Hawai i Visitor Arrivals Set All-Time Monthly Record in July 2016 Visitor Expenditures Gained 1.5 Percent to $1.4 Billion

Transcription

1 For Immediate Release: August 30, 2016 HTA Release (16-43) Hawai i Visitor Arrivals Set All-Time Monthly Record in July 2016 Visitor Expenditures Gained 1.5 Percent to $1.4 Billion HONOLULU A total of 835,417 visitors came to the Hawaiian Islands in July 2016, making it the best month ever for visitor arrivals on record, according to preliminary statistics released today by the Hawai i Tourism Authority (HTA). This represented a 2.1 percent growth from the previous record of 818,454 visitors in July Total visitor days 1 increased by 1 percent. Visitor arrivals on airlines rose (+2.3% to 834,465) in July 2016, with the balance arriving by cruise ship (952 visitors). Arrivals by air in July 2016 grew from U.S. West (+5.3% to 365,497) and All Other International Markets (+4.6% to 127,935), while U.S. East arrivals were similar (+0.2% to 187,838) to last year. This more than offset the decreases from Japan (-3.6% to 127,373) and Canada (-3.1% to 25,822). Total visitor expenditures increased (+1.5% to $1.4 billion) in July 2016 compared to the year prior. Visitor spending increased from U.S. West (+4.8% to $546.7 million), All Other International Markets (+1.8% to $292.5 million), and Canada (+8.5% to $51.1 million), with Japan remaining flat (-0.2% to $182.3 million). Spending declined from U.S. East (-3.3% to $371.9 million). The statewide average daily spending of $190 per person (+0.5%) in July 2016 was similar to a year ago. Visitors from U.S. West (+1.7%), Japan (+4%) and Canada (+10.9%) spent more on a daily basis, while visitors from All Other International Markets (-1.5%) spent less. In July 2016, growth in visitor arrivals to O ahu was flat (+0.5%) and visitor expenditures were down slightly (-0.6%) year-over-year. Maui recorded increases in both arrivals (+4.7%) and expenditures (+2.3%), as did Kaua i with gains in arrivals (+3.2%) and expenditures (+10.1%). The island of Hawai i recorded no growth in arrivals (-0.2%) and a slight drop in expenditures (-0.7%). Total air capacity to the Hawaiian Islands grew slightly (+0.7% to 1,105,181 seats) in July 2016 versus last year. Increases in scheduled seats from U.S. West (+2.8%), Oceania (+9%) and Other Asia (+17%) offset declines from U.S. East (-9.7%), Japan (-8.6%) and Canada (-1.6%). Year-to-Date 2016 Through the first seven months of 2016, total visitor arrivals (+2.5% to 5,251,218) and visitor expenditures (+2.9% to $9.15 billion) exceeded the same period last year. There were more visitors from U.S. West (+4.2%), U.S. East (+2.1%), Japan (+0.8%), and All Other International markets (+7.1%), but fewer visitors from Canada (-10%) compared to year-to-date Gains in visitor expenditures from U.S. West (+5.5% to $3.3 billion), U.S. East (+3.4% to $2.4 billion), and All Other International markets (+7.5% to $1.8 billion) offset losses from Japan (-0.7% to $1.1 billion) and Canada (-15.1% to $602.6 million). 1 Aggregate number of days stayed by all visitors.

2 Page 2 Year-to-date, visitor arrivals increased on O ahu (+1.9%) and Maui (+2.7%) while growth in arrivals to the island of Hawai i (+0.1%) and Kaua i (-0.4%) were flat compared to the same period last year. Through July 2016, visitor expenditures increased for Maui (+8.2% to $2.7 billion), the island of Hawai i (+9.2% to $1.2 billion), and Kaua i (+6.3% to $993.5 million), but declined for O ahu (-2.9% to $4.2 billion). Other Highlights: U.S. West: In July 2016, growth in arrivals from the Pacific region (+5.9%) were led by increases from Oregon (+10%) and California (+5.9%). From the Mountain region (+1.3%) more visitors came from Colorado (+4.9%) and Nevada (+5.2%). For the first seven months of 2016, arrivals increased from both the Pacific region (+5.5%) and Mountain region (+2.6%) compared to the same period last year. U.S. East: For year-to-date 2016, all U.S. East regions showed growth in arrivals, led by increases from the two largest regions, South Atlantic (+5.8%) and East North Central (+3.3%). Japan: In July 2016, there was a decrease in Japanese leisure visitors (-5.3%) compared to a year ago. Travel to Hawai i may have been impacted by changes in air seat capacity. Some airlines reconfigured their planes with more premium economy seating, which resulted in fewer overall seats. MCI: Visitors coming to Hawai i in July 2016 for meetings, conventions and incentives (MCI) declined (-19.4% to 31,796) year-over-year. Visitor arrivals increased for incentives (+24.6% to 14,468), but decreased for conventions (-42.4% to 13,659) and corporate meetings (-19.3% to 4,758), with the declines mainly from the U.S. West and U.S. East markets. For the first seven months of 2016, total MCI visitors decreased (-3.6% to 311,469). Highlights from All Other Markets: Australia: Visitor arrivals increased in both July 2016 (+3.8% to 30,208) and through the first seven months (+3.1% to 187,952) year-over-year. New Zealand: Visitor arrivals rose in July 2016 (+5.7% to 7,723), but dropped slightly year-todate (-0.6% to 35,014) versus the year prior. China: Visitor arrivals dropped in July 2016 (-3.9% to 15,235) and showed no growth through the first seven months (-0.3% to 107,016) compared to last year. Korea: Visitor arrivals rose significantly in both July 2016 (+22.3% to 19,155) and year-to-date (+18.5% to 123,538), boosted by air service added in December Taiwan: Visitor arrivals grew in July 2016 (+7.8% to 1,931) and were also up slightly year-to-date (+0.7% to 10,603) compared to Europe: Total visitor arrivals from the United Kingdom, France, Germany, Italy, and Switzerland declined in July 2016 (-1.6% to 15,930) and through the first seven months (-4.3% to 74,572) year-over-year. Latin America: Visitor arrivals from Mexico, Brazil and Argentina decreased in July 2016 (-17.9% to 3,062) and in the first seven months (-7.9% to 16,032) compared to last year.

