Request for Proposal. WaterAid in Pakistan

Transcription

1 Request for Proposal WaterAid in Pakistan Terms of References (ToR s) Project: Task: Countrywide Behaviour Change Communications Campaign on Water, Sanitation, and Hygiene WASH Hiring of Media Buying House MBH / Media Firm (s) for Mass Media Dissemination of Multi-Year Countrywide Behaviour Change Communication Campaign on Water, Sanitation, and Hygiene WASH Region South Asia Beneficiary Country Pakistan Funded by WaterAid Beneficiary WaterAid Duration June Introduction of WaterAid WaterAid is an international development NGO based in London since WaterAid s aim, working through partner organisations, is to help poor people in developing countries to achieve lasting and sustainable improvements to the quality of their lives by improvements to domestic water supplies, sanitation and hygiene practices. WaterAid has been operating in Pakistan with the support of the government since We work through partners for enhancing access of the poorest to WASH services and collaborate with government on policy and governance issues. More information can be obtain through 2. Project background WaterAid, UNICEF, and Plan International are major players in the WASH sector in Pakistan. Keeping in view the need to make coordinated efforts to bring positive changes in the behaviours of masses towards safe WASH practices the three organisations have agreed to work in collaboration by launching a countrywide behaviour change campaign. The countrywide campaign aims to reach out to masses including people living in urban and rural areas, as well as those in positions of authority, to change their knowledge and influence their behaviours related to safe drinking water, sanitation, and hygiene. In the longer run, this initiative shall contribute to saving lives and improving health and wellbeing of people of Pakistan. Page 1 of 6

2 3. Objective 3.1 Campaign objective Everyone demonstrates sustained behaviours of safe drinking water, better sanitation and safe hygiene for healthier lives in Pakistan. This initiative aims to improve practices of safe drinking water, better sanitation and hygiene behaviours that help minimise mortality rate in children under the age of five, stunting in growing children and other diseases due to contamination and unhygienic behaviours. 3.2 Assignment objective To facilitate in media buying, airing and placement of BCC campaign messages and IEC material dissemination countrywide through selected media channel mix in order to reach out to masses including people living in urban and rural areas. As well as those in positions of authority, to change their knowledge and influence their behaviours related to safe drinking water, better sanitation, and hygiene. 4. The assignment WaterAid seeks to obtain the services of media buying house / media firm (s) which can perform the following key tasks and provide the following services: I. Share authentic media reports consisting of channels GRP s, TVR s, CRPR s, and CPT s / CPC s, circulations and readership of publications, coverage and reach in-depth details in the high rated programmes and channels on monthly basis II. Media planning, buying and negotiation with electronic and print media houses III. Effective media planning, placement and projection IV. Campaigns editorial and articles placement in leading English and Urdu newspapers and exclusive news coverage V. Media coverage of campaigns achievements in timely manner in the lead media networks VI. Media talk shows arrangements in terms of topic, participation and branding of campaign VII. Submission of comprehensive reports in terms of financial and outreach of advertisements and PR placements separately on monthly basis 5. Key tasks of the service provider With direct coordination and supervision of Campaign Manager from WaterAid Country Office, Pakistan and in close coordination with the core group comprising of members from WaterAid, UNICEF and Plan International the media buying house / media agency is expected to perform following key tasks along with above mentioned scope of assignment; Sr. Item Specification Description 1. TV PSM 30 Seconds Duration Satellite Channels Regional & Nationwide Arial Channels Regional & Nationwide 2. Radio PSA 30 Seconds Duration FM Networks AM Networks Page 2 of 6

