RESPONSIBILITY I : Assess Individual and Community Needs for Health Education

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1 VIRGINIA TECH Master of Public Health Program Department of Population Health Sciences Virginia Maryland Regional College of Veterinary Medicine Spring, 2015 Course Number: PHS 5214/HNFE 5684 Program Development in Health Education Instructor: Kerry J. Redican, MPH, Ph.D. Office: 332 VMIA (College of Veterinary Medicine) Phone/ ; Course url Course Description This course examines issues associated with the development and evaluation of health education programs and interventions. Students will be introduced to several health education planning models, as well as the theoretical and philosophical bases for these models. This course will also discuss several issues associated with the conduct of formative and summative evaluations. This course is not intended to make students experts in program planning and evaluation, but is designed to provide them with a sound foundation from which they can build on their existing planning and evaluation skills. By the end of this learning experience, you will have a better understanding of the planning, implementation and evaluation of health education programs. This course is focused on providing content and exercises designed to address the following CHES (NCHEC) Responsibilities and Competencies: RESPONSIBILITY I : Assess Individual and Community Needs for Health Education Competency A Access existing health-related data 1. Identify diverse health-related databases 2. Use computerized sources of health-related information 3. Determine the compatibility of data from different data sources 4. Select valid sources of information about health needs and interests Competency B Collect health-related data 1. Use appropriate data-gathering instruments

2 2. Apply survey techniques to acquire health data 3. Conduct health-related needs assessments 4. Implement appropriate measures to assess capacity for improving health status Competency C Distinguish between behaviors that foster and hinder well-being 1. Identify diverse factors that influence health behaviors 2. Identify behaviors that tend to promote or comprise health Competency E Identify factors that foster or hinder the process of health education 1. Determine the extent of available health education services 2. Identify gaps and overlaps in the provision of collaborative health services Competency F Infer needs for health education from obtained data 1. Analyze needs assessment data RESPONSIBILITY II: Plan Health Education Strategies, Interventions, and Programs Competency A Involve people and organizations in program planning 1. Identify populations for health education programs 2. Elicit input from those who will affect or be affected by the program 3. Obtain commitments from individuals who will be involved 4. Develop plans for promoting collaborative efforts among health agencies and organizations with mutual interests Competency B Incorporate data analysis and principles of community organization 1. Use research results when planning programs

3 2. Apply principles of community organization when planning programs 3. Suggest approaches for integrating health education within existing health programs 4. Communicate need for the program to those who will be involved Competency C Formulate appropriate and measurable program objectives 1. Design developmentally appropriate interventions Competency D Develop a logical scope and sequence plan for health education practice 1. Determine the range of health information necessary for a given program of instruction 2. Select references relevant to health education issues or programs Required Text McKenzie, J.F., Neiger B.L. & Smeltzer, J.L. (2013). Planning, implementing, and evaluating health promotion programs (6th Edition). San Francisco, CA: Pearson Education, Inc. (ISBN ) Recommended Texts Bartholomew, K.L., Parcel, G.S., Kok, G., & Gottlieb, N.H. (2001). Intervention Mapping: Designing Theory- And Evidence-Based Health Promotion Programs. Mountain View, CA: Mayfield Publishing Company. Wurzbach, M.E. (2002). Community Health Education and Promotion: A Guide to Program Design and Evaluation (2nd ed). Gaithersburg, MD: Aspen Publishers, Inc.

4 Course Requirements A. Course requirements include completion of four units assignments and a final project. Unit Assignment 1: Planning a Health Education Program 1 Needs Assessments Unit Assignment 2: Planning a Health Education Program 2 Theory, Interventions, Community Organization Unit Assignment 3: Implementing Health Education Programs Unit Assignment 4: Evaluating Health Education Programs Project: Developing a Health Education Program B. Units, Readings, Points, Due Dates Unit 1: Chapters 1-4 (McKenzie), Powerpoint Letures 1-4. Due Date: February 13 Unit 2: Chapters 5-9 (McKenzie), Powerpoint Lectures 5-9 Due Date: March 6 Unit 3: Chapters (McKenzie), Powerpoint Lectures Due Date: April 10 Unit 4: Chapters (McKenzie), Powerpoint Lectures Due Date: May 1 Project: Due Date May 8

5 C. Grading Weighting Units 1-4: Project: 80% of grade 20% of grade Scale = A = A = B = B = B = C = C = C- Honor System All students are bound to the VPI & SU Honor System, which is outlined in the current University Policies for Student Life manual and in the Graduate Honor System Constitution, a copy of which may be found at Students should review, in particular, the section on plagiarism, which includes the copying of the language, structure, idea, and/or thoughts of another and claiming or attempting to imply that it is one's own original work. It also includes the omitting of quotation marks when references are copied directly, improper paraphrasing (see Plagiarism), or inadequate referencing of sources. Sources used in preparing assignments for classes, theses, dissertations, manuscripts for publication, and other academic work should be documented in the text and in a reference list, or as directed by the instructor or professor. Sources requiring referencing include, but are not limited to, information received from other persons that would not normally be considered common knowledge (Plagiarism), computer programs designed or written by another person, experimental data collected by someone else, graded permanently-returned materials such as term papers or other out-of-class assignments (koofers), as well as published sources.

6 Suggested Readings American Journal of Health Education American Journal of Health Promotion Health Education and Research Health Promotion Practice International Electronic Journal of Health Education Journal of the American Public Health Association Journal of the American School Health Association