3 Page 3 July 2016 Arrivals at a Glance CATEGORY AND MMA 2016P 2015 % change YTD 2016P YTD 2015 % change TOTAL EXPENDITURES ($mil.) 1, , , , Total by air 1, , , , U.S. West , , U.S. East , , Japan , , Canada All Others , , Visitor arrivals by cruise ships TOTAL VISITOR DAYS 7,594,406 7,517, ,675,243 46,924, Total by air 7,591,204 7,516, ,411,133 46,650, U.S. West 3,366,641 3,267, ,883,545 19,349, U.S. East 1,906,778 1,931, ,948,300 11,728, Japan 774, , ,763,411 4,734, Canada 308, , ,834,514 4,242, All Others 1,234,431 1,194, ,981,363 6,595, Visitor arrivals by cruise ships 3,202 1, , , VISITOR ARRIVALS 835, , ,251,218 5,121, Total by air 834, , ,193,710 5,059, U.S. West 365, , ,161,586 2,075, U.S. East 187, , ,155,752 1,131, Japan 127, , , , Canada 25,822 26, , , All Others 127, , , , Visitor arrivals by cruise ships 952 2, ,507 62, AVERAGE LENGTH OF STAY Total by air U.S. West U.S. East Japan Canada All Others Visitor arrivals by cruise ships PER PERSON PER DAY SPENDING ($) Total by air U.S. West U.S. East Japan Canada All Others Visitor arrivals by cruise ships PER PERSON PER TRIP SPENDING ($) 1, , , , Total by air 1, , , , U.S. West 1, , , , U.S. East 1, , , , Japan 1, , , , Canada 1, , , , All Others 2, , , , Visitor arrivals by cruise ships P=Preliminary data. Source:Haw ai'i Tourism Authority

4 Page 4 Island Highlights July 2016: O ahu: Growth in visitor arrivals (+0.5%) and visitor days (+0.3%) were flat year-over-year in July Combined with lower daily spending (-1% to $193 per person), the result was a slight drop in visitor expenditures (-0.6% to $693 million). Increased arrivals from U.S. West (+3%) and Canada (+4.2%) offset declines from U.S. East (-4.5%) and Japan (-1.5%). Maui: Visitor arrivals (+4.7%) and visitor days (+3%), rose in July 2016 and contributed to a gain in visitor expenditures (+2.3% to $398.9 million). Daily spending was down slightly (-0.7% to $198 per person) compared to the year prior. There were more visitors from U.S. West (+4.6%), U.S. East (+3.1%) and Canada (+1.9%), but fewer visitors from Japan (-17.5%). Island of Hawai i: There was no growth in visitor arrivals (-0.2%) and visitor days declined (-1.5%) in July 2016 compared to last year. Average daily spending of $167 per person (+0.7%) was slightly higher than a year ago. The net result was a marginal decrease (-0.7%) in visitor expenditures to $175.9 million. There were more visitors from U.S. West (+7.8%) but fewer visitors from U.S. East (-4.2%) Japan (-21.2%) and Canada (-15.9%). Kaua i: Increases in visitor arrivals (+3.2%) visitor days (+1.8%) and average daily spending (+8.2% to $184 per person) contributed to a gain in visitor expenditures (+10.1% to $166.7 million) in July 2016 versus last year. There were more U.S. West (+5.2%) and U.S. East (+1.5%) visitors, but fewer visitors from Canada (-19.5%) and Japan (-18.3%). Air Seats to Hawai i (Table 9, page 22): Total air seats to Hawai i in July 2016 were up slightly (+0.7%) from a year ago with growth in scheduled seats (+0.7% to 1,097,966) and charter seats (+1.1% to 7,215). There were more seats to Hilo (+10.1%), Līhu e (+8.7%), Kahului (+5.1%) and Kona (+3.1%) but fewer seats to Honolulu (-1.7%). Scheduled seats from U.S. West increased (+2.8%) in July 2016 year-over-year. Growth in seats from Anchorage (+47.6%), Denver (+36.1%), Oakland (+18.3%) and Seattle (+6.5%) offset decreases from Los Angeles (-1%) and San Jose (-5.2%). Seat capacity from U.S. East declined (-9.7%) in July 2016, as a result of fewer seats from Atlanta (-19.1%), Chicago (-32.1%) and Dallas (-3.4%). Scheduled seats from Oceania grew (+9%) in July 2016 compared to the year prior. There were more seats from Melbourne (+36.1%) and Brisbane (+11.8%) offsetting slightly fewer seats from Sydney (-0.7%). Seats from Auckland also increased (+19.2%). Air capacity from Other Asia markets increased (+17%) in July 2016 versus last year. Seats from Seoul, South Korea rose significantly (+30.6%), boosted by a low-cost airline that began service in late December Seats from China declined (-1%) compared to last July with fewer seats from Beijing offsetting growth in seats from Shanghai. Seats out of Taipei were unchanged compared to a year ago. Year-to-date through July 2016, total air capacity into the Hawaiian Islands increased (+1.4% to 7,149,083 seats) versus the same period last year. There was growth in air seats to Kona (+5.5%), Līhu e (+4.1%), Hilo (+3.5%) and Kahului (+2.9%), while growth in seats to Honolulu (+0.3%) was flat.