3 3. Newspaper Advertisement 4. Newspaper Supplement 5. Media Coverage 8 CCM 04-Color Front and Back Page One Full Page Campaign PR English Daily Newspapers Nationwide Urdu Daily Newspapers Nationwide English Dailies Nationwide Urdu Dailies Nationwide Articles Editorials News Event Media Hype TV and Radio Talk shows 6. Deliverables/ Outputs I. Efficient and effective media planning and buying II. Placement of advertisements, PSM s, PSA s, campaign PR activities III. Verifiable transmission certificates and original invoices IV. Independent tracking and monitoring reports V. Pre and post campaign analysis, explaining outreach and impact in prescribed segments VI. Campaign progress reports on monthly and quarterly basis VII. Video footages of publicity and PR as and when required 7. Required expertise and technical / financial The potential media buying houses are required to have following qualifications: Technical: Sr. Requirement Mark Attach a copy I. Should be registered and hold NTN / STN (Valid and active) PBA (Valid and active member) APNS (Valid and active member) II. III. IV. Min. 4-5 years of experience working in similar field Experience in managing countrywide social campaigns and such projects of high budgeted media campaign and financial capability Media Buying House / Agency Strengths Located countrywide in major metros to support campaign PR activities Organisation key staff strengths to perform research, planning, buying, negotiating, placement and 5 15 NTN / STN PBA APNS Declaration and or certificate (s) of not being BLACK LISTED and or SUSPENDED by certified and registration / regulatory authorities as mentioned above on PKR 0 Stamp Paper Attach at least 05 work orders / contract of services with reputable organizations Attach verifiable media house invoices / business sheets concluding over 0 million business in the recent year Attach profile of experts and CV s with required details Page 3 of 6

4 reporting NOTE: Those who have already applied with the above all technical pre-requisites without any discrepancies should submit a letter by authorised person to consider the previously submitted technical proposal and only required to resubmit the financial proposal in the response of this RFP. Financial: V. Best Financial Bid Discounted / negotiated rate as per Annex. A (Attached) Value additions offered in terms of media space / allocations Submit signed and stamped financial quotation by authorised personnel 8. Reporting Lines In all the matters relating to the assignment, the service provider will coordinate with Campaign Manager, WaterAid based in Islamabad, Pakistan. 9. Contractual arrangements and supervision The service provider shall be selected under WaterAid s Terms of Contract and supervised by the Campaign Manager to deliver the required outputs, within the agreed time period.. Intellectual Property Rights I. All information regarding the assignment that belongs to the client, which the service provider may come in contact with; under these services, shall remain the sole property of WaterAid in Pakistan. Except for purposes of this assignment, the information shall not be used in any other assignment whatsoever without prior written permission of WaterAid II. Service provider is bound to keep all the information confidential. 11. Selection Criteria Selection of service provider will be as per following criteria: I. Acceptance of the assignment all said tasks mentioned in this RFP and TOR s to complete and provide all deliverables in timely manner II. Acceptance of all mentioned terms and WaterAid in Pakistan s general terms and conditions of supplier / contractors / service providers III. Technical Proposal 70% IV. Financial Proposal 30% NOTE: Partial technical or financial quotations or those without required documentary proofs will not be considered. 12. Termination of Contract I. WaterAid in Pakistan reserves the right to terminate this contract at any time upon a written notice to the contractor in case, if the selected service provider/ firm does not comply with the agreed time frame and/or quality Page 4 of 6

5 II. In the event of termination by WaterAid under this article, no payment shall be due from WaterAid in Pakistan to the contractor except for work and services satisfactorily performed in conformity with the express of terms of these ToR s and purchase order/ work order. 13. Services / Offers acceptance WaterAid in Pakistan shall have the right to accept or reject any or all proposals without disclosing any reason or information. WaterAid in Pakistan has the right to split the work / task / assignment under these ToR s to one or more than one service provider (s) / vendor(s). The tenure of services contract shall be extendable to next year (s) automatically depending upon budget availability and satisfactory performance. 14. Payment terms Sr. Activity Payment % 1. All payments shall be made after satisfactory completions, leading to approval by Campaign Manager and submission of final deliverables. Evidential proofs with requested documents of each media release separately and or as per performance 0 % after successful completion of the said task(s) 17. Proposal Submission All interested media buying house / media firms having relevant expertise and experience should submit their technical and financial proposals in two separate sealed envelopes (each one in a separate envelope). Remember to place both envelopes in one large envelope, mentioning clearly on the outer envelope TECHNCIAL AND FINANCIAL PROPOSALS FOR MASS MEDIA DISSEMINATION OF BCC CAMPAIGN ON WASH, Addressing the below mentioned by 05:00 PM Monday, January 4 th In case of any queries, please write by Monday 14 th of December 2015 to query@wateraid.pk, All queries will be answered and placed as FAQ on the same website as of ToR s. Admin and Logistic Coordinator WaterAid in Pakistan H. No. 148, St. 48, F-/4, Islamabad Pakistan Page 5 of 6

