Overview. Program benefits
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1 Program Description
2 Overview Step It Up! is a wellness competition designed to get people moving. The program focuses on increasing physical activity by tracking steps over a period of time to reach a common enterprise-wide goal. Step It Up! can be presented as an individual offering or employers can turn up the competition level by offering a team component. Optimize engagement, motivation and program ease with the option to integrate a Fitbit device a wireless activity tracker proven to heighten the fun and friendly competition elements of team challenges to promote healthy behavior change. Program benefits Easy. Fun. Social. Rewarding. Coworkers, family, and friends all influence our awareness of healthy behaviors, fuel our readiness and support our efforts to change. Harnessing the power of social connections, technology, and immediate feedback, Step It Up! was designed to motivate individuals to get moving or to increase their movement and to realize the benefits of physical activity. Step It Up! is further enhanced with features such as goal setting, ongoing communications, competitions, and rewards to create an engaging experience for an individual or teams. To maximize engagement in population health improvement programs, goals must be realistic and clear, requirements to participate must be simple, and there must be personal meaning to incent individuals to participate. Step It Up! is designed to do all that plus adds the element of fun to ensure ongoing, active program engagement StayWell Health Management, LLC 2
3 Program features Flexible rollout options based on a predetermined step goal (e.g. 1 million steps or a defined time frame (e.g. 12 weeks) web interface includes real-time tracking, leaderboards, motivational challenges, and educational content automatic steps tracking no need for manual entry with the Fitbit integration option (Fitbit also mobile-friendly) option to activate team challenges to boost engagement and camaraderie applicable to entire population regardless of risk level and physical location Health assessment not required to join program ongoing participant communication provided Reporting ease drawing real-time data integration completion record tied to StayWell s incentive tracker, PointsBank integration with Fitbit provides access to bonus features: earn badges, track nutrition, calories, water intake, sleep, and other activities, and receive motivational messages DEVICE INTEGRATION OPTIONS Standard pedometer Fitbit : - Ultra - Zip - One - Flex Getting started CHOOSE Duration CHOOSE DEVICE CHOOSE Distribution CONNECT DATA 6 weeks / 300,000 steps 12 weeks / 700,000 steps One year / 1,000,000 steps Standard pedometer or Fitbit Individual device orders online during enrollment Bulk ship device for onsite distribution Real-time participation data will automatically sync from fitbit.com to your StayWell portal 2013 StayWell Health Management, LLC 3
4 Participant experience invitation Participant receives program introduction and registration invitation s. enrollment Participant enrolls in program via StayWell portal and orders pedometer or Fitbit. if pedometer: Participant enters daily step count into online campaign. sync if fitbit: Participant creates account on Fitbit.com, and authorizes data to sync with StayWell portal real-time data displays in the participant s online campaign. Enjoy Fitbit extras: Track calories, nutrition, water, sleep and more move! track steps Celebrate success keep moving Earn incentive (if applicable) compete! join a challenge: Individual Set and beat your own goal Corporate Contribute toward company goal Team Challenge Create or join a team and compete with coworkers StayWell Health Management, LLC 4
5 The dashboard what participants say Great tool, easy to use, didn t require being on a team, easy to see how I was doing and it showed me areas that need improvement that I was not aware of previously. Love the program! See results and challenges in action! The Step It Up! online dashboard gives participants a clear, fun and engaging way to track progress, motivate and challenge coworkers, and to access educational health-related articles. Create or join a team online and view public leaderboards displaying real-time individual, team and corporate challenge results. Participants can send encouraging or taunting messages to other individuals, team members or teams to keep the motivation, engagement and competition high. I liked the fact that I didn t have to write down the number of steps I took and reset the pedometer every day. I also liked having the person behind me as a friend so we could rib each other on who was making their numbers! - StayWell participants using the Step It Up! program with Fitbit integration 2013 StayWell Health Management, LLC 5
6 Customize your corporate challenge 1 Focus on a single goal: determine challenge duration or step goal Setting a realistic goal within an established reasonable time frame helps activate a greater majority of your population, establishes a sense of camaraderie toward reaching a clear enterprise-wide goal, and simplifies communication. Options include the following: 6 weeks ~ 300,000 steps 2 determine a unified start date Step It Up! can be implemented at any time during the program year. Use it to reenergize program awareness, keep your population active during the holidays, or hold a yearlong challenge for ongoing communication opportunities. Your StayWell Account Executive can work with you to determine a strategy that best serves your company s culture and goals. 12 weeks ~ 700,000 steps 1 year ~ 1,000,000 steps 3 establish completion reward 4 determine communication strategy Online campaigns are optimized when the incentive completion criteria is based on meeting a goal. Consider a skin-in-the-game shared cost approach for the pedometer or Fitbit device to create additional motivation to reach the campaign goal. A Step It Up! coordinator guide will be provided which includes a program overview, onsite implementation timeline, promotional and implementation ideas, awareness language, and supporting templates and samples. Kick off communications may include a company generated awareness blast and StayWell generated call to action s to register. Your StayWell team of experts will help you create a corporate challenge specifically designed to suit your company s culture and wellness program goals StayWell Health Management, LLC 6
7 Reporting StayWell provides your organization with timely reports including: Registrations The number of individuals enrolled to participate. Completion rates The number of registered participants who meet completion criteria. Satisfaction survey results Online survey completed by the participant at the completion of a challenge. what participants say Made me aware of how little or many steps I was taking in my daily activities I should be out shopping more! If I didn t make my goal of 10k steps, I would attempt to reach my goal (if I wasn t too exhausted) by moving/jumping around while watching the news at night-whatever it took to reach my goal. - StayWell participants using the Step It Up! program with Fitbit integration Getting started 2013 StayWell Health Management, LLC 7 Contact your Account Executive directly, or call StayWell at or information@staywell.com StayWell Health Management
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