Warehousing, Procurement, Production Planning and Inventory Management. Also beneficial to Managers with operational responsibilities. RETIREMENT PLANNING Overview: Do you want to be equipped with a wealth of information on the necessities to set yourself up for a smooth retirement transition and create the successes you want? While other retirement planning workshops concentrate on financial planning, this workshop recognizes that the issues employees face upon retirement are much more complex and therefore, our experienced facilitators also examine health and lifestyle. Objectives: By the end of the workshop, participants should be able to: Develop a realistic retirement plan Determine when they are able to retire Explain the major steps involved in the retirement application process Identify their retirement income needs and develop appropriate financial plans for themselves and their dependants Benefits: Through this workshop, participants will be able to: Explain the concept of retirement, its implications and the factors that affect the quality of life in retirement Demonstrate effective financial management skills to better manage personal finances in retirement Determine investment opportunities to provide for a secure retirement. Use appropriate strategies to manage stress.

9 Acquire techniques for better utilization of time in retirement Explain how to manage and cope with health and lifestyle challenges in retirement Apply various marketing strategies to boost business Who may attend Employees who are within 10 years of retirement. Employees interested in understanding the implications of benefits decisions made early in their careers. The program is also appropriate for those who have less certain plans, as the workshop will help identify resources and actions that aid in creating a plan. Younger employees would also benefit immensely from the training as it will help them prepare for their retirement early enough. Course Fees GHC per participant (unless otherwise indicated) which is inclusive of lunch, handouts, snack and certification. Duration Three (3) day workshop Venue GIMPA Executive Conference Centre Resource Personnel Our programmes arefacilitated by a highly experienced team of professionals who are also internationally certified in the course Contact Details Programme Advisor: jmontford@gimpa.edu.gh