5 Page 5 July 2016 Island Highlights CATEGORY AND ISLAND 2016P 2015 % change YTD 2016P YTD 2015 % change TOTAL EXPENDITURES ($mil.) 1, , , , Total by air 1, , , , O ahu , , Maui , , Moloka i Lāna i Kaua i Haw ai i Island , , Visitor arrivals by cruise ships TOTAL VISITOR DAYS 7,594,406 7,517, ,675,243 46,924, Total by air 7,591,204 7,516, ,411,133 46,650, O ahu 3,585,738 3,573, ,801,781 21,410, Maui 2,010,376 1,952, ,900,734 12,578, Moloka i 18,835 20, , , Lāna i 17,491 11, , , Kaua i 907, , ,485,758 5,442, Haw ai i Island 1,051,757 1,067, ,930,415 6,938, Visitor arrivals by cruise ships 3,202 1, , , VISITOR ARRIVALS 835, , ,251,218 5,121, Total by air 834, , ,193,710 5,059, O ahu 516, , ,171,419 3,112, Maui 255, , ,569,985 1,528, Moloka i 4,854 5, ,792 41, Lāna i 5,062 4, ,180 38, Kaua i 120, , , , Haw ai i Island 148, , , , Visitor arrivals by cruise ships 952 2, ,507 62, AVERAGE LENGTH OF STAY Total by air O ahu Maui Moloka i Lāna i Kaua i Haw ai i Island Visitor arrivals by cruise ships PER PERSON PER DAY SPENDING ($) Total by air O ahu Maui Moloka i Lāna i Kaua i Haw ai i Island Visitor arrivals by cruise ships PER PERSON PER TRIP SPENDING ($) 1, , , , Total by air 1, , , , O ahu 1, , , , Maui 1, , , , Moloka i Lāna i 1, , , Kaua i 1, , , , Haw ai i Island 1, , , , Visitor arrivals by cruise ships P=Preliminary data. Source:Haw ai'i Tourism Authority

6 Page 6 Cruise Ship Visitors (Table 8, page 21): June through August is a typically slower period for out-of-state cruise ships coming to Hawai i. In July 2016, one out-of-state cruise ship brought 952 visitors into Hawai i, compared to two ships with 2,854 visitors in July Total cruise visitors (arrivals by cruise ships and by air to board the Hawai i home-ported cruise ship) increased (+5.6% to 13,350) in July 2016 versus last year. Through the first seven months of 2016, a total of 57,507 visitors arrived in Hawai i aboard 30 out-of-state cruise ships, which was less (-7.9% to 62,465) than the number of visitors who arrived on 36 cruise ships over the same timeframe last year. Through July 2016, total cruise visitors (arrivals by cruise ships and by air to board the Hawai i home-ported cruise ship) declined (-10.3% to 120,476) from a year ago. Technical Notes: Final 2015 Statistics: 2015 visitor data presented in this news release are the final numbers and reflect data from the Federal Office of Travel and Tourism Industries, actual air fares and updated reports from airlines and cruise ships. These statistics will be published in the HTA 2015 Annual Visitor Research Report. The full report will be published on the HTA website in September Data tables are available now and have been posted on the HTA website at Monthly tables have also been updated with final 2015 statistics, posted on the HTA website: About the Hawai i Tourism Authority The Hawai i Tourism Authority is responsible for strategically managing the State of Hawai i s marketing initiatives to support tourism. HTA s goal is to optimize tourism s benefits for Hawai i, while being attentive to the interests of travelers, the community and visitor industry. Established in 1998 to support Hawai i s leading industry and largest employer, HTA continually strives to help ensure the sustainability of tourism s success. For more information about HTA, please visit Follow updates about HTA on Facebook, Twitter (@HawaiiHTA) and its YouTube Channel. Current monthly visitor statistics and other tables referenced in this release can be viewed at ### For more information, contact: Charlene Chan Director of Communications Hawai i Tourism Authority (808) Charlene@gohta.net Daniel Nāho opi i Director of Tourism Research Hawai i Tourism Authority (808) Daniel@gohta.net Patrick Dugan Anthology Marketing Group (808) /(808) Patrick.Dugan@AnthologyGroup.com Stefani Wan Anthology Marketing Group (808) /(808) Stefani.Wan@AnthologyGroup.com

7 Page 7 TABLE 1. TOTAL VISITORS BY AIR TOTAL VISITORS 834, , ,193,710 5,059, Domestic 592, , ,553,213 3,461, International 241, , ,640,497 1,597, VISITOR DAYS 7,591,204 7,516, ,411,133 46,650, AVERAGE DAILY CENSUS 244, , , , TOTAL AIR SEATS 1,105,181 1,097, ,149,083 7,049, TOTAL LOAD FACTOR (%) ISLANDS VISITED O'ahu 516, , ,171,419 3,112, O'ahu only 382, , ,408,333 2,336, O'ahu one day or less 18,921 21, , , Kaua'i 120, , , , Kaua'i only 64,817 61, , , Kaua'i one day or less 8,648 10, ,405 74, Maui County 258, , ,596,320 1,553, Maui 255, , ,569,985 1,528, Maui only 156, , ,010, , Maui one day or less 10,634 12, ,551 94, Moloka'i * 4,854 5, ,792 41, Moloka'i only * ,595 4, Moloka'i one day or less* 2,433 3, ,817 23, Lāna i * 5,062 4, ,180 38, Lāna i only * ,613 3, Lāna i one day or less* 2,727 2, ,608 25, Hawai'i Island 148, , , , Kona side 128, , , , Hilo side 51,897 54, , , Hawai'i Island only 68,181 66, , , Hawai'i Island one day or less 10,979 10, ,407 76, Any Neighbor Island 452, , ,785,378 2,722, NI only 318, , ,022,291 1,947, O'ahu & NI 134, , , , Any one island only 673, , ,272,392 4,128, Multiple Islands 161, , , , Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 512, , ,203,739 3,130, Hotel only 439, , ,797,264 2,726, Plan to stay in Condo 149, , , , Condo only 111, , , , Plan to stay in Timeshare 82,291 85, , , Timeshare only 63,293 65, , , * Sample sizes for Moloka'i and Lāna'i are relatively small.

8 Page 8 TABLE 1. TOTAL VISITORS BY AIR (CONT.) ACCOMMODATIONS (continued) Cruise Ship 11,131 11, ,221 84, Friends/Relatives 74,435 73, , , Bed & Breakfast 7,371 7, ,305 59, Rental House 72,862 66, , , Hostel 5,995 5, ,130 39, Camp Site, Beach 4,397 4, ,706 34, Private Room in Private Home** 6,326 NA NA 22,888 NA NA Shared Room/Space in Private Home** 1,955 NA NA 5,607 NA NA Other 10,927 11, ,174 77, PURPOSE OF TRIP Pleasure (Net) 712, , ,308,961 4,212, Honeymoon/Get Married 51,048 50, , , Honeymoon 46,111 45, , , Get Married 8,865 9, ,284 65, Pleasure/Vacation 666, , ,989,993 3,889, Mtgs/Conventions/Incentive 31,796 39, , , Conventions 13,659 23, , , Corporate Meetings 4,758 5, ,254 56, Incentive 14,468 11, , , Other Business 19,740 19, , , Visit Friends/Rel. 70,735 69, , , Gov't/Military 9,983 7, ,702 56, Attend School 2,645 2, ,286 15, Sport Events 3,861 3, ,309 30, Other 19,394 18, , , TRAVEL STATUS % First Timers *** % Repeaters *** Average # of Trips Group Tour 46,484 54, , , Non-Group 787, , ,810,074 4,644, Package Trip 251, , ,557,785 1,584, No Package 583, , ,635,926 3,474, Net True Independent 571, , ,547,634 3,392, Ave. Age Ave. Party Size ** Sample sizes for Private Room in Private Home and Shared Room/Space in Private Home are limited. *** Change represents absolute change in rates rather than percentage change in rate. NA = Not applicable Source: Hawai'i Tourism Authority ************************************************************************************* Collaboration of the following agencies are gratefully acknowledged: Airlines, State Department of Agriculture - Plant Quarantine Branch, State Department of Transportation - Airport Division, and U.S. Department of Homeland Security, Bureau of Customs & Border Protection - Honolulu Office *************************************************************************************

9 Page 9 TABLE 2. DOMESTIC VISITORS BY AIR DOMESTIC VISITORS 592, , ,553,213 3,461, DOMESTIC VISITOR DAYS 5,765,803 5,687, ,587,210 34,297, DOMESTIC AVERAGE DAILY CENSUS 185, , , , DOMESTIC AIR SEATS 806, , ,955,396 4,880, DOMESTIC LOAD FACTOR (%) ISLANDS VISITED O'ahu 291, , ,734,460 1,709, O'ahu only 202, , ,252,598 1,224, O'ahu one day or less 17,457 17, , , Kaua'i 110, , , , Kaua'i only 63,460 60, , , Kaua'i one day or less 5,977 6, ,891 45, Maui County 222, , ,310,612 1,273, Maui 219, , ,289,627 1,252, Maui only 145, , , , Maui one day or less 6,670 7, ,492 47, Moloka'i * 4,065 4, ,206 32, Moloka'i only * ,163 4, Moloka'i one day or less* 1,843 1, ,533 16, Lāna i * 4,329 3, ,703 29, Lāna i only * ,228 3, Lāna i one day or less* 2,065 2, ,631 17, Hawai'i Island 120, , , , Kona side 105,314 99, , , Hilo side 39,772 38, , , Hawai'i Island only 65,176 60, , , Hawai'i Island one day or less 4,338 4, ,772 30, Any Neighbor Island 390, , ,300,615 2,237, NI only 301, , ,818,753 1,751, O'ahu & NI 89,396 88, , , Any one island only 477, , ,928,826 2,834, Multiple Islands 115, , , , Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 320, , ,925,691 1,878, Hotel only 265, , ,620,505 1,570, Plan to stay in Condo 112, , , , Condo only 86,579 85, , , Plan to stay in Timeshare 71,385 70, , , Timeshare only 54,550 53, , , * Sample sizes for Moloka'i and Lāna'i are relatively small.

10 Page 10 TABLE 2. DOMESTIC VISITORS BY AIR (CONT.) ACCOMMODATIONS (continued) Cruise Ship 9,858 10, ,404 68, Friends/Relatives 65,092 66, , , Bed & Breakfast 5,719 5, ,014 43, Rental House 64,913 59, , , Hostel 3,840 3, ,096 26, Camp Site, Beach 3,717 3, ,087 27, Private Room in Private Home** 3,718 NA NA 5,708 NA NA Shared Room/Space in Private Home** 1,363 NA NA 2,149 NA NA Other 9,571 10, ,140 67, PURPOSE OF TRIP Pleasure (Net) 509, , ,929,069 2,852, Honeymoon/Get Married 24,572 22, , , Honeymoon 20,676 19, , , Get Married 5,048 5, ,632 33, Pleasure/Vacation 489, , ,813,514 2,733, Mtgs/Conventions/Incentive 15,689 19, , , Conventions 8,332 12, , , Corporate Meetings 4,182 4, ,891 49, Incentive 3,841 3, ,242 54, Other Business 18,400 18, , , Visit Friends/Rel. 60,870 64, , , Gov't/Military 8,586 7, ,139 49, Attend School 1,508 1, ,853 10, Sport Events 2,767 2, ,999 23, Other 18,743 17, , , TRAVEL STATUS % First Timers *** % Repeaters *** Average # of Trips Group Tour 13,407 14, , , Non-Group 579, , ,432,664 3,330, Package Trip 129, , , , No Package 463, , ,832,564 2,735, Net True Independent 458, , ,792,710 2,694, Ave. Age of Party Head Ave. Party Size ** Sample sizes for Private Room in Private Home and Shared Room/Space in Private Home are limited. *** Change represents absolute change in rates rather than percentage change in rate. NA = Not applicable Source: Hawai'i Tourism Authority

11 Page 11 TABLE 3. INTERNATIONAL VISITORS BY AIR INTERNATIONAL VISITORS 241, , ,640,497 1,597, INTERNATIONAL VISITOR DAYS 1,825,401 1,829, ,823,923 12,352, INTERNATIONAL AVERAGE DAILY CENSUS 58,884 59, ,206 58, INTERNATIONAL AIR SEATS 298, , ,193,687 2,168, INTERNATIONAL LOAD FACTOR (%) ISLANDS VISITED O'ahu 224, , ,436,959 1,402, O'ahu only 180, , ,155,735 1,111, O'ahu one day or less 1,464 3, ,160 21, Kaua'i 9,943 9, ,705 89, Kaua'i only 1, ,740 21, Kaua'i one day or less 2,671 3, ,514 28, Maui County 35,809 34, , , Maui 35,386 34, , , Maui only 11,321 10, , , Maui one day or less 3,964 4, ,059 47, Moloka'i * 789 1, ,586 9, Moloka'i only * Moloka'i one day or less* 589 1, ,284 7, Lāna i * ,476 9, Lāna i only * Lāna i one day or less* ,977 7, Hawai'i Island 28,245 34, , , Kona side 23,238 26, , , Hilo side 12,125 15, ,784 98, Hawai'i Island only 3,005 6, ,444 44, Hawai'i Island one day or less 6,641 5, ,635 45, Any Neighbor Island 61,656 66, , , NI only 16,975 19, , , O'ahu & NI 44,681 47, , , Any one island only 195, , ,343,566 1,293, Multiple Islands 45,890 49, , , Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 192, , ,278,047 1,252, Hotel only 174, , ,176,759 1,156, Plan to stay in Condo 37,282 35, , , Condo only 25,164 26, , , Plan to stay in Timeshare 10,906 15, ,492 80, Timeshare only 8,743 11, ,580 61, * Sample sizes for Moloka'i and Lāna'i are relatively small. ** Change represents absolute change in rates rather than percentage change in rate.

12 Page 12 TABLE 3. INTERNATIONAL VISITORS BY AIR (CONT.) ACCOMMODATIONS (continued) Cruise Ship 1, ,817 16, Friends/Relatives 9,343 7, ,483 48, Bed & Breakfast 1,651 1, ,290 15, Rental House 7,949 53, ,181 53, Hostel 2,155 13, ,034 13, Camp Site, Beach 681 6, ,619 6, Private Room in Private Home** 2,608 NA NA 17,179 NA NA Shared Room/Space in Private Home** 593 NA NA 3,458 NA NA Other 1,356 9, ,034 9, PURPOSE OF TRIP Pleasure (Net) 202, , ,379,892 1,360, Honeymoon/Get Married 26,477 27, , , Honeymoon 25,436 25, , , Get Married 3,817 4, ,653 32, Pleasure/Vacation 177, , ,176,480 1,156, Mtgs/Conventions/Incentive 16,107 20, , , Conventions 5,327 11, ,901 39, Corporate Meetings 576 1, ,363 6, Incentive 10,627 7, ,650 65, Other Business 1, ,798 10, Visit Friends/Rel. 9,865 5, ,077 46, Gov't/Military 1, ,564 7, Attend School 1, ,433 5, Sport Events 1, ,310 7, Other ,876 6, TRAVEL STATUS % First Timers *** % Repeaters *** Average # of Trips Group Tour 33,078 39, , , Non-Group 208, , ,377,410 1,314, Package Trip 122, , , , No Package 119, , , , Net True Independent 113, , , , Ave. Age of Party Head Ave. Party Size ** Sample sizes for Private Room in Private Home and Shared Room/Space in Private Home are limited. *** Change represents absolute change in rates rather than percentage change in rate. NA = Not applicable Source: Hawai'i Tourism Authority

13 Page 13 TABLE 4. TOTAL US WEST VISITORS BY AIR TOTAL VISITORS 365, , ,161,586 2,075, Domestic 355, , ,110,367 2,011, International 10,241 9, ,219 63, VISITOR DAYS 3,366,641 3,267, ,883,545 19,349, AVERAGE DAILY CENSUS 108, , ,350 91, ISLANDS VISITED O'ahu 155, , , , O'ahu only 122, , , , O'ahu one day or less 6,329 6, ,186 43, Kaua'i 64,802 61, , , Kaua'i only 47,184 44, , , Kaua'i one day or less 2,170 2, ,979 18, Maui County 133, , , , Maui 131, , , , Maui only 104,639 99, , , Maui one day or less 2,489 3, ,857 22, Moloka'i * 2,159 2, ,742 16, Moloka'i only * ,832 2, Moloka'i one day or less* ,795 8, Lāna i * 2,216 1, ,823 14, Lāna i only * ,169 2, Lāna i one day or less* 1,056 1, ,089 8, Hawai'i Island 64,273 59, , , Kona side 57,825 53, , , Hilo side 17,652 16, , , Hawai'i Island only 44,826 41, , , Hawai'i Island one day or less 1,719 1, ,698 14, Any Neighbor Island 242, , ,417,078 1,357, NI only 210, , ,231,331 1,166, O'ahu & NI 32,680 33, , , Any one island only 320, , ,906,508 1,817, Multiple Islands 45,313 44, , , Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 181, , ,078,425 1,028, Hotel only 154, , , , Plan to stay in Condo 77,490 77, , , Condo only 63,050 63, , , Plan to stay in Timeshare 49,919 49, , , Timeshare only 39,220 39, , , * Sample sizes for Moloka'i and Lāna'i are relatively small.

