Fitbit and Strava Join Forces to Further Empower Athletes

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1 NEWS RELEASE Fitbit and Strava Join Forces to Further Empower Athletes 5/12/2015 Fitbit and Strava users can now get the best of both worlds with all-day health and fitness insights, workout analysis, and connection to a global community of athletes SAN FRANCISCO--(BUSINESS WIRE)--Performance athletes are always looking for new ways to elevate their training, and now activity tracking reaches the next level through a partnership between Fitbit, Inc., the global leader in the Connected Health and Fitness category, and Strava, the leading global community of runners and cyclists. The integration lets users sync seamlessly between both Fitbit and Strava apps, empowering users of the entire awardwinning Fitbit activity tracker lineup to track their all-day activity, track their exercise and maximize their workouts, as well as connect, compete and engage with other performance athletes on Strava. Now athletes can use: At Fitbit, we are constantly innovating to bring best-in-class trackers and the most motivational tools to our users, evolving our ecosystem to find new ways to empower people to reach their health and fitness goals Strava for the intensive time when they are cycling and running, and to connect with friends, teammates, clubs and pro athletes; and Fitbit to track their all-day health and fitness, in addition to workouts with advanced trackers like Fitbit Charge HR and Fitbit Surge, for insights into their overall health from the moment they wake and all through the night At Fitbit, we are constantly innovating to bring best-in-class trackers and the most motivational tools to our users, evolving our ecosystem to find new ways to empower people to reach their health and fitness goals, said James Park, CEO and Co-Founder of Fitbit. By integrating with Strava, users get the best of both worlds: powerful workout analysis, training tools and an amazing social experience with Strava; and all-day and night insights of their most important workout and health stats with Fitbit. With automatic syncing between both their Fitbit and Strava 1

2 accounts, users get the most complete picture of their health and fitness, letting them concentrate on what s important to them their performance. Strava works with dozens of activity tracking and GPS devices, but this two-way integration with market-leader Fitbit is the first of its kind, said David Lorsch, VP of Business Development, Strava. Strava athletes using a Fitbit device like the Fitbit Surge can now choose to record their runs or rides with Strava and connect with our global community, while using their Fitbit tracker and interactive tools to get a comprehensive view of their all-day activity and sleep patterns. Track Health and Fitness Stats on Fitbit. Train More Effectively on Strava. This powerful integration provides access to both Fitbit and Strava global communities, enabling users to connect with people who have similar fitness goals, find and follow other athletes, and enjoy pushing themselves to the next level. Top benefits include: More motivation to meet and surpass goals: Users will find more ways to gauge progress and achieve goals by tracking their workouts with Fitbit and using Strava s performance analytics tools with a global community of athletes Real-time workout stats: Workout details automatically and instantly sync between Fitbit and Strava accounts, giving users instant access to their stats so they can fine-tune workouts and analyze performance because for some users, seconds matter Fitbit workouts sync to Strava: Works across all Fitbit trackers so any Fitbit user, once they have a Strava account, can sync workouts they track with Fitbit directly to their Strava account For example with Fitbit Surge, the #1 selling GPS watch in the U.S. according to NPD*, consumers can use multi-sport mode to easily record running and bike workouts from their wrist. Real-time heart rate and GPS-based distance, pace and elevation stats automatically sync wirelessly from the device to a user s account where they can effortlessly view their exercise summaries, routes and split times on both their Fitbit and Strava dashboards. For consumers who enjoy running or using the newly launched bike-tracking feature, Fitbit Surge plus Strava provides added workout analysis Use the Fitbit app MobileRun feature with any Fitbit device to share your GPS data through Strava; also sync your heart rate data with Fitbit Charge HR and Fitbit Surge Strava workouts sync to Fitbit: Athletes who track their rides and runs on Strava will get credit in their Fitbit exercise logs, including distance and calorie burn, allowing them to easily link all activities and workouts with their all-day activity stats Easy activity tracking: Tracking with Fitbit and Strava is simple and automatic. With nothing to plug in and no 2

3 files to download, it removes pain points of uploading ride, route and run data manually, so users can focus their time and efforts on optimizing their workout times instead of going through multiple data sets Data control: Users control the sharing of data, which is only done with their permission Find the Encouragement to Push Fitness Further Fitbit products and features are for people that are interested in health and fitness no matter what their goals may be. Our wide range of trackers appeal to people from those who are interested in simply getting more daily activity, to those looking to maximize their training. By connecting Fitbit and Strava, where both leading platforms are known for their vast, global and competitive communities, consumers now have the ultimate tools to challenge themselves to move more and set records. With its large community of global users, Fitbit delivers ongoing encouragement, rewards and friendly competition to help users successfully reach, and beat, their goals: With Fitbit products, users tend to be 27% more active when they connect with one or more friends** On average Fitbit users who compete in Fitbit Challenges increase their activity by more than a mile per challenge** On Strava, connecting with friends, professional athletes, teammates and clubs provides additional motivation, competition and inspiration for all athletes, all day long; designed by athletes, for athletes, Strava unites millions every day through the sports they love Fitbit and Strava users can find even more motivation through personalized streaming video workouts from FitStar, now part of the Fitbit family, with two handcrafted Strava-inspired sessions for runners and cyclists to improve strength and prevent injury with the FitStar Personal Trainer app: Strava 26.2 builds stability and strength to help runners at all levels get race-day ready Strava Core Challenge includes high-intensity moves, encouraging cyclists to overcome even the toughest hills Availability The Fitbit and Strava integration is available today to users in both communities worldwide. The Fitbit app is the top downloaded app for connected fitness devices on Apple itunes, Google Play and Windows Phone stores. The Strava app is available on Apple itunes and Google Play. The FitStar apps are available on Apple itunes. For more information on the integration visit *The NPD Group, United States Retail Tracking Service, Weekly Tracking Service, Jan 4, 2015 March 21, 2015, 3

4 Digital Fitness Devices, Watches, GPS Enabled **Based on Fitbit-collected data About Strava Strava is the online network that connects the global community of athletes. Founded in 2009, millions of athletes have joined Strava for the competition and camaraderie found in tracking and sharing their fitness activities. The company's free mobile apps and website help members discover and plan workouts, record and share activities, and analyze and compare performance. Strava's ability to connect athletes around the world makes fitness a more social experience, providing extra motivation even when training alone. About Fitbit Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leader in the Connected Health & Fitness category, Fitbit designs products and experiences that track everyday health and fitness. Fitbit s diverse line of award-winning products includes Fitbit Surge, Fitbit Charge HR, Fitbit Charge, Fitbit Flex, Fitbit Zip and Fitbit One activity trackers, as well as the Aria Wi-Fi Smart Scale. Fitbit products are carried in more than 30,000 North American retail stores, 45,000 stores around the globe and sold in 54 countries. Headquartered in San Francisco, Fitbit is privately held and funded by Foundry Group, Qualcomm Ventures, Sapphire Ventures, Softbank Capital, SoftTech VC and True Ventures. Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Charge HR, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit Zip, PurePulse, MobileRun, Aria and FitStar are trademarks, service marks and/or registered trademarks of Fitbit, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners. Connect with us on Facebook or Twitter and share your Fitbit experience. CONTACTS Fitbit Korina Buhler, pr@fitbit.com or Strava 4

5 Brian Holcombe 5