DESIGN SURVEY ( )

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1 DESIGN SURVEY ( ) Spring 2015, 3 credits Professor: Jake Stroeh Catalog Description Design Survey is a survey of design disciplines and movements of the 19th, 20th, and 21 st centuries. Slide lectures include industrial design, architecture, graphic design, and design movements. Prerequisites None. This course satisfies the university GER Arts requirement and all students are welcome. All Design and Visual Communication majors in the Department of Art and Design must achieve a grade of B- or better. Course Description Design Survey is an introduction to design thinking, contemporary design disciplines, traditions and historic design movements. Field trips, readings, assignments, and videos will complement online slide lectures in order to expose students to design and its role in shaping culture and in our daily lives. Students must use their UWM addresses. When sending an to the professor, use Design Survey in the subject line. Remember all s are formally written communications and write accordingly. Students must use the Design Survey D2L site, Syllabus, slide lists, course information, and assignment guidelines will be in the content section. NOTE: Design Survey students should expect to spend approximately 6 8 hours per week on class course work and lectures. Required Text Stephen J. Eskilson, Graphic Design: A New History, 2nd edition, Yale University Press, ISBN Further required readings are posted in D2L. Required Supplies Small design journal/sketchbook (blank pages, minimum 5 x 8 ) Camera (any kind, including phone cameras) Microsoft Word and PowerPoint software Course Learning Objectives Design Survey is an introduction to the design theory and methodologies, the designed world and the many ways in which design affects our lives. This course will provide a survey of historical design concepts, design s primary movements and leading practitioners in order to establish a context for the emergence of design awareness in our present day. Emphasis is placed on defining and analyzing objects of design and architecture, as well as the study of design styles, movements and professional practice.

2 The goals of Design Survey are to (1) provide an introductory knowledge of design in order to assist students in the decision about pursuing further studies in design or design-related disciplines and (2) to increase awareness of the creative design process and creative problem solving involved in all walks of life. Visits to museums and galleries, and related written response papers will provide opportunities to analyze and discuss objects of design. Design Survey Learning Outcomes The student who successfully completes Design Survey will have demonstrated the ability to: Apply design thinking methodologies (creative problem solving) in their own fields of study in college and their own careers after graduation. Interpret a design process or a designed object using design terms (elements and principles of design). Identify and analyze design quality and styles in industrial design, architecture, and graphic design. Identify historical design styles and apply that knowledge in critiques of contemporary design. Demonstrate and understand basic formal elements and principles of design. Write clearly and succinctly about design, using art and design vocabulary accurately. These criteria are met through online class lectures, discussions, individual projects, required readings, museum and gallery visits, attending design lectures, online discussion forums, and written assignments and papers. See GER Rubric for Relation of Learning Outcomes to UW System Shared Learning Goals(SLG) and Arts Criteria in D2L Content under Writing. Grading Policy Grades are recorded in D2L. It is each student s responsibility to check to see that the recorded grades are correct. Please review regularly and me if you believe there is a problem with any grade. Make sure you do this before the final week of the semester. Final grades are based on written and project assignments, D2L post assignments, meeting deadlines, attendance, growth in understanding of concepts as indicated by exams and homework. Each student earns his or her own grade in Design Survey. A "C" grade reflects average work that demonstrates understanding of the ideas explored in the course and competence with materials. An "A" grade reflects exceptional work. Evaluation Method Grades are based on: Four Exams 40% of final grade (Exam 1: 5%, Exam 2, Midterm: 10%, Exam 3: 5%, Final: 20%) Two Papers and revisions 15% of final grade (all papers combined) D2L Discussion Posts 15% of final grade (all posts combined, including fuzzy posts) Two Projects 15% of final grade (2 projects combined) - Elements of Design project (5%)