14 Page 14 TABLE 4. TOTAL US WEST VISITORS BY AIR (CONT.) ACCOMMODATIONS (continued) Cruise Ship 2,687 2, ,229 19, Friends/Relatives 40,891 39, , , Bed & Breakfast 2,480 2, ,790 21, Rental House 40,098 35, , , Hostel 1,641 1, ,585 11, Camp Site, Beach 1,865 1, ,794 16, Private Room in Private Home** 2,134 NA NA 4,034 NA NA Shared Room/Space in Private Hom 761 NA NA 1,384 NA NA Other 5,312 5, ,828 39, PURPOSE OF TRIP Pleasure (Net) 315, , ,803,903 1,735, Honeymoon/Get Married 12,481 11, ,680 75, Honeymoon 10,018 9, ,997 60, Get Married 3,016 3, ,219 19, Pleasure/Vacation 305, , ,746,296 1,676, Mtgs/Conventions/Incentive 7,768 9, ,885 96, Conventions 4,510 6, ,762 56, Corporate Meetings 2,162 2, ,479 25, Incentive 1,318 1, ,190 19, Other Business 11,504 11, ,776 89, Visit Friends/Rel. 38,463 38, , , Gov't/Military 3,467 2, ,927 20, Attend School ,454 5, Sport Events 1,973 1, ,136 14, Other 11,168 10, ,885 68, TRAVEL STATUS % First Timers *** % Repeaters *** Average # of Trips Group Tour 4,480 4, ,069 43, Non-Group 361, , ,121,517 2,032, Package Trip 72,558 70, , , No Package 292, , ,771,439 1,693, Net True Independent 290, , ,754,374 1,674, Ave. Age Ave. Party Size ** Sample sizes for Private Room in Private Home and Shared Room/Space in Private Home are limited. *** Change represents absolute change in rates rather than percentage change in rate. NA = Not applicable Source: Hawai'i Tourism Authority

15 Page 15 TABLE 4. TOTAL US EAST VISITORS BY AIR TOTAL VISITORS 187, , ,155,752 1,131, Domestic 175, , ,108,147 1,061, International 12,346 14, ,605 70, VISITOR DAYS 1,906,778 1,931, ,948,300 11,728, AVERAGE DAILY CENSUS 61,509 62, ,095 55, ISLANDS VISITED O'ahu 112, , , , O'ahu only 66,770 67, , , O'ahu one day or less 9,216 11, ,248 60, Kaua'i 36,497 35, , , Kaua'i only 13,548 13, ,238 84, Kaua'i one day or less 3,080 4, ,052 26, Maui County 71,893 69, , , Maui 71,030 68, , , Maui only 35,084 31, , , Maui one day or less 3,233 3, ,418 25, Moloka'i * 1,334 1, ,528 13, Moloka'i only * ,045 1, Moloka'i one day or less* 719 1, ,640 7, Lāna i * 1,637 1, ,856 12, Lāna i only * , Lāna i one day or less* ,832 7, Hawai'i Island 42,725 44, , , Kona side 36,786 35, , , Hilo side 15,976 20, , , Hawai'i Island only 16,060 14, , , Hawai'i Island one day or less 3,535 2, ,821 15, Any Neighbor Island 121, , , , NI only 75,293 69, , , O'ahu & NI 45,775 49, , , Any one island only 131, , , , Multiple Islands 56,102 59, , , Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 112, , , , Hotel only 87,733 89, , , Plan to stay in Condo 31,388 31, , , Condo only 20,820 21, , , Plan to stay in Timeshare 18,729 20, , , Timeshare only 13,358 14, ,862 88, * Sample sizes for Moloka'i and Lāna'i are relatively small.

16 Page 16 TABLE 4. TOTAL US EAST VISITORS BY AIR (CONT.) ACCOMMODATIONS (continued) Cruise Ship 5,969 6, ,523 43, Friends/Relatives 23,306 22, , , Bed & Breakfast 2,176 1, ,843 15, Rental House 20,301 18, ,458 92, Hostel 1, ,882 8, Camp Site, Beach 1,047 1, ,320 8, Private Room in Private Home** 899 NA NA 2,532 NA NA Shared Room/Space in Private Hom 385 NA NA 903 NA NA Other 3,391 3, ,917 23, PURPOSE OF TRIP Pleasure (Net) 154, , , , Honeymoon/Get Married 9,308 8, ,192 56, Honeymoon 8,175 7, ,494 49, Get Married 1,640 1, ,182 10, Pleasure/Vacation 146, , , , Mtgs/Conventions/Incentive 7,449 9, ,148 98, Conventions 3,183 6, ,319 51, Corporate Meetings 1,914 1, ,841 21, Incentive 2,730 2, ,867 30, Other Business 6,158 5, ,357 47, Visit Friends/Rel. 22,361 22, , , Gov't/Military 4,518 4, ,216 27, Attend School ,784 3, Sport Events ,161 5, Other 5,962 5, ,474 36, TRAVEL STATUS % First Timers *** % Repeaters *** Average # of Trips Group Tour 4,687 7, ,890 59, Non-Group 183, , ,102,862 1,071, Package Trip 39,358 39, , , No Package 148, , , , Net True Independent 146, , , , Ave. Age Ave. Party Size ** Sample sizes for Private Room in Private Home and Shared Room/Space in Private Home are limited. *** Change represents absolute change in rates rather than percentage change in rate. NA = Not applicable Source: Hawai'i Tourism Authority

17 Page 17 TABLE 4. TOTAL JAPAN VISITORS BY AIR TOTAL VISITORS 127, , , , Domestic ,463 5, International 126, , , , VISITOR DAYS 774, , ,763,411 4,734, AVERAGE DAILY CENSUS 24,981 26, ,363 22, ISLANDS VISITED O'ahu 124, , , , O'ahu only 112, , , , O'ahu one day or less ,664 6, Kaua'i 1,785 2, ,977 15, Kaua'i only ,250 1, Kaua'i one day or less 1,138 1, ,348 8, Maui County 4,067 4, ,415 35, Maui 3,989 4, ,764 34, Maui only 687 1, ,321 4, Maui one day or less 1,200 1, ,053 12, Moloka'i * ,036 1, Moloka'i only * Moloka'i one day or less* Lāna i * Lāna i only * Lāna i one day or less* Hawai'i Island 10,929 13, ,229 79, Kona side 8,431 11, ,295 58, Hilo side 3,492 2, ,714 27, Hawai'i Island only 1,945 3, ,376 13, Hawai'i Island one day or less 2,509 2, ,120 19, Any Neighbor Island 15,228 19, , , NI only 3,142 5, ,060 22, O'ahu & NI 12,086 13, ,375 92, Any one island only 114, , , , Multiple Islands 12,415 13, ,428 94, Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 106, , , , Hotel only 101, , , , Plan to stay in Condo 15,980 16, ,340 85, Condo only 11,826 13, ,910 70, Plan to stay in Timeshare 8,218 8, ,355 39, Timeshare only 6,389 7, ,663 32, * Sample sizes for Moloka'i and Lāna'i are relatively small.

18 Page 18 TABLE 4. TOTAL JAPAN VISITORS BY AIR (CONT.) ACCOMMODATIONS (continued) Cruise Ship ,191 1, Friends/Relatives 1,234 1, ,638 9, Bed & Breakfast , Rental House ,346 1, Hostel Camp Site, Beach 0 0 NA Private Room in Private Home** 215 NA NA 1,761 NA NA Shared Room/Space in Private Hom 118 NA NA 550 NA NA Other ,743 1, PURPOSE OF TRIP Pleasure (Net) 104, , , , Honeymoon/Get Married 18,616 20, , , Honeymoon 17,948 19, , , Get Married 3,242 2, ,555 24, Pleasure/Vacation 86,426 90, , , Mtgs/Conventions/Incentive 12,945 11, ,440 65, Conventions 4,757 4, ,002 10, Corporate Meetings ,756 1, Incentive 8,293 7, ,849 53, Other Business ,945 3, Visit Friends/Rel. 1,761 1, ,562 12, Gov't/Military Attend School ,535 3, Sport Events ,394 4, Other ,578 2, TRAVEL STATUS % First Timers *** % Repeaters *** Average # of Trips Group Tour 23,375 29, , , Non-Group 103, , , , Package Trip 82,530 87, , , No Package 44,842 44, , , Net True Independent 39,793 40, , , Ave. Age Ave. Party Size ** Sample sizes for Private Room in Private Home and Shared Room/Space in Private Home are limited. *** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority NA = Not applicable

19 Page 19 TABLE 4. TOTAL CANADA VISITORS BY AIR TOTAL VISITORS 25,822 26, , , Domestic 9,758 10, , , International 16,064 16, , , VISITOR DAYS 308, , ,834,514 4,242, AVERAGE DAILY CENSUS 9,966 10, ,002 20, ISLANDS VISITED O'ahu 14,186 13, , , O'ahu only 8,072 7, ,142 86, O'ahu one day or less ,809 5, Kaua'i 3,283 4, ,188 47, Kaua'i only 829 1, ,256 24, Kaua'i one day or less ,270 5, Maui County 13,923 13, , , Maui 13,582 13, , , Maui only 7,657 7, , , Maui one day or less ,465 5, Moloka'i * ,038 3, Moloka'i only * Moloka'i one day or less* ,825 1, Lāna i * ,610 2, Lāna i only * Lāna i one day or less* ,734 1, Hawai'i Island 5,014 5, ,879 67, Kona side 4,062 5, ,834 62, Hilo side 2,333 2, ,335 22, Hawai'i Island only 1,452 2, ,090 36, Hawai'i Island one day or less ,217 2, Any Neighbor Island 17,750 19, , , NI only 11,636 13, , , O'ahu & NI 6,114 6, ,358 44, Any one island only 18,073 18, , , Multiple Islands 7,749 8, ,557 60, Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 13,198 13, , , Hotel only 9,554 9, , , Plan to stay in Condo 9,671 9, , , Condo only 6,854 6, , , Plan to stay in Timeshare 1,661 2, ,664 33, Timeshare only 1,337 1, ,287 23, * Sample sizes for Moloka'i and Lāna'i are relatively small.

20 Page 20 TABLE 4. TOTAL CANADA VISITORS BY AIR (CONT.) ACCOMMODATIONS (continued) Cruise Ship ,149 6, Friends/Relatives 1,483 1, ,752 16, Bed & Breakfast ,615 6, Rental House 2,948 3, ,632 38, Hostel ,922 4, Camp Site, Beach ,124 3, Private Room in Private Home** 171 N/A N/A 1,913 N/A N/A Shared Room/Space in Private Hom 118 N/A N/A 560 N/A N/A Other ,951 4, PURPOSE OF TRIP Pleasure (Net) 23,948 24, , , Honeymoon/Get Married 1,147 1, ,984 9, Honeymoon 1, ,744 8, Get Married ,639 2, Pleasure/Vacation 22,964 23, , , Mtgs/Conventions/Incentive ,262 16, Conventions ,646 12, Corporate Meetings ,776 2, Incentive ,294 3, Other Business ,181 3, Visit Friends/Rel. 1,219 1, ,343 12, Gov't/Military , Attend School , Sport Events ,425 2, Other ,647 3, TRAVEL STATUS % First Timers *** % Repeaters *** Average # of Trips Group Tour ,299 9, Non-Group 24,888 25, , , Package Trip 5,770 6, ,853 68, No Package 20,052 20, , , Net True Independent 19,696 20, , , Ave. Age Ave. Party Size ** Sample sizes for Private Room in Private Home and Shared Room/Space in Private Home are limited. *** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority NA = Not applicable

21 Page 21 Table 8. VISITORS BY CRUISE SHIPS VISITOR DAYS 137, , ,697 1,060, TOTAL VISITORS 13,350 12, , , ARRIVED BY SHIP 952 2, ,507 62, ARRIVED BY AIR 12,398 9, ,969 71, NUMBER OF SHIP ARRIVALS ISLANDS VISITED O'ahu 13,350 12, , , Kaua i 12,403 11, , , Maui County 12,407 11, , , Maui 12,407 11, , , Moloka i ,665 1, Lāna i ,511 2, Hawai i Island 12,413 11, , , Average Islands Visited AVERAGE LENGTH OF STAY Days in Hawai i before Cruise Days in Hawai i during Cruise Days in Hawai i after Cruise Total days in Hawai i ACCOMMODATIONS Hotel 10,372 8, ,514 69, Hotel only 9,600 8, ,286 62, Condo ,711 5, Condo only ,449 1, Timeshare ,710 4, Timeshare Only ,944 1, Bed & Breakfast Bed & Breakfast only 23 - NA Friends & relatives ,647 2, Other accommodation ,701 4, Accommodation (NET) 11,531 9, ,058 78, Cruise only 1,819 3, ,418 55, TRAVEL STATUS % First timers % Repeat visitors NA = Not applicable Source: Hawai i Tourism Authority

22 Page 22 Table 9. Nonstops Seats to Hawaii by Port of Entry and MMA STATEWIDE HONOLULU KAHULUI KONA HILO LĪHU E %Chge %Chge %Chge %Chge %Chge %Chge TOTAL 1,105,181 1,097, , , , , ,313 79, ,254 4, ,759 69, SCHEDULES 1,097,966 1,090, , , , , ,313 79, ,098 4, ,759 69, CHARTERS 7,215 7, ,059 7, NA US TOTAL 806, , , , , , ,313 78, ,254 4, ,759 68, SCHEDULES 801, , , , , , ,313 78, ,098 4, ,759 68, CHARTERS 5,623 5, ,467 5, NA US WEST 717, , , , , , ,313 78, ,098 4, ,759 68, Anchorage 5,053 3, ,053 3, Denver 16,748 12, ,664 10, , Las Vegas 26,368 26, ,368 26, Los Angeles 268, , , , ,429 67, ,835 35, ,098 4, ,039 28, Oakland 49,607 41, ,363 14, ,167 13, ,929 8, ,148 5, Phoenix 52,209 52, ,513 25, ,468 11, ,828 5, ,400 9, Portland 24,089 23, ,102 15, ,987 7, Sacramento 13,082 13, ,029 8, ,053 5, Salt Lake City 8,091 8, ,091 8, San Diego 29,652 28, ,167 14, ,498 7, ,934 2, ,053 5, San Francisco 118, , ,698 60, ,481 29, ,929 13, ,013 10, San Jose 31,577 33, ,262 13, ,082 13, ,299 3, ,934 2, Seattle 74,729 70, ,418 32, ,425 21, ,714 8, ,172 7, US EAST 83,436 92, ,758 71, ,678 21, Atlanta 9,309 11, ,309 11, Chicago 12,384 18, ,664 10, ,720 7, Dallas 26,961 27, ,003 14, ,958 13, Houston 10,664 10, ,664 10, New York JFK 9,114 9, ,114 9, Newark 7,502 7, ,502 7, Washington D.C. 7,502 7, ,502 7, Source: Scheduled seats from Diio schedules, charter seats estimated based on reports from State of Hawaii DOT Airports Division Table 9. Nonstops Seats to Hawaii by Port of Entry and MMA (continued) +A3 STATE HONOLULU KAHULUI KONA HILO LIHUE %Chge %Chge %Chge %Chge %Chge %Chge INTERNATIONAL 298, , , , ,746 7, SCHEDULES 296, , , , CHARTERS 1,592 1, ,592 1, JAPAN 153, , , , Fukuoka 4,972 5, ,972 5, Nagoya 14,854 17, ,854 17, Osaka 26,545 32, ,545 32, Sapporo 3,626 3, ,626 3, Tokyo HND 25,029 27, ,029 27, Tokyo NRT 78,090 80, ,090 80, CANADA 19,158 19, ,412 10, ,746 7, Vancouver 19,158 19, ,412 10, ,746 7, OTHER ASIA 50,200 42, ,200 42, Beijing 7,434 8, ,434 8, Seoul 31,851 24, ,851 24, Shanghai 8,152 7, ,152 7, Taipei 2,763 2, ,763 2, OCEANIA 47,991 44, ,991 44, Auckland 10,760 9, ,760 9, Brisbane 9,312 8, ,312 8, Melbourne 5,360 3, ,360 3, Sydney 22,559 22, ,559 22, OTHER 26,452 26, ,452 26, Apia Christmas Island Guam 10,664 10, ,664 10, Majuro 2,158 2, ,158 2, Manila 6,376 6, ,376 6, Nadi Pago Pago 3,626 3, ,626 3, Papeete 1,470 1, ,470 1, Source: Scheduled seats from Diio schedules, charter seats estimated based on reports from State of Hawaii DOT Airports Division