6 Annex A Sr Channel / Program / Time Band / Duration / Unit Period Freq. Placement Position Space Cost Sec 4 7 Days 2. Geo News Sec 4 7 Days 3. FBN 3 rd Last Spot 30 Sec 12 7 Days Sec 4 7 Days 5. Express News Sec 4 7 Days 6. FBN 2 nd Last Spot 30 Sec 12 7 Days Sec 4 7 Days 8. ARY News Sec 4 7 Days 9. 1 st Mid Break 1 st Spot 30 Sec 12 7 Days Sec 4 7 Days Dawn News Sec 4 7 Days Sec 4 7 Days 13. Samaa News Sec 4 7 Days 14. FBN Last Spot 30 Sec 12 7 Days Sec 4 7 Days Sec 4 7 Days Dunya News Half Hourly News 7 Days Sec 12 Update Spot Saturday Night 1 Day 18. Special Main 30 Sec 12 Hum Tv Sponsorship Saturday and 2 Days 19. Sunday, Day 30 Sec 32 Branding 20. Express Top two dramas 2 Days 30 Sec 32 Entertainment Main Sponsorship Saturday Night 1 Day 21. Special Main 30 Sec 12 Geo Entertainment Sponsorship 22. Top two dramas 2 Days 30 Sec 32 Main Sponsorship 23. 8XM Coming up next 30 Sec 24 7 Days 24. A-TV Talk / Morning Show Program 1 1 Day 25. A-Plus Talk / Morning Show Program 1 1 Day 26. Express Enter. Talk / Morning Show Program 1 1 Day 27. PTV Home Talk / Morning Show Program 1 1 Day 28. Aaj Tv Talk / Morning Show Program 1 1 Day 29. Ab Tak News Talk / Morning Show Program 1 1 Day 30. News One Talk / Morning Show Program 1 1 Day 31. ARY Digital Talk / Morning Show Program 1 1 Day 32. The News Supplement, 4 Color 1 Full Page 1 Weekdays 33. The Express Tribune Supplement, 4 Color 1 Full Page 1 Weekdays 34. Daily Express Supplement, 4 Color 1 Full Page 1 Weekdays 35. Nawa-i-Waqt Supplement, 4 Color 1 Full Page 1 Weekdays 36. Daily Jang Supplement, 4 Color 1 Full Page 1 Weekdays 37. The Dawn All Combine, 4 Color 8CCM, BP 1 Weekdays 38. The Express Tribune All Combine, 4 Color 8CCM, BP 2 Weekdays 39. Daily Express All Combine, 4 Color 8CCM, BP 2 Weekdays 40. Nawa-i-Waqt All Combine, 4 Color 8CCM, BP 2 Weekdays 41. Daily Jang All Combine, 4 Color 8CCM, BP 1 Weekdays 42. Radio Pakistan AM Network 30 Sec 32 7 Days 43. FM 7.40 Network 30 Sec 32 7 Days 44. City FM 89 Network 30 Sec 32 7 Days 45. FM 5 Hot Network 30 Sec 32 7 Days 46. FM 6.2 Network 30 Sec 32 7 Days 47. FM 1 Network 30 Sec 32 7 Days Total Cost Page 6 of 6