Holiday 2015 with. Reaching and motivating holiday shoppers with Engagement Advertising

Transcription

1 Holiday 2015 with Reaching and motivating holiday shoppers with Engagement Advertising

2 Holiday shopping divides us. Consumer research across true[x] s premium publisher audience indicates there are three types of holiday shoppers. Within each segment, shopping styles and preferences significantly differ: The Detailed Shopper More than a third of shoppers (35%) classify themselves as detail-oriented. Spend the most time researching and selecting gifts, which translates into 60% more time than other shopper segments. Twice as generous with gift giving as compared to Sales Shoppers and Convenience Shoppers. Highly influenced by customer reviews and extremely open to suggestions from brands. The Sales Shopper More than a quarter of shoppers (27%) self identify as obsessive sales shoppers. Passionate about the sales specials, especially Black Friday and Cyber Monday. 25% more likely to shop for in-store discounts and 60% more likely to hunt for online deals. 32% more likely to buy gifts for themselves. The Convenience Shopper Nearly 2 in 5 shoppers (38%) want the gift purchasing process to be fast and easy. Tend to shop later in the holiday season, with 25% shopping the few weeks leading up to Christmas, and 13% shopping right before Christmas Eve. 2x more likely than the Detailed Shoppers to be male. Most likely to ask for help and twice as likely as the other segments to need their gifts right away. 3x more impulsive than the other shoppers and significantly less likely to research their gifts.

3 One Ad Unit, Three Audiences Brands want to speak to all these types of shoppers, but as our research shows, not all shoppers will be motivated by the same message. With one smart engagement advertising unit from true[x], brands can guarantee the right message is getting to the right audience and drive purchase intent throughout the entire holiday season. The unit will segment shoppers with a question like this:

4 Next, each group is taken to a brand experience that matches their shopping preferences: The Detailed Shopper This path gives the shoppers that enjoy researching gifts a range of products to explore within the unit: Products can be organized by price, product type, gift type, customer reviews and top sellers. Gift lists or wishlists can be shared across social channels or saved. The Sales Shopper This path highlights the best sales and deals: Around the big events, we will promote the range of Black Friday/Cyber Monday deals and drive online and in-store shopping. In the early phase and late phase of the season, we will highlight the brand s current sales or best deals. Knowing this group is most likely to shop for themselves, we can segment shoppers to learn who they are shopping for (themselves or others) and provide relevant messaging and products. We can also give the option to schedule a wake up call or text from the unit for the morning of the big sales. The Convenience Shopper This path is all about making holiday shopping fast and easy: We will feature a gift tool that helps them find the perfect gift for everyone on their list in under 30 seconds. In the 3-4 days leading up to Christmas, we will shift the messaging to promote gift cards.

5 About true[x] Our ads are always: Engagement is the goal of all advertising, and we have developed the most effective ad model to engage consumers online. true[x] powers interactive engagement advertising that captures the highest quality human attention and enhances online experiences instead of constantly interrupting them. 100% Consumer Opt-in To ensure a brand s message is delivered, we only charge when a user has spent at least 30 seconds with the message and interacted at least once. 100% SOV To learn more, visit truex.com 100% Bot Free 100% Viewable and Viewed