THE CFO: BECOMING A STRATEGIC PARTNER

Transcription

1 THE CFO: BECOMING A STRATEGIC PARTNER 3-Day Strategic Leadership Workshop AN ADVANCED LEADERSHIP DEVELOPMENT PROGRAM FOR CFOs December, 2014 Dusit Thani Hotel, Dubai Presented By: MECA CFO ACADEMY In Collaboration with: Organized By: PR Partners:

2 Overview CFO CHALLENGE TODAY In today s highly competitive environment, a successful business model requires tight integration between strategy and the financial management. It is the responsibility of the CFO to play a crucial role in aligning strategy with the corporate financial goals while working closely with the CEO and creatively design opportunities for profitable growth in the future. As CFO, you are expected to identify and initiate profitable business ventures, lead mergers and acquisitions, create alliances, and formulate profitable growth strategies. You need to achieve a deeper understanding of strategy, and develop skills and confidence to communicate your financial knowledge and vision to other business leaders. THE CFO: BECOMING A STRATEGIC PARTNER The CFO: Becoming a Strategic Partner, a specially designed program for CFOs offers a framework and methodologies to help you actively contribute in the strategy formulation and value creation process of your business. Through practical examples from the local environment, international case studies and several personal and group exercises you will sharpen your understanding and build expertise of other disciplines as well as how the overall business model works in a strategic framework to create value. You will: PROGRAM BENEFITS Understand what strategy is and what is not and how does it relate to financial management. Develop a deeper understanding of the overall business model and how to analyze its various components. Learn the techniques how to carry out a detailed strategic analysis of your business. Learn how to align financial objectives with the strategic vision, mission and core values. Translate your company s vision, mission and strategy into a meaningful set of performance measures, goals and targets. Learn how to measure customer value and employee value. Examine the limitations of the traditional financial system and explore alternative approaches to measure and monitor value. Learn how to benefit from Balanced Scorecard approach even without a formal implementation. Develop more influence with the Corporate Board, CEO and other Members of the Executive team. Build network and relationship with CFOs participating from other companies in an intimate close learning environment. Develop a fresh perspective how you approach the role of a CFO.

3 PROGRAM FEE WHO SHOULD ATTEND US$ 2,500 for the three-day workshop including lunch, coffee breaks and course material. This advanced level leadership development program is designed for CFOs and other senior finance executives who are part of the senior leadership team. CFOs, VPs, GMs, Directors, Partners and senior Controllers are eligible to participate.. PROGRAM FORMAT AMERICAN INSTITUTE OF EXECUTIVE EDUCATION The three-day program is designed to work in a highly interactive workshop format to maximize benefits from the contributions of participating high profile senior finance executives. Through practical examples from the local environment, international case studies and several personal and group exercises you will sharpen your understanding and build expertise of other disciplines as well as how the overall business model works in a strategic framework to create value. The American Institute of Executive Education (AIEE) established in New Jersey, United States is an independent institution that provides premium executive education by offering high quality management development programs in key international locations across North America, Middle East and Asia Pacific. AIEE s philosophy is based on providing a high quality business education by bringing the best faculty consisting of business professors from top business schools in America as well as senior corporate executives from world class global companies. AIEE leverages its presence in United States to access the highly qualified business faculty and bring them to other regions to provide best in class executive education.

4 Program Outline Program Overview and Intro. What Did We Learn from the Global Crises? DAY 1 INTEGRATING FINANCE AND STRATEGY Why Traditional Financial System Fail to Measure Value New Business Model of 21 st Century Why Do Most Companies Fail to Implement Strategy From Managing Financials to Managing Value Enterprise Risk Management Case Study: Control in a High Growth Environment Lessons from World s Most Admired Companies How to Measure the Value of Intangibles DAY 2 ENTERPRISE PERFORMANCE MANAGEMENT Beyond Shareholders Value: Measuring Customer Value and Employee Value Driving Performance Through Balanced Scorecard Clarifying Strategy Through Strategy Maps Developing a Measurement Culture Through KPIs Anatomy of a Business Model Case Study: Using Measures to Improve Performance Evolving Role of CFO and Finance Partnering with the CEO DAY 3 CFO STRATEGIC LEADERSHIP Thinking Strategically Establishing Your Personal Brand How to Build Your Influence Leading People Networking and Relationship Putting it all together

5 PROGRAM FACULTY SALEEM SUFI CFO and Head of Strategy Intercos America, Inc. A Global Manufacturing Company, New York Saleem Sufi is currently the CFO of Intercos America, a global manufacturing company based in New York. He has been a CFO level Strategy and Balanced Scorecard practitioner for more than 18 years working for top world class Fortune 500 and Private Equity owned companies in Asia Pacific, Middle East, Europe and United States. During his tenure with Philips Electronics, a Global Fortune 500 company, he successfully led and executed several strategic initiatives in Singapore, China, Hong Kong, India, Indonesia and Thailand involving performance management and implementation of Balanced Scorecard. Afterwards, he moved to United States and continued supporting strategic marketing efforts of Philips in North America. In later years, he served some of the best Fortune 500 and Private Equity companies including Wells Fargo and Carlyle, as Vice President and CFO. Lately, he has been the Head of Finance and Strategy with a large multibillion industrial group of companies in Middle East. As an experienced speaker, corporate trainer and executive coach, Saleem has conducted numerous executive level workshops and seminars on the subjects of Finance, Strategy, Enterprise Performance Management and Balanced Scorecard in international locations including Tokyo, Singapore, Shanghai, Mumbai, Riyadh, Dubai and New York. Saleem is an MBA with major in Strategy and Finance and a Fellow member of the Institute of Cost & Management Accountants. He has attended Harvard Business School a number of times for Executive Education where he has been trained and coached by world renowned Professors Dr. Robert Kaplan and Dr. Robert Simons on the latest practices in Strategy and Balanced Scorecard. Saleem regularly writes a blog with a focus on CFO Leadership. His mission is to help Finance professionals grow in their career and leadership roles. His blog topics cover the subjects of Strategy, Leadership, Finance Career, and Work-Life Integration. He has also authored "25 Essential Marketing Metrics" a book published by the Institute of Business Strategy in United States.

6 FOR REGISTRATION & CONTACT INFORMATION THE CFO: BECOMING A STRATEGIC PARTNER December, 2014 Dusit Thani Hotel, Sh. Zayed Road, Dubai Mian Ahmad Farhan, FCA Program Director MECA CFO Academy [email protected] Office Ph: Cell: PROGRAM FEE $2,500/= Presented By: In Collaboration with: Organized By: PR Partners: MECA CFO ACADEMY MECA CFO Alliance Office 2408, Emirates Financial Towers, Dubai International Financial Centre PO Box , Dubai, U.A.E 66 Witherspoon Street, Princeton, New Jersey, 08542, USA Professional & Accountancy Centre Mezzanine Floor, M-A1, Al-Tayar Building, Sheikh Zayed Road - Dubai - UAE