3 - Graphic Design Poster project (10%) Online Blog 15% of final grade (combined) Final Grade in Design Survey 100% Detailed assignments are in D2L. D2L Discussion Forums (Posts) and DropBox are labeled with assignment names. Exams cover ALL lectures and ALL reading assignments. General Education Requirement (GER) information This course addresses UW System Shared Learning Goals (SLG): 1. Knowledge of Human Cultures and the Natural World including breadth of knowledge and the ability to think beyond one s discipline, major, or area of concentration. This knowledge can be gained through the study of the arts, humanities, languages, sciences, and social studies. 2. Critical and Creative Thinking Skills including inquiry, problem solving, and higher order qualitative and quantitative reasoning. 3. Effective Communication Skills including listening, speaking, reading, writing, and information literacy. This course addresses Arts Divisional Criteria Definition A branch of learning focusing on the conscious use of skill and creative imagination in the production of artistic objects or performances that stress values that stand outside conventional ideas of utility. Arts Divisional Criteria 1. Students will demonstrate comprehension of historical, philosophical, theoretical or aesthetic perspectives commonly used in the understanding of a specific art. 2. Students will apply knowledge of artistic principles, conventions, methods, and practices through the creation or production of works of art; and 3. Students will demonstrate an ability to compare and contrast the expressive and formal features of different artistic media and/or cultural traditions. Design Survey satisfies the GER Arts Divisional Criteria by 1. Incorporating a drawing activity during each content session and photography assignments throughout the semester. (Criteria 2 and 3) 2. Requiring students to analyze designs by examining the historical and social context as well as the theoretical significance of a variety of artistic expressions of design style. (Criterion 1) 3. Provides students with a theoretical framework of aesthetic perspectives to be used to interpret works of art (Criteria 1 and 2).

4 4. Examines the principal characteristics and processes of design disciplines including industrial design, graphic design and architecture as well as the evolution of craft and design (Criterion 3). These criteria are met through in class assignments, class lectures, individual projects, required readings, gallery/exhibition visits, written papers, and online interactive discussions and exams. GER Assessment Goal: Interpret works of art and design using an aesthetic philosophical stance, including description using art terminology, analysis of medium, elements and principles of design, and cultural/historical relevance. Course Policies and Procedures Deadlines: Meeting online deadlines is crucial to your success in this course. Participation and meeting deadlines in online personal and group activities is critical. Assignment Deadlines: Each assignment has a due date announced in the course calendar. On this designated date all projects are due. Late assignments are downgraded one full letter grade for each day late. It compounds the problem if you miss class because your project is incomplete. Daily in class assignments cannot be made up at all. Missing Projects: No student will pass this course unless all outside class assignments are completed. Incomplete Grade: An "Incomplete" grade will be given only for a major reason that occurs at the end of the semester and only if the bulk of the course work is complete. The student must make arrangements with me to complete the course work by a designated time. UWM Policies Student information: Policies and Procedures for Academic Misconduct: academicmisconduct.cfm Plagiarism and Cheating (Student Handbook pgs ) Dishonesty, including but not limited to cheating, plagiarism, or knowingly supplying false information or deceiving the school and its officials is a violation of the student conduct policy. Any student who is found to have violated this policy is subject to disciplinary sanctions up to and including suspension or permanent dismissal. Please be aware that plagiarism is presenting another s ideas as one s own and includes paraphrasing as well as copying without proper citations or quotation marks.

5 Health Insurance It is strongly recommended that all students have health insurance that includes emergency room and hospitalization coverage. The UWM Student Association offers a Student Health Insurance Plan student_health_insurance.cfm, which covers most major medical illnesses or injuries. The University does not provide blanket medical coverage to students. Students are strongly encouraged to secure their own health insurance, either through their parents, the Student Health Insurance Plan or some other program. What is copyright? Copyright is a form of protection provided by the laws of the United States (title 17, U.S. Code) to the authors of original works of authorship, including literary, dramatic, musical, artistic, and certain other intellectual works. This protection is available to both published and unpublished works. Section 106 of the 1976 Copyright Act generally gives the owner of copyright the exclusive right to do and to authorize others to use their materials. You must get permission to use copyrighted original works of authorship if you plan to make your project available to the public in any way. For more on gaining permission